Top posts of the week – 9.09.2011

Top posts of the week – 9.09.2011

Thanks god, it is friday! Here are the top 5 posts of the week at luxury activist.com  Wishing you all a nice weekend. LA  1- Nespresso…. something else? Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade… http://luxuryactivist.com/luxury/nespresso-something-else   2- Sisley 2011 new product launch – exclusive Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. http://luxuryactivist.com/beauty/sisley-2011-new-product-launch-exclusive   3- Victorinox Tomo – the unboxing by LuxuryActivist This month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese…

Ali Mahdavi, when glamour becomes an art

Ali Mahdavi, when glamour becomes an art

This month at Luxury Activist we decided to talk about the international photographer and artist Ali Mahdavi. He is probably one of the most talented photographers of his generation. He rewrote the lines of glamour in photography and definitely brought back from the dust of time, a new face for glam, for luxury and for allure. He has the astonishing way to dress his subjects with light and shadow. Ali Mahdavi was born in Teheran but he currently lives and works in Paris, France. We could describe his work as obsessionally glamourous. He is passionate about women that have this exquisite blend of ultra femininity and a kind of powerful neurosis. He always succeed to catch those precious moments where things can slip into a borderline. His work is professional, clean, almost surgical by its precision and each detail counts, even the smallest. Ali Mahdavi has chosen to be on the side of desire, motivated by the desire…

Catherine Bolle, Swiss artist.

Catherine Bolle, Swiss artist.

Last friday Luxury Activist was invited to Catherine Bolle Vernissage. She is a Swiss artist, born in Lausanne where she still live and work. The Vernissage took place at Espace Arlaud, one of the oldest Museums of Lausanne. During the years it became a flexible place for different exhibitions. From February until April 2012, Catherine Bolle work will be exhibit in the rooms of Espace Arlaud. From her beginning up to today. She is a multi-talented artist, working with different techniques like engraving, painting, drawing, books… but also different materials like acrylic, glass, metal or paper. The artist, who regularly does her engravings at Raymond Meyer Workshop in Pully / Lausanne, implement often some projects and exhibitions both in Switzerland and abroad: Office Cantonal Stamp Museum in Vevey, Graphische Sammlung ETH-Zurich, Galerie Alice Pauli Lausanne, Abbey Bellelay, Cité Internationale des Arts in Paris, Museo de Arte y Diseño Contemporáneo San Jose, Costa Rica. In particular, the visual conducted for several months, extensive research on plants and pollens of Serres of Paris and the Jardin des Plantes. At Espace Arlaud, 2 rooms will present her large canvases paintings, installations of glass and…

Nespresso… something else?

Nespresso… something else?

Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade as they should. They use the typical Georges Clooney ad in order to accuse and ask Nespresso to change their way to treat their coffee suppliers. On the swiss website you can watch the video but also, apparently, send an email to Georges Clooney. According to statistics, the viral video was already watched more than 10,000 times and more than 1,000 emails were sent to Mr Clooney. Check the website here: http://www.solidar.ch/ When we have a look on the Nespresso Facebook fan page, we can see 86 comments on a post of the 30th August. The Brand posted a video about their AAA sustainable program…

Martin Grant by Luxury Activist

Martin Grant by Luxury Activist

Couture is most of the time a matter of taste, but when fashion becomes Couture, the world is emphasized, sublimated, highlighted, desired… well, sometimes, we touch god’s creation. Some Couturiers play with colors, others with shapes… some will produce a great entertainment show, others will just highlight the beauty of a curve. Martin Grant is not a showman but after a new collection, the world looks more beautiful. Not over-the-top, just simply perfect. Martin Grant is our Fashion Creator of the Month. Martin Grant was born in Australia (Melbourne) in 1966. He is what most of fashion journalists called “the Australian little miracle”. At the age of 16 he launches his first ready-to-wear collection and opened his atelier in the fashionable area of Collins St. At 18 years old he makes his first appearance in the Australian Vogue. After a short interlude in order to learn the art of Sculpture, Martin Grant…

The new face(s) of Womanity by Thierry Mugler

The new face(s) of Womanity by Thierry Mugler

One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity is about the invisible link that connects all women together, all ages, all generations. The first visual was in line with a certain idea of mythology as you can see here: On this first visual we can see 4 pictures took from the concept film made by Thierry Mugler himself. One woman wears a haute-couture hat/accessory, another one wears a helmet displaying the flacon metal decoration and the other 2 girls look quite natural. We can understand the link between past and present, old and modern, illustration and reality. It did not look like a normal standard advertising. Like it or not, that was the way Womanity Eau de Parfum started its life on the internet and point…

Alfred Dunhill goes for Augmented Reality

Alfred Dunhill goes for Augmented Reality

After the launch of the new Alfred Dunhill campaign for Autumn/Winter 2011, now the brand is pushing the boundaries of the Voice campaign thanks to Augmented reality. In deed, thanks to a free App called Aurasma, you can basically watch the videos out of the printed ads. Which means that any magazine ad can reveal the videos just under the “eyes” of your telephone. According to Aurasma Inc., Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time. Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages. Using the smartphone’s camera, GPS, Bluetooth, WiFi internet and its position, acceleration and direction,…

Top posts of the week – 12.08.2011

Top posts of the week – 12.08.2011

Hi, thanks god it is friday! and here are the top posts of the week. Wishing you all a great weekend. LA 1- Sisley 2011 new product launch – Exclusive Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. http://luxuryactivist.com/beauty/sisley-2011-new-product-launch-exclusive     2-Balmain – New artistic direction with Olivier Rousteing Balmain might be one of the most elegant fashion houses of all times. Today we have the appointment of Olivier Rousteing as the new Artistic director of the Fashion House. http://luxuryactivist.com/fashion/balmain-new-artistic-direction-with-olivier-rousteing    3- And Mugler goes for Womanity Perfume Thierry Mugler launched a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march 2010. The idea behind Womanity is this invisible link that exists between all women. http://luxuryactivist.com/beauty/and-mugler-goes-for-womanity-perfume  …

Sisley Eau d’Ikar, new fragrance for men

Sisley Eau d’Ikar, new fragrance for men

Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. You can see my first article about it here. Thanks to this appointment, I could get deeper into the understanding of the concept, the flacon and the fragrance itself. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. He ignored instructions not to fly too close to the sun, and the melting wax caused him to fall from the sky. For Sisley, Ikar is a name that represents a poetic intention. The deep desire of men to fly. Not to challenge the sky but to take off of the land, gain lightness and an intense feeling of…

Prada Autumn winter 2011 – The Video

Prada Autumn winter 2011 – The Video

Prada revealed the mood video inspiring the new women collection for autumn and winter 2011. The video displays a more dramatic and sensual facet of the collection that we could not spot out  on the printouts. On the video we can see Ondria Hardin, Antonia Wesseloh, Kelly Mittendorf, Julia Zimmer and Frida Gustavsson. Steven Meisel put on stage these young teenagers in a very sophisticated way. Around the web, some people think the video is subversive as the teens are seen in very suggestive sexy positions… scandal? Not for me. Everything stays in an absolute control, very arty. We can see that fashion houses explore much more elitist art codes and each film edges contemporary art. For aficionados then… Here some of my preferred illustrations of the collection. Photo source: Fashion Gone Rogue LA

Dunhill – The Voice campaign – 2011 a/w collection

Dunhill – The Voice campaign – 2011 a/w collection

Hi, There are 2 things that british people are really good on. Fashion and elegance and all of these with an attitude. These words could reflect the new campaign by the prestigious brand Dunhill. It is called The Voice Campaign and it illustrates the Autumn collection 2011. The campaign is built through a series of striking black and white portraits and supported with individual video interviews conducted on set where the cast give their opinions and experiences, providing an intimate insight into their personalities and what makes them who they are. This Autumn, 3 amazing men: the legendary explorer and exhibition leader Sir Ranulph Fiennes, acclaimed theatre director Michael Grandage and principal dancer Rupert Pennefather. The different visuals and videos are very striking because these men really have incredible voices of storytellers. When you listen to them you can really imaging and feel what they are telling you. The black and…

JØ5EPH K – Contemporary Perfume Architecture

JØ5EPH K – Contemporary Perfume Architecture

This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions of dollars. Aside these highways of creation, we can see that, on the past 10 years, young and creative brands were founded. These brands were most of the time the aim of one person, a creator in a way. JØ5EPH K is the creative and artistic result of a contemporary artist called  Brad Kalavitinos. He was born in the US and after his degree in multimedia and fine art, he…

Rosie Huntington-Whiteley by LuxuryActivist

Rosie Huntington-Whiteley by LuxuryActivist

Burberry is launching in September a new Fragrance for women, Burberry Body. We do not know much but what we know is that the advertising features Rosie Huntington-Whiteley, the it-girl. She already collaborated with the english brand, especially for the Beauty line. Until we get more information about the launch of this product, check here a little remix by LuxuryActivist about Ms Huntington-Whiteley. We can see some images of the Burberry new advertising. Burberry gets then, “the” Body. Stay stuned, more to come. LA

Top 5 most viewed posts of the week – july 16/07/2011

Top 5 most viewed posts of the week – july 16/07/2011

Hello, as usual, here are the top articles of the week. They are the ones most viewed during the past 7 days. Have a nice weekend. LA   #1- Victorinox Tomo, the unboxing by Luxury Activist Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. http://luxuryactivist.com/?p=1989  #2- Elie Saab Le Parfum, pure elegance We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). http://luxuryactivist.com/?p=1906   #3- Atelier Evanessence, a journey in the heart of perfumes France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed…

Prada Color blocking new fragrance: Prada Candy

Prada Color blocking new fragrance: Prada Candy

Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided to change directions and be more…. bold. We can see that this summer a wind of wildness is blowing on fashion as Color blocking becomes the code. I already wrote an article about this when Louis Vuitton launched its new bags collection. And we can see that some brands took this trend as mainstream, like Gucci, Prada or Fendi. Here we can see that Prada definitely is playing bold as the new fragrance, Prada Candy is so color blocking. Here is some images of the last fashion collection and you will see what I mean. On the Fragrance side, Prada Candy is launched this summer in the USA and then in September in Europe. The Fragrance is also…