Author: José Amorim

EMYUN, the elegant sport outfit designed in Switzerland.

EMYUN, the elegant sport outfit designed in Switzerland.

Reading Time: 4 minutesIn general when you are a sportsmen, you do not have much choice in terms of outfit. Either you want to be classy and comfortable and buy Lacoste, or you wish to be very technical and you might be tempted to buy Nike, Sorel, Moncler or even Napapijiri. Obviously an accomplished sportive gentleman should be able to find other qualitative choices. Here is when EMYUN plays an interesting role. Designed in Switzerland and produced in Italy, EMYUN is the first technical sportswear line inspired by the fashion world. Having teamed up with active wear studios, designers and Italy’s finest textile manufacturers, EMYUN is ready to go wherever you do. All with style and comfort. The aim for EMYUN is to remain classy and stylish while being comfortable and performing the best possible during a running or a workout session. With a very specific fabric, no more smells that permeate the fabric,…

Emmanuel Macron: en Marche but with the right shoes!

Emmanuel Macron: en Marche but with the right shoes!

Reading Time: 4 minutesIt has been only a few weeks that the new French President, Emmanuel Macron, was elected. His movement is called “En Marche” which means in French “On the Move”. Mr Macron seems very dynamic and he wishes to bring back a certain dynamics to France. If Emmanuel Macron is stepping into the President’s shoes, he is literally following the longtime tradition of French Presidents to wear JM Weston. JM Weston, a long tradition of Presidents. When JM Weston was founded at the end of the 19th Century, everything was already gathered to propose the ultimate elegance for men. Their philosophy is to proudly claim the “Made in France” and the perfect “Excellence at work”. The beginning of the 20th century was also an important time that set a lot of principles in masculine elegance. The development of elegant sports and also the development of worldwide business men, set the legend…

MP3 is dead for good. A chapter of electronic freedom ends.

MP3 is dead for good. A chapter of electronic freedom ends.

Reading Time: 6 minutesFriends from the 90’s and the early years 2000 be aware that MP3 is dead. In a world in which music streaming erased the “format” debate, it was just announced that the MP3 format is over by stopping its licensing. An entire chapter of digital freedom has concluded. What a ride ! The explosion of digital and specifically the world wide web allowed the dissemination of MP3. It liberated the audio format and made easier the sharing. Multi-device, multi player, multi OS system, the MP3 was a true revolution supporting the development of several businesses and digital usages. Before 1993, the MP3 had a scientific background The interest of MP3 was based on the fact that the human hearing has a certain limitation. This is what is called Auditory masking. So the audio data compression could be applied without a perceived loss of quality because we can get rid of…

Cannes Film festival, when stars “reveal” themselves.

Cannes Film festival, when stars “reveal” themselves.

Reading Time: 6 minutesThe Cannes Film festival is the place where new stars are born and accomplished stars get the ultimate honors. In any case, stars attend to the French film festival to be seen and in some cases they end up showing off more than they would have thought. Here is our best review on Wardrobe malfunctions at Cannes film festival, since 1955!

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Reading Time: 3 minutes2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel’s founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel. This year of celebration started with the launch of the Gabrielle bag. Later in September, you will discover the new fragrance and the new campaign starring Kristen Stewart. She has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Kristen Stewart was also the face of the EYES 2016 and 2017 makeup campaigns, as well as the FALL 2016 • LE ROUGE • COLLECTION N°1. We do not know much yet about this new fragrance but as we can image will gather all the…

Larusée, Absinthe from Switzerland takes an acceleration in France

Larusée, Absinthe from Switzerland takes an acceleration in France

Reading Time: 4 minutesFor all French Absinth lovers, this is good news. Larusée has just signed a new distribution agreement with Hedon in France. This will allow to accelerate the build-up of the brand in the French territory. Larusée is a company established in Switzerland and produces Absinthe in the great Neuchâtel tradition. Larusée, a glamourous tradition of Absinthe, made in Switzerland Absinthe originated in the canton of Neuchâtel in Switzerland in the late 18th century. It arose to great popularity as an alcoholic drink in late 19th- and early 20th-century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, the consumption of absinthe was opposed by social conservatives and prohibitionists. Ernest Hemingway, Charles Baudelaire, Paul Verlaine, Arthur Rimbaud, Henri de Toulouse-Lautrec, Amedeo Modigliani, Vincent van Gogh, Oscar Wilde, Aleister Crowley and Alfred Jarry were all known absinthe drinkers. A revival of absinthe began in the 1990s, following the adoption of modern European Union food and beverage laws that removed longstanding barriers to its production and sale. By the early 21st century, a…

Victorinox Spartan PS: black is the new black.

Victorinox Spartan PS: black is the new black.

Reading Time: 4 minutes2017 is almost half way and Victorinox is delivering amazing new launches. This time we took a focus on a new great launch around the Spartan collection. It is called Victorinox Spartan PS. Delivered with black or white scales, the new Spartan has all stainless steel elements in black thanks to a process known as Polispectral. The result is super classy. Victorinox Spartan, ultimate Icon of Design From a construction point of view, we can easily identify the well known Victorinox Spartan. 13 functionalities for the perfect essential companion for any occasion. From the far end of a forest to the cosiness of a New York office, The Victorinox Spartan will never let you down on those moments you need the most. toothpick tweezers lanyard blade, large blade, small can opener screwdriver 3 mm bottle opener wire stripper screwdriver 6 mm reamer, punch and sewing awl corkscrew key ring The…

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

Reading Time: 6 minutesLa Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. 19 years later, the caviar collection developed very well. The extension towards the White Caviar collection allowed the Swiss brand to tackle a very important growing market: Skin enlightening. For years, products were old in this segment and there was not much to say in…

Victorinox Forester Wood 2017, full review.

Victorinox Forester Wood 2017, full review.

Reading Time: 3 minutesVictorinox is one of the Swiss biggest ambassadors in the world. The Swiss company represents the strong values of quality, design, functionality and innovation. All these four pillars allow Victorinox to create new products since 1884. This year they reveal a new addition to the pocket tool collection: the new Victorinox Forester Wood. A Victorinox pocket knife is the perfect companion of each occasion. Obviously its natural habitat is outdoors but actually it can also be a useful tool in your day-to-day life. Its style and compact design will fit perfectly your daily life, no matter if it is in the heart of a big city or in the middle of a forest. With the new Victorinox Forest Wood, you will discover a great pocket tool, with essential functionalities that will serve you well. Ten functionalities as essentials for your life: blade, large bottle opener Screwdriver 5 mm, lockable wire stripper…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

Reading Time: 5 minutesWhen Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia, is a Polish diminutive for Isabelle. Handwritten letters signed by Isabelle d’Ornano to members of her family are peppered with these two sing-song, childlike syllables. Here the video explaining the project. Isabelle d’Ornano reveals her passionate story for Roses and deep written from her family roots. Sisley is a true family business as all members are involved. To represent the new face of the new fragrance, Isabelle d’Ornano has chosen Sonia…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Reading Time: 4 minutesLuxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of craft and patience. The art of blending many years gives Krug Grande Cuvée its unique plethora of flavours and aromas, incredible generosity and an absolute elegance that would be impossible to express with the wines of a single year. As you taste it, notes of toasted bread, hazelnut, nougat, barley sugar and jellied fruits may take you by surprise. You may even taste hints of apples still on the tree,…

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Reading Time: 6 minutesThe more we step into 2017, the more we wish the world to be a better place. Away from politics and hard news, J.M.Weston brings a window of poetry and do-good message thanks to a new artistic collaboration. This Spring, the French luxury house reveals a collaboration with French actor Omar Sy and Oxmo Puccino. The short film is called “Le Beau Dormant”, Male Sleeping beauty in French. J.M.Weston rolls-out its amazing universe with a modern vision of masculine elegance. Omar Sy represents strong common values with the French Manufacturer. It is also the good occasion to reveal the new summer collection. J.M.Weston, the spirit of freedom JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Years later, J.M. Weston dared to reinvent the Mocassin by launching the…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Reading Time: 5 minutesThe Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

When digital becomes the new hollywood for movies

When digital becomes the new hollywood for movies

Reading Time: 4 minutesLast weekend Amazon got 3 Oscars, which is a first in Amazon Studios history. While everybody is talking about the Academy Awards messed-up Best movie, at LuxuryActivist we were impressed to see how digital is now becoming the new Hollywood. Amazon Studios had 2 movies in the Oscars competition: Manchester by the Sea The Salesman With these 2 movies, Amazon Studios won 3 Oscars. With Manchester by the Sea, they won Best Male Actor with Casey Affleck and Best Screenplay. With The Salesman, Amazon Studios won the Oscar for Best Foreign Film. It is the first time a Digital player wins an Oscar. It shows that the world is shifting and that digital audio-visual world is taking over. Amazon Studios is a division of Amazon.com, that focuses on developing television shows, distributing and producing films, and comics from online submissions and crowd-sourced feedback. It was started in late 2010. Content…

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

Reading Time: 6 minutesThe Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…