Author: José Amorim

Havaianas celebrates its 55th anniversary. Parabéns!

Havaianas celebrates its 55th anniversary. Parabéns!

Reading Time: 4 minutesThis year we are celebrating the 55th anniversary of the most world famous flip-flops brand: Havaianas. It all started in 1962 back in  Brazil. Every year, the company produces 200 million Havainanas and since the foundation of the company it is more than 1.2 billion Havaianas that were sold around the world. Happy birthday Havaianas! The name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori, whose soles are made of rice straw. The texture of Havaianas’ rubber soles are like rice grains, one of the many details that make Havaianas unmistakable. By 1964, almost every Brazilian worker had a pair of Havaianas. Salesmen from the company would drive around the country in small trucks in order to sell the flip-flops in simple plastic bags. It was the beginning of a true revolution. The brand…

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Reading Time: 3 minutesIn 2017, CHANEL will celebrate Gabrielle. 2017 will be a year of celebration of Gabrielle Chanel. Five years after its first launch, Chanel pursues its story-telling of the Inside Chanel series. Launched in 2012, each chapter tells a piece of history of Chanel, its founder and its iconic products. The French luxury house has chosen LuxuryActivist.com to reveal the 18th chapter of this amazing online novel. So this is breaking news. The chapter is called Gabrielle, a rebel at heart – in french: Gabrielle ou l’insoumission. Here is the video: Inside Chanel, a great window into the Brand’s history book In order to understand the future, you need to know your heritage. Chanel launched during Fall 2012 one of the most ambitious online series called “Inside Chanel”. It tells the story of Mademoiselle Chanel, Coco, and the heritage of the French luxury house. With several videos per year, you can get inside…

Top 5 Best Luxury Hotels in Geneva.

Top 5 Best Luxury Hotels in Geneva.

Reading Time: 6 minutesGeneva is one of the world luxury capitals. From Rue du Rhone to Quai des Bergues, the city of Calvin is one of the best destinations for a luxury traveler. In order to help you organize your trip to Geneva, here are our top 5 best luxury hotels of the city. Geneva, an important city Geneva is the second most populous city in Switzerland (after Zürich) and is the most populous city of Romandy, the French-speaking part of Switzerland. Situated where the Rhône exits Lake Geneva, it is the capital of the Republic and Canton of Geneva. The municipality (ville de Genève) has a population (as of December 2015) of 198,072, and the canton (which is essentially the city and its inner-ring suburbs) has 484,736 residents. In 2014, the compact agglomération du Grand Genève had 946,000 inhabitants in 212 communities in both Switzerland and France. Within Swiss territory, the commuter area named “Métropole lémanique” contains a population of 1.25 million.[citation needed] This area is essentially spread east from Geneva towards…

Chanel is officially launching a new bag, and it is big news.

Chanel is officially launching a new bag, and it is big news.

Reading Time: 2 minutesWhen a magnificent luxury house decides to launch a new bag, it is more than big news, it is probably the birth of a new icon. Chanel is launching a new bag called Gabrielle de Chanel. How much more iconic that could be? The new bag will be launched in April and will be supported by an advertising campaign shot by Karl Lagerfeld in person. What do we know so far? Karl Lagerfeld has chosen Kristen Stewart, Caroline de Maigret and Pharrell Williams, all Chanel’s ambassadors, along with Cara Delevingne, a friend of the luxury House, to embody Chanel’s GABRIELLE bag. These 4 amazing people have all strong connections to Chanel and to Karl Lagerfeld. Mr Lagerfeld wanted to have a personal approach for this project and everything needed to make sense. The Fashion Maestro put all his talent to make this launch a success. This bag was firstly presented at…

Wireless internet in airplanes: the end of an el dorado of peace. 

Wireless internet in airplanes: the end of an el dorado of peace. 

Reading Time: 7 minutesWe are always connected. Is there any place in this world where we cannot receive any SMS, email or even a phone call? Even in a desert or in the middle of a sub-tropical jungle things are possible. But there was one place in which we were forced to be off-line. There was one magical place that phones, smartphones, tablets and other laptops were out of the grid. One place in which for once you could just relax and enjoy some hours only for yourself. This place is called a plane. While traveling in a plane you could not take any calls, responde to any SMS or browse the internet and answer emails. It was forbidden as this could short-cut the aircraft technology. If you were traveling for business or for lesure this was a moment in your life that you could use to sleep, relax, have creative thoughts or…

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

Reading Time: 6 minutesThe Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…

Luxury news, information for hyper-luxury customers

Luxury news, information for hyper-luxury customers

Reading Time: 5 minutesNews are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4% and it was leaded by Luxury cars, luxury hospitality and luxury personal goods. These 2 segments represented 80% of total luxury activity in 2016. The total luxury market represented sales for USD 1.20Trillion. The luxury car segment had the strongest growth with +8%. The very top level in this segments had a very solid growth thanks to new markets like Asia and South America. The personal luxury goods segments was mainly flat reaching a USD 2.75 billion. In order to maintain this level of business, we need customers aware and educated in luxury. Nowadays…

Patricia Kaas, enchantress with a new album.

Patricia Kaas, enchantress with a new album.

Reading Time: 4 minutesIt was in Geneva, that we discovered the new tour of French singer Patricia Kaas. It was the first date in Switzerland. She will cross Germany, Belgium, Austria, Netherlands, Finland, Estonia, Latvia, and of course France. We saw a charismatic, inspired and enchantress Patricia Kaas. After singing other artist’s songs like Edith Piaf, it was time for Patricia Kaas to come back with her own songs. The tour gathers a collection of her greatest hits as well as songs from the new album. It has been several years that we did not see Patricia Kaas in concert. Patricia Kaas sold more than 20 million albums worldwide. All fans waited for more than 13 years to see a new original album. We have the very best Patricia Kaas possible. Her live voice is perfect, like in the CDs. The mise en scene is minimalistic, elegant and essential. This album would reflect the woman she…

3 New Desserts at the Lausanne Royal Savoy – New Menu.

3 New Desserts at the Lausanne Royal Savoy – New Menu.

Reading Time: 6 minutesDuring a very inspiring morning at the Royal Savoy in Lausanne, we were able to discover 3 new desserts that will complete the new menu for this Spring. It was the opportunity to meet the talents behind this extraordinary cuisine like Julien Krauss (Executive Chef), Adam Bentalha (Brasserie Chef) or Marc Haeberlin (Signature Chef). This morning was actually a “tasting session” in which we would discover and taste 3 new desserts. These new three creation will be part of the new menu to be launched in February 7th. The 3 desserts are revisits to great classics and the talented team at the Royal Savoy found a new way to review these amazing desserts. Between poetry and design, the Royal Savoy customers will be amazed. The following desserts were prepared by Charlotte Marchal operating in the Royal Savoy kitchen. The three new desserts were chosen by being classics. Still, the Royal Savoy team…

“Bubbly Breakfast” at the Lausanne Royal Savoy. When talent and creativity meet.

“Bubbly Breakfast” at the Lausanne Royal Savoy. When talent and creativity meet.

Reading Time: 9 minutesThis morning there was only one place where LuxuryActivist could be. It is a exceptional place where luxury, art and know-how meet. This place is called the Lausanne Royal Savoy. Around this very exclusive breakfast table 5 amazing talents: Mr Benoît Gouez, Chef de Cave at Moët & Chandon Mr Marc Haeberlin, 3 stars Michelin and Signature Chef at the Lausanne Royal Savoy Mr Julien Krauss, Executive Chef at Lausanne Royal Savoy Mr Adam Bentalha, Brasserie Chef at Lausanne Royal Savoy Mr Reza Nahaboo, Chef Sommelier at Lausanne Royal Savoy The idea was to discover the new desserts coming in the new menu and to taste the unique and amazing Moët & Chandon Millésime 2008. It was a true Bubbly Breakfast. Several journalists and bloggers were invited to this very special occasion. Having these 5 great talents around the table was definitely our most inspiring experience of this year so far. Benoît Gouez,…

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

Reading Time: 5 minutesDreamMaker is a 28-year old-experiential travel and event design boutique. The DreamMaker crafts uniquely creative design concepts for their clients’ vacations with an emphasis on experiences that have never been done before. This time DreamMaker offers a world premiere, the most expensive trip ever made, costing USD 14 million for 50 people. The trip involves flying on two outfitted Boeing business jets, traveling 20 cities in 20 days, while covering 50,000 kilometers in the air. Highlights include a one-to-one ratio of guest to staff, a USD 500,000 charity poker tournament with the world’s top-ranked poker player in the air, and a hotel which will rebrand its identity to “Hotel 50” (including chipping out its marble tile in the foyer). Mining conglomerate World of Diamonds Group was commissioned to create the trip’s most luxurious amenity; a set of 18-karat gold swizzle sticks set with white and blue diamonds worth a total of USD 1…

La Brasserie du Royal by Marc Haeberlin – beautiful.

La Brasserie du Royal by Marc Haeberlin – beautiful.

Reading Time: 5 minutesThere are places that you go once and you want to go back again and again. This is the case for the Brasserie du Royal at the Royal Savoy Hotel in Lausanne. The menu of the Brasserie du Royal reflects the craftsmanship of Michelin-starred chef Marc Haeberlin. Recognized in France and around the world as one of the best Chefs of his generation, Marc Haeberlin is the worthy heir of a family of experts in the art of cooking. The glorious adventure of Marc Haeberlin continues today thanks to his involvement in La Brasserie du Royal as Signature Chef. His expertise will complement the offer of the Executive Chef Julien Krauss and will allow connoisseurs to discover and enjoy high-end Brasserie food. The terasse is an amazing place. You can hear a small background noise that reminds you that you are at the heart of Lausanne, and still you feel relaxed in this stylish oasis. Everything…

(BELVEDERE)RED Vodka – Fighting AIDS

(BELVEDERE)RED Vodka – Fighting AIDS

Reading Time: 4 minutesLast summer, Belvedere Vodka, one of the world most prestigious Vodka brand revealed the new (BELVEDERE)RED limited edition bottle. 50% of profits will go to the Global Fund, the leading financier program to fight HIV/AIDS in Africa. In support of Belvedere’s partnership with (RED), #MAKETHEDIFFERENCE campaign ambassador, musician John Legend, has collaborated with celebrated Ndebele artist Esther Mahlangu to design the colorful and bold bottle, inspired by the campaign’s four values: security, support, change and unity. Esther Mahlangu is a South African Ndebele artist. She is known for her bold large scale contemporary work inspired by the Ndebele heritage. She uses traditional coloful patterns you usually find in Ndebele jewelry and clothes. Mahlangu is one of the African artists whose art is often exhibited internationally. Her works are in major private collections including that of The Contemporary African Art Collection (CAAC) of Jean Pigozzi and in many Western museums. Despite…

Gaby Machado, entrevista exclusiva para LuxuryActivist.com

Gaby Machado, entrevista exclusiva para LuxuryActivist.com

Reading Time: 4 minutesPara ler o articulo completo (en inglés), clique aquí. LuxuryActivist (LA): Vocé começou sua carreira em 2009. Verdade? O qué vocé acha da aventura até agora? Gaby Machado (GM): Sim comecei em 2009,acho que até agora está sendo uma boa experiencia, pois conheço pessoas e lugares diferentes. LA: O que motivou vocé para ser modelo? GM: Começou sendo querer, uma agencia viu meu perfil numa rede social em 2009 e convidou para fazer um agenciamento sem custos e meus pais aceitaram. Com 8 anos eu nem me ligava nesse mundo da moda. LA: Que typo de trabalho você prefere? Desfilar ou fotografia ? Porquê ?  GM: Gosto dos dois não tenho um preferido. LA: Qual foi o trabalho que você mais gostou até hoje ?  GM: Foi de uma marca de moda praia que viajamos para Pernambuco ficamos 4 dias foi maravilhoso , Porto de Galinhas é lindo. Os meus trabalhos preferidos são…

Gaby Machado, the next super model – exclusive interview. 

Gaby Machado, the next super model – exclusive interview. 

Reading Time: 5 minutesShe is Brazilian, beautiful and young. Gabriela “Gaby” Machado is definitely the next it-girl in fashion modelling. With only 15 years old she has already 7 years of experience in modelling. She started at the age of 8. If you think she was discovered in the street, in a party or on the beach, you are wrong. She was discovered in… social media. At the age of 8 she was discovered by a Brazilian modelling agency in ORKUT, the brazilian Google social network at that time. This is an interesting fact as more and more models are discovered via their social media presence. Gaby Machado has already a very solid experience and all Brazilian fashion press already know her. She is definitely the next super model. She knows what is required to become a model without compromising who she is. She is photogenic, she “grabs light” like no one at her…

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