Nespresso editions

Nespresso Reviving Origins: Rediscovering (Almost) Forgotten coffees

Nespresso Reviving Origins: Rediscovering (Almost) Forgotten coffees

Nespresso is launching REVIVING ORIGINS. It is a new initiative aimed at reintroducing coffee growing in areas where it is threatened. As part of the Nespresso AAA Program for Sustainable Quality, the company works with coffee growers in regions affected by conflicts, economic difficulties and ecological disasters. This is part of Nespresso commitment to investing over CHF 500 million between 2014 and 2020 thanks to its programme “The Positive Cup”. It is a commitment to sustainable development in the world. Nespresso will invest CHF 10 million over the next five years to revitalize the coffee industry in some countries and promote rural economic development. This announcement comes with the launch of two “pure-origin” coffees from Eastern Zimbabwe and the Caquetá region of Colombia. These almost forgotten coffees are clearly unknown by the large audience of coffee-lovers and have truly almost disappeared in recent decades. With the Nespresso initiative and partnerships…