Sebastien Eich

Sebastien Eich is passionate about Swiss watch-making and throughout the years he gathered a tremendous amount of knowledge about the beautiful art of creating a watch. Based in Switzerland, the mother land of watch-making, he has exclusive access to Brands and events. He shares all of it here for the great pleasure of sharing.
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Apple Watch, unfortunately it was made by Apple

Yesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its territory to a new product category: watches. For...

Montreux Grand Prix 2014. A Successful 80th anniversary

Montreux, in the heart of the Swiss Riviera and on the shores Lake Geneva, hosted from the 4th to the 7th September the 80th Montreux Grand Prix. Around 150 extraordinary cars dating from...

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is...

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to the brand a comfortable freedom of creation. One...

Never Apologize For Owning A Luxury Watch

It’s your money--do what you want with it! In the next few paragraphs, I am going to present a few good reasons why you should never apologize for owning a luxury watch. But...

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With the new Alliance, it is all about details...

Hublot Palace, the place to be in Rio de Janeiro

While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed...

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès is the poet of watch-making. Every year, the French luxury house launches amazing timepieces displaying the alliance of innovation, know-how and beautiful arts. During Baselworld 2014, Hermès revealed Dressage l'Heure Masquée,...

Sebastien Eich

Sebastien Eich is passionate about Swiss watch-making and throughout the years he gathered a tremendous amount of knowledge about the beautiful art of creating a watch. Based in Switzerland, the mother land of watch-making, he has exclusive access to Brands and events. He shares all of it here for the great pleasure of sharing.
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