Reading Time: 3 minutesBrands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper… Others have a clear strategy behind.
Reading Time: 3 minutesThe Lady Dior Saga continues, this time in shanghai. Let’s remember. The first chapter was Lady in Black. The action took place in Paris (Where else?!) and we discovered a beautiful Marion Cotillard under the eye of Olivier Dahan. These two worked together in the movie The Mome, the life of Edith Piaf.
Reading Time: 2 minutesWe know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES
Reading Time: 1 minutesOk, Iceland and its Eyjafjöll were really on the spotlights this month. But not everything coming from Iceland is bad for us… at the contrary. See this initiative from the design cabinet Studio Granada Architects who created this project in the north part of the island.
Reading Time: 3 minutesNow, one of the most expected books arrived. The Oprah Winfrey biography. Kitty Kelley is a very well known biographer, passionate about those people who became more than an ordinary human being… they became legends or symbols for America.
Reading Time: 1 minutesGQ magazine published an article about a survey that the famous website askmen.com published about the prefered cities for and by men.
Reading Time: 1 minutesMarc Jacobs might had a crisis of extreme creativity or there was a crazy wind inside LV creative studio… in any case the world knows now the Louis Vuitton new ITbag, the Tribute Patchwork bag.
Reading Time: 1 minutesIf you watched in the cinema, The Grinch, and on TV Gossip Girl you might know Taylor Momsen. Actress, model but also singer of the rock group The Pretty Reckless
Reading Time: 1 minutesThis lingerie TV advertising was forbidden in the USA because it was considered too sexy. Some people say it does not “fit” ABC or FOX criteria for advertising.
Reading Time: 1 minutesHere check this video about a young guy who make regular reviews about fragrances… isn’t it that incredible?
Reading Time: 1 minutesAfter introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?
Reading Time: 2 minutesLa Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
Reading Time: 3 minutesMartin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.
Reading Time: 1 minutesMarina Abramović is a serbian artist based in new york. She has been very active since she started her career in the 70’s. All her work is based on the relationship between Art and Performance.
Reading Time: 2 minutesThe luxury brand Ulysse Nardin, presented last month at Baselworld its new mobile creation. Do you know this brand ?