Author: José Amorim

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding elements as well as a natural elegance. This represents the foundation of an olfactory endless inspiration. Victorinox gathers a short yet sharp collection of fragrances. Earlier this year, the Swiss company launched Victorinox Swiss Army for Her Eau Florale. The Eau Florale variation is a delightful version in which freshness and flowers meet for a very pleasant scent. The olfactory story starts with a sparkling accord of Mandarin, Peach, Blackcurrant and Pink Grapefruit. This freshness pursuits with a delicate femininity made of Peony, Violet and Jasmine. The delicate structure is wrapped with a tender energy represented by Cashmeran wood and White Musks, all gently enliven by cedarwood. “Eau Florale is a novel and tender interpretation of For Her,…

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Luxury is a very universal concept that has been part of humanity and civilisation for centuries. It is a very complex definition that has been evolving century after century. Luxury has determined and defined kings and conquerors from the masses, it connected humanity with sacred and has developed a multi-billion dollar industry. Here is the eye of the cyclone, let’s take a few minutes to pause and to interest ourselves in the definition of luxury, past, present and future. Luxury, from sacred to paganism and consumerism In a more traditional way, here is how Thesaurus define luxury: We tend to say that luxury is a 17th century definition. Nevertheless we can track luxury from even the paleolithic period. It is an universal phenomenon. During those times, luxury had 2 main roles: The social recognition The link to the sacred  In the first role, luxury was about richness and conquest. Kings…

Rituals Cosmetics opens a new store in Lausanne

Rituals Cosmetics opens a new store in Lausanne

Beauty brands are not only a product provider, they participate to your beauty routine, which means they create self-indulgent moments for you. With Rituals Cosmetics, the philosophy tends to generate happiness that can be found in the smallest of things. The brand’s aim is to transform your daily beauty routines into meaningful moments with a luxurious touch. So last night, Lausanne increased happiness with the opening of a new Rituals Cosmetics store. Rituals… a new philosophy in beauty care Rituals was launched in 2000 and they were the first brand to blend a special choice of home products as well as women and men skincare. Today they also add apparel up to a certain level. They have completely reviewed the philosophy of wellbeing by treating it as a whole. Rituals inspirations comes from the far-east, from Middle-East to Japan, China or India. From Ayurveda ancient knowledge to special Sakura rituals,…

Sisleÿa l’Integral Anti-âge Eye and Lip Contour Cream

Sisleÿa l’Integral Anti-âge Eye and Lip Contour Cream

It is said that “our eyes are the mirror of our souls”. It is also said that our eyes are witnesses of our lives, which means they tell our lives. So we better take good care of them! Sisley adds a great new product to the Sisleÿa range: the new Sisleÿa L’Integral Anti-âge Eye and Lip Contour Cream. The area around our eyes, is also called the eye contour. It is the most fragile surface of our face as it is a fine skin texture always in movement. According to the brand, Sisleÿa L’Integral Anti-âge Eye and Lip Contour Cream is a total anti-ageing formula for younger eyes and a rejuvenated smile. To preserve the beauty of these delicate areas, Sisleÿa L’Intégral Anti-Âge Eye and lip contour cream’s new formula works simultaneously on the main concerns for the eye contour area: wrinkles and lack of firmness on the one hand,…

The age limit to (still) be a blogger

The age limit to (still) be a blogger

You can call them bloggers, influencers, social media beasts, the new celebrities are not top models, singers or movie stars, they are from the web. Some of them are young, others are older. is there an age limit to be a blogger? What is the ideal age? Here are some answers. Less than 20 years old, you are a beauty beast. If you are a blogger younger than 20 years old, it means that you are probably better with instagram than writing. Your generation came in a moment in which the world wide web is not free anymore. If you wish to have visibility on Google, you need to pay. Do you want to reach your Facebook fans? You need to pay. So unless you invest several hundreds of dollars per month, you will devote your time to build your instagram feed. The only place still available for free. So…

Victorinox Wine Master, the  unboxing.

Victorinox Wine Master, the unboxing.

When you have a nice bottle of wine, nothing more annoying than not having a perfect tool to open it. Fine wine deserves a tool that was created with perfection. That is why Victorinox launched this year the new Victorinox Wine Master – the trusted companion for professional sommeliers and amateur gourmets alike. Its viticultural credentials are world-class and do your fine wine the honor it deserves. Here is our unboxing with all details! An extra-long corkscrew with five coils prevents cork breakage, plus a unique combination tool houses a two-step lever for uncorking and a bottle opener. The integrated pocket knife has a wavy-edged beak blade foil cutter and a large locking blade, ideal for cheese or your favorite culinary tidbits. Smart and seriously wine-savvy.When we opened the box, the striking detail was the beautiful genuine leather pouch in which the pocket tool is hosted. Such detail allows the perfect…

Friday Chronicle #29: A Titanic named Lanvin. Guess who is the iceberg? 

Friday Chronicle #29: A Titanic named Lanvin. Guess who is the iceberg? 

This summer when Lanvin announced the arrival of Olivier Lapidus as Artistic Director, first we thought it was a joke, like “happy Halloween”. Then, we realized it was true which suddenly made us feel dizzy and even worried. Unfortunately we could not call Fashion Police as Paris is out of their jurisdiction. As expected, the first collection was a disaster. At least the good news is that it cannot be worst (well, we never know). Flashback! Jeanne Lanvin, inventor of the idea of modern luxury house It all started in 1889 when Jeanne Lanvin founded her Fashion house. In 1909 she officially joins the Syndicat de la couture which marks her official career as Couturière. She started by doing dresses for her daughter and little by little she extended her know-how and her customer list to the most influencial and beautiful people in Europe and beyond. In 1895, Lanvin married…

iGen, forget about millennials, here is the new Eldorado

iGen, forget about millennials, here is the new Eldorado

Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared for Adulthood. Yes it is a mess and it is coming for you, luxury brand! Why Millennials were the gold pot? Millennials are below 25 years old and some of them have money. They have more than $US200 billion to spend and they contribute to $US500 billion indirectly through influencing their parents (source: US Chamber of Commerce). By 2017, this generation is supposed to outspend the BabyBoomers. They are “hyperly” connected and engage with luxury brands in ways we would not imagine. They are also very demanding and traditional luxury is not enough. They seek very exclusive experiences and products, more than previous generations. Also called generation Y, they are young adults born between 1980 and 2000. so…

La Prairie Skin Caviar Absolute Filler – Celebrating 30 years of luxury and beauty

La Prairie Skin Caviar Absolute Filler – Celebrating 30 years of luxury and beauty

It was more than 30 years ago: La Prairie created and launched the Skin Caviar collection. It has set the rules for the entire luxury skincare industry. For the 30th anniversary of the legendary Caviar collection, La Prairie has developed a new anti-aging treatment based on revolutionary technology: Caviar Absolu, the most renewable and volumizing caviar cell concentrate to date. The Caviar Absolu fills, repulps and helps to restore the density of the skin. The Skin Caviar collection, 30 years of master pieces in terms  of skincare The Skin Caviar Collection has evolved since its inception 30 years ago to continue to offer exceptional lifting and firming action combined with cutting-edge performance. With the launch of the collection, La Prairie made the audacious choice of using Caviar Extract. With continued research and new technological advancements, La Prairie then created Caviar Water, which is produced using a state-of-the-art steam distillation process…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation that would not follow the standards. From an olfactory point of view as well as from a flacon and outer-packaging perspective, Jean-Paul Gaultier changed the traditional codes of luxury by creating new icons. With the launch of Scandal Eau de Parfum, the French brand tried to create a third pillar, which they have been falling to do since the mid-90’s. Jean-Paul Gaultier Scandal? Not really. And this is why. The life of Madame la Ministre: sex and politics… pfff! The new fragrance tells the story of a woman who has a double life. During the day she works in the French government and in the evening she has an intense life, openly sexual. She is a woman with…

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

After the announcement of the launch of Gabrielle Chanel fragrance, now the French luxury house just revealed the new campaign visual shot by Karim Sadli. The visual features Kristen Stewart, friend of the house and one of the leading faces in Chanel communications this year. The new CHANEL fragrance named Gabrielle celebrates the extraordinary personality of its founder and conveys a very modern message inviting all young women today to live freely, by and for themselves. Talented actress Kristen Stewart immediately came to mind as the obvious choice to incarnate this courageous, valiant, bold and impassioned femininity. Here is the print campaign visual: Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends, written down in gold letters the history of fragrances. It is always surprising the fans with amazing stories and uncompromising state of the art creations. Gabrielle Chanel…

Top 5 Best Luxury Hotels in Geneva.

Top 5 Best Luxury Hotels in Geneva.

Geneva is one of the world luxury capitals. From Rue du Rhone to Quai des Bergues, the city of Calvin is one of the best destinations for a luxury traveler. In order to help you organize your trip to Geneva, here are our top 5 best luxury hotels of the city. Geneva, an important city Geneva is the second most populous city in Switzerland (after Zürich) and is the most populous city of Romandy, the French-speaking part of Switzerland. Situated where the Rhône exits Lake Geneva, it is the capital of the Republic and Canton of Geneva. The municipality (ville de Genève) has a population (as of December 2015) of 198,072, and the canton (which is essentially the city and its inner-ring suburbs) has 484,736 residents. In 2014, the compact agglomération du Grand Genève had 946,000 inhabitants in 212 communities in both Switzerland and France. Within Swiss territory, the commuter area named “Métropole lémanique” contains a population of 1.25 million.[citation needed] This area is essentially spread east from Geneva towards…

Veuve Clicquot Rich Rosé on Ice – mixology is luxury.

Veuve Clicquot Rich Rosé on Ice – mixology is luxury.

Veuve Clicquot is by far the most festive champagne, always on the edge of trends and fashion. A name that does not require introductions.Created expressly for mixology, Veuve Clicquot Rich is one of the most versatile Veuve Clicquot Champagne designed to allow anyone to create their own playful drinking experience. Bringing a cocktail spirit to a House already known for audacity & innovation, Veuve Clicquot Rich is an invitation to enrich the tasting experience with The Clicquot twist. Veuve Clicquot, more than just a Champagne house, a cultural reference for daring and celebration. Veuve Clicquot is one of the most prestigious French Champagne houses with a worldwide reputation. More than 8 million bottles are sold every year with an extreme attachment to quality and regularity. The widow Clicquot gave an international stature to this house of champagne. It bears her name, was created in 1772 and bought in 1987 by the…

The Montreux Jazz Festival, key numbers.

The Montreux Jazz Festival, key numbers.

Every year summer is pulsing around Lake Geneva in Switzerland thanks to the Montreux Jazz Festival. This very special Festival was founded in 1967 by Claude Nobs, Géo Voumard and René Langel with considerable help from Ahmet and Nesuhi Ertegün of Atlantic Records. The festival was first held at Montreux Casino. It lasted for three days and featured almost exclusively jazz artists. The highlights of this era were Miles Davis, Keith Jarrett, Jack DeJohnette, Bill Evans, Soft Machine, Weather Report, The Fourth Way, Nina Simone, Jan Garbarek, and Ella Fitzgerald. Originally a pure jazz festival, it opened up in the 1970s and today presents artists of nearly every imaginable music style. Jazz remains an important part of the festival. Part of the festival’s expansion was due to coproduction by Quincy Jones who brought many international artists in the early 1990s. Here is a great video with Mr Quincy Jones talking about the early…