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Jitrois presents its new Fall-Winter 2012-2013 campaign called Artists, Lovers, Decadence. A beautiful and classy inspiration from the 20’s intellectual bohemians.

Jitrois-Fall-Winter-2012-2013

The campaign is shot by Rankin, who collaborates with the fashion house for the past 6 years. For memory, John Rankin Waddell is a british fashion photographer. He founded together with Jefferson Hack the international magazine Dazed & Confused.
We can say that Jitrois is not only back but they are now moving forward with a beautiful elegance and modernism. This new collection shapes the forms in a quite cutting edge design, highlighting the body anatomic volumes. Leather and other materials blend in an interesting alliance. Between avant-gardism and neo-retro. Love it.

Here a mood video based on the official visuals:

The style is done by Katie Shillingford, the fashion editor of Dazed & Confused. She knows very well Rankin and they understand each other on a style and fashion level. By saying this, don’t need to explain how hot  Jitrois got by choosing such a team.

The Jitrois’ website is also amazing. For the first seconds, you get a electro-rock intro with a full screen video, that makes it surprising and exciting. Then, a very interesting feature: you can discover the new collection in a 3D mode. The different models are exposed with a 3D feature, so that you can turn around each look thanks to your computer mouse. Just try, it is really well done.

jitrois-website

If you wish to see more about Jitrois, please connect to the brand official website:
http://www.jitrois.com

 

Spicy up your winter.
LA 

 

Photographer – Rankin
Models – Masha Voronina, Chris Doe, Nadine Ponce, Tuuli Shipster.
Styling by Katie Shillingford
Make Up – Andrew Gallimore
Hair – Kenna

 

Info sourced at Brand official Press release. All images are copyrighted with no reproduction rights available.