Author: José Amorim

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

When digital becomes the new hollywood for movies

When digital becomes the new hollywood for movies

Last weekend Amazon got 3 Oscars, which is a first in Amazon Studios history. While everybody is talking about the Academy Awards messed-up Best movie, at LuxuryActivist we were impressed to see how digital is now becoming the new Hollywood. Amazon Studios had 2 movies in the Oscars competition: Manchester by the Sea The Salesman With these 2 movies, Amazon Studios won 3 Oscars. With Manchester by the Sea, they won Best Male Actor with Casey Affleck and Best Screenplay. With The Salesman, Amazon Studios won the Oscar for Best Foreign Film. It is the first time a Digital player wins an Oscar. It shows that the world is shifting and that digital audio-visual world is taking over. Amazon Studios is a division of Amazon.com, that focuses on developing television shows, distributing and producing films, and comics from online submissions and crowd-sourced feedback. It was started in late 2010. Content…

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

The Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…

Havaianas celebrates its 55th anniversary. Parabéns!

Havaianas celebrates its 55th anniversary. Parabéns!

This year we are celebrating the 55th anniversary of the most world famous flip-flops brand: Havaianas. It all started in 1962 back in  Brazil. Every year, the company produces 200 million Havainanas and since the foundation of the company it is more than 1.2 billion Havaianas that were sold around the world. Happy birthday Havaianas! The name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori, whose soles are made of rice straw. The texture of Havaianas’ rubber soles are like rice grains, one of the many details that make Havaianas unmistakable. By 1964, almost every Brazilian worker had a pair of Havaianas. Salesmen from the company would drive around the country in small trucks in order to sell the flip-flops in simple plastic bags. It was the beginning of a true revolution. The brand…

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

In 2017, CHANEL will celebrate Gabrielle. 2017 will be a year of celebration of Gabrielle Chanel. Five years after its first launch, Chanel pursues its story-telling of the Inside Chanel series. Launched in 2012, each chapter tells a piece of history of Chanel, its founder and its iconic products. The French luxury house has chosen LuxuryActivist.com to reveal the 18th chapter of this amazing online novel. So this is breaking news. The chapter is called Gabrielle, a rebel at heart – in french: Gabrielle ou l’insoumission. Here is the video: Inside Chanel, a great window into the Brand’s history book In order to understand the future, you need to know your heritage. Chanel launched during Fall 2012 one of the most ambitious online series called “Inside Chanel”. It tells the story of Mademoiselle Chanel, Coco, and the heritage of the French luxury house. With several videos per year, you can get inside…

Chanel is officially launching a new bag, and it is big news.

Chanel is officially launching a new bag, and it is big news.

When a magnificent luxury house decides to launch a new bag, it is more than big news, it is probably the birth of a new icon. Chanel is launching a new bag called Gabrielle de Chanel. How much more iconic that could be? The new bag will be launched in April and will be supported by an advertising campaign shot by Karl Lagerfeld in person. What do we know so far? Karl Lagerfeld has chosen Kristen Stewart, Caroline de Maigret and Pharrell Williams, all Chanel’s ambassadors, along with Cara Delevingne, a friend of the luxury House, to embody Chanel’s GABRIELLE bag. These 4 amazing people have all strong connections to Chanel and to Karl Lagerfeld. Mr Lagerfeld wanted to have a personal approach for this project and everything needed to make sense. The Fashion Maestro put all his talent to make this launch a success. This bag was firstly presented at…

Luxury news, information for hyper-luxury customers

Luxury news, information for hyper-luxury customers

News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4% and it was leaded by Luxury cars, luxury hospitality and luxury personal goods. These 2 segments represented 80% of total luxury activity in 2016. The total luxury market represented sales for USD 1.20Trillion. The luxury car segment had the strongest growth with +8%. The very top level in this segments had a very solid growth thanks to new markets like Asia and South America. The personal luxury goods segments was mainly flat reaching a USD 2.75 billion. In order to maintain this level of business, we need customers aware and educated in luxury. Nowadays…

Patricia Kaas, enchantress with a new album.

Patricia Kaas, enchantress with a new album.

It was in Geneva, that we discovered the new tour of French singer Patricia Kaas. It was the first date in Switzerland. She will cross Germany, Belgium, Austria, Netherlands, Finland, Estonia, Latvia, and of course France. We saw a charismatic, inspired and enchantress Patricia Kaas. After singing other artist’s songs like Edith Piaf, it was time for Patricia Kaas to come back with her own songs. The tour gathers a collection of her greatest hits as well as songs from the new album. It has been several years that we did not see Patricia Kaas in concert. Patricia Kaas sold more than 20 million albums worldwide. All fans waited for more than 13 years to see a new original album. We have the very best Patricia Kaas possible. Her live voice is perfect, like in the CDs. The mise en scene is minimalistic, elegant and essential. This album would reflect the woman she…

3 New Desserts at the Lausanne Royal Savoy – New Menu.

3 New Desserts at the Lausanne Royal Savoy – New Menu.

During a very inspiring morning at the Royal Savoy in Lausanne, we were able to discover 3 new desserts that will complete the new menu for this Spring. It was the opportunity to meet the talents behind this extraordinary cuisine like Julien Krauss (Executive Chef), Adam Bentalha (Brasserie Chef) or Marc Haeberlin (Signature Chef). This morning was actually a “tasting session” in which we would discover and taste 3 new desserts. These new three creation will be part of the new menu to be launched in February 7th. The 3 desserts are revisits to great classics and the talented team at the Royal Savoy found a new way to review these amazing desserts. Between poetry and design, the Royal Savoy customers will be amazed. The following desserts were prepared by Charlotte Marchal operating in the Royal Savoy kitchen. The three new desserts were chosen by being classics. Still, the Royal Savoy team…

“Bubbly Breakfast” at the Lausanne Royal Savoy. When talent and creativity meet.

“Bubbly Breakfast” at the Lausanne Royal Savoy. When talent and creativity meet.

This morning there was only one place where LuxuryActivist could be. It is a exceptional place where luxury, art and know-how meet. This place is called the Lausanne Royal Savoy. Around this very exclusive breakfast table 5 amazing talents: Mr Benoît Gouez, Chef de Cave at Moët & Chandon Mr Marc Haeberlin, 3 stars Michelin and Signature Chef at the Lausanne Royal Savoy Mr Julien Krauss, Executive Chef at Lausanne Royal Savoy Mr Adam Bentalha, Brasserie Chef at Lausanne Royal Savoy Mr Reza Nahaboo, Chef Sommelier at Lausanne Royal Savoy The idea was to discover the new desserts coming in the new menu and to taste the unique and amazing Moët & Chandon Millésime 2008. It was a true Bubbly Breakfast. Several journalists and bloggers were invited to this very special occasion. Having these 5 great talents around the table was definitely our most inspiring experience of this year so far. Benoît Gouez,…

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

DreamMaker is a 28-year old-experiential travel and event design boutique. The DreamMaker crafts uniquely creative design concepts for their clients’ vacations with an emphasis on experiences that have never been done before. This time DreamMaker offers a world premiere, the most expensive trip ever made, costing USD 14 million for 50 people. The trip involves flying on two outfitted Boeing business jets, traveling 20 cities in 20 days, while covering 50,000 kilometers in the air. Highlights include a one-to-one ratio of guest to staff, a USD 500,000 charity poker tournament with the world’s top-ranked poker player in the air, and a hotel which will rebrand its identity to “Hotel 50” (including chipping out its marble tile in the foyer). Mining conglomerate World of Diamonds Group was commissioned to create the trip’s most luxurious amenity; a set of 18-karat gold swizzle sticks set with white and blue diamonds worth a total of USD 1…

La Brasserie du Royal by Marc Haeberlin – beautiful.

La Brasserie du Royal by Marc Haeberlin – beautiful.

There are places that you go once and you want to go back again and again. This is the case for the Brasserie du Royal at the Royal Savoy Hotel in Lausanne. The menu of the Brasserie du Royal reflects the craftsmanship of Michelin-starred chef Marc Haeberlin. Recognized in France and around the world as one of the best Chefs of his generation, Marc Haeberlin is the worthy heir of a family of experts in the art of cooking. The glorious adventure of Marc Haeberlin continues today thanks to his involvement in La Brasserie du Royal as Signature Chef. His expertise will complement the offer of the Executive Chef Julien Krauss and will allow connoisseurs to discover and enjoy high-end Brasserie food. The terasse is an amazing place. You can hear a small background noise that reminds you that you are at the heart of Lausanne, and still you feel relaxed in this stylish oasis. Everything…

(BELVEDERE)RED Vodka – Fighting AIDS

(BELVEDERE)RED Vodka – Fighting AIDS

Last summer, Belvedere Vodka, one of the world most prestigious Vodka brand revealed the new (BELVEDERE)RED limited edition bottle. 50% of profits will go to the Global Fund, the leading financier program to fight HIV/AIDS in Africa. In support of Belvedere’s partnership with (RED), #MAKETHEDIFFERENCE campaign ambassador, musician John Legend, has collaborated with celebrated Ndebele artist Esther Mahlangu to design the colorful and bold bottle, inspired by the campaign’s four values: security, support, change and unity. Esther Mahlangu is a South African Ndebele artist. She is known for her bold large scale contemporary work inspired by the Ndebele heritage. She uses traditional coloful patterns you usually find in Ndebele jewelry and clothes. Mahlangu is one of the African artists whose art is often exhibited internationally. Her works are in major private collections including that of The Contemporary African Art Collection (CAAC) of Jean Pigozzi and in many Western museums. Despite…

Luxury Traveler: Top 3 sunny destinations the holiday season

Luxury Traveler: Top 3 sunny destinations the holiday season

Summer is already behind us and as much as we like indian summers, it is not the same thing. So for that week of holiday you have before christmas here are our top destinations for this fall. 1- Saint Barthélemy, land of eternal sun What can we say about this small island of 25 square kilometers and a total population of 9’000 people? Well, it is the perfect destination in the Antilles archipel where th sun shines all year long. French is the native tongue of the population. English is understood in hotels and restaurants, and a small population of Anglophones have been resident in Gustavia (capital) for many years. Saint Barthélemy or Saint Barth, is a magical destination for your holidays. You will discover a stylish yet relaxed lifestyle, interesting for all Luxury travellers around the world. From the Anse du Grand Colombier to the Anse des Flamands or the Saint…

Blade Runner 2049, the neo-noir science fiction film is back.

Blade Runner 2049, the neo-noir science fiction film is back.

Blade Runner 2049 represents the return of one of the most iconic movies of the 80’s. Fans can talk about this movie for hours and it was definitely one of the defining moments of Harrison Ford. Thirty years after the events of the first film, a new blade runner, LAPD Officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. K’s discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former LAPD blade runner who has been missing for 30 years. Why Blade Runner is such an iconic Film? Some people might wonder why Blade Runner is such an iconic film. There are some elements that definitely made a defining moment not only for Harrison Ford but also for the history of Science Fiction movies. Let’s put things in context. The first Blade Runner was launched in 1982. At…