Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses.

Baselworld 2015, what should we expect from this year edition?

Baselworld 2015, what should we expect from this year edition?

Baselworld is one of the biggest events in watchmaking in the world. With the SIHH in Geneva and Watch and Wonders in HongKong, Baselworld is an event you do not want to miss. More than 150’000 visitors in 5 days of exhibition,  and more than 4’000 journalists will make this event one of the highlights of this beginning of the year. 1’500 brands from 40 countries will exhibit the best of the best. Since its new configuration, Baselworld offers a multistory pavillons on 141’000m2.

How To Dress Like A Man

How To Dress Like A Man

Just because you’re a man, it doesn’t necessarily mean you know how to dress like one. Dressing like a man should not be considered along stereotypical lines — dressing like John Wayne in a Western or wearing army fatigues. Manliness is not about looking tough–it’s about looking elegant, confident, and strong. The opposite of dressing like a man is looking as if you’re still in college. Dressing like a man is all about making you look like a man of the world.

La Prairie Anti-aging Rapid Response Booster – New!

La Prairie Anti-aging Rapid Response Booster – New!

La Prairie is launching next month a new helper against wrinkles. It is called Anti-aging Rapide Response Booster. When it comes to fight against wrinkles, every day counts. Now, with the Anti-Aging Booster Rapid Intervention, a new dimension is offered to you in terms of timeless beauty in just two weeks. Formulated with a targeted delivery system, it releases next generation ingredients exactly where your skin needs it most, the cells responsible for the production of collagen and elastin, and this from day one. Over the two weeks of treatment, wrinkles and deep lines seem to disappear, revealing a dramatic improvement in the appearance of the skin.

Sisley 2015, new launches you need to know

Sisley 2015, new launches you need to know

Sisley is starting the new year with amazing new products. Every year, Sisley innovates and proposes the best of nature at its best within a cosmetic product. Every ingredient is chosen carefully in order to provide you the best elements to improve moisture, youth and purity of the skin. Here is our selection of some of the new launches.

Lab/Life, science at all levels. Musée de la Main, Lausanne.

Lab/Life, science at all levels. Musée de la Main, Lausanne.

The Musée de la Main in Lausanne is a very interesting place . It offers original and quite unique exhibitions and until February 22nd 2015, you will be able to attend to Lab/Life. Two exhibition around Living things: One is about Life Exploration (Exploration du Vivant) and another one is about Stem Cells, the origins of life (Cellules Souches, l’origine de la vie). This weekend, we got to visit the first one. You can discover the life in a scientific lab, different modern techniques to explore, observe, analyse and understand Life.

Why San Diego is So Amazing and Why You Should Visit Over and Over Again

Why San Diego is So Amazing and Why You Should Visit Over and Over Again

What attracts you to a vacation destination? Is it a chance to take in the sights at places unique only to that specific location? What cultural landmarks and natural attractions are available for visiting? Do the lodging accommodations make a difference when choosing a vacation destination?
For all these reasons and many more, San Diego, California in the United States is one of the top vacation destinations in the world. From a world class aquarium to fun-filled adventures and miles of breathtaking shoreline, San Diego is truly a must-see on the west coast of the U.S. Let’s learn more about how to plan the San Diego destination vacation of your dreams…

The Rolex Datejust, the icon of a modern luxury watch.

The Rolex Datejust, the icon of a modern luxury watch.

The Rolex Datejust is probably one of the most recognizable luxury watches in the world. Since its first presentation in 1945, this watch has conquered the heart and the wrists of millions of people throughout the centuries. The Rolex Oyster Perpetual Datejust represents the force of innovation of the Swiss watchmaker and became a true icon in the watch industry.

Friday Chronicle #12: Instagram brings Sexy back.

Friday Chronicle #12: Instagram brings Sexy back.

Instagram is today the perfect challenger for Facebook, Twitter and Tumblr. With more than 300 million monthly active users, it has became the strongest alternative to the mainstream social networks. Of course we all know it belongs now to Facebook, which is always a big deal (like WhatsApp) but we can see a true community sharing over millions of images every day. One interesting fact is that Instagram is bringing sexy back. Here is how.

Tudor FastRider Black Shield, feel your heart race.

Tudor FastRider Black Shield, feel your heart race.

Did you ever feel this intense rush flowing into your heart a few seconds before the start of a great adventure? Well Tudor Watches will literally intensify your wrist pulse with the amazing FastRider Black Shield. Some watches become best-sellers in the watch market, others become icons, and here Tudor has set an amazing icon of masculinity, adventure and technology.

SIHH 2015, what should you know for the incoming year?

SIHH 2015, what should you know for the incoming year?

The Geneva International Watchmaking show is already finished. One full week of amazing watches from some of the most luxury Swiss Made brands. Every year, the Watch press and the watch aficionados hold their breathes until the new watches are revealed during the SIHH. Thanks to an extraordinary organization, precise as a Swiss watch, the 25th edition of SIHH was a great success. The event is strictly reserved for the Watchmaking professionals, best customers and friends of the brands.  During a full week, most of the brands will make their annual sales for most of them. Others still have a second opportunity by participating to Baselworld in March.

SIHH 2015, the first impressions!

SIHH 2015, the first impressions!

The International Watch show in Geneva has just started and from what we heard it is going to be a good year for Swiss Watchmaking. There are definitely challenges, like the Swiss Franc exchange rate that is skyrocketing the costs. But Brands have been doing an amazing job by focusing on their strength and new emerging markets will contribute to the industry growth.

Ricola Glacier Mint, what Swiss nature has to offer at its best.

Ricola Glacier Mint, what Swiss nature has to offer at its best.

Ricola is a Swiss company that became a true ambassador for the country. With more than 5 billion drops produced every year, Ricola sells its iconic bonbons all over the world. 85 years after the foundation of the Swiss company, they still keep going with innovation. This month, they are launching a new variety of drops, Menthe des Glaciers – Glacier’s Mint – Gletscherminze. LuxuryActivist was chosen to test the new drops and it gave us the opportunity to review this amazing success Swiss story.

Cup of Luxury by Bryan-David Scott. Pure.

Cup of Luxury by Bryan-David Scott. Pure.

Luxury is not only about buying a very expensive item, it is above all enjoying an amazing experience. Cup of Luxury is completely aligned with this idea. Bryan-David Scott, Celebrity Coffee Chef is a Luxury Coffee Specialist and founded Cup of Luxury based on the best of the best. It is definitely a Brand for those seeking the ultimate coffee experience.

KeySmart, ingenuity made in USA

KeySmart, ingenuity made in USA

There are people that rather than seeking the cheapest costs ever to build their businesses, they feel responsible for their actions and try hard to create jobs and added-value in their countries. When was the last time you bought a Made in USA product? Exactly, it’s been a while. This can change with KeySmart. Discover this amazing company which product will change your life, or at least the way you keep your keys. Above all: it is all hand made in Chicago – USA. Well done.

4 trends for 2015 in which Millennials are already on

4 trends for 2015 in which Millennials are already on

The 14 to 34 years old have developed a great capability of self-expression. While marketers tend to place them under the same umbrella, Generation Y is probably the one since the last 3 generations with a strong will of differentiation. They also tend to believe that one should accept how and who you are rather than following any kind of reference. At the same time, we understand that the 4 big institutions of modern society have simply lost its identity builder factor: Family, State, Military and Religion. Without references given by society, the young generations need to create their own and choose to build their identities by themselves. Here are 5 main trends for 2015 that will blow your mind, unless you are under 35 years old.