Modena Cars SA in Geneva adds Ferrari Classiche badge to their service portfolio

Modena Cars SA in Geneva adds Ferrari Classiche badge to their service portfolio

Reading Time: 4 minutesModena Cars celebrated the opening of their classic car centre last night in a private evening cocktail event. Newly certified by Ferrari to assist vintage car owners of the prancing horse, Modena Cars has now made a significant investment directly into its own workshop where it is able to offer restoration services on site under the official Ferrari Classiche insignia. It will represent a real Swiss luxury platform for passionate Ferrari collectors and fans. Only with the Ferrari Classiche label are the services on both the young- and old-timer sportcars of the brand recognized by Ferrari SpA. This guarantees a certificate of authenticity validated by the Italian headquarters in Maranello which is a sign of the car’s originality as determined by a dedicated team. The certification is therefore also an important asset in setting each individual classic car’s eventual market value. For more than 60 years, Ferrari cars have been eagerly sought after by classic car collectors the world over. One of the main functions of the Ferrari Classiche department is to issue Certificates of Authenticity to road-going Ferraris over 20…

Swiss luxury report: millionaires per households: Switzerland is now number one!

Swiss luxury report: millionaires per households: Switzerland is now number one!

Reading Time: 4 minutesThe Early bird catches the worm! This is what popular culture says. But the one with loads of money as well, especially if he comes from Switzerland. In deed for the first time, Switzerland overpassed Bahrain and Qatar in the number of millionaires per 1000 households. These are consolidated figures from 2014. In terms of Luxury news for the country, it shows how strong the national market is. The last study made by Boston Consulting Group about the world wealth shows that the world has in total 16.3 million households being millionaire. This means 1.1% of all households in the world. 43% of these millionaire households are located in the US. Nevertheless, Switzerland has 12.7% of total households being in this case. This places the Helvetic Federation as the number one country in the world with the highest rate of millionaires per 1000 of households. It is a lot for such a small country. What we can say is that millionaires are doing well. No matter how hard the economic crises hits the countries, people are getting rich. Between 2012 and…

Luxury news: India, the other giant luxury market

Luxury news: India, the other giant luxury market

Reading Time: 5 minutesUnited States, Europe or China has been ruling the luxury market for several years now. Another interesting country is India. The 1.252 billion inhabitants country represents an amazing opportunity for brands who know how to play it right. In 2016, the luxury market in India will represent a $18.3 billion sales, which is a +25% growth. This is big Luxury news! We might wonder why India is having such a strong growth of its luxury market. There are several explanations. The first interesting point is the fact that several international brands are increasing constantly their reputation and awareness in the country. Indian luxury goods remains fragmented. International players such as LVMH Watch & Jewellery India Pvt Ltd, Gucci India Pvt ltd, Burberry India Pvt Ltd and Swatch Group India Pvt Ltd continue to lead this fragmented landscape. The presence of domestic Indian players is mainly within categories such as traditional jewellery and dresses in the luxury space. The market has also witnessed an increase in number of international brands entering India to tap into the potential offered by this niche and…

Spring Holidays: the Côte d’Azur or the Alps?

Spring Holidays: the Côte d’Azur or the Alps?

Reading Time: 4 minutesSeasoned holidaymakers to France face a dilemma each spring: should they spend their holiday on the Riviera’s coast or in the Alps? Although an idyllic beach setting is amplified in its allure after the harshness of winter, an escape to the mountains could still be a wiser decision. With the weather still somewhat unpredictable, ambitious plans for a sunny beach-break could quickly diminish as the Mediterranean skies fill with clouds; an Alpine setting perfectly combines sports and leisure in the rain or shine. Spring spent in the Alps is ideal since you’ll be able to catch the last of the snowfall, revel in sunshine when it comes and find something exhilarating to do regardless of the weather. In fact, with many ski resorts open until the end of April and the use of snowmakers a favourable possibility; spending spring in the mountains is often the better choice. The huge French ski region of Serre Chevalier Vallée in the southeastern Alps is a great choice for springtime skiing. It has over 3,900 hectares of terrain and contains more than 100 slopes,…

Victorinox Alox Limited Edition 2016 – Violet for your eyes

Victorinox Alox Limited Edition 2016 – Violet for your eyes

Reading Time: 3 minutesLast year, Victorinox started a series of limited editions on the Alox range. Each year a new color will mark the passing years with a memory of their own. This year the Alox scales dresses up with a crispy Violet Orchid color. Every year, 3 pocket knives receive new colored scales: The Classic Alox 58mm The Cadet 84mm The Pioneer 94mn Each pocket knife will have the year engraved in the back, so you know which year belong each limited edition. While the traditional Swiss Army Knife has the Cellidor scales, the Alox family is about another story. The scales are made in aluminum oxide, generally called Alox. The alox scales are thinner and more resistant to chemicals and daily usage, than the cellidor scales.  However, the Alox forgoes the tweezers and toothpick that the traditional cellidor version includes. What Alox fans like as well on these scales is the work done on the aluminium. The Embossing brings a technical, modern and edgy look to the Swiss Army knife. Younger as well. This material has a high hardness and a very high melting…

Friday chronicle #23 – What if Hedi Slimane joins Chanel as Artistic Director?

Friday chronicle #23 – What if Hedi Slimane joins Chanel as Artistic Director?

Reading Time: 10 minutesHedi Slimane officially left Yves Saint Laurent, a lot of fashion experts are speculating about what would be his next move. At LuxuryActivist we know there is only one possibility. It is Chanel. Not only because it is Chanel but there are several reasons that proves that this move would be the only obvious move for Hedi Slimane. Here are the arguments. 1- He dreams about a French Global multi-category brand Hedi Slimane was never such a rebel that he would dare going to a more alternative parcours. He always dreamed to work for well known-brands and his versatility as an artist, fashion designer and photographer makes him consider different angles in terms of products and activities. That’s why Chanel would be the perfect brand with equally strength between Fashion, Make-up and Fragrances. Its international aura would allow him to deploy his art at a global scale. Hedi Slimane started his career already in this perspective. At the age of 24 he assisted Jacques Picart on his project around the Louis Vuitton monogram 100th anniversary (1994). Almost just after that…

Nomadous – a new name in the international Design world – Made in Portugal

Nomadous – a new name in the international Design world – Made in Portugal

Reading Time: 5 minutesLuxuryActivist is always looking for new brands and new artists to share. This month, we are happy to discover NOMADOUS, a new Portuguese luxury design brand created in 2016 by two young female entrepreneurs who are passionate about exclusive design, luxury interiors and travelling. With its roots in Portugal, the brand spreads all over the world by getting inspired by the most remarkable and diverse landmarks, people, nature and cultures. Nomadous is a luxury furniture design brand which intends to epitomize the world through unique design pieces. We see the world as an endless source of inspiration and our pieces reflect the most iconic landmarks, remarkable people, varied cultures and breath taking nature elements.  Nomadous was born in Portugal but it is not fixed in one place as it belongs to the world! Nomadous proposes a variety of styles, materials and finishes. It gathers several artisans who put into practice what they have learned from generations f wood working mastery. This unique design approach resulted in a first collection of five pieces with different typologies, materials, finishes and techniques. The inspiration comes from…

The rarest flowers in the world

The rarest flowers in the world

Reading Time: 4 minutesFlowers! Flowers! Flowers! There are numerous flowers available that can lift our moods and enlighten our spirits with their great smell. Albeit telling an exact number differs, still there are 422,000 flowering plants available in world today. Flowers are available in all sizes, species, colors, shapes; however at times what makes a flower truly special is its shortage. The flowers which can’t be found in every florist bouquet or garden can be the rare diamond, just like the following list of world’s rarest flowers. Jade Vine The beautiful greenish blue flower jade vine puts up a stunning display. The flower has rarest structure like a claw & usually introduced as a flower delicate in nature. It is a rare flower in the family of pea and bean. The color generally varies from blue to light green.  As the Jade Vines are sometimes pollinated by bats you can even see them lighting at the night, and this makes a spectacular view. It is one of rare flower as it is highly scarce due to difficulties to propagate because of destruction of…

Helicopter Transfer for Summer Events on the Cote d’Azur in 2016

Helicopter Transfer for Summer Events on the Cote d’Azur in 2016

Reading Time: 4 minutesThe spectacular scenery and glorious weather make summering on the Cote d’Azur one of the easiest choices you will have to make. And with such a varied and enticing series of events planned for the summer of 2016, your short summer break may turn into an extended stay. With regards to choosing which glamorous event to choose to attend, the question on the lips of the most discerning traveler may well turn from ‘how about?’ to ‘how many?’ Such an alluring events calendar necessitates the use of luxury helicopter transfer, which not only offers a convenient way to catch the flying cork from every popped bottle of champagne along the coast, but also offers a comfortable and stylish way to arrive. We have hand-selected some of the most luxurious events that are sure to imbue elegance, frivolity and decadence into the region, and will undoubtedly have you taking to the skies. The Cannes Film Festival 2016 Taking place between 11th and 22nd of May, the 69th Cannes Film Festival 2016 is the first landing spot for anybody looking to indulge…

Here is what you did not know about Coachella festival.

Here is what you did not know about Coachella festival.

Reading Time: 5 minutesMusic festivals became a real big deal worldwide and it is a positive thing. People can share a nice moment around music and amazing singers. By far, one of the most popular festival in the world is the Coachella Valley Music and Arts Festival, or simply mentioned as Coachella Festival. From an interesting programme to all the celebrities you can see there, the Californian Festival is more than just jeans shorts and make-up. Here is what you did not know about the most fashionable festivals in the world. Who owns the Coachella Festival? We could say that the people owns Coachella. With 200’000 tickets sold every year in less than 20 minutes, the festival is always breaking new records. Behind the festival there is Goldenvoice, a subsidiary of AEG Live, the second biggest concerts organizer just after Live Nation. AEG live was founded in 2002 by Philip Anschutz, after acquiring several small promoters in Los Angeles. Two of them were ConcertsWest and Goldenvoice. This last one was founded by Gary Tovar, music promoter and manager of the Coachella Festival. AEG…

Victorinox 2016 Damast Limited Edition – Alox Pioneer X

Victorinox 2016 Damast Limited Edition – Alox Pioneer X

Reading Time: 4 minutesVictorinox has been manufacturing amazing products since 1884. Every year, Victorinox surprises us with its endless universe of creativity and Swiss ingenuity. In 2016, one of the new masterpieces is the 2016 Damast Limited Edition. For several years Victorinox has explored the Damast steel in several limited editions. This year it is the time of the Pioneer X Alox to get a magnificent Damast blade. Here is our unboxing where you can see all the facets of this amazing product. Its strength remains its big precious steel blade of Damascus, the manufacture refers to ancient crafts. The different types of steel assembled by hot welding and bending thus possible to obtain a particularly resistant and unbreakable steel. The apotheosis of making a Damascus steel blade rests, then as now, on its finish – because it is only thanks to the sanding, polishing and engraving appears a unique pattern of its kind. There are a lot of legends and stories around the Damascus steel. Still today we do not really know exactly how sword-smiths from middle-age would really produce such specific blades. The…

Longchamp renovates its historical store at Rue Saint Honoré in Paris

Longchamp renovates its historical store at Rue Saint Honoré in Paris

Reading Time: 5 minutesThe famous Parisian luxury goods brand Longchamp has just begun renovations of its historic store on rue Saint-Honoré in Paris, the brand’s hometown. During the renovations, the store will be covered with a tarp decorated with a spectacular work of art by American artist Ryan McGinness. For Longchamp, it’s the perfect opportunity to bring art into the heart of Paris, with an exceptional storefront decorated with a spectacular work of art,«Mindscapes»,by American artist Ryan McGinness! Located on the cornerof two very busy streets just a few dozen metersfrom the Place de la Concorde, this decoration is in place from March this year. Jean Cassegrain, Longchamp CEO explains that such a renovation in the heart of Paris, requires an outstanding display. By inviting a New Yorker artist, it is a celebration between two cities: Paris and New York. This decoration in the heart of Paris is a very important step for Longchamp. Ryan is from New York and Longchamp from Paris, two cities overflowing with energy and creativity! As symbolized by the horse and rider galloping in the French luxury house logo, Longchamp is in…

JM Weston opens a new store in Paris Le Marais. History meets design.

JM Weston opens a new store in Paris Le Marais. History meets design.

Reading Time: 4 minutesJM Weston opens a new brand store in Paris at 46 Rue des Archives. Located right in the heart of Le Marais, renowned district for its history, but also for its wind of creation and freedom that blows since ever. With its clean lines, this new address expresses the essence of J.M. Weston’s collections with a wink to workshops by paying tribute to the unique know-how of the craftsmen of the French luxury house in a voluntarily contemporary decor. The brand describes this new address as an elegant and raw boutique, with walls in stones, exposed beams, wooden tables with slender lines to remind those of the factory. A singular and timeless universe which translates a desire of authenticity and modernity, faithful to JM Weston values: fiercely free, totally French and impeccably impertinent! Rue des Archives, the soul of Le Marais The interesting fact about Rue des Archives is its location as it sits at the heart of Le Marais. This district is an historical one. Le Marais is a French word for “Swamp” and in deed it used to be…

Top 5 Tennis Players with the biggest earnings in their career.

Top 5 Tennis Players with the biggest earnings in their career.

Reading Time: 7 minutesSports are probably one of the most exciting and universal activity that gathers millions of people around the world. Some sports are more niche than others and a few have international super stars who become true icons to the young and less young generations. They provide amazing scenes and can even makes your heart beat stronger when an edgy situation is happening: a world soccer finals, the Super bowl last game, Wimbledon finals or sometimes just an amazing shot or pass during a national championship game. These amazing sports players provide entertainment, passion and inspiration for the sport, and potentially strong emotions. Some of them are very well paid to do that. Tournaments have been increasing the prize money constantly in order to attract more and more key sportsmen to participate to their event. If we take for example the French Tennis open Roland Garros: in 2015, the French tennis open paid a total of €28 Million overall. This is +12% increase compared to the previous year. If we take the winner of the tournament, Stan Wawrinka and Selena Williams won…

Camille Bloch, Swiss ingenuity since 1929

Camille Bloch, Swiss ingenuity since 1929

Reading Time: 7 minutesSwitzerland is the king land of chocolate and Camille Bloch is one of the key players of a flourishing industry. The Swiss company was founded in 1929 and its history is marked by determination and innovation, always thinking out of the box. Today, 87 years after the company creation, Camille Bloch launches Ragusa Friends and a very special edition Lara Gut, celebrating the tremendous performance of the Swiss Skier. Camille Bloch, Swiss chocolate avant-garde since 1929 Switzerland’s chocolates have earned an international reputation for high quality with many famous international brands. From the 19th century until the First World War and throughout the Second World War the Swiss chocolate industry was very export-oriented. Today most Swiss chocolate is consumed by the Swiss themselves (54% in 2000 and 45% in 2014), and Switzerland has the highest per capita rate of chocolate consumption world wide (11.6 kg (25.6 lbs.) per capita per annum). The Swiss Chocolate industry represents more than 200 companies acting locally and worldwide. The Swiss Chocolate federation has 20 active members from Nestlé to Camille Bloch. The industry employs 4’241 employees…

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