baby boomers

When Luxury brands become the new cultural references

When Luxury brands become the new cultural references

Luxury Brands What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are some of the many disciplines that generate symbols and habits. Luxury is also many times written into some heritage. While Baby boomers and generation X learned luxury via the possession of objects made by the brands, the younger generation, often called generation Y have a complete different approach. In deed, many luxury brands become more than simple brands. They turn into true cultural references. In some cases, it is just happening in this way, in others there is a true strategy behind. And here are some highlights. While museums have a hard time to survive, Brands flagship stores or other brand activities have never been better. While the Great Wall of China has 10 million visitors every year,…