3 Big Lies about Feminine Beauty and How to Get Rid of Them.

3 Big Lies about Feminine Beauty and How to Get Rid of Them.

Reading Time: 5 minutesThe years 2000 brought femininity to a new area of extremes. We went from an over-sexualized femininity at the beginning of the 21st century towards a more natural approach of things. Still, women have always the pressure to look good and to fit a certain stereotype. Here are 3 big lies and how should you get rid of them. Lie N.1: Men prefer thin girls This is obviously a lie. Men in general prefer to have a “little more than a little less”. Men prefer to see shapes and to be able to relate to femininity without any compromise. There are always exceptions but it is interesting to see that almost all the feminine press that has been advertising skinny girls are all leaded by women. Vogue – Anna Wintour Elle magazine – Roberta Myers Harper’s Bazaar – Glenda Bailey Cosmopolitan – Joanna Coles Marie Claire – Anne Fulenwider Net-à-Porter –…

SIHH 2017, what to expect ?

SIHH 2017, what to expect ?

Reading Time: 8 minutesFor this 27th year, the Salon International de la Haute Horlogerie (SIHH) will present several new interesting topics to note. For the past 27 years, SIHH has given visitors a 360° view of horological expertise. Spotlighting each brand inside a thoughtfully designed setting, it remains true to its fundamental vocation as an important and exclusive rendezvous for the sector. Visitors can discover the latest collections, meet other professionals, spot future trends, and exchange with the 17 historic Maisons and the new wave of independent artisan-creators inside the “Carré des Horlogers”. Last year, 24 exhibiting Maisons were at the 2016 SIHH. This was one of the two major innovations at this 26th edition, which welcomed nine independent workshops and creators to join the 15 established Maisons that have made the SIHH the first key gathering of the watchmaking year. These nine contemporary brands, which these past years have imposed their own style and…

Luxury news: AO YUN, The New Frontier of Winemaking

Luxury news: AO YUN, The New Frontier of Winemaking

Reading Time: 7 minutesMoet Hennessy has a strong heritage of innovation and respect of traditions. This year they are revealing one of their latest projects: AO YUN, wine from China. It is a multiple years project that has the ambition to become the best wine in China. Moet Hennessy put all the required means to make it happen. The project is as it is a brand new winery creation: living the dream of any vigneron, it is the opportunity to discover a new region with, rich culture and breathtaking landscapes. After years of research to identify the best region for the project, Moet Hennessy has chosen one with a high-mountain identity: same maximum temperature, lower night temperature, stronger UV, drier end season. This means they do not need to bury the vines in winter and there is enough rain to help the vines grow. The vineyards are situated in North Yunnan, at the…

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Reading Time: 10 minutesDigital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad spending in digital is done via programmatic. 27.7 Billion USD is dedicated today for Programmatic buying, from which a large majority is concentrated in the US. The main idea of programmatic is to focus on the audience targeting which brings the “environment” in a secondary position. The goal being to reach the right person with the right message no matter where this person is. It is called automatic advertising as…

Ultimate Guide for Top 2017 Nail Art Trends – Color is Beautiful

Ultimate Guide for Top 2017 Nail Art Trends – Color is Beautiful

Reading Time: 8 minutes2016 was another year in which the Nail Polish market had a strong growth. This beauty segment grew by 6% showing for the 5th year in a row a consistent development (source: Kline). Here are some key insights from 2016 and 5 biggest trends for the 2017 nail art market. 2016, key take aways from the Nail Polish Market 2016 was another outstanding year. The Nail polish industry has evolved in a solid manner, providing to all customers several new opportunities. From basics to pure innovative products, everybody could find its way. What should we keep from this segment? Long Lasting Nail Polish One of the biggest focus in the past 12 month was the aptitude for brands to propose long lasting nail polish, that could be used at work and during party time. The Long-wear nail polish category has been growing by triple-digit since 2015 and it was still…

The Very Best of Vaudois Wine at Lausanne Palace – Every Monday!

The Very Best of Vaudois Wine at Lausanne Palace – Every Monday!

Reading Time: 3 minutesThe Office des Vins Vaudois have the pleasure to invite you to an exceptional journey in which you will be able to taste and discover the best Grands Crus of the Vaud region. Exceptional wines that can be tasted only in exceptional places and in Lausanne only one place would honor this exceptional experience: The Lausanne Palace and Spa. During one month, you will be able to be charmed by the enchanting power and richness of Vaudois wines. It will give you a taste of the Christmas magic. Every Monday, discover 2 Grands Crus from Vaud and enjoy a relaxing start of the week. Monday 21st of November 2016 – Château La Bâtie 1er Grand Cru – Vinzel, Cave de la Côte – Château de Montagny 1er Grand Cru Villette, J. & M. Dizerens Monday 28th of November 2016 – Château de Châtagneréaz 1er Grand Cru, Mont-sur-Rolle – Les Roches Plates 1er Grand…

Scarlett Johansson is Major in Ghost in the Shell

Scarlett Johansson is Major in Ghost in the Shell

Reading Time: 4 minutesGhost in the Shell is an upcoming American science fiction action film directed by Rupert Sanders and written by Jonathan Herman and Jamie Moss, based on the Japanese manga of the same name by Masamune Shirow. The film stars Scarlett Johansson, Pilou Asbæk, Takeshi Kitano, Juliette Binoche, and Michael Pitt. It will be released on March 31, 2017. Ghost in the Shell, a great story Cyborg counter-cyberterrorist field commander The Major (Scarlett Johansson), and her task force Section 9 thwart cyber criminals and hackers. Now, they must face a new enemy who will stop at nothing to sabotage Hanka Robotic’s artificial intelligence technology. Masamune Shirow’s manga and anime series Ghost in the Shell takes place in a cyberpunk version of Earth in the near future. The series focuses on Japan, but several other nations figure prominently in some stories. The world of Ghost in the Shell features significant advances in technology, the most significant of which is the cyberbrain, a mechanical casing for the human brain that allows mental…

Louis Moinet is officially the inventor of the Chronograph.

Louis Moinet is officially the inventor of the Chronograph.

Reading Time: 10 minutesAfter the best part of six months of procedures and thorough investigations, Louis Moinet has become the official holder of the title of “First Chronograph”, awarded by the official Guinness World Records organisation. In bestowing its Guinness World Records award, the worldwide authority brings further recognition of a fact already widely acknowledged in the world of watchmaking: the chronograph was first invented by Mr Louis Moinet in 1816, with his “Compteur de Tierces”. Chronometer versus Chronograph: What is the difference? According to Thesaurus, a watch is an apparatus fo measuring and recording the progress of time. Obviously in the past 300 years watches have become more than just timekeeper objects. Several watchmaking complications joined the field of possibilities. Chronometer: A name that is given to only watches with the highest precision standards. These watches have passed rigorous testing of the Swiss Official Chronometer Control which consists of 15 days under…

Church’s – A British Jewel in the Art of shoe-making. 

Church’s – A British Jewel in the Art of shoe-making. 

Reading Time: 6 minutesChurch’s story in shoe-making starts officially in 1873 with the foundation of the company by Thomas Church and his 3 sons. But the shoe-making heritage was already in the Church’s family since the 17th century. In deed, Stone Church, the Church’s great grand-father of Thomas was born in 1676 in Northampton. This British city had a long and solid heritage in shoe-making. So this specific know-how was written in the family’s DNA for several generations. It was natural that several decades later Thomas Church founded his company in Northampton where they still have the main factory. The business remained within the founding family until 1999, year that Prada Group took over. Thanks to this acquisition, the British company had enough resources to expand overseas. Today the company produces around 5’000 pairs of shoes every week and 70% of total production is dedicated to exportation. Besides products sold to resellers and…

Luxury Watch Brands and Investing in Time

Luxury Watch Brands and Investing in Time

Reading Time: 6 minutesBy looking at a gentleman’s watch, you can tell a lot about him before he opens his mouth. Not only are luxury watches expensive, they require care and attention throughout their years. There are a number of reasons why you should invest in a high class watch. Status is one of the most obvious. Many believe that business men and woman can be judged on wealth and status based on their choice of watch. Not only are watches easily seen, but they are a display of a person’s style and economic status. Depending on the height of your success, it is often expected that a trustworthy businessman/woman invests in a unique timepiece that explicitly displays their wealth and value within their business. Wearing your Wealth In most cases, it is only you and your banker that will see the money that you have in your account. Depending on your geographical location, if…

10 Festive Fashion Trends to Wear at This Year’s Holiday Party

10 Festive Fashion Trends to Wear at This Year’s Holiday Party

Reading Time: 5 minutesThis year, make a grand entrance to your holiday parties with a festive look that’s sure to have you feeling confident and ready to celebrate. Whether you’re planning to attend a large company Christmas gala or a small gathering for New Year’s, there are many different looks that can instantly transform your ensemble into something that spreads more cheer. Here are 10 festive fashion trends to add to your outfit this year at your holiday parties. 1. Sequins There’s no better time of year than the holidays to add a little bit of shimmer to your dress. Try wearing something adorned with sequins this season. A shimmery top or a short skirt that sparkles could be a great way to add a little bit of fun to your outfit for a party. There are a few rules to follow when wearing sequins, such as less is more. Head to toe…

Manufacture Royale: A Ray of Light in Swiss Watchmaking.

Manufacture Royale: A Ray of Light in Swiss Watchmaking.

Reading Time: 5 minutesSometimes we feel that we have seen it all, especially in Watchmaking. Well you are wrong. In Switzerland you can discover true marvels, small treasures in the serious business of Watchmaking. When it comes to Luxury watches, Manufacture Royale is like a ray of light providing bright, luxurious watches aligned with a strong heritage. Thank you very much Mr Voltaire! It was all about Voltaire and his free spirit François-Marie Arouet, also known as Voltaire (his writer name), was a French writer, historian and famous philosopher of the 18th century. He believed in freedom of religion, freedom of speech and separation of church and state. Definitely not an easy position to maintain, especially in France. Voltaire was a versatile writer, producing works in almost every literary form, including plays, poems, novels, essays, and historical and scientific works. He wrote more than 20,000 letters and more than 2,000 books and pamphlets. He was…

Aesop Holiday Season launches – treat yourself good.

Aesop Holiday Season launches – treat yourself good.

Reading Time: 4 minutesEvery Holiday season, Aesop delight us with the very best of its product collection. Either with new amazing launches or with great giftsets, Aesop is definitely one of the stars of the season. Here are their recent launches. You will be amazed. Parsley Seed Anti-oxydant facial cream & Lucent Facial Concentrate The new Parsley Seed Antioxydant is a richly emollient cream offering exceptional anti-oxidant fortification for the skin. Potent, soothing moisturiser formulated with emollient botanicals and anti-oxidant rich ingredients to fortify the skin and leave it feeling soft, supple and thoroughly hydrated. Suited to most skin types, other than sensitive. 3 main ingredients: White Tea Tocopherol Rock Rose This fresh, herbaceous scented cream will delight you with a  moment of pure pleasure. Your skin will feel and look hydrated. It is the perfect care to start the holiday season with. The new Lucent Facial Concentrate by Aesop is a vitamin-rich hydrating…

5 Ways to Turn Any Space Into a Luxury Apartment

5 Ways to Turn Any Space Into a Luxury Apartment

Reading Time: 5 minutesRegardless of what type of budget you may have, the whole concept of turning any space into a luxury apartment is not as expensive as you may assume. By making a few adjustments, you could completely transform the look of your apartment and add a sense of panache and elegance to any room. In this post, we’re going to take a look at several things you can do to transform your space, no matter how small or large it is, into a luxury themed apartment. 1) Lavish Bedroom A lavish bedroom is at the centre of every luxury apartment. In fact, if you have ever been in a VIP suite at a hotel, you more than likely have noticed how the suites always contain a bedroom that is well-designed with matching curtains, pillows and bedding. The first thing you’ll need to do is to ensure that you get a supportive…

High Culture and Desirable Living: Art in Mayfair, London

High Culture and Desirable Living: Art in Mayfair, London

Reading Time: 4 minutesSince the 18th century, Mayfair in London has been associated with a revered aesthetical appeal thanks to the area’s popularity with people from the higher echelons of society, who have invested in the architecture and design of their prime property. In fact, when Grosvenor Square was built in 1721, titled buyers bought 177 of the 277 houses. As Rev. Sydney Smith, the canon of St Paul’s Cathedral in the mid-19th century, said: “The area contains more intelligence and human ability – to say nothing of wealth and beauty – than the world has ever collected in one space before.” So, it may come as no surprise that Mayfair is now a melting pot of exquisite art galleries and auction houses, housed in a range of architecturally fascinating buildings, from townhouses to modern designs. As well as being home to well-known names, such as Sotheby’s and The Wallace Collection, the area also hosts many…

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