Author: José Amorim

Luxury Blog: IOMA Paris opens new store in Paris – A temple to beauty.

Luxury Blog: IOMA Paris opens new store in Paris – A temple to beauty.

Reading Time: 5 minutesIOMA, the beauty high-tech brand opens a new store in the heart of Paris, at Saint German des Près. In this new store, the brand gathers the very best of high-tech and skin expertise. You will be able to find the best sellers of the brand as well as specific treatments, including massage cabines. This is definitely a new beauty destination in Paris. IOMA is a skin expert and all the concept is based in trying the find the best and the most adapted treatment for your own skin. For that the brand has created different high-tech skin diagnosis in order to personalize the offered treatment. The power of the brand is to be present in 17 countries in 3 different continents. These represent more than 1’500 sales outlets across the world. IOMA deployed 2’200 skin diagnostic devices. In one hand, the brand can serve its customer’s best interests and…

Luxury news, a growing interest in the world.

Luxury news, a growing interest in the world.

Reading Time: 7 minutesThe luxury industry has never been better. There is a new millionaire in China every hour, so the growing interest of people for luxury became a true fact. People from all over the world get interested to luxury and it is interesting to highlight how popular Luxury news magazines and newspapers have become.

Art in Switzerland: the most expected art exhibitions to come.

Art in Switzerland: the most expected art exhibitions to come.

Reading Time: 6 minutesSwitzerland has an amazing network of cultural places and museums. It is probably one of the most rich countries in terms of art diversity. You can see exhibitions in Switzerland that probably you might not be able to see them elsewhere. Why is that? Probably the perfect blend between financial means (making things happening), culture expertise (to know what to do) and a strong aim to maintain a strong cultural activity. Here is our Swiss Blog post of the month about the most expected art exhibitions in Switzerland for this new season. Kunsthaus Zürich in 2016: Alberto Giacometti, Beyond bronze. From 28 October 2016 – 15 January 2017. Fifty years on from the death of Alberto Giacometti (1901–1966), the major temporary exhibition ‘Alberto Giacometti – Beyond Bronze. Masterworks in Plaster and Other Materials’ illuminates the fundamental aspects of this world-famous Swiss artist’s oeuvre and technique. It is a different Giacometti that you will…

Luxury Family Holidays – Best Tips

Luxury Family Holidays – Best Tips

Reading Time: 5 minutesWhen you are used to live a stylish life, you enjoy the best places, the best services and experiences. When you travel, you want to have the very best because generally you deserve it. Then one day you decide to have children and your life starts changing. Here are some good tips to allow you to keep your luxury lifestyle, now with children. This will be a regular theme on Luxury Activist as many readers are asking for tips. With Children, you realize many things. It gives you another perspective. When it comes to travel and holidays, you realize that you cannot do as you used to do before: No preparation Last minute offers Easy organization during travel One thing very important as well is the choice of hotels. While you and your companion would always choose the very best luxury hotels, confidential addresses and quite intimate atmosphere, this was…

Kenzo World – the new fragrance with a blast!

Kenzo World – the new fragrance with a blast!

Reading Time: 4 minutesIf you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. It is a completely counter-culture approach against the establishment. This is for sure the it-launch of this fall. Directed by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. She is completely annihilated by her day to day do’s and don’ts. From a traditional scenery of a socialite environment, there is a “too-much-is-enough” blast. For this daring project only the inventive mind behind Being John Malkovich could nail it. Spike Jonze became a video clip expert by directing music clips for the Beasties Boys, REM, Puff Daddy, Björk or Lady Gaga and Kayne West. It is modern, elegant and with a high dose of daring. Actress and dancer Margaret Qualley performs an unforgettable choreography imagined by…

3 Interior Design Ideas for a Luxury Feeling

3 Interior Design Ideas for a Luxury Feeling

Reading Time: 4 minutesYou know where you are coming from and generally you might know where you are going to. But more important is where you are right now. The way you live and what surrounds you are important points for your inner-balance. This month, our luxury news is dedicated to Interior Design. Here are 3 interior design ideas that will provide you a feeling of luxury in your home or office. 1- Furniture, less is more. When it comes to Interior Design, one thing more important than furniture is how much furniture do you place in a room. Ideally you should make sure you do not have too much things that would block circulation and even not fitting together. Choose your furniture wisely but above all, always keep the feeling that something is missing. This will mean that you have enough. Free spaces highlight the existing furniture and will provide you a…

Ali Mahdavi takes Aubade to the next level of glamour.

Ali Mahdavi takes Aubade to the next level of glamour.

Reading Time: 5 minutesThis season, Ali Mahdavi gives an extra layer of glamour to Aubade. The sexy lingerie brand renews its famous “lessons in seduction” through the lens of talented photographer and artist Ali Mahdavi. Responsible for shooting a series of “Lessons in Seduction”, Ali Mahdavi writes a new chapter of the Aubade saga Aubade, a great success story of seduction Created in 1875 by Doctor Bernard, a corset specialist, the Aubade brand was founded in 1958, when panties and girdles were essential elements of women’s lingerie collections. No longer bound by the requirement to provide physical support, Aubade writes the first chapters of its story by offering sensual and glamorous products: lingerie becomes a real weapon of seduction. For Aubade, the 90’s is the decade when its cult products are launched: the Bahia, the calendar… The 1990s also represent another keystone for Aubade: the launch of the first Lesson in Seduction. This is a real turning…

Magritte, art revolution and surrealism

Magritte, art revolution and surrealism

Reading Time: 5 minutesLast month Luxuryactivist team went to Magritte museum in Brussels – Belgium. It is the biggest collection in the world for Magritte work with more than 150 paintings but also with several documents and belongings of the artist. We visited the permanent collection and if you are visiting Brussels for a day or a weekend, do not hesitate to visit the Magritte Museum. The Magritte Museum is located in an old neoclassical building from the late eighteenth century and part of an architectural ensemble built after the fire of Coudenberg palace in 1731. Over the centuries, the owners have succeeded to transform it into a hotel, jewelry and finally a museum. Place Royale and the surrounding buildings are historical testimony of Belgium under the “Ancien Régime” and its independence. It is on this spot that was held the enthronement ceremony of Prince Leopold of Saxe-Coburg, King of the Belgians, 21…

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Reading Time: 7 minutesThe fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for new launches. Welcome to fragrance hell! The economic crisis since 2009 dragged the Fragrance market to the darkest sides of cheapness Since 2009 the economic crises pushed several fragrance brands to review their strategy. Launches were reviewed and each dollar invested was spent carefully. There are very low risk-takers and all the launches seem to adopt a safe mode:  Pink and Gold for women Blue and grey for men Floral…

Les Parfums Louis Vuitton, and the journey continues

Les Parfums Louis Vuitton, and the journey continues

Reading Time: 6 minutesProbably the most awaited fragrance launch has finally arrived. Louis Vuitton revealed their new fragrance collection, carefully crafted by Jacques Cavallier Belletrud the in-house Master Perfumer. A contemporary collection of seven fragrances that completely translate the spirit and the philosophy of Louis Vuitton’s creative universe. From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of emotions. It is definitely the luxury news of the month! Named Maître Parfumeur of Louis Vuitton in 2012, Jacques Cavallier Belletrud traveled the world for four years to perfect the first collection of Louis Vuitton perfumes. Each fragrance he created starts with an emotion,…

3 Beauty Secrets For Men: The Perfect face.

3 Beauty Secrets For Men: The Perfect face.

Reading Time: 9 minutesEvery morning it is the same struggle: how to take care of your skin and still keep things time efficient. As a man, your face is your visit card and year after year you need to take care of it. Naturally men tend to spend less time on beauty routines. In the morning every second counts, generally taken by shower and coffee! In order to help you keep things efficient, here are the 3 essential gestures you need to do and how. 1- Exfoliating your face: the essential gesture that every man forgets Your skin is the largest organ on your body, made up of several different components, including water, protein, lipids, and different minerals and chemicals. If you’re average, your skin weighs about six pounds. It’s job is crucial: to protect you from infections and germs. Throughout your life, your skin will change constantly, for better or worse. In…

Fab Labs, Digital revolution? Checked!

Fab Labs, Digital revolution? Checked!

Reading Time: 10 minutesDigital revolution is not a dream anymore, it is already happening and it is happening everywhere. The proof? Check the Fab labs and you will understand that the rules of the game is drastically changing. Traditionally, people believe that technology is a top-down approach. It means that a bunch of very educated people are sitting in a white room, inventing tomorrow’s technology. Once this job  is done, they release the technology that might reach the masses at one point in the future. Internet democratization helped to develop and spread knowledge. According to Forrester, the global internet population in 2013 reached 2.2 billion people. This is 37% of total world population. So as much people who can have access to knowledge and technology. Next year around 200 million people will join internet for the first time in their lives. Imagine what these people can bring. It is a total redefinition of things….

Harley Quinn by Margot Robbie – sexiest Comics character alive? 

Harley Quinn by Margot Robbie – sexiest Comics character alive? 

Reading Time: 4 minutesSuicide Squad is pulsing in theathers right now and the world has discovered the sexiest cartoon character of all time: Harley Quinn. Obviously the entire sexiness comes from the interpretation of young Australian actress Margot Robbie. Margot Robbie, fresh and sexy Margot Elise Robbie was born in Australia in 1990. She worked in different films before her role of Harley Quinn in Suicide Squad. Neighbours -2008/2011 About Time – 2013 The Wolf of Wall Street – 2013 Focus – 2015 The Legend of Tarzan – 2016 Suicide Squad – 2016 On her different roles we can see a fresh, sparkling femininity that renew the cinema landscape. She represents a new kind of modernity in which a whole generation of women will identify themselves. Margot Robbie has a promising career ahead and we feel that Suicide Squad is just the beginning. On a side note, Margot Robbie lived in New York…

Top 6 best Spas around the Leman Lake in Switzerland.

Top 6 best Spas around the Leman Lake in Switzerland.

Reading Time: 10 minutesSwitzerland has a longtime heritage of cosmetics and beauty treatments. Several Swiss and International brands produce their beauty products in Switzerland. Luxury tourism is a big activity and especially around cities like Zürich and Geneva. The entire country breathes well-being and you can find amazing locations for beauty spas. Luxury Hotels are playing in 2 areas in order to differentiate themselves from competition. The first area is to capitalize on the traditional architecture of their building and the second one is their Spa. In the past 5 years, the biggest trend is the well-being area. It goes from the traditional fitness area to different swimming pools, massage cabinets, hammam, sauna and other water parcours. At LuxuryActivist we decided to rank our top 6 best Spas around the Leman Lake, mostly are located in beautiful and amazing hotels. Richemont Geneva, The Spa by Sisley This is probably one of the best spas…

Breaking luxury news: Ladurée opens at Quai des Bergues in Geneva!

Breaking luxury news: Ladurée opens at Quai des Bergues in Geneva!

Reading Time: 5 minutesWe just got the information, Ladurée will open a new store in Geneva, in one of the prestigious adresses in town: Quai des Bergues. The store is designed by India Mahdavi. This is definitely the luxury news of the month. Geneva is the perfect place in Europe to enjoy a stylish and a luxury life. Ladurée is already present in certain point of sales but here it will be a central point for the brand. Ladurée is a French luxury bakery and sweets maker house created in 1862. It is one of the world’s best-known premier sellers of the double-decker macaron, fifteen thousand of which are sold every day. Parisian tea rooms’ history is intimately tied to the history of the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a miller from the southwest of France, founded a bakery in Paris at 16 rue Royale. In 1871, while Baron Haussmann was giving…