Sebastien Eich

Sebastien Eich is passionate about Swiss watch-making and throughout the years he gathered a tremendous amount of knowledge about the beautiful art of creating a watch. Based in Switzerland, the mother land of watch-making, he has exclusive access to Brands and events. He shares all of it here for the great pleasure of sharing.
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Your watch hands are the time eyes…

Switzerland has probably the most refined and sophisticated watch-making industry of the world. For centuries, Swiss brands reinvented time, or at least the way we can read time. but one thing many...

When Swatch lost its “head”… bad advertising.

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980's crisis in Switzerland but they showed...

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the...

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to...

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l'Imaginaire.. It is called Dressage L'Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is...

Why Switzerland is afraid of Apple?

What if every watch user would change its Baume et Mercier, its Tissot, Swatch, Breitling for a iWatch? Sounds crazy right? But think how good your mom is with her iPad, or how...

Breva Genie 01 is the first mechanical watch with altimeter and barometer

The Breva Génie 01 is the world’s first wristwatch with time, altimeter, barometer and power reserve indications provided by a fully mechanical movement, much of which is on display through the open...

Electronic watches, not that new

Since the launch of the smartphone, we knew that one day we would end up with "smart-watches". Not that we were all nostalgics of Michael Knight and his Knight industries 2000 wrist-watch...

Sebastien Eich

Sebastien Eich is passionate about Swiss watch-making and throughout the years he gathered a tremendous amount of knowledge about the beautiful art of creating a watch. Based in Switzerland, the mother land of watch-making, he has exclusive access to Brands and events. He shares all of it here for the great pleasure of sharing.
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