Author: José Amorim

BYREDO Is Taking Over London And Paris – Stores Opening

BYREDO Is Taking Over London And Paris – Stores Opening

BYREDO is deploying its worldwide strategy by getting a strong footprint into the luxury retail. This fall the Swedish, Parisian based brand is opening a store in London and in Paris. A beautiful brand for beautiful people in beautiful places. BYREDO London – 42 Lexington Street The London flagship store is an important milestone for the brand retail deployment. The 200m2 store has 2 floors that allow to showcase all BYREDO products Fragrances Beauty Leather goods Eyewear The place itself is a beautiful address. Lexington street is originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the London capital since the 19th century. The building where BYREDO is placed, is a beautiful historic post-Georgian building erected in 1885 and was completely remodeled by Ben Gorham and Swedish architectural design studio Halleröd. The interior design of the store reminds us the original design already…

Le Salon Du Design- 3rd to 4th of November 2018- Second Edition in Geneva

Le Salon Du Design- 3rd to 4th of November 2018- Second Edition in Geneva

Next month there will be the second edition of the SALON DU DESIGN in Geneva. The Design fair supports quality mid century design. For the new edition, that will take place on the weekend of 3-4 November 2018 at the Pavillon Sicli, Corine Stübi, co-founder of Kissthedesign Gallery and organiser of the fair, selected around thirty exhibitors from all over Switzerland and Europe. This year, vintage design lovers and picky collectors alike will have the chance to enjoy a wider range of original 20th century pieces, but also to experience a more international shopping thanks to the participation of new Dutch, Italian, German and French exhibitors. For the rst time, the two oors of the Sicli Pavilion will be deco- rated with amazing nds from the 1910’s to 1980’s. The dome of the Pavillon Sicli in Geneva is the ideal place for a quality fair dedicated to 20th century design. Designed…

When Balmain copies Mugler…. Real Scandal !

When Balmain copies Mugler…. Real Scandal !

Paris fashion week has always its part of glory but also its part of scandalous decadence. The scandal came from Balmain SS19 collection. When watching the fashion show, several people got astonished by recognizing several iconic models from Thierry Mugler back in the 70’s, the 80’s and the 90’s. We could have call it inspiration, homage? Well Thierry Mugler, himself, call it copy. Here are the images he shared on this instagram stories: It is obvious that by comparing the different models, there was more than a simple inspiration. When Olivier Rousteing was appointed Artistic Director of Balmain in 2011, he was just 25 years old. It was a challenge and a great opportunity for the talented fashion creator for explore the fullness of his talent at the service of one of the most beautiful fashion houses. Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s…

Best SUV in 2018 & 2019, The Editor’s selection

Best SUV in 2018 & 2019, The Editor’s selection

The Automobile industry is a fantastic business that echoes around the world. It was always a symbol of progress, technology and many times an ostentatious symbol. One important segment is the luxury SUV segment that has experienced tremendous growth in the past 10 years. Originally, SUVs were meant to be useful and professional vehicles restricted to certain people (adventurers, explorers, farmers…). With the arrival of luxury SUVs, the whole segment was leveled up in terms of pricing but also in terms of market share. The Global SUV Market, An Interesting Growing Market Last year, the Global SUV market grew to 26.6 million cars produced. This volume of production is supposed to reach almost 51 million cars by 2023. This important growth is explained by: Increasing consumer inclination towards compact SUVs Rising consumer demand for a car that is comfortable and can perform the occasional off-roading Growing adoption of hybrid and electric…

CRYSTAL SUNRISE QUEEN LUXURY RESORT & SPA, Luxury At All Levels

CRYSTAL SUNRISE QUEEN LUXURY RESORT & SPA, Luxury At All Levels

Turkey is definitely the hot luxury spot right now. With the devaluation of the Turkish Lyra, luxury resorts become a great destination for holidays. We have already wrote about luxury resorts in Turkey previously and here is a new update about the Crystal Sunrise Queen Luxury resort & spa. With this new generation of resort, you will find an unlimited comfort and a flawless service that is combined with entertainment. You can enjoy more than 150 meters of sandy beach and swimming pools for all tastes. The Crystal Sunrise Queen Luxury Resort & Spa is located in one of the most beautiful touristic regions in Turkey, in the Atalaya region. The resort is situated only 4km away from Side city center, 65km away from Atalaya Airport. The hotel has been awarded by Holiday Check Top Hotels, Zoover, Tripadvisor, RTK, Schauinsland Top Hotel Partner, Corendon, Booking.com and Benswisclub and it owns…

Granada Luxury Hotels In Turkey, a new destination

Granada Luxury Hotels In Turkey, a new destination

For many years, we have been looking at Dubai, Abu Dhabi or even Yemen for luxury travel destinations. For the past couple of month, we are more and more hearing about Belek and Okurcalar. The two places have developed a very interesting resorts network allowing Europeans, but not only, to enjoy an amazing staying. Here is our review on Granada Luxury hotels in Belek and Okurcalar. Granada Luxury Belek, amazingly charming and high luxury standards. The Granada Luxury Belek is located in the Mediterranean region, 21mi away from Antalya airport. It features an amazing scenery.  The outdoor pools will invite all guests to relax in a very convenient way. There is a private beach and wifi all over the property. All rooms are new and contains all modern comfort. The hotel also has a fantastic spa including a hammam, sauna and a fitness center. You can also treat yourself with…

Joy By Dior, The Fragrance Evaluation : A Copy Of Allure de Chanel

Joy By Dior, The Fragrance Evaluation : A Copy Of Allure de Chanel

As most of you know by now, Christian Dior is launching JOY BY DIOR, the new fragrance for women. Joy by Dior is a sheer oriental olfactory structure, being a pale copy of Allure de Chanel. It is almost shocking to see the same structure and even the same ingredients. Shocking!

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1’000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and truly innovate. J’Adore was for sure, back in 1999, the last daring blockbuster creation of the fragrance and luxury house. Now, almost 20 years after the launch of J’Adore, Dior announced the launch end of August of a new big feminine fragrance, described as a new chapter in the company’s history. The fragrance is called JOY and at LuxuryActivist we feel it was not a good thing to acquire this name from Jean Patou. By trying to rewrite history, Dior forgets about the tremendous richness of the brand and not sure this will bring them luck. There are certain things that should not be done. The French brand already revisited history a couple of times, here is a…

Was The 19th Century A True Shift In The History Of Arts & Science?

Was The 19th Century A True Shift In The History Of Arts & Science?

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation “THE 19TH CENTURY”. It crystalizes the heritage of the Enlightenment century with the Industrial revolution. Artists became more curious about nature, society and even the human relations. There is this aim to understand the past in order to shape the future. This curiosity initiated an age of exploration that reached all domains in Art. Here is a short recap about the creative minds who have influenced the 19th century in their respective domains and they are still references worldwide. Welcome to the glorious 19th century and the amazing feeling that everything is possible. The 19th Century In Arts, A Beautiful Revolution My approach of the 19th century needs to start with visual arts. This century brought such a creativity that we almost erased history. Sometimes we say that in order to innovate and…

Loud Luxury Is The New Black

Loud Luxury Is The New Black

When we think everything was invented and that there is no room anymore in the music industry, there are little miracles. This one here is called LOUD LUXURY. From Ontario To Los Angeles And To The World, With Love. Loud Luxury is a duo of DJs from Ontario. When Andrew Fedyk and Joe Depace met, they had a common passion for sounds and music. They met at school and very fast they got together to create music. The first songs arrived in 2016 but it was in 2017 where they had a defining moment by remixing the Martin Garrix single “Scared to Be Lonely“. At the end of college, the duo moved to Los Angeles in order to pursuit their dreams as Music makers and producers. 2018 is an important year as they release a single called “Body“. The single ranked immediately in the billboard charts in the top50. “Money…

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L’Interdit was born. The iconic American actress is the founding inspiration of almost everything the French creator did in the following years. Audrey Hepburn incarnated elegance, youth, rebellion and sassiness. L’Interdit is part of Givenchy heritage and legacy to future generations. More than 60 years later, L’Interdit is still alive and the brand decided to relaunch it, this time with a new face: Ronney Mara. Givenchy L’Interdit Original, the story Hubert de Givenchy created the perfume for Audrey Hepburn, who wore it for a year before its release to the public. Audrey Hepburn also became the first actress to become the face of a perfume, for L’Interdit and created a enormous trend, still relevant nowadays. There is a very interesting story behind L’Interdit. This fragrance was created by Roure Bertrand Dupont in Grasse (now Givaudan)…

This Is Why Victoria’s Secret Is Over.

This Is Why Victoria’s Secret Is Over.

Victoria’s Secret became the largest business in lingerie worldwide and each of their fashion shows are considered as the super bowl of fashion. Nevertheless sales are not anymore there and most of business analysts say it is game over for the American brand. Victoria’s Secret, Bringing Sexy Back Victoria’s Secret was founded by Roy Raymond, and his wife Gaye Raymond, in San Francisco, California, on June 12, 1977. Legend says that eight years prior to founding Victoria’s Secret, in the late 1960s, Raymond was embarrassed when purchasing lingerie for his wife at a department store. Newsweek reported him looking back on the incident from the vantage of 1981: “When I tried to buy lingerie for my wife, I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department store saleswomen thought I was an unwelcome intruder.” Raymond spent the next…

The United Arab Emirates are world champions in Mobile Marketing – Key figures

The United Arab Emirates are world champions in Mobile Marketing – Key figures

The United Arab Emirates (UAE), sometimes simply called the Emirates is a federal absolute monarchy sovereign state in Western Asia at the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing maritime borders with Qatar to the west and Iran to the north. With a 9.45 million inhabitants and a GDP of USD 730 billion dollars, UAE represents a tremendous market for luxury companies. When you know that 30% of the actual population is under 24 years old, we imagine the potential for brands to recruit new consumers in the region. Another interesting fact is that 80% of the total population are expats, representing more than 200 different nationalities. The largest expatriates groups are Indians and Pakistanis representing 37% of the total foreigner population. The UAE is also a land of technology. In the…

Victorinox Deluxe Tinker Damast Limited Edition 2018

Victorinox Deluxe Tinker Damast Limited Edition 2018

When Victorinox invented the Tinker, they offered to the customers a great compact pocket tool with a fantastic Combi-Pliers. Whether you’re simply moving through your day or journeying around the world, the Deluxe Tinker pocket knife is the Officer’s knife for tinkers on the move. You never know what you’ll encounter out there, but you know that you and your Deluxe Tinker will always be ready to build, hack, or fix anything. In the era of the “Do it Yourself”, the Deluxe Tinker is a great addition to your daily companions. This year, Victorinox is launching a special edition called the Deluxe Tinker Damast Limited Edition 2018. Victorinox perpetuates blade high-tradition by continuing a series of limited edition in Damast steel (DS93X™). In 2018, the Swiss company has chosen the Deluxe Tinker, bringing certain unique functionalities for the first time into the Damast steel Victorinox products. Alluring in its aesthetic, its plum…

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it in 1919. He is known for inventing the inventor of the knitted swimwear and the tennis skirt. He also known to popularize the Cardigan by always looking for a comfortable yet stylish fashion. In his fashion as in his perfumes, Jean Patou was a pioneer of modernity. Contemporary of the Art Deco and Bauhaus movements, he draws from historical references – the drapes of ancient Greece, the low cut waist of…

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