The Notebook

on strategy

Personal reflections on the business of luxury. Desirability, positioning and communication examined through the decisions brands make.

My Notes1–2 of 2 notes

How Much Growth Can a Luxury Brand Survive?

Luxury growth under uncertainty: product trust, creative experimentation and the ateliers needed for future collections.

Continuous visibility can make luxury feel routine. A personal reflection on desirability, scarcity and editorial restraint.