High Tech

MP3 is dead for good. A chapter of electronic freedom ends.

MP3 is dead for good. A chapter of electronic freedom ends.

Reading Time: 6 minutesFriends from the 90’s and the early years 2000 be aware that MP3 is dead. In a world in which music streaming erased the “format” debate, it was just announced that the MP3 format is over by stopping its licensing. An entire chapter of digital freedom has concluded. What a ride ! The explosion of digital and specifically the world wide web allowed the dissemination of MP3. It liberated the audio format and made easier the sharing. Multi-device, multi player, multi OS system, the MP3 was a true revolution supporting the development of several businesses and digital usages. Before 1993, the MP3 had a scientific background The interest of MP3 was based on the fact that the human hearing has a certain limitation. This is what is called Auditory masking. So the audio data compression could be applied without a perceived loss of quality because we can get rid of…

Wireless internet in airplanes: the end of an el dorado of peace. 

Wireless internet in airplanes: the end of an el dorado of peace. 

Reading Time: 7 minutesWe are always connected. Is there any place in this world where we cannot receive any SMS, email or even a phone call? Even in a desert or in the middle of a sub-tropical jungle things are possible. But there was one place in which we were forced to be off-line. There was one magical place that phones, smartphones, tablets and other laptops were out of the grid. One place in which for once you could just relax and enjoy some hours only for yourself. This place is called a plane. While traveling in a plane you could not take any calls, responde to any SMS or browse the internet and answer emails. It was forbidden as this could short-cut the aircraft technology. If you were traveling for business or for lesure this was a moment in your life that you could use to sleep, relax, have creative thoughts or…

Blade Runner 2049, the neo-noir science fiction film is back.

Blade Runner 2049, the neo-noir science fiction film is back.

Reading Time: 6 minutesBlade Runner 2049 represents the return of one of the most iconic movies of the 80’s. Fans can talk about this movie for hours and it was definitely one of the defining moments of Harrison Ford. Thirty years after the events of the first film, a new blade runner, LAPD Officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. K’s discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former LAPD blade runner who has been missing for 30 years. Why Blade Runner is such an iconic Film? Some people might wonder why Blade Runner is such an iconic film. There are some elements that definitely made a defining moment not only for Harrison Ford but also for the history of Science Fiction movies. Let’s put things in context. The first Blade Runner was launched in 1982. At…

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Reading Time: 10 minutesDigital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad spending in digital is done via programmatic. 27.7 Billion USD is dedicated today for Programmatic buying, from which a large majority is concentrated in the US. The main idea of programmatic is to focus on the audience targeting which brings the “environment” in a secondary position. The goal being to reach the right person with the right message no matter where this person is. It is called automatic advertising as…

Scarlett Johansson is Major in Ghost in the Shell

Scarlett Johansson is Major in Ghost in the Shell

Reading Time: 4 minutesGhost in the Shell is an upcoming American science fiction action film directed by Rupert Sanders and written by Jonathan Herman and Jamie Moss, based on the Japanese manga of the same name by Masamune Shirow. The film stars Scarlett Johansson, Pilou Asbæk, Takeshi Kitano, Juliette Binoche, and Michael Pitt. It will be released on March 31, 2017. Ghost in the Shell, a great story Cyborg counter-cyberterrorist field commander The Major (Scarlett Johansson), and her task force Section 9 thwart cyber criminals and hackers. Now, they must face a new enemy who will stop at nothing to sabotage Hanka Robotic’s artificial intelligence technology. Masamune Shirow’s manga and anime series Ghost in the Shell takes place in a cyberpunk version of Earth in the near future. The series focuses on Japan, but several other nations figure prominently in some stories. The world of Ghost in the Shell features significant advances in technology, the most significant of which is the cyberbrain, a mechanical casing for the human brain that allows mental…

Who is the next king of cool?

Who is the next king of cool?

Reading Time: 14 minutesEvery decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Follow the timeline… Probably the first king of cool in history might be Alan Kay at Xerox PARC when he presented the first Laptop idea in 1972 called Dynabook. IBM presented in 1975 the first commercial portable computer called the IBM 5100. Many others followed like Epson and HP. Some companies worked on different features of what we see today in modern Laptops and in October 1992…

The new e-Ink keyboard by Apple – what now?

The new e-Ink keyboard by Apple – what now?

Reading Time: 5 minutesIt is always surprising to see there are people in this world who spend most of their time analysing, observing, digging out, searching and revealing every single thing Apple might do. At least the good news for the Curpetino company is that they do not need to spend millions of dollars in viral and buzz campaigns. People do it for them for free. Last rumour that becomes a reality is what we call the e-Ink keyboard. The tecnology itself is not a rumor but the viral component comes from the idea that Apple might equip the next generation of laptops with it. And this is big news as it has been a little while that Apple did not focus on their macbook pro range. What is the e-Ink keyboard? As we all know, a laptop keyboard is by nature…. small. You cannot have all the keys you wish and sometimes…

Fab Labs, Digital revolution? Checked!

Fab Labs, Digital revolution? Checked!

Reading Time: 10 minutesDigital revolution is not a dream anymore, it is already happening and it is happening everywhere. The proof? Check the Fab labs and you will understand that the rules of the game is drastically changing. Traditionally, people believe that technology is a top-down approach. It means that a bunch of very educated people are sitting in a white room, inventing tomorrow’s technology. Once this job  is done, they release the technology that might reach the masses at one point in the future. Internet democratization helped to develop and spread knowledge. According to Forrester, the global internet population in 2013 reached 2.2 billion people. This is 37% of total world population. So as much people who can have access to knowledge and technology. Next year around 200 million people will join internet for the first time in their lives. Imagine what these people can bring. It is a total redefinition of things….

2014-2018 Luxury fashion online sales – Top markets

2014-2018 Luxury fashion online sales – Top markets

Reading Time: 4 minutesWhile luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion.  Luxury e-commerce became a strong luxury news among brands, not only because technology allows a better online user experience but more and more brands have embraced the e-business era. Currently online sales in the luxury industry represent only 7% of total luxury sales in the world but in the next 5 years it should grow aggressively and reach a total USD 22.5 billion. Already today, we know that more than half of all luxury purchases have a digital component in the purchase path. In deed, more than 50% of luxury buyers get information online before acquiring a luxury good or service. As we can see here in this chart, countries like the US but also Italy and Hong-Kong will have a strong growth in online luxury sales….

TURO, a peer-to-peer car rental service. Sharing is more.

TURO, a peer-to-peer car rental service. Sharing is more.

Reading Time: 6 minutesTURO is a peer-to-peer car rental service that connects car owners ready to share some their cars with users who would need a car for a couple of hours, a day, a weekend or more. It is US based and now started growing abroad, especially in Canada. It is a pure representative of what we call the “sharing economy” and it is aligned with nowadays trends of sharing, connecting and online services. After many luxury news announcements, this one is definitely one to highlight. The Sharing economy is a 16 years old model now The sharing economy concept is not new. It is a hybrid market model (in between owning and gift giving) which refers to peer-to-peer-based sharing of access to goods and services. This is coordinated through community-based online services. It can be a website, a mobile app or both.  The term “sharing economy” began to appear in the early 2000s,…

Microsoft Lumia 650, the test.

Microsoft Lumia 650, the test.

Reading Time: 4 minutesThis month we got the new Microsoft Lumia 650 and we try to understand how good this phone is. The interesting fact with Microsoft is that they started adopting an all integrated approach thanks to Windows 10. No matter if it is on your desktop, tablet or phone, Windows 10 will extend your office everywhere. From a Design point of view, Microsoft made a strong effort to make the new Lumia 650 a modern and edgy smartphone. Microsoft claims the device is its slimmest Lumia ever, and with a soft-touch matte plastic rear, 5-inch Gorilla Glass-strengthened screen and aluminium frame, it certainly feels lovely in the hand – to the extent that you can feel it at all. The Microsoft Lumia 650 is very thin, light and the construction is pretty compact. Probably one of the most important features is the screen. It is by far the best screen Microsoft released…

Apple where are you? I mean the real Apple! 

Apple where are you? I mean the real Apple! 

Reading Time: 6 minutesA couple of days after the iconic Apple keynote, we end up with a feeling, that is not new, that the magic is broken. There is definitely something not working anymore and despite the fact it is always easy to criticize a company like Apple, we must admit that today they are not anymore the “king of cool“. Is it a maturity thing? Next April, Apple will celebrate its 40 years of existence. They are really a successful company. With a total sales of $233 billion and a net profit of $53.4 billion, Apple is the most profitable company in history. Their communication budget reaches $2.1 billion so they know generally how to make you crave for the next phone or tablet. But the thing is that people are not fool anymore and competition is better on certain things. With the kind of announcements they did this week I would…

2014-2018 mobile figures, what do you need to know.

2014-2018 mobile figures, what do you need to know.

Reading Time: 7 minutesIt is amazing to see how human behavior adapts very fast to new habits, especially when you find a strong interest in doing it. That is why mobile became such an important platform for communication and even purchase behavior. The world has become mobile and our cell-phones are smart enough now to allow you managing all your life from it. You can talk to it, touch its screen and give orders with your fingers. Some how, using your phone to literally call someone is today the second or third usage of your phone. Before that you have things like the time, the weather forecast and other related services, emails, sms and social media like Facebook. 80% of people between 16 to 35 years old use regularly a mobile phone. As we can see in the chart below, the overall mobile traffic to internet is exponentially increasing year after year. Mobile…

Top Tech and Gadgets for Home Safety and Security

Top Tech and Gadgets for Home Safety and Security

Reading Time: 3 minutesThere are lots of useful tech gadgets available to make our homes a safer place and protect our family from harm. So if you are concerned about home safety and security, here are a few gadgets you might like to consider investing in.

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Reading Time: 7 minutes  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what 2016 is going to be made of, here are a few hints that you should already be taking care of.  Ad-Blockers, not a dream anymore. It is already a strong reality.  It’s been already 2 years that everybody is talking about ad-blockers. These small yet efficient pieces of technology allow you to control if you want, or not, to display ad banners while you are browsing the web. So far…

1 of 9
123456789