Author: José Amorim

Yves Klein, the ultimate blue. 

Yves Klein, the ultimate blue. 

According to science, the human eye can spot 1000 levels of light&dark, 100 levels of red&green and 100 levels of yellow&blue. This means that we can see about 10 million different colors. But in this variety of colors there is only one Yves Klein Blue   Yves Klein, the master of Post-war pictural art and the genius behind his blue. Yves Klein was born in April 28th 1928 in Nice – South of France. He was considered as an important figure in post-war European art. He is the leading member of the French artistic movement of Nouveau Réalisme founded in 1960 by art critic Pierre Restany. Yves Klein was a pioneer in the development of performance art and is seen as an inspiration to, and as a forerunner of, minimal art, as well as Pop Art. The Nouveau Realism is often considered as the French version of the american pop…

Etyka, a sustainable beauty and lifestyle subscription box – a 100% Swiss initiative

Etyka, a sustainable beauty and lifestyle subscription box – a 100% Swiss initiative

There are projects that deserve to be known. And Etyka is definitely one of them. Etyka Luxury is an original concept in which Luxury meets sustainability. The company represents the Slow Lifestyle and now offers a “Swiss Made” monthly subscription box with 6 – 8 products which are produced sustainably and with respect for the planet and animals.

YESAH, The fashion brand all it girls will wear next year. 

YESAH, The fashion brand all it girls will wear next year. 

2016 will definitely be an interesting year for fashion. After the rise and fall of many iconic brands and designers, there is a true renewal in the fashion landscape. One of the most expected brands next year is YESAH and we can already say that many it girls will be wearing it in 2016 and beyond.   There are more than 80 million people working in the fashion/apparel industry around the world (source: fashionunited.com) that generate around $500Billion worldwide. It is hard to define but there are approximately 2 million fashion/apparel brands and when you are a young fashion designer, why should you start your own label as the market is over saturated? Probably the main reason would be talent. And talent is something that YESAH has to offer. Behind this indy brand is young fashion designer Linda Hao. This Young artist was born in Shanghai and lives in Singapore….

The new HENK Carbon Attaché – Channel Your Inner Secret Agent

The new HENK Carbon Attaché – Channel Your Inner Secret Agent

If you are a super agent from the MI-6, or if you have the adventurous spirit or simply that you wish to carry your precious belongings with style, the new HENK Carbon Attaché is for you. In the past, fashion paid little attention to attaché cases. Nowadays, just like an aesthetic suit, a high-class attaché case is part of a stylish appearance.

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what 2016 is going to be made of, here are a few hints that you should already be taking care of.  Ad-Blockers, not a dream anymore. It is already a strong reality.  It’s been already 2 years that everybody is talking about ad-blockers. These small yet efficient pieces of technology allow you to control if you want, or not, to display ad banners while you are browsing the web. So far…

Top 3  American Luxury brands to watch out in 2016

Top 3 American Luxury brands to watch out in 2016

2015 is almost finished and we can already say it was a great year for American luxury brands. With 4% of growth, while economic crisis is high, the sector has deployed a tremendous amount of inventiveness and kept its investments towards innovation, design and appropriate messages. Concerning the US, American luxury brands have regained popularity and here is a top 3 of the best American luxury brands to watch out in 2016.   USA, the absolute giant in the luxury industry The US is the biggest market in luxury goods in the world. With $77Billion sales in 2014, it ranks 2.6 times higher than the second luxury market in the world which is Japan (with $30Billion). 2015 turns to be one of the best performing years to the US with an expected GDP of +3.3%. Inflation remains at 1.9%, this means consumption power has increased in the national market. Tourism…

Playboy will be nude-free from 2016… noooooooo!

Playboy will be nude-free from 2016… noooooooo!

The shocking announcement of Playboy new CEO to stop nudidity in the magazine was a canon ball in the media landscape. With more than 7 million copies in circulation in the 70’s, today the magazine is around 800’000 copies. Did Online porn kill Playboy.

Microsoft Surface Pro 4, the test by LuxuryActivist.com

Microsoft Surface Pro 4, the test by LuxuryActivist.com

This month I got the new Surface Pro 4 by Microsoft Switzerland and we could test it for one week. Microsoft has been investing for a longtime into the tablet/laptop technology and today Surface might represent the best alternative of all, far beyond the new iPad Pro that just hit the market in November.

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

When was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Flynn Maria Bergmann – “Outside the story” at Kissthedesign gallery in Lausanne

Flynn Maria Bergmann – “Outside the story” at Kissthedesign gallery in Lausanne

This week, Kissthedesign gallery in Lausanne initiated a new ephemeral exhibition around the Swiss artist Flynn Maria Bergmann. The exhibition is called Outside the story. The exhibition also features the artist daughter with Minikiss: Tennessee Lou MacDougall.

Absolut Turns your night Electrik – 2015 Limited Edition.

Absolut Turns your night Electrik – 2015 Limited Edition.

This year, Absolut Vodka launched a new limited edition called Electrik. As a symbol of creativity ans energy, tue iconic bottle of Absolut Vodka gets a electrik blue and silver color. The aim of Absolut is to transform each evening with creativity and freedom. It is now a tradition that every year Absolut creates a surprising and outstanding limited edition with a cutting edge design and look.

La Prairie Skin Caviar Concealer + Foundation SPF15: Luxury and cleverness.

La Prairie Skin Caviar Concealer + Foundation SPF15: Luxury and cleverness.

Instant perfection. This is a daring yet real promise by La Prairie when it comes to skincare. This year, La Prairie put a focus on its iconic line “Skin Caviar”. This fall you might want to discover the new Skin Caviar Concealer + Foundation SPF15.

The JM Weston woman, a true contemporary vision of femininity. 

The JM Weston woman, a true contemporary vision of femininity. 

JM Weston represents the charming Parisian luxury. By bringing back the iconic “Drugstore gang”, the luxury shoes house revamped the idea of fearless youth, almost timeless and that each one of us would like to get some back. By doing this, they cleverly reintroduced the Weston woman. In the sixties, just before the French riots of 1968, this golden youth would be the most elegant and party oriented of all. Called as well the “minets du Drugstore” they definitely became an icon of freedom and personality. The Weston woman is the complete symbol of this heritage. And now, she is here to stay! Women and Mocassins, a story of elegance written in JM Weston DNA Since the sixties, women have found their happiness among JM Weston shoes. It was always this idea to take something masculine and re-use it in a feminine way. So women from all horizons have stolen…

Exclusive interview – Stéphane Décotterd, Swiss Chef at Le Pont de Brent.

Exclusive interview – Stéphane Décotterd, Swiss Chef at Le Pont de Brent.

LuxuryActivist experienced an amazing diner at Le Pont de Brent during the Nespresso Gourmet Weeks. During this experience we could enjoy and experience all the talent of Stéphane Décotterd, one of the most talented Swiss Chefs, today with a 18/20 Gault Millau and 2 stars at the Michelin Guide. He accepted to give an exclusive interview for our webzine and here is more about this amazing and talented Chef.

Aesop Double-Edge Razor, must have for men

Aesop Double-Edge Razor, must have for men

One very specific beauty care strictly reserved for men is Shaving. Aesop proposes a full range of products to help you shave every time you need. This year, Aesop is launching the ultimate razor for men: The Double-Edge Razor. Here are full details about it. This Double-Edge Razor is handmade by skilled English craftsmen.