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Thanks god, it is friday! Here are the top 5 posts of the week at luxury  Wishing you all a nice weekend.

 1- Nespresso…. something else?

nespresso fake campaign
Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade…


2- Sisley 2011 new product launch – exclusive

Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth.


3- Victorinox Tomo – the unboxing by LuxuryActivist

This month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax.


4- Elie Saab Le Parfum, pure elegance

elie saab advertising le parfum
We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House.


5- Balmain – New artistic direction with Olivier Rousteing

olivier rousteing
Photo : Karim Sadli

Balmain might be one of the most elegant fashion houses of all times. Today we have the appointment of Olivier Rousteing as the new Artistic director of the Fashion House.