Miuccia Prada never sleeps, or at least her brain. Under her brand Miu Miu, she released a 6 films series called Women’s tales.
While Prada brand is getting stronger and stronger, Miu Miu seemed to be taken to a second league. Or the Prada group is changing the situation as they wish to move on with both 2 brands. While Prada catwalks in Milano, Miu Miu is in Paris, so right now as the New York fashion week is over, every body is getting ready for London, Paris and Milano. The Prada Group brought new people for Miu Miu. Some of them comes from Celine and others from the Prada brand itself. So the goal is to multiply and to develop Miu Miu as strong as Prada. So lately they invested a lot of money and time creating a serie of 6 films called Miu Miu Women’s Tales.
Commissioned by the italian brand, The women’s tales is a series of 6 short films. Collaborations with people like Zoe Cassavetes, Lucrecia Martel or Massy Tadjedin, show interesting cinema themes and a certain point of view in fashion. The goal remains to make you believe in the dream universe of fashion but above all, shows the complex position of being a woman today in the world. While the Biennale de Venezia was celebrating its 70 years, Miu Miu revealed a new and last short-film called “Le Donne della Vucciria”. Palestinian female director Hiam Abbass contemplates the transformative power of clothes, music and dance in a charming, evocative study of the women of the Sicilian city of Palermo.
Watch the entire film here:
Here is the pitch for the film according to the brand own words: “The dressmaker sews in time, creating a mysterious collection of traditional puppet costumes, while the square below comes alive with music and dancing. As a cast of vibrant women rise and join the musicians in a crescendo of spinning polka dots and clapping metallic suede heels the dressmaker looks on, leaving us to wonder who really pulls the strings of this intoxicating fiesta.”
What is beautiful in this modern tale,is the nostalgic feeling that we get in the first minutes. It is deep, well done and beautifully directed. If you want to see the previous 5 films, you can find them here:
Women’s tale #5: THE DOOR BY AVA DuVERNAY
Women’s tale #4: IT’S GETTING LATE BY MASSY TADJEDIN
Women’s tale #3: THE WOMAN DRESS BY GIADA COLAGRANDE
Women’s tale #2: MUTA BY LUCRECIA MARTEL
Women’s tale #1: THE POWDER ROOM BY ZOE CASSAVETES
Miu Miu is back stronger than never. Check the brand official website to get more information about the Women’s tales project and also about the brand itself:
http://www.miumiu.com
Info sourced at the brand official website. All content is copyrighted and no reproduction rights available.
