Author: José Amorim

Victorinox Classic Limited Edition 2016 – Design rules.

Victorinox Classic Limited Edition 2016 – Design rules.

Reading Time: 4 minutesThe Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield. The annual limited edition of the Classic pocket knife is a popular collector’s item and gift all around the world. The fresh and new designs should also increase the impulse buys and strengthen the Victorinox brand and its reputation of being creative, functional and appealing. It is already an annual appointment made with the very best graphic artists out there. Each year Victorinox challenges the most creative minds in order to create astonishing designs for the iconic Classic pocket knife. The Swiss company utilizes the crowdsourcing platform Jovoto and year after year we get our mind blown away with very interesting and creative ideas. Victorinox narrowed down the pool of ideas from 1,022 to 40 and then let Victorinox fans around the…

Top 5 books to read this summer, our editor’s choice.

Top 5 books to read this summer, our editor’s choice.

Reading Time: 6 minutesSummer is here and it is always the same question: Which books should I read during my summer break? Here is our editor’s choice – our top5 books for this summer. Books for chill-out moments that will change your mind and provide you great moments during your summer holidays. Eclectic choices like our Luxury blog.

LaFerrari Open-Top, special series. One in a kind.

LaFerrari Open-Top, special series. One in a kind.

Reading Time: 4 minutesThere are people who refuse to compromise on the joy of al fresco driving even when at the wheel of a supercar. This is why LaFerrari Open-Top is all about. The sassiness of a Ferrari supercar and the stylish freedom of a convertible. The name and technical characteristics of the new car will be announced at the Paris International Motor Show, as will the number of examples Ferrari will build. However, all available examples have already been sold after a special preview to clients and the order book is closed. The new limited-edition special series will be available with a removable carbon-fibre hard top and a removable soft top. It has the same running gear and performance figures as the original LaFerrari, sporting a 800 cv V12 (with a specific power output of 128 cv/l) coupled with a 120 kW electric motor (163 cv),  unleashing 963 cv in total.  Significant and extensive…

Bernard Hinault, the legend – now in a Book of Art – Exclusive!

Bernard Hinault, the legend – now in a Book of Art – Exclusive!

Reading Time: 4 minutesDiscover the career of one of the most iconic sportsman of all time: Bernard Hinault. Now in a book of Art. Exclusive offer. Full details in article.

The Jane Seymour Diamond Blue ring – Exceptional!

The Jane Seymour Diamond Blue ring – Exceptional!

Reading Time: 6 minutesDiamonds are girl’s best friends. It is a historical statement that is still true. Some exceptional women deserve exceptional diamonds. Here is a very interesting project by WORLD OF DIAMONDS who just launched the Jane Seymour Blue Diamond ring: a homage to the great woman, actress and philanthropist. To celebrate Seymour‟s accomplishments in the film industry, WORLD OF DIAMONDS Group crafted a 2.08 carat Fancy Vivid Blue diamond ring in platinum, and plated with rose gold. The masterpiece, named The Jane Seymour, was created for the diamond behemoth‟s private collection. Based on recent records from auction powerhouses, Sotheby’s lists a 2.11 carat fancy intense blue diamond ring that fetched USD 1,899,322 in October 2015, and according to Christie’s, a 1.74 carat fancy intense blue diamond ring fetched USD 1,925,000 in December 2015. The industry recognizes fancy vivid blue diamonds as being rarer and therefore more valuable than their fancy intense counterparts. The…

Victorinox Climber Gold 2016 Limited Edition

Victorinox Climber Gold 2016 Limited Edition

Reading Time: 4 minutesVictorinox, the makers of the Swiss Army knife, always explore the endless universe of the small pocket tool. Every year the Swiss company based in Ibach Schwyz launches amazing limited editions, each one based on a clever, original and edgy idea. In 2016, Victorinox celebrates the Summer Olympic games and the athletes quest for a GOLD medal. To translate this homage into the product universe, Victorinox is launching a precious limited edition called Victorinox Climber Gold. Here is our Swiss Blog of the month celebrating Swiss ingenuity and the world-class event happening this summer in Rio de Janeiro. Here is our unboxing of the new Victorinox limited edition and down below more photographs and details. The Victorinox Climber Gold 2016, the ultimate dream in pure gold. The iconic Climber Pocket Knife has had a seasonal upgrade. To celebrate the Rio Olympics 2016, Victorinox has launched a perfectly formed collector’s exclusive. And it’s…

Best luxury news websites 

Best luxury news websites 

Reading Time: 5 minutesThe web represents an amazing source of information. You can search about everything and you can find what you are looking for just in a couple of seconds. With the expansion of luxury worldwide, the web search became a great source of information for all the luxury customers and fans around the world. So here is our review about the best luxury news website that you can find if you are searching about this topic. The luxury market, an ongoing growth worldwide According to Euromonitor and Forbes magazine, the luxury industry worldwide represented $ 300 billion sales. 33% of this figure came from Europe, representing the biggest luxury market in the World. The region gets a +5% year on year which shows that there is no crisis in luxury. If we take a close look in other regions like Asia-Pacific, we can see that there is a triple digit growth…

UEFA Euro 2016: play-field for Asian brands.

UEFA Euro 2016: play-field for Asian brands.

Reading Time: 4 minutesRight now France is the field for a world class sport event: the UEFA Euro 2016. The best European football teams compete to determine who is the best team in Europe. For the first time, we can see that most of the event sponsors are Asian companies. Probably European or Western companies have no money to sponsor such events. For the first time, an European competition of this level got a Chinese sponsor: Hisense. Hisense joins a list comprising nine other high-profile companies with global sponsorship rights to Euro 2016, namely Adidas, Carlsberg, Coca-Cola, Continental, Hyundai-Kia, McDonald’s, Orange, Socar and Turkish Airlines. There are also six national sponsors in Abritel-HomeAway, Crédit Agricole, FDJ, La Poste, PROMAN and SNCF. Total sponsorship revenues for the tournament are expected to be in the region of €400 million ($438 million). Commenting on the deal, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are excited…

Video: when Swiss Tradition meets Pop Music, by La Cote International School

Video: when Swiss Tradition meets Pop Music, by La Cote International School

Reading Time: 5 minutesSwitzerland is full of contrasts where traditions meet modernity. This week, the students of the prestigious La Cote International School created a surprising act in one of Switzerland shopping malls. By partnering with a traditional Swiss men’s choir they performed a flash mob allying Swiss traditions and French Pop. The video is quite interesting as we can see the 2 worlds collision and a very interesting synergy. In the spirit of a flashmob, The students from La Cote International school and the Swiss Choir of Candy interpreted the French pop song “L’avenir” by Louane. The act took place at the Centre Commercial Manor Chavannes. This is our Swiss blog of the month. Swiss traditions are stronger than never In this video we see one of the strong traditions in the Swiss region of Gruyere: the Traditional Choirs also called “Choeur des Armaillis de la Gruyère”. This tradition of male choirs started…

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox eLLa wins 3 prizes at the Worldstar awards

Reading Time: 5 minutesVictorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1)     Health & Beauty 2)     Luxury 3)     Marketing The competition received 293 product entries from 35 countries with competitors like Giorgio Armani (male fragrance „Gio Blue“), Kellogg’s or Lipton Ice Tea. For the very first time the WorldStar Packaging Organisation gave 3 awards to a packaging, which is a special honor to Victorinox. Already in 2015, Victorinox eLLa got the Swiss Awards for Best Packaging delivered by the Swiss Packaging Institute. Victorinox fragrances is a long success…

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Reading Time: 4 minutesHere is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance project was mentioned to the malletier, it was almost 10 years ago. At that time, everybody would say that Louis Vuitton did not need a brand territory extension such as fragrances. The context at that time tend to push certain brands to a massification of their offer, and fragrances represented for some of them a way to reach critical mass. Obviously Louis Vuitton was far away from this journey. During the years, the “Louis Vuitton fragrance project” came to the surface of news a couple of times without much to say. 2006 was the first step for LVMH to set the level expected for such challenging project. They hired François Demachy, former technical perfumer at Chanel. With his know-how and mastery of raw materials, LVMH would…

TURO, a peer-to-peer car rental service. Sharing is more.

TURO, a peer-to-peer car rental service. Sharing is more.

Reading Time: 6 minutesTURO is a peer-to-peer car rental service that connects car owners ready to share some their cars with users who would need a car for a couple of hours, a day, a weekend or more. It is US based and now started growing abroad, especially in Canada. It is a pure representative of what we call the “sharing economy” and it is aligned with nowadays trends of sharing, connecting and online services. After many luxury news announcements, this one is definitely one to highlight. The Sharing economy is a 16 years old model now The sharing economy concept is not new. It is a hybrid market model (in between owning and gift giving) which refers to peer-to-peer-based sharing of access to goods and services. This is coordinated through community-based online services. It can be a website, a mobile app or both.  The term “sharing economy” began to appear in the early 2000s,…

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

Reading Time: 4 minutesJM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather skins are carefully chosen for their flexibility and their maintenance, assembly is carefully achieved through expertise always perfected. It is a story about comfort and absolute lightness, an inimitable look in keeping clean the lines of moccasin 180. Welcome to the mocassin 2.0. JM Weston is renewing the brand and the different territories. While the male collections are the stars of the brand, the female collections are edgy, elegant and showcase a strong…

Dom Perignon and the equation of time: Plenitudes.

Dom Perignon and the equation of time: Plenitudes.

Reading Time: 5 minutesFrance has a tremendous history and know-how, one of them is around Champagne. In this domain, Dom Perignon is an exceptional Maison and they do their art like no one. According to Richard Geoffroy, Chef de Cave at Dom Perignon, when a bottle of Dom Perignon start its journey across time, it is not a linear evolution. It gets to leaps, called Plenitudes. There are 3 plenitudes to accomplish the spirit of the Maison Dom Perignon. It is a true equation of time and a magnificent story in how to produce probably one of the best champagnes in the world. Here is a video in which Mr Geoffroy explains the Plenitudes. This film is not to be viewed by persons under the legal alcohol drinking/buying age in their country. Do not forward these materials to anyone below the legal drinking age. Not for use in countries with restrictions on advertising alcoholic beverages. Enjoy…

Microsoft Lumia 650, the test.

Microsoft Lumia 650, the test.

Reading Time: 4 minutesThis month we got the new Microsoft Lumia 650 and we try to understand how good this phone is. The interesting fact with Microsoft is that they started adopting an all integrated approach thanks to Windows 10. No matter if it is on your desktop, tablet or phone, Windows 10 will extend your office everywhere. From a Design point of view, Microsoft made a strong effort to make the new Lumia 650 a modern and edgy smartphone. Microsoft claims the device is its slimmest Lumia ever, and with a soft-touch matte plastic rear, 5-inch Gorilla Glass-strengthened screen and aluminium frame, it certainly feels lovely in the hand – to the extent that you can feel it at all. The Microsoft Lumia 650 is very thin, light and the construction is pretty compact. Probably one of the most important features is the screen. It is by far the best screen Microsoft released…