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Fashion Roundup: Beyonce in Mugler Couture & Game of Thrones Stars Like Never Before

Each week FashionTV rounds up the most fashionable highlights of the week buzzing on the net. From the best cover shot of the week to sexy trends and amazing videos!

Art on DMT

In the heart of Crackland, aka São Paolo’s notorious República district, where the streets seethe with drug addicts after a 10p hit of rock, video artist and photographer Supercondensador is living inside the scenes which his laconic, portentous works depict. Supercondensador’s debut film, ‘Aqui a Gravidade e Outra’ (Here the Gravity is Another) projected inside an installation of everyday detritus as part of an acclaimed group show in the city last year, recreates the kind of psychedelic experience that one can only have in the post-apocalyptic metropolis. 

Supercondensador’s rough-cut glitching technique and loops are combined with spectral beating drum refrains, recorded in a viaduct to emulate the noise of internal mental disturbance. It’s neo-shamanism, conjuring the space between life and death and underpins an ongoing shift in the iconography of psychedelia. Happy-clappers on LSD have been replaced with gold-toothed rappers and neon-sheathed Disney kids smoking DMT. It’s not art that needs to be interpreted intellectually, but felt subliminally. 

At the New York's Spring/Break Art Show a few short weeks ago, Dario Argento and DMT were top of the artists’ pinterests. Among 80 emerging artists exhibiting, New York-based, Mexican-born Aurora Pellizzi presented a psychotropic four-channel video piece, reminiscent of the “patterned grid world” Flying Lotus describes below. Pellizzi’s work has an unusual synaesthetic quality, each film a slow moving shot over painted fabrics. Combining digital and analogue effects, as well as traditional and modern ideas on the psychedelic aesthetic - recent works are inspired by visual experiences of indigenous artists taking Ayahuasca, brightly coloured renderings of spirits, trees, and animals. But they are also unusual in that their movement is important, yet they don’t lead anywhere, nor do they ever meet nor their patterns converge. Their non-linear narrative points to the same space summoned in Supercondensador’s portraits of modern psilocybin trips: the near-infinite, where ‘life and death are no longer opposed – one simply is, and the other, isn’t’. 

The Latest Digital: Gucci, Porsche & Raymond Weil

Luxury brands push more & more video content, as Raymond Weil directs all corporate web traffic to Facebook and Christie’s auctions Andy Warhol exclusively online

Given François-Henri Pinault’s well-documented love of technology and digital communications, it is with little surprise that the French conglomerate is turning its Digital Academy project into a permanent human resources tool.

Launched in September 2011 as a pilot training scheme, the initiative is designed to foster digital culture within its luxury and sport/lifestyle brands, including Gucci, Puma, Stella McCartney and Boucheron.

WWD reports that 400 employees have as yet taken part in training sessions in eight cities on three continents, with participation not only by digital experts, but also top brand managers and chief executive officers. The workshops are designed to strengthen expertise; help brands define and seize opportunities; develop innovation and e-commerce, and create a digital community within the group.

Anya Hindmarch, Digital Campaign

Anya Hindmarch launched a multichannel campaign entitled Anyagrams to celebrate the brand’s London Fashion Week presentation. The brand launched a digital anagram generator that produced fashion-themed nicknames for consumers and attendees, where consumers could share their new identities through social media.

Website: anyagrams.com
Source: Luxury Daily

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Barney’s Outlet, Website

Barneys New York has uploaded its famous outlet sale to a permanent online space. The department store chain launched the new ecommerce site at barneyswarehouse.com, seeking to match the outlet shopping experience to that of its main ecommerce site. The move will also expand the consumer pool for the Barney’s online consumer.

Website: barneyswarehouse.com
Source: Luxury Daily

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Benetti, Website

Benetti is celebrating its 140th anniversary with the unveiling of a sleek new website, supported by the “Being Unique is an Art” campaign. The site has been optimised to display full screen regardless of the platform, screen resolution, browser or device, and centres itself on the bespoke services offered by the luxury boat builder.

Website:
Source: Luxury Insider

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Burberry, Runway Made to Order

Burberry launched a service called Runway Made to Order, allowing customers to order products directly from its London Fashion Week FW13-14 collection, for delivery in a matter of weeks. Clients that order accessories or outerwear from burberry.com not only have the option to personalise metal plate of a jacket or bag with their name or initials, but access video of their product being made, just for them.

Website: burberry.com
Source: Fashion United

Chanel, Video

To celebrate the 1932 Chanel fine jewellery collection dedicated to diamonds, the brand has released a video detailing the heritage of Bijoux de Diamants. The short film details the way Coco Chanel paved the way for a whole new style of fine jewellery, using collage, animation, and archival footage.

YouTube: Chanel
Source: Fashionologie

Chloé, Video

French fashion house Chloé is celebrating its limited-edition 60th anniversary collection with a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952. The first film explores La blouse that was part of the spring/summer 1960 collection by Ms. Gaby Aghion, the brand’s founder.

YouTube: Chloé
Source: Luxury Daily

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Christie’s, Online Auction

Christie’s recently completed an online-exclusive auction, featuring 125 works of art by the American pop icon Andy Warhol. The auction marked the first time that Warhol’s art was sold strictly online, with prices ranging from $600 to $70,000, offering buyers “extraordinary global access to Warhol’s work.

Website: christies.com/warhol
Source: Luxuo

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Diageo Reserve, eCommerce

Diageo Reserve has launched a luxury e-commerce platform, Alexander & James, named after sprits makers Alexander Walker and James Buchanan. The online portal retails premium Diageo brands and focuses on gifts and features a dedicated area offering ideas for packaged present ideas.

The portal, created in partnership with digital agency Huge, will also link to Facebook for users to share wish lists and get reminders of friend’s birthdays. Registered members can create a wish-list to share as well. It is currently only available in the UK and will be expanded across Europe in the coming months.

Website: alexanderandjames.com
Source: Marketing Week

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Gucci, Facebook App

Gucci is celebrating the launch of its newest fragrance, Guilty Black, through a Facebook application that includes a video and fragrance locator. The Facebook app includes video, information about the fragrances, campaign images and an area where consumers can join Gucci’s mailing list.

Facebook: Gucci
Source: Luxury Daily

Longines, App

Swiss watchmaker Longines is tapping its involvement in the world of alpine skiing for a new mobile application that gives enthusiasts news and updates on the sport. The app, entitled Live Alpine Skiing, allows users to find out the latest about events and competitors in the area of alpine skiing.

YouTube: Longines Watches
Source: Luxury Daily

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Melia, eCommerce

Meliá Hotels International has launched an online store through which customers can buy a collection of bedroom and bathroom products featured in Meliá hotels. Amongst the items available are a choice of mattresses and bed bases, pillows, duvets and bed linen, as well as bathroom towels and bathrobes.

Website: meliahotels-store.com
Source: Hospitality.net

Miu Miu, Video

Miu Miu has unveiled the fifth film in its ‘The Women’s Tales’ series, entitled The Door, directed by Ava Marie DuVernay. The director became the first African-American woman to win the best director prize at Sundance for her film Middle of Nowhere in 2012, and seeks to illuminate both the power of female bonds and the transformative function of clothing in the short.

YouTube: Miu Miu
Source: Style.com

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Porsche, Crowdsourcing

German automaker Porsche is honouring its 5 million Facebook fans by letting them collaborate on designing a 911 Carrera 4S vehicle. Each week for five weeks, Porsche invites it’s Facebook fans to vote on various specifications of the special 911 Carrera 4S model, on a different part of the vehicle.

Website: porsche.com/5million
Source: Luxury Daily

Prada, Video

Prada has launched its Spring 2013 campaign video, directed by DJA with photography from Steven Meisel. The short film features ten models – including Eva Herzigova, Saskia de Brauw & Raquel Zimmermann – each representing one of the mysterious flowers represented in the collection.

YouTube: Prada
Source: Fashionista

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Raymond Weil, Facebook

In honour of Facebook’s 9th birthday, Raymond Weil chose to direct all of its corporate website traffic to its Facebook page for just one day. Acknowledging the shift in consumer behaviour and consumption of social media, the gesture intends to acknowledge the power of Facebook to connect brands and fans with their larger social “hives.”

Facebook: Raymond Weil
Source: Raymond Weil

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Swarovski, Multi-Channel Campaign

Swarovski, in partnership with RO New York, has launched it’s first multi-channel campaign with ’"Passport to Sparkle", a year-long project designed to engage the consumer with an interactive in-store and online initiative inspired by travel.

The result is a powerful integrated project integrating the online and in-store experience with elements including crystallized passports, customized and collectable passport stamps, a micro-site and social media content.

Website: passporttosparkle.com
Source: RO New York


For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Labelux, Burberry & Chanel
- The Latest Digital: Cartier, Prada & Tod’s
- The Latest Digital: Balmain, Yoox & Mandarin Oriental

The Latest Appointments: Chanel, Daimler & Condé Nast

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Anna Wintour has been appointed artistic director at Condé Nast

The Latest luxury industry appointments at Barneys, Daimler, Chanel, Tod’s, Condé Nast, Aquascutum, Raymond Weil, Walpole, Sofitel & Volvo

Richemont has announced the retirement of Ms Pilar Boxford, effective 1 April 2013. She will step down from the Group Management Committee at that time after serving the Swiss conglomerate since 1979. Following her retirement, she will continue as a consultant, supporting the Maisons on key public relations matters.

Henrik Fisker has resigned as executive chairman, citing “several major disagreements” with top management on business strategy, according to an email he apparently distributed to several major news organisations. According to Brand Channel, Fisker was integral to the design of the company’s cars as well as its name.

Shiseido Co. President Hisayuki Suekawa will step down for health reasons at the end of March 2013. Chairman Shinzo Maeda, who was president from 2005 to 2011, will take on the added role of president.

Mark Taylor, COO, Acquascutum

Aquascutum has hired former Juicy Couture finance director Mark Taylor as its chief operating officer for its UK business. Mr. Taylor took up the position in early March, replacing former Aquascutum boss Tim Dally, who stepped down due to ill health. He will report directly to Aquascutum International’s executive director and general manager, Andrew Chan.

Source: Fashion United

Jennifer Sunwoo, EVP, Barneys

Barneys New York has confirmed that Jennifer Sunwoo has been promoted to executive vice president and general merchandise manager for women’s, effective immediately. The former Bergdorf’s divisional merchandise manager of designer sportswear, joined Barneys in 2011 as the senior vice president of women’s designer fashion.

Source: WWD

Christine Dagousset Global President, Fragrance & Beauty, Chanel

Christine Dagousset, currently executive vice president of fragrance and beauté at Chanel Inc. in the U.S., has been appointed global president for the division. Ms. Dagousset began an 11-year tenure with L’Oréal as an intern in the household products division. In 1998 she was approached by Chanel to become senior vice president for global skincare, based in France.

Source: WWD

Victor Luis, CEO, Coach

Coach Inc. has named Victor Luis, head of the company’s international business, to succeed Chief Executive Officer Lew Frankfort next year. Frankfort, who was named CEO in 1995, will become executive chairman as of January 2014. Coach named Luis president and chief commercial officer in the interim and said he’ll also join the board.

Source: Bloomberg

Anna Wintour, Artistic Director, Condé Nast

Condé Nast has promoted Anna Wintour to the newly created role of artistic director, further to her duties as editor in chief of Vogue and editorial director of Teen Vogue. “The establishment of an Artistic Director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast,’” Charles H. Townsend, the chief executive of Condé Nast.

Source: Fashionista

Dieter Zetsche, CEO, Daimler

Daimler has extended Chief Executive Officer Dieter Zetsche’s term until the end of 2016. The automaker has also named manufacturing manager Wolfgang Bernhard as head of the Daimler Trucks division, switching roles with Andreas Renschler, who will oversee production and purchasing at Mercedes-Benz cars and vans.

Source: Bloomberg

David Chu, CEO, Georg Jensen

Georg Jensen has appointed David Chu – the original founder of Nautica – as its new Chief Executive Officer. Mr. Chu previously served as Georg Jensen co-chair of the Board of Directors and chief creative officer. He will continue to serve as a board member as well as the chief creative officer, overseeing the design direction and strategy for all products.

Source: Retail Jeweller

Ann McLaughlin Korologos, Jean Tomlin, Board of Directors, Michael Kors

Michael Kors Holdings Limited has appointed Ann McLaughlin Korologos and Jean Tomlin to the Company’s Board of Directors. Ann McLaughlin Korologos is a former U.S. Secretary of Labor with extensive experience in the areas of international markets, marketing, regulatory and government affairs, policymaking and corporate governance.

Jean Tomlin has over 35 years experience in human resources, employee relations, training and development. Since 2006, Ms. Tomlin has served as Director, Human Resources of the London Organising Committee of the Olympic and Paralympic Games.

Source: BusinessWire

Stuart Sklar, VP, Raymond Weil North America

Raymond Weil has appointed Stuart Sklar as vice president of North America. Sklar previously held the positions of vice president of national sales at Bulova, senior vice president at Movado Group, and president at Maurice Lacroix.

Source: JCK Online

François Tauriac, Managing Director, Richard Mille

Richard Mille has appointed François Tauriac as managing director. Mr. Tauriac has spent his entire career at the Figaro Group as a journalist, starting out in the politics department of the group’s French daily newspaper. He has also developed a number of innovative online and digital applications, including the first magazine television channel on YouTube: “Very Watch”.

Source: FHH

Sirinate Meenakul, Global Brand Director, Sofitel So

Sofitel Luxury Hotels has appointed Sirinate Meenakul as its first Global Brand Director for the Sofitel So label, the ‘boutique hotel’ vision of Sofitel. Mr. Meenakul has served almost two decades in the hospitality sector, and will spearhead and strategise the overall brand positioning of Sofitel So.

Source: eTravel Blackboard

Alessandra Facchinetti, Creative Director, Tod’s

Tod’s has hired former Gucci and Valentino designer Alessandra Facchinetti as creative director, where she will oversee the company’s womenswear line. Her first collection will be presented during the Milan fashion week in September 2013. Facchinetti, who debuted as designer of Prada’s edgy brand MiuMiu in 1994, made her name as creative head at Gucci, Moncler and Valentino.

Source: Reuters

Robin Page, Interior Design, Volvo

Volvo has hired the man responsible for designing the interiors of the Bentley Continental and Mulsanne. Bentley’s head of interior design, Robin Page, has confirmed he’s joining Volvo to head up the interior design department at the Swedish automaker.

Source: Motor Authority

Sue O’Brien, Board of Directors, Walpole

Sue O’Brien has been appointed to the Walpole board of directors, the luxury brands trade body that represents British brands. In addition to her new role, O’Brien has been the group chief executive of Norman Broadbent since 2008, and she created the Human Capital Consulting Group which helps deliver and assess innovative leaders of the future.

Source: Fashion United


For more in the series of The Latest Appointments, please see our most recent editions as follows:

- The Latest Appointments: Bulgari, Burberry & Four Seasons
- The Latest Appointments: Harrods, Balenciaga & Louis Vuitton
- The Latest Appointments: Christie’s, Richemont & Ferrari

Fashion Roundup: Would You Shave Your Body For Kate Upton?

Are Dr. Martens’ boots making a comeback? The punk rock shoe brand have never really disappeared, but they are certainly not as popular as they were in the ’90s. Here are 12 polished designs that will make you want to rush out and buy a new pair of the classics: from a sleek gold boot to more sophisticated designs.

Scoring a Professional Image: It’s a Tie!

You're a professional guy. Confident. Successful. You're about to leave for a business trip that includes everything from presenting a report to "casual" cocktail chats. And you have absolutely no idea what...

Diesel + EDUN Studio Africa: Uviwe Mangweni

South African photojournalist Uviwe Mangweni has a way of getting so close to her subjects that you can almost see them breathe. Having grown up in Cape Town, she now lives in the creative centre of Johannesburg where her focus is on documenting the places and moments that most people miss. One early project took her to the ex-mining town of Durban Deep - a run-down locale largely overlooked by cosmopolitan Johannesburg - where she spent a week with its people who scratch out a living with the most basic of amenities. More recently, back in the city, she took her camera to the dozens of hair salons in the business district to capture the hum and buzz of these social hubs. Dazed caught up with Uviwe to find out more about her work, what makes something catch her eye and where she wants to take her camera in the future. 

What drew you to using a camera to tell a story? 
Mostly being bored with life in my university days and just wanting to get out there and create something. A youthful restlessness I suppose. 

Who in the world of photojournalism are you inspired by and why?
To be honest I never aspired to be like anyone, I just did what I did because I felt like it. But when I began understanding the significance of photography, especially in South Africa, I began looking up to the legends like Peter Magubane and Alf Khumalo.

You often shoot in black and white - what drives that?
That usually comes in the editing process. I don’t know, maybe I have a bit of an old soul that wants to recreate the same depth and feeling we see in historical images. But I do shoot in color a lot too. 

There's a very intimate, relaxed quality to your photographs. Is that something you look to achieve?
Yeah, I try to capture people in their most natural way of being. I want to be invisible to them.

What was the idea behind your black hair salon series?
Black hair salons are all over the city of Johannesburg. It feels like there is literally one on every block. One day when I was doing my hair as I frequently do, I just thought about how they are huge part of the socio-economic landscape but they’re hardly captured or recognized.

What is about them that fascinates you?
One can't ignore those colorful murals used to advertise the salons. It's interesting cause they all depict international celebrities and hip hop artists and, a lot of the time, a hairstyle will be named after these celebrities. Also fascinated by how so many salons will occupy the same area in the CBD [the central business district] and almost all of them will survive as a business.

What was your eye drawn to when you photographed them?
I was drawn to the characters in the space at the time and how they interact with one another. There's always a little bit of drama or comedy in cases where the hairstyle did not come out the way it was supposed to.

Could you give a little background to the ex-mining town you photographed?
Durban Deep is an ex-mining town off Main Reef Road, West of Johannesburg. People who reside there are mostly migrants from neighboring cities and countries. They get on with life with no electricity and communal water pumps. It felt ghostly, a stark reminder of SA’s brutal past and how far we still have to go as a country in terms of real redistribution.

How did the town's inhabitants feel about you photographing them?
Initially people were uncomfortable, one would walk past and some people would shut their doors at the sight of a lens. But I kept going back and the more I related to them and explained what my mission was, the more they opened up. Just basic human decency and respect gets you a long way.

Are there other sides of Johannesburg you would like to document?
Yes, I would like to capture more stories that project the vibrance and rich creative culture in this city.

Where else would you like to take your camera in the future? 
(Laughing) I wanna take it everywhere.  But I need to get out more, spend more time on the peripheries of the urban environment. 

Born Free: Saoirse Ronan

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Feature taken from the April issue of Dazed:

Saoirse Ronan was on a film set before she could walk. In front of a camera by eight and Oscar-nominated at 13, the 18-year-old is already a veteran of the film world. Watch her on the talk-show circuit and you get the feeling she knows the drill. First question? Usually something to do with her name – its pronunciation has been butchered in imaginative ways over the years. “What do you get when people say that?” she was asked on Lopez Tonight, with “SAOIRSE” spelled out in capitals on a screen behind her, to waves of laughter from the audience. (For the record, it’s pronounced “Sir-shah” and is the Irish Gaelic word for “freedom”. Even the 2010 Golden Globes posters misspelled it). Second question? Something to do with accents – after all, she has never used her own, distinctly Irish tones onscreen. A linguistic chameleon, she’s eerily gifted at mimicking inflections from the clipped vowels of the British upper classes to languorous southern drawls, and will oblige if you ask her nicely. But the most popular subject of conversation where Ronan is concerned is the fact she acted Keira Knightley off the screen as the precocious Briony Tallis, whose single wicked lie unleashes disaster in Joe Wright’s 2007 adaptation of Ian McEwan’s Atonement. Her astonishingly assured performance won her that Oscar nomination, landing her on the red carpet at Grauman’s Chinese Theatre in Hollywood, wearing a floor- length green dress that, she says, was meant to announce her Irishness, but just kept getting caught on everything. That night Ronan may have lost out to Tilda Swinton, but there doesn’t seem to be any doubt in the minds of the directors she has worked with that one day, when the film gods align, that little gold statuette will be hers.

Today, beside a fireplace in the wood-panelled drawing room of a London hotel, Paul, Ronan’s amiable father, handles the introductions. Her family travel with her when she works, and judging by Dad’s home movies and pockets full of his daughter’s favourite Irish tea, he dotes on his only child. But he’s also affectionately teasing of her, and is certainly not cut from the Culkin mould of hellish Hollywood parenting endured by many child stars. “I can’t get her to stop working!” he complains before Ronan arrives, describing three movies shot back-to-back before the pair hopped a red-eye from LA to London last night. In fact, their close family-unit seems to have ensured a remarkable lack of meltdowns and diva-like tendencies in Ronan, as has making her home a defiant 5,000 miles from Tinseltown, beside a river in the misty-green backwaters of County Carlow, Ireland – a peaceful polar-opposite to Hollywood. (The county’s Wikitravel entry lists antisocial behaviour there as “playing with shopping trolleys”.) The petite star enters, clad in a powdery-blue knitted cardigan, black jeans and DMs, and sinks into an enormous low-slung couch while she chats about Dazed’s shoot. “I’m more comfortable doing something a bit more out there like that,” she says, “so it’s not just me being me. It was great to have amazing clothes to wear, because before that I’d been shooting in Wales for eight weeks up to my knees in cow dung...” As she begins to explain the twists of fate that resulted in her current position as one of the world’s most promising actresses, Ronan points at her father. “He’s heard all this before,” she says, apologetically. “I don’t know how you’ve put up with me for 18 years, Dad. You’re a saint.”

I was at the premiere of the final Twilight film and I thought, ‘Jesus this is mad!’ It’s overwhelming. But you can stay away from it to a certain extent, choosing where you live and whether to go to every event under the sun

It was Paul Ronan’s acting ambitions that fuelled his daughter’s. In the late 80s, her parents upped sticks from County Carlow and crossed the Atlantic to New York, settling in the Bronx, where Saoirse was born in 1994. “There was a recession in Ireland and my parents left like a lot of young people at the time – like they’re starting to do again now,” Ronan says, sipping her tea. “They did everything: my mam was a nanny and Dad did construction, every job under the sun, and then eventually became a barman. These Irish actors from the theatre would come in for a drink after their performance and one asked him to audition for a play. My dad thought he was mad, but he did it and never looked back.” Ronan senior began winning more and more film roles, and when he was needed on-set, baby Saoirse tagged along too.

“Saoirse was in the army barracks when we were doing the Kevin Spacey film Ordinary Decent Criminal,” Paul Ronan chimes in, “and in the Hamptons, on the Devil’s Own set. Every job I was on, Saoirse was on it.”

“I was,” she nods. “So I was kind of comfortable on a set, you know? The camera never scared me.”

“She took over,” Dad smiles. “Brad loved carrying her around. He found out she loved strawberries so he’d always bring her strawberries,” he pauses. “Harrison was taken with her as well.”

“But that’s just because there was a baby on-set!” Saoirse counters, shaking her head.

“...and Colin,” continues Dad. “The first thing he said to me when I hadn’t seen him in years was, ‘I can’t believe that little girl you brought on set is now Saoirse Ronan!’”

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Brad, Harrison and Colin meaning Pitt, Ford and Farrell, of course. The Ronans moved back to County Carlow in the late 90s, and Saoirse made her acting debut on Dublin-set Irish primetime TV series The Clinic in 2003, not counting some enthusiastic efforts in school plays. “I played a tree once, and a bee. And a rock,” she laughs. “But I always went out for the lead roles when I was younger, I wanted all the lines. I used to count them. I’d be like, ‘How many lines have you got? You’ve got 15? Grand, I’ve got 25!’” She claps a hand over her mouth. “I make it sound like I was a horrible child. I wasn’t that bad!” 

Despite inheriting the Ronan acting genes, it wasn’t until a dappled English summer spent running around Stokesay Court, Shropshire, for Atonement that a real passion for her profession kicked in. “It was just such a brilliant experience for a 12-year-old,” she remembers. “The character was so different to me and to play someone like that made me fall in love with acting.” Ronan almost didn’t get the part, according to the film’s director, Joe Wright. Being Irish, blond and cheerful didn’t exactly gel with the image of Briony Tallis conjured by McEwan, all deep waters and seething resentments. Wright took a leap and cast her anyway; $125m at the box office and seven Oscar nominations later, he has no regrets, and they have formed an unlikely friendship, with Ronan dragging the 40-year- old to Lady Gaga concerts. “We both feel like freaks,” Wright explained to assembled guests at a New York press conference in 2011 for their next film together, Hanna. “That’s what binds us together.”

Her Atonement role gave the actress a taste for misfits and outsiders. Hanna saw her as a teen assassin raised in the wilderness on martial arts and the Grimms’ fairytales, comfortable with gutting deer and rooting around in their entrails in –30 ̊C temperatures. The tiny star, eyebrows bleached snow-white, spent much of the movie killing handfuls of grown men, and shot all the fight scenes herself after training five hours a day for three months. Then there was ghost girl Susie Salmon, clad in rainbow knitwear for Peter Jackson’s The Lovely Bones, watching her grieving family from half- life limbo after being raped and murdered. Despite playing a corpse, her effervescent performance was unanimously hailed as the best reason to buy a ticket. “If I’m really interested in a role, it’s something that I’ll be thinking about and dreaming about,” she says of her choices to date. “It’s nice to play someone who has a strong mind. It gives you something to play with.”

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Ronan’s next role is somehow appropriate for someone who’s been surrounded by adults all her life; she’ll play “an ancient teenager” in vampire thriller Byzantium, directed by The Crying Game’s Neil Jordan. An immortal vampire, she haunts dilapidated British seaside towns, using a nifty retractable thumbnail to slit her victim’s wrists and drink their blood. The part called for Ronan to play the piano; the actress learned a Beethoven sonata in 12 weeks, and then tried her hand at a bit of Shostakovich. Like Wright, Jordan is smitten with Ronan’s superlative talents. “I saw her in Atonement and I actually thought the film never recovered from her absence,” he enthuses. She’s one of those actresses that when they’re gone, there’s a hole there. She’s a bit like Jodie Foster when she was cast in Taxi Driver – by the time Jodie got to the age of 17, 18, she was already a professional. There’s a bit of that in Saoirse. It’s almost eerie, the way she approachesthings. She started acting very young and nothing of the business fazes her.

I always have this worry that I’m not going to be able to act any more, that I’m going to be really bad! With every film I’m thinking, ‘Well, that’s it, I’m not going to be able to do it again...’

That resilience might be tested with Andrew Niccol’s imminent adaptation of Stephanie Meyer’s doorstop-sized The Host, which is likely to attract Twihards looking for another fix. Ronan gets to play both leads in the film, one human, one alien. She has so far avoided the celebrity fishbowl but Meyer projects tend to bring intense accompanying limelight, as well as the inevitable Kristen Stewart comparisons. The shooting coincided with Ronan’s 18th birthday, celebrated (like most of her previous birthdays) on location, this time in the New Mexico desert. “Saoirse is one of the most truthful actors working today, of any age,” Niccol told Dazed. “The fact that she only turned 18 on our movie is remarkable. Some of her scenes brought people to tears. Saoirse truly has the range to take on anything she chooses.”

With her advancing years, the actress is beginning to handle more onscreen love interest – in this case a romance with Max Irons, son of Jeremy. (Offscreen, she wisely chooses not to discuss her private life.) “I was at the premiere of the final Twilight film in Los Angeles and I thought, ‘Jesus, this is mad!’” she says. “I’ve never dealt with anything like that before. It’s overwhelming. But you can stay away from it to a certain extent, choosing where you live and whether to go to every event under the sun.”

With the kaleidoscopic range of roles she’s playing this year though, it’ll be hard to miss her. Across the eight films she has in the pipeline, audiences will see her evolve from precociously gifted teenager to adult leading actress before their eyes. After the aliens and vampires, there’s a role alongside Bill Murray in Wes Anderson’s latest, The Grand Budapest Hotel, which is currently shooting, and a part in Ryan Gosling’s directorial debut, the noirish fairytale How to Catch a Monster, before she steps into the shoes of a couple of history’s more daunting female figures. First, the titular character in acclaimed arthouse filmmaker Susanne Bier’s Mary Queen of Scots, then feminist author Vera Brittain in Testament of Youth. Until now, Ronan’s natural instincts haven’t failed her, but this new clutch of roles has inspired an interest in going more deeply into her craft. “Usually I’d just read the script and that would be it,” she muses. “But now I’m getting older I want to work on it more. I always have this worry that I’m not going to be able to act any more, that I’m going to be really bad! With every film I’m thinking, ‘Well, that’s it, I’m not going to be able to do it again...’” But if Neil Jordan’s Jodie Foster comparison sticks – and both actresses certainly share a fearless streak – Ronan seems set for a graceful transition to adulthood and longevity in the business. “Saoirse’s career has been very, very controlled, there’s not been a lot of profanity or sexuality because she’s been so young,” says Jordan. “But in one scene for Byzantium, I said to her, I want you to scream something you’ve never screamed before. Say, ‘You fucking cunt, Mother, I hate you!’ So she screams it, and it was terrifying! So out of character for her, and it was brilliant. Saoirse will probably have to play parts in the future that are more physical, a bit more sexual... I think she can go anywhere, seriously. She will certainly be around for a while.”

The Host and Byzantium are out on March 29 and May 3 respectively

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