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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Luxury market: how Switzerland attracts the ultra-rich

Blog José Amorim -
The luxury market is undergoing an unprecedented transformation, and Switzerland is positioning itself as a preferred destination for the ultra-rich. With its breathtaking Alpine scenery, elegant cities and exceptional lifestyle, the country...

Prestige real estate: trends in the Swiss luxury market

Blog José Amorim -
Prestige real estate in Switzerland continues to attract an international clientele, seduced by the unique combination of breathtaking scenery, economic stability and unrivalled quality of life. This dynamic, constantly evolving market reflects...

Top 10 Car Model Acronyms That Made Automotive History.

Luxury José Amorim -
Discover the top 10 car model acronyms that shaped sports car culture and performance history. Explore the power behind each badge.

The luxury market in 2025: what opportunities will brands have?

Blog José Amorim -
Discover key trends and strategies for luxury brands to seize opportunities in 2025 amid digitalisation and evolving consumer expectations.

Chloe Chua: The Violin Virtuoso Shaping the Future of Classical Music

Music José Amorim -
Discover Chloe Chua’s rise from Singapore prodigy to global violin star, redefining classical music with emotion, finesse, and cultural brilliance.

Jonathan Anderson with a Bold Dior Debut: A New Era of Fashion Begins.

Fashion José Amorim -
Jonathan Anderson’s Dior debut marks a daring new chapter in fashion history with a powerful first show at Paris Men’s Fashion Week.

From Product to Persona. How Brand Strategies Became Deeply Human.

Luxury José Amorim -
Branding is one of those words we all use, but few of us pause to define it truly. In its purest sense, branding is the process of shaping perception. It is how...

Ferrari in Switzerland: a fast-growing luxury market

Blog José Amorim -
Discover Ferrari's rise in Switzerland's luxury market; explore trends, consumer profiles, and investment opportunities.
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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