we have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House. Elie Saab was born in Beyrut, Lebanon in 1964 and his vocation to fashion started very young as at the age of 9 he already started making dresses for her sister. Once teenager he started selling dresses to the women of his neighborhood. So, yes Elie Saab was made for fashion before he started making fashion. After his studies on fashion in Paris he got back to Lebanon and founded his own fashion house in 1982. He is self-trained and had since the beginning an exquisite way to highlight a woman’s femininity. In 1997 Saab was the first non-Italian designer to become a member of the Italian Camera Nazionale della Moda and to show his first collection outside of Lebanon. His show took place in Rome. In May 2003, the Chambre Syndicale de la Haute Couture invited him to become a member, and he showed his first haute couture collection in Paris in July 2003. His first ready-to-wear collection in Paris was the Spring-Summer 2006 collection, and Paris is now his permanent ready-to-wear runway.Stars like Halle Berry, Christina Aguilera or Catherine Zeta-Jones, Queen Rania of Jordan and Angelina Jolie made Elie Saab famous in the USA.
The Creator underline femininity by working the finest materials, often with high quality embroidery. Magic is in the air thanks to simple designs and precious fabrics. Elie Saab dazzles with his small details that enhances his sense of Beauty, bewitching all women.
The Creator got an agreement with the international group Beauté Prestige International (BPI) in order to develop, launch and distribute his first fragrance. BPI has a large experience on developping creators fragrances thanks to the other brands they have:
– Jean Paul Gaultier
– Issey Miyaké
– Narciso Rodriguez
Now they added a fourth mousquetaire to the group and it is definitely one of the prettiest brands in the market.
Elie Saab has always wanted to create his own perfume, from the beginning of his career. But he had first to install ELIE SAAB as a worldwide brand: from Haute Couture gowns worn by princesses or celebrities to Ready to Wear collection and accessories… Launching a perfume was a natural next step, to share the ELIE SAAB brand’s femininity with more women over the world.
“What I found fascinating in working for Elie Saab, was the idea of interpreting light; I didn’t have any specific images in mind, just sensations: the whiteness of the sun at its zenith, radiant femininity, a modern interpretation of voluptuousness”, the perfumer explains.
It is a very elegant white floral with a soft wood-oriental sensuality. Main ingredients are Orange blossom, Jasmine Grandiflorum (the majestic one) Sambac Jasmine (the wild one), Patchouli, Cedarwood and a white honey note called honey rose. When I smelt the fragrance for the first time I got a feeling of a natural and warm-hearted femininity, very elegant, sexy and yet comfortable and clean. On skin it is a real wonder.
Concerning the Ad campaign, Elie Saab has always admired the work of Mert & Marcus. He was convinced of their ability to understand the ELIE SAAB house and translate his vision of femininity. Strongly known for their portraits of sophisticated, powerful women, their photos lend an air of grace and unmistakable perfection to advertising.
“The difference between us and other photographers is that we care a lot about appearance. We spend most of the time in the make-up and hairstyling rooms”.
The team works today for magazines such as Vogue USA, Vogue Italia, W Magazine, Pop Magazine, Numero and Arena Homme Plus. Some of their major clients are top fashion labels such as Louis Vuitton, Missoni, Giorgio Armani, Roberto Cavalli, Fendi, Kenzo and Miu Miu. They created the images for perfume houses such as Gucci, Yves St Laurent, Givenchy and Lancôme. Alas and Piggott have also worked with celebrities of the caliber of Jennifer Lopez, Madonna, Linda Evangelista, Gisele Bündchen, Björk, Lindsay Lohan, Scarlett Johansson, Charlotte Rampling, Kylie Minogue, Sophie Ellis-Bextor and most recently Victoria Beckham for a Giorgio Armani shoot.
Anja Rubik was chosen as the face of ELIE SAAB Le Parfum because the designer feels she represents both the strong and delicate woman: embodied with confidence and aware of her beauty. She is featured in the 2011 Pirelli Calendar photographed by Karl Lagerfeld. She was one of the models to star in Lacoste’s “new look” campaign in January, a different advertising concept for 2011 under the new tagline, “Unconventional Chic”. The ads were shot by Mert and Marcus, showing models wearing the iconic white Lacoste polo shirts worn over fancy black evening wear.
The Elie Saab Ad Campaign was shot in Los Angeles in aim to express the modernity of a universal city that could be found in the U.S, Europe or Asia.
The fragrance flacon was designed by french designer Sylvie de France. She is used to work for the Fragrance industry and especially with creators fragrances like Jean-Charles de Castelbajac, Lolita Lempicka, Chantal Thomass, Jean-Paul Gaultier or Issey Miyake. The Elie Saab flacon represents a baroque style yet with simple shapes and a beautiful classic cap. 3 sizes will be available: 30ML, 50ML and 90ML. Also you will be able to find a short and essential body line: Shower gel, Body lotion and cream, and a perfumed deodorant spray.
Available this summer, do not hesitate to go to your preferred perfumery store and try. Your femininity will be underlined with grace and sensuality. Love it.
The Fragrance brand is doing a facebook revelation where you can discover different facets of the fragrance project, the perfumr, the bottle designer and more. You can also participate in an online contest directly in Facebook. Check it out by clicking on the image here below:
Purelly a moment of elegant beauty.
all images rights reserved Elie Saab, Francis Kudjian, Sylvie de France, BPI.