Author: José Amorim

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Follow the timeline… Probably the first king of cool in history might be Alan Kay at Xerox PARC when he presented the first Laptop idea in 1972 called Dynabook. IBM presented in 1975 the first commercial portable computer called the IBM 5100. Many others followed like Epson and HP. Some companies worked on different features of what we see today in modern Laptops and in October 1992…

Philippe Cramer, From New York To Geneva, Design is An Art.

Philippe Cramer, From New York To Geneva, Design is An Art.

Art Geneva is already finished and we can say it was again a great edition. This year the art fair joined forces with the decorative arts thanks to a collaboration with the PAD (Pavillon des Arts et du Design), However, the art fair continues to build bridges between different disciplines by inviting new designers, such as Philippe Cramer, who, for his first show, presented a retrospective of his work. Philippe Cramer, From New York to Geneva: born for Design. What can we say about this Swiss-American artist? He was born in New York and after starting his studies in Switzerland, he lived in London where he obtained a Certificate in the History of Decorative Arts of the 19th and 20th Century. He did not stop there and got back to New York where graduated from Parson’s School of Design. With this solid and rich education in the pocket, he started his career…

How to increase your blog traffic, 3 golden rules

How to increase your blog traffic, 3 golden rules

When you manage a blog, your expectation is always to see the traffic sky-rocket. Obviously you wonder how this will be possible, and above all, how people will crave for what you write. Unless you are a huge celebrity and have thousands of visitors every day already, this post is for you. Here are 3 golden rules to help boost your traffic. By applying these rules you should see a considerable increase in less than 12 month. 1- Choose well your blog article topic & title When you are looking for blog article ideas, you should always consider a few things first. What is your legitimacy in writing about a specific topic? People will read what you have to say if they understand that your experience (professional and personal) allows you to have a certain opinion about a specific topic. So you better choose well, otherwise you will be just…

Gaby Machado, the next super model – exclusive interview. 

Gaby Machado, the next super model – exclusive interview. 

She is Brazilian, beautiful and young. Gabriela “Gaby” Machado is definitely the next it-girl in fashion modelling. With only 15 years old she has already 7 years of experience in modelling. She started at the age of 8. If you think she was discovered in the street, in a party or on the beach, you are wrong. She was discovered in… social media. At the age of 8 she was discovered by a Brazilian modelling agency in ORKUT, the brazilian Google social network at that time. This is an interesting fact as more and more models are discovered via their social media presence. Gaby Machado has already a very solid experience and all Brazilian fashion press already know her. She is definitely the next super model. She knows what is required to become a model without compromising who she is. She is photogenic, she “grabs light” like no one at her…

Hedi Slimane named Artistic, Creative and Image Director of Céline

Hedi Slimane named Artistic, Creative and Image Director of Céline

It is confirmed. The rumors were true: Hedi Slimane becomes the new Artistic Director of Celine. As always with Hedi Slimane: this is big news! Two years after leaving Yves Saint Laurent, Hedi Slimane arrives at the head of creation of the luxury brand Celine. His mission will be to launch the masculine fashion and fragrances.  He will officially arrive in February and we can imagine that there will be a lot of changes. He is 49 years old and last time he worked for LVMH, he revolutionized masculine fashion at Dior Homme (2000 to 2007). His last job was Artistic Director for Yves Saint Laurent from 2012 and 2016. Hedi Slimane, The Ultimate Creative Director Hedi Slimane was never such a rebel that he would dare going to a more alternative parcours. He always dreamed to work for well known-brands and his versatility as an artist, fashion designer and…

Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.

Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.

While many fragrance brands are playing safe and keeping its footsteps into the conservative path of safe choices, some people try to dare something different, something with a soul. Meet MADE IN PIGALLE, a new Fragrance brand freshly launched with the aim of revealing the Paris of Parisians. It is our Fragrance brand of the month. MADE IN PIGALLE, Simple Ideas Are Often The Best. The founding soul of MADE IN PIGALLE is Paul Petit. A Parisian of course but above all, a passionate professional from the Fragrance and luxury industry. Paul is Parisian but he is also a citizen of the world. He lived in New York, Tokyo, London and Barcelona. He embraced the intensity and richness of living in great capitals and after so many years, Paris was calling him back. As we often say, when you learn how to market a product or a brand for others,…

Top 6 UK Fashion Brands to watch for in 2018

Top 6 UK Fashion Brands to watch for in 2018

The United Kingdom is a gold mine in terms of fashion talents. From the prestigious Saint Martin School to the street pop creativity, the UK reveals each year several new fashion talents, some of them will definitely shape the future of the fashion business. Here is our top 6 UK fashion brands to watch in 2018. Martine Rose, from experimental to men’s elegance Founded in 2007, Martine Rose background comes from Men’s shirts. Her artistic exploration drives us towards exploration of individualism and yet belonging to a cultural group (for the reference). Martine Rose will choose amazing icons from the past in order to provide them with a contemporary context. Obviously the work of the fashion artist is to take those icons and offer them a new context that might be a quite subversive approach, questioning the former functionality or past popularity of certain aesthetics through their re-appropriation today. Have a…

The New Victorinox Midnite Manager@Work: High-Tech for Professionals

The New Victorinox Midnite Manager@Work: High-Tech for Professionals

This year Victorinox has relaunched its collection around USB keys blended into practical pocket tools. They have always represented the perfect companion for your daily business life, as well as for your special moments when you needed to share documents, images and videos. With the new Victorinox Midnite Manager@work, the Swiss company provides a very clever USB solution with a two ways stick, traditional USB and USB-3. Here is our review about the new Victorinox Midnite Manager@Work. The versatile USB drive on this Midnite Manager pivots, allowing a USB Type-A connection on one end, and a USB Type-C connection on the other. This is a clever construction as currently you might be facing both connectors, depending on which computer you will use. One interesting detail is that you can detach the USB key part from the pocket tool, which allows a easier usage. The storage provided is 16GB which is…

Björk New Album UTOPIA: Here is Why Nobody is Talking About it Since it Was Released.

Björk New Album UTOPIA: Here is Why Nobody is Talking About it Since it Was Released.

The music industry has been waiting eagerly for the new Björk album. So, when the news came and the press release was available, all media started talking about it. Nevertheless, once the album was released into market and people could actually listen to it… nobody shared their experience, no positive or negative critics… pure silence. Why? Well we are big Björk fans and we listened to the album. Very quickly we understood why nobody is talking about it anymore. Here is why. Björk announced a new album: it is always big news. End of October, Björk announced the release of a new album at the end of this year. The release date was November 24th. So there was almost a full month to make the buzz, prepare the music stores, get the promos ready to go. Basically we had a month to prepare to the Icelandic tsunami. All the news…

Men’s Grooming for Christmas: Get Ready For Celebration In Beauty.

Men’s Grooming for Christmas: Get Ready For Celebration In Beauty.

The holiday season is already knocking at the door and the first snow just felt this week. We are already 20 days before Christmas and it is the perfect time for you, gentlemen, to prepare your beauty “assets”. Very often, men struggle with their beauty routine. Either we have no time for anything more than the basic hygiene or we will take hours treating ourselves. At the end, we do not really know how to handle a beauty routine on a regular basis. It is time for taking care of yourself. Here are 3 important pieces of advice to help you getting ready to celebrate. Care for your beard, it is time to be perfect Due to the fact that the hair that is on your face is much different from the hair on your head, it comes with its very own set of instructions. Beards are trendy at the…

What Is BITCOIN? Everything You Wanted To Know And Never Dared To Ask.

What Is BITCOIN? Everything You Wanted To Know And Never Dared To Ask.

One important word in the world of Technology is BITCOIN. Every media is talking about it and not so many people really know what is it. Why people do not dare to ask? Because you have the feeling that if you ask what is BITCOIN in 2017, you will be seen as an old grandpa. So let’s avoid some embarrassing moments. Read carefully what follows and you will be the expert on BITCOINS. BITCOIN, main definition. First things first. Let’s start by defining what is a Bitcoin. This is know as a new currency that was created in 2009 by an unknown person named Satoshi Nakamoto. The main initial idea is to generate transactions without any intermediaries, meaning no banks or any financial institutions. This also means no transaction fees and even, no need to be identified with your real name and address. You can buy anonymously products and services…

Swiss Premiere of the Ferrari Portofino: the event!

Swiss Premiere of the Ferrari Portofino: the event!

Every time Ferrari presents a new model it is big news. So when Ferrari presented earlier this year the Ferrari Portofino at the Frankfurt Motorshow, all aficionados felt their hearts race. Now, the big moment arrived for the Swiss Premiere. The event took place at the prestigious Swiss Tech Convention Center – EPFL in Lausanne. A especial evening for a very especial brand. With the official start of the new luxury car, Ferrari is aiming to promote this new launch in the Swiss market. Ferrari Portofino, a GT described with sportiness and elegance The Ferrari Portofino is a grand touring sports car produced by the Italian manufacturer Ferrari. It is a two-door hard top convertible. The car is named after Portofino village and also replaces the California T. The Ferrari Portofino was unveiled initially in the village of Portofino in Italy with two exclusive evenings of 7 and 8 September 2017,…

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox dream of Christmas in white. In order to celebrate the holiday season, Victorinox is launching a new limited edition, called Victorinox Explorer White Christmas Limited Edition. For the first time, Victorinox is offering scales with a special, tactile surface structure. Thanks to relief printing techniques, users can feel as well as see printed snowflakes. In total, 15,000 examples of this special edition pocket knife will be made available worldwide, making Christmas 2017 extra special for collectors. The new printing technique will be used in future to add exclusive accents, allowing companies to get their message across using all three dimensions, so to speak: touch & feel! The name is perfect, too: Victorinox Explorer White Christmas. The gift packaging is also white and offers a front and back view of the pocket knife. All in all, it’s a stunning present to find under the Christmas tree. Full review in video: The Victorinox Explorer White…

Puredistance WARSZAWA Perfume, masterpiece.

Puredistance WARSZAWA Perfume, masterpiece.

Puredistance is one of the most exclusive Perfume Houses in the world that offers only Pure Perfume Extrait. We put all our passion and energy into the making of one truly beautiful Master Perfume at a time. Not just another perfume, but a Perfume with a soul and a signature. This year, they are launching WARSZAWA. Inspired by the class and elegance of Polish women and the rich history of the city of Warsaw, WARSZAWA evokes the chic of the golden days of Fashion and Perfume. This perfume has style, warmth – great depth of character – and will make you feel beautiful in a lush way. It will transport you to another world, a dreamy world, where you will feel elated and dizzy – in a good way. Was Jan Ewoud Vos inspired by David Bowie’s song with the same name – Warszawa ? In any case, the new Puredistance fragrance…

Top 10 preferred luxury cars in Switzerland: Porsche is leading. 

Top 10 preferred luxury cars in Switzerland: Porsche is leading. 

Switzerland is the land of super millionnaires. More than 303 families in Switzerland have a total revenue of more than 100 million CHF. 122 of those families are billionnaires. So the luxury market in Switzerland is quite high. One of the leading segments of this market is luxury cars. Here is the top 10 most preferred luxury cars in Switzerland by number of cars in circulation…