Longchamp opens the perspectives at MaMo in Marseille.

Longchamp opens the perspectives at MaMo in Marseille.

Reading Time: 4 minutesInvolved in the artistic circles, the Longchamp House has been establishing partnerships with designers and artists since its origins. In 2016, after working with Ryan McGiness while renovating its historical flagship on Parisian rue Saint-Honoré, Longchamp sponsors Felice Varini’s exhibition “A ciel ouvert” (“Open Air”) in Ora Ito’s MaMo of French Riviera’s city, Marseille. Longchamp’s identity has always been voiced through innovation desire. When the founder of Longchamp came up with the idea of coating pipes with leather, nobody had ever thought of it. It’s truly something the brand bear in the DNA of the House. In that same philosophy, the MaMo is an open-air artistic discovery lab. The link seems obvious. Located on the top of La Cité Radieuse built between 1945 and 1952, MAMO is an art centre created by Ora Ito in 2013. Le Corbusier’s masterpiece has therefore become a setting and springboard for contemporary creation. MAMO short for Marseille Modulor, and MAMO short for Marseille Main Ouverte, the infamous open hand designed by sculptor Le Corbusier, produced after his death and located in Chandigarh in India blessing MAMO. It welcomes,…

Minimalist Makeup: Cosmetic Tips to Make You Look Makeup-less

Minimalist Makeup: Cosmetic Tips to Make You Look Makeup-less

Reading Time: 4 minutesAs a child you probably watched your mother put on makeup. The process looked elegant, sophisticated and grown up. You longed to brush and shade your face in the same manner, but when you bravely decided to give it a shot yourself, the result was not the flawless, beautiful look your mother got. It was more of a heavy-handed, circus clown nightmare. The lesson learned here? Less is more. Modern stylists and makeup artists know that the key to gorgeous makeup is making it look like you are not wearing any. To do this, there are three rules: moderation, tone matching and accentuation. Moderation When choosing the right foundation, keep moderation in mind. Find one that is light and effective with only one application. Multiple layers clump and spread unevenly, making your makeup obvious. BB or CC creams are excellent tools to add to your cosmetics bag as they serve as both moisturizer and foundation. Products like the Artisty Ideal Radiance Illuminating CC Cream offer a brightening effect as well as color-correcting elements to make your skin look even, natural and luminous. Tone…

Reasons to change from Business Class to Private Jet Travel

Reasons to change from Business Class to Private Jet Travel

Reading Time: 4 minutesIf your bank balance allowed you to, would you even think twice about getting your own private jet? While flying on business and first class offers more comfort, private jets are the crème de la crème of the aviation industry. They are the epitome of luxury. Besides the extra comfort and luxury a private jet provides, here are some more reasons why you may want to consider chartering a private jet for your next flight. 1. Save time A private jet saves you the worry of running a little late or missing your flight. You can board your jet for departure in your own time – your crew and pilot are ready for take-off as soon as you are.  You don’t have to rush through terminals or stand in any lines. Travel experts say a private jet requires a maximum of only 15 minutes to get the flight underway. Another advantage is that there are more airports that private jets can use compared to commercial planes, which means you can fly directly to your destination or land closer to it. Adding…

Top 5 books to read this summer, our editor’s choice.

Top 5 books to read this summer, our editor’s choice.

Reading Time: 6 minutesSummer is here and it is always the same question: Which books should I read during my summer break? Here is our editor’s choice – our top5 books for this summer. Books for chill-out moments that will change your mind and provide you great moments during your summer holidays. Eclectic choices like our Luxury blog.

LaFerrari Open-Top, special series. One in a kind.

LaFerrari Open-Top, special series. One in a kind.

Reading Time: 4 minutesThere are people who refuse to compromise on the joy of al fresco driving even when at the wheel of a supercar. This is why LaFerrari Open-Top is all about. The sassiness of a Ferrari supercar and the stylish freedom of a convertible. The name and technical characteristics of the new car will be announced at the Paris International Motor Show, as will the number of examples Ferrari will build. However, all available examples have already been sold after a special preview to clients and the order book is closed. The new limited-edition special series will be available with a removable carbon-fibre hard top and a removable soft top. It has the same running gear and performance figures as the original LaFerrari, sporting a 800 cv V12 (with a specific power output of 128 cv/l) coupled with a 120 kW electric motor (163 cv),  unleashing 963 cv in total.  Significant and extensive modifications have been made to the chassis with the aim of retaining the same torsional rigidity and beam stiffness as the coupé version. The car’s aerodynamics have also been further…

Bernard Hinault, the legend – now in a Book of Art – Exclusive!

Bernard Hinault, the legend – now in a Book of Art – Exclusive!

Reading Time: 4 minutesDiscover the career of one of the most iconic sportsman of all time: Bernard Hinault. Now in a book of Art. Exclusive offer. Full details in article.

The Jane Seymour Diamond Blue ring – Exceptional!

The Jane Seymour Diamond Blue ring – Exceptional!

Reading Time: 6 minutesDiamonds are girl’s best friends. It is a historical statement that is still true. Some exceptional women deserve exceptional diamonds. Here is a very interesting project by WORLD OF DIAMONDS who just launched the Jane Seymour Blue Diamond ring: a homage to the great woman, actress and philanthropist. To celebrate Seymour‟s accomplishments in the film industry, WORLD OF DIAMONDS Group crafted a 2.08 carat Fancy Vivid Blue diamond ring in platinum, and plated with rose gold. The masterpiece, named The Jane Seymour, was created for the diamond behemoth‟s private collection. Based on recent records from auction powerhouses, Sotheby’s lists a 2.11 carat fancy intense blue diamond ring that fetched USD 1,899,322 in October 2015, and according to Christie’s, a 1.74 carat fancy intense blue diamond ring fetched USD 1,925,000 in December 2015. The industry recognizes fancy vivid blue diamonds as being rarer and therefore more valuable than their fancy intense counterparts. The Jane Seymour could easily fetch in excess of USD 2,000,000, however, the creation is priceless after accounting for its celebrity recognition. The Diamond has a Cushion cut that is supposed…

Victorinox Climber Gold 2016 Limited Edition

Victorinox Climber Gold 2016 Limited Edition

Reading Time: 4 minutesVictorinox, the makers of the Swiss Army knife, always explore the endless universe of the small pocket tool. Every year the Swiss company based in Ibach Schwyz launches amazing limited editions, each one based on a clever, original and edgy idea. In 2016, Victorinox celebrates the Summer Olympic games and the athletes quest for a GOLD medal. To translate this homage into the product universe, Victorinox is launching a precious limited edition called Victorinox Climber Gold. Here is our Swiss Blog of the month celebrating Swiss ingenuity and the world-class event happening this summer in Rio de Janeiro. Here is our unboxing of the new Victorinox limited edition and down below more photographs and details. The Victorinox Climber Gold 2016, the ultimate dream in pure gold. The iconic Climber Pocket Knife has had a seasonal upgrade. To celebrate the Rio Olympics 2016, Victorinox has launched a perfectly formed collector’s exclusive. And it’s a real winner. Plated in sumptuous 24-carat gold, it’s a multitasking powerhouse that’s leagues ahead of the pack. This compact traveling companion is ready for any adventure thanks to its…

Best luxury news websites 

Best luxury news websites 

Reading Time: 5 minutesThe web represents an amazing source of information. You can search about everything and you can find what you are looking for just in a couple of seconds. With the expansion of luxury worldwide, the web search became a great source of information for all the luxury customers and fans around the world. So here is our review about the best luxury news website that you can find if you are searching about this topic. The luxury market, an ongoing growth worldwide According to Euromonitor and Forbes magazine, the luxury industry worldwide represented $ 300 billion sales. 33% of this figure came from Europe, representing the biggest luxury market in the World. The region gets a +5% year on year which shows that there is no crisis in luxury. If we take a close look in other regions like Asia-Pacific, we can see that there is a triple digit growth in the luxury market since 2008. If the growing remains exponential, Asia will become the biggest market for luxury by 2018. Countries like China and India are definitely pushing the…

Shine Bright Like the Stars: Skincare Tips from Celebrity Dermatologists

Shine Bright Like the Stars: Skincare Tips from Celebrity Dermatologists

Reading Time: 4 minutesAs a celebrity, you’re expected to carry yourself to a certain standard. But how do they do it? Beauty Tips from the celebrities themselves.

UEFA Euro 2016: play-field for Asian brands.

UEFA Euro 2016: play-field for Asian brands.

Reading Time: 4 minutesRight now France is the field for a world class sport event: the UEFA Euro 2016. The best European football teams compete to determine who is the best team in Europe. For the first time, we can see that most of the event sponsors are Asian companies. Probably European or Western companies have no money to sponsor such events. For the first time, an European competition of this level got a Chinese sponsor: Hisense. Hisense joins a list comprising nine other high-profile companies with global sponsorship rights to Euro 2016, namely Adidas, Carlsberg, Coca-Cola, Continental, Hyundai-Kia, McDonald’s, Orange, Socar and Turkish Airlines. There are also six national sponsors in Abritel-HomeAway, Crédit Agricole, FDJ, La Poste, PROMAN and SNCF. Total sponsorship revenues for the tournament are expected to be in the region of €400 million ($438 million). Commenting on the deal, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are excited to welcome Hisense, one of the fastest-growing Chinese brands in Europe and America, as part of our UEFA EURO 2016 partners’ family. The tournament will offer Hisense a platform second…

Video: when Swiss Tradition meets Pop Music, by La Cote International School

Video: when Swiss Tradition meets Pop Music, by La Cote International School

Reading Time: 5 minutesSwitzerland is full of contrasts where traditions meet modernity. This week, the students of the prestigious La Cote International School created a surprising act in one of Switzerland shopping malls. By partnering with a traditional Swiss men’s choir they performed a flash mob allying Swiss traditions and French Pop. The video is quite interesting as we can see the 2 worlds collision and a very interesting synergy. In the spirit of a flashmob, The students from La Cote International school and the Swiss Choir of Candy interpreted the French pop song “L’avenir” by Louane. The act took place at the Centre Commercial Manor Chavannes. This is our Swiss blog of the month. Swiss traditions are stronger than never In this video we see one of the strong traditions in the Swiss region of Gruyere: the Traditional Choirs also called “Choeur des Armaillis de la Gruyère”. This tradition of male choirs started in Switzerland in 1955 in the green and lovely region of La Gruyère. For this video, the students of La Cote International School partnered with a male traditional choir called…

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox eLLa wins 3 prizes at the Worldstar awards

Reading Time: 4 minutesVictorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1)     Health & Beauty 2)     Luxury 3)     Marketing The competition received 293 product entries from 35 countries with competitors like Giorgio Armani (male fragrance „Gio Blue“), Kellogg’s or Lipton Ice Tea. For the very first time the WorldStar Packaging Organisation gave 3 awards to a packaging, which is a special honor to Victorinox. Already in 2015, Victorinox eLLa got the Swiss Awards for Best Packaging delivered by the Swiss Packaging Institute. Victorinox fragrances is a long success story based on innovation and awards. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. 13…

Essential Equipment for Awesome Travel Photos

Essential Equipment for Awesome Travel Photos

Reading Time: 3 minutesWith today’s digital camera technology, it is almost impossible to take a bad picture. Whether you are going to the beaches of Hawaii, the mountains of Colorado or anything in between, taking snapshots will help you remember your trips for years to come. If you’re planning a trip and are in the market for a new camera, here are a few things to consider before making the purchase. All-In-One Cameras Size is often a major factor when deciding which camera to buy. Compared to a traditional digital single-lens reflex (DSLR) camera, an all-in-one camera can do everything a DSLR can do while being housed in a body a fraction of the size. Sony’s line of cameras come loaded with many features in a small camera body that’s easy to travel with. If you have a little more room in your bag for something larger than a point and shoot, the RX10 Mk III is one of the best travel cameras available. Its 24-600mm equivalent lens can capture everything from stunning landscapes to far off wildlife — all without having to change a…

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Reading Time: 4 minutesHere is probably the longest and the most awaited fragrance project of all: Louis Vuitton’s fragrance. I do remember the first time a fragrance project was mentioned to the malletier, it was almost 10 years ago. At that time, everybody would say that Louis Vuitton did not need a brand territory extension such as fragrances. The context at that time tend to push certain brands to a massification of their offer, and fragrances represented for some of them a way to reach critical mass. Obviously Louis Vuitton was far away from this journey. During the years, the “Louis Vuitton fragrance project” came to the surface of news a couple of times without much to say. 2006 was the first step for LVMH to set the level expected for such challenging project. They hired François Demachy, former technical perfumer at Chanel. With his know-how and mastery of raw materials, LVMH would prepare the background for the creation of an amazing fragrance business for Louis Vuitton. Naturally François Demachy also improved the quality control for all LVMH fragrance brands like Dior or…

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