Baselworld 2017, Press conference

Baselworld 2017, Press conference

Reading Time: 3 minutes3, 2, 1… we declare Baselworld 2017 opened. The international Watch fair starts with the traditional Press conference. After a 2016 business year quite tough for the Swiss watch industry, Everybody expects to see a better incoming year. Swiss Watch brands are ready to take the challenge.  Facing all difficulties there is only one answer: Innovate, Create and be brave. 2016, a battlefield with severe losses The environment confronting the Swiss watch industry remained dif cult throughout the year 2016. Swiss watch industry exports fell for the second year in succession. Their value stood at 19.4 billion francs, 9.9% lower than in 2015. With this result, the industry has returned to its 2011 level and seen an end to the growth of 15% achieved between 2011 and 2014. Here are some key interesting charts with details of how 2016 concluded. Representing two-thirds of export sales, watches priced at over 3,000 francs (export…

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

Reading Time: 6 minutesLa Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. 19 years later, the caviar collection developed very well. The extension towards the White Caviar collection allowed the Swiss brand to tackle a very important growing market: Skin enlightening. For years, products were old in this segment and there was not much to say in…

Baselworld 2017 – 5 great watches you need to know.

Baselworld 2017 – 5 great watches you need to know.

Reading Time: 4 minutesWith Baselworld 2017 starting, all the Swiss watchmaking industry will be celebrating the best creative minds and extraordinary watches. Last year was not the greatest year of all for the Swiss Watchmaking industry. Thanks to a good holiday season, Swiss watchmakers ended up the year at -9.7%. It could have been much worse. The segment of +CHF 8’000 were responsible for the biggest part of these negative results with -11.6%. Watches between CHF 500 to CHF 3’000 only decreased by 3.9%. The total exports for 2016 is at CHF 19.4 billion. So there are big expectations for 2017. Here are 5 great watches that show that the Swiss watch industry has a strong future. Jaquet Droz Petite Heure Minute Astorite Astorite dial, white mother-of-pearl center, 18K red gold applied ring. 18K red gold case set with 232 diamonds, total of 1.23 carats. Self-winding mechanical movement. Power reserve of 68 hours. Diameter 35…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

Reading Time: 5 minutesWhen Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia, is a Polish diminutive for Isabelle. Handwritten letters signed by Isabelle d’Ornano to members of her family are peppered with these two sing-song, childlike syllables. Here the video explaining the project. Isabelle d’Ornano reveals her passionate story for Roses and deep written from her family roots. Sisley is a true family business as all members are involved. To represent the new face of the new fragrance, Isabelle d’Ornano has chosen Sonia…

Hermes Baselworld 2017, new watches you need to know.

Hermes Baselworld 2017, new watches you need to know.

Reading Time: 4 minutesBaselworld has more than 1’000 brands represented in the fair. It is by far the biggest international watch event. Some watchmakers are legends and some watches became iconic. Hermès has for the past 30 years adopted a high-qualitative position by taking care of each single detail of their watches. Each Baselworld is a surprise and generally a good one. Before starting the watch fair, Hermes has released 2 amazing incoming creations: Hermes Cape Cod Hommes Hermes Slim Quantième Perpétuel Platine The history of Hermès watches is not new. It already started back then in the beginning of the 20th century when Jacqueline Hermès would wear a pocket watch for which Hermès would built a wrist bracelet. This was back in 1912. This definitely shows the earlier interest of the Hermès family for wrist watches and a very innovative approach. From the 1920’s and especially from 1928, Hermès officially started selling wrist…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Reading Time: 4 minutesLuxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of craft and patience. The art of blending many years gives Krug Grande Cuvée its unique plethora of flavours and aromas, incredible generosity and an absolute elegance that would be impossible to express with the wines of a single year. As you taste it, notes of toasted bread, hazelnut, nougat, barley sugar and jellied fruits may take you by surprise. You may even taste hints of apples still on the tree,…

Cool, New Hairstyles For Guys To Try in 2017 [Infographics]

Cool, New Hairstyles For Guys To Try in 2017 [Infographics]

Reading Time: 2 minutesWe’re already months into the new year and, for many of us, not much about our lives has changed. And while the certainty of a steadfast routine can positively influence many aspects of life, it can also be boring. If you’re never changing, adapting, and growing, you’ll be left behind. Now, most men would default to changing up their wardrobe when it comes time for a change, but this can be extremely costly and time consuming. However, a simple hairstyle transformation can go a long way when revamping your style and look. The beauty of a hairstyle change is that it’s cheap and completely temporary – if you don’t like your new cut, it will grow back in a few weeks. When getting a new cut, it’s important to pick a hairstyle that is going to make a statement that is fashion-forward and awesome. Men’s haircuts with short sides and long…

Baselworld 2017, a new year of hope. 

Baselworld 2017, a new year of hope. 

Reading Time: 6 minutes2016 was a tought year for the Swiss watchmaking. With a negative growth, things became quite complicated for some established brands. SIHH 2017 is over and we can see that things went pretty conservative. Probably the bad mood from the end of the year was still present. With Baselworld, brands already started by activating themselves and everybody hope that the business will re-start growing again. What should we expect from Baselworld 2017? Here somme interesting facts. The Swiss Watchmaking Federation, 2016 facts and figures Last year was not the greatest year of all for the Swiss Watchmaking industry. Thanks to a good holiday season, Swiss watchmakers ended up the year at -9.7%. It could have been much worse. The segment of > CHF 8’000 were responsible for the biggest part of these negative results with -11.6%. Watches between CHF 500 to CHF 3’000 only decreased by 3.9%. The total exports…

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Reading Time: 6 minutesThe more we step into 2017, the more we wish the world to be a better place. Away from politics and hard news, J.M.Weston brings a window of poetry and do-good message thanks to a new artistic collaboration. This Spring, the French luxury house reveals a collaboration with French actor Omar Sy and Oxmo Puccino. The short film is called “Le Beau Dormant”, Male Sleeping beauty in French. J.M.Weston rolls-out its amazing universe with a modern vision of masculine elegance. Omar Sy represents strong common values with the French Manufacturer. It is also the good occasion to reveal the new summer collection. J.M.Weston, the spirit of freedom JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Years later, J.M. Weston dared to reinvent the Mocassin by launching the…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Reading Time: 5 minutesThe Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

Planning For Another Type Of Two-Wheeled Tour Of The UK

Planning For Another Type Of Two-Wheeled Tour Of The UK

Reading Time: 4 minutesTravel is all about participation. If you aren’t able to get involved in what’s going on around you, you aren’t getting the full experience. That includes the process of actually reaching your destination. An airplane flight is functional; that is, it rapidly gets you from point A to point B. But you don’t experience anything situated in between, and sometimes that’s the best part. Hence, the appeal of the motorcycle. Riders know that their mode of travel is superior not just to air, but also to auto and rail. Aboard a motorcycle, you can hear the rushing ocean waves on the rocky cliffs of Dover. You can smell the fragrant hay of countryside farms. And without the interference of a roof, you can fully enjoy the bright rays of the sun. So a motorcycle ride through any part of the UK is absolutely amazing. If you’re convinced and just need to…

When digital becomes the new hollywood for movies

When digital becomes the new hollywood for movies

Reading Time: 4 minutesLast weekend Amazon got 3 Oscars, which is a first in Amazon Studios history. While everybody is talking about the Academy Awards messed-up Best movie, at LuxuryActivist we were impressed to see how digital is now becoming the new Hollywood. Amazon Studios had 2 movies in the Oscars competition: Manchester by the Sea The Salesman With these 2 movies, Amazon Studios won 3 Oscars. With Manchester by the Sea, they won Best Male Actor with Casey Affleck and Best Screenplay. With The Salesman, Amazon Studios won the Oscar for Best Foreign Film. It is the first time a Digital player wins an Oscar. It shows that the world is shifting and that digital audio-visual world is taking over. Amazon Studios is a division of Amazon.com, that focuses on developing television shows, distributing and producing films, and comics from online submissions and crowd-sourced feedback. It was started in late 2010. Content…

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

Reading Time: 6 minutesThe Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…

Make a Statement, One Accessory at a Time

Make a Statement, One Accessory at a Time

Reading Time: 3 minutesMoving up the ladder isn’t based solely on your work ethic and attendance record. To get ahead, you must exude confidence as a go-getter and be a game changer. Often how we show confidence is through our fashion choices. While keeping things business oriented is a good way to do that, throwing in some custom accessories that are daring can help you stand out from the crowd as one who is willing to be a risk-taker. Here are a few tips on just how to accomplish that. Invest in Yourself and Your Future It sounds cliché but it’s true, investing in yourself is the best investment you could possibly make. When selecting, a unique and daring accessory, you are going to shell out some serious cash. This is you and you deserve the best. Additionally, the piece should reflect who you are. That fantastic quirky bit of you that others…

5 Staple Fashion Items Everyone Should Own

5 Staple Fashion Items Everyone Should Own

Reading Time: 3 minutesWhile fashion changes all the time, there are some staple items everyone should own, which can transform your look. Whatever your style, we have chosen to look at the five essential fashion products you should have in your closet or jewellery box. 1- A Luxury Watch Nothing quite screams style and sophistication quite like a luxury watch, which can add extravagance and elegance to any outfit. So, whether you are on a date, attending a formal event or on a night out with friends, you will stand out in the crowd for all the right reasons. In fact, for a timepiece with dual purposes, you should consider one of the many luxury smartwatches on the market right now, which offer fitness tracking and notification alerts. For example, you can track your health and fitness with a watch from Diesel, Armani or Kate Spade. So, not only will you look good, but…

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