Author: José Amorim

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Reading Time: 3 minutes2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel’s founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel. This year of celebration started with the launch of the Gabrielle bag. Later in September, you will discover the new fragrance and the new campaign starring Kristen Stewart. She has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Kristen Stewart was also the face of the EYES 2016 and 2017 makeup campaigns, as well as the FALL 2016 • LE ROUGE • COLLECTION N°1. We do not know much yet about this new fragrance but as we can image will gather all the…

Larusée, Absinthe from Switzerland takes an acceleration in France

Larusée, Absinthe from Switzerland takes an acceleration in France

Reading Time: 4 minutesFor all French Absinth lovers, this is good news. Larusée has just signed a new distribution agreement with Hedon in France. This will allow to accelerate the build-up of the brand in the French territory. Larusée is a company established in Switzerland and produces Absinthe in the great Neuchâtel tradition. Larusée, a glamourous tradition of Absinthe, made in Switzerland Absinthe originated in the canton of Neuchâtel in Switzerland in the late 18th century. It arose to great popularity as an alcoholic drink in late 19th- and early 20th-century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, the consumption of absinthe was opposed by social conservatives and prohibitionists. Ernest Hemingway, Charles Baudelaire, Paul Verlaine, Arthur Rimbaud, Henri de Toulouse-Lautrec, Amedeo Modigliani, Vincent van Gogh, Oscar Wilde, Aleister Crowley and Alfred Jarry were all known absinthe drinkers. A revival of absinthe began in the 1990s, following the adoption of modern European Union food and beverage laws that removed longstanding barriers to its production and sale. By the early 21st century, a…

Victorinox Spartan PS: black is the new black.

Victorinox Spartan PS: black is the new black.

Reading Time: 4 minutes2017 is almost half way and Victorinox is delivering amazing new launches. This time we took a focus on a new great launch around the Spartan collection. It is called Victorinox Spartan PS. Delivered with black or white scales, the new Spartan has all stainless steel elements in black thanks to a process known as Polispectral. The result is super classy. Victorinox Spartan, ultimate Icon of Design From a construction point of view, we can easily identify the well known Victorinox Spartan. 13 functionalities for the perfect essential companion for any occasion. From the far end of a forest to the cosiness of a New York office, The Victorinox Spartan will never let you down on those moments you need the most. toothpick tweezers lanyard blade, large blade, small can opener screwdriver 3 mm bottle opener wire stripper screwdriver 6 mm reamer, punch and sewing awl corkscrew key ring The…

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

Reading Time: 6 minutesLa Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. 19 years later, the caviar collection developed very well. The extension towards the White Caviar collection allowed the Swiss brand to tackle a very important growing market: Skin enlightening. For years, products were old in this segment and there was not much to say in…

Victorinox Forester Wood 2017, full review.

Victorinox Forester Wood 2017, full review.

Reading Time: 3 minutesVictorinox is one of the Swiss biggest ambassadors in the world. The Swiss company represents the strong values of quality, design, functionality and innovation. All these four pillars allow Victorinox to create new products since 1884. This year they reveal a new addition to the pocket tool collection: the new Victorinox Forester Wood. A Victorinox pocket knife is the perfect companion of each occasion. Obviously its natural habitat is outdoors but actually it can also be a useful tool in your day-to-day life. Its style and compact design will fit perfectly your daily life, no matter if it is in the heart of a big city or in the middle of a forest. With the new Victorinox Forest Wood, you will discover a great pocket tool, with essential functionalities that will serve you well. Ten functionalities as essentials for your life: blade, large bottle opener Screwdriver 5 mm, lockable wire stripper…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

Reading Time: 5 minutesWhen Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia, is a Polish diminutive for Isabelle. Handwritten letters signed by Isabelle d’Ornano to members of her family are peppered with these two sing-song, childlike syllables. Here the video explaining the project. Isabelle d’Ornano reveals her passionate story for Roses and deep written from her family roots. Sisley is a true family business as all members are involved. To represent the new face of the new fragrance, Isabelle d’Ornano has chosen Sonia…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Reading Time: 4 minutesLuxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of craft and patience. The art of blending many years gives Krug Grande Cuvée its unique plethora of flavours and aromas, incredible generosity and an absolute elegance that would be impossible to express with the wines of a single year. As you taste it, notes of toasted bread, hazelnut, nougat, barley sugar and jellied fruits may take you by surprise. You may even taste hints of apples still on the tree,…

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Reading Time: 6 minutesThe more we step into 2017, the more we wish the world to be a better place. Away from politics and hard news, J.M.Weston brings a window of poetry and do-good message thanks to a new artistic collaboration. This Spring, the French luxury house reveals a collaboration with French actor Omar Sy and Oxmo Puccino. The short film is called “Le Beau Dormant”, Male Sleeping beauty in French. J.M.Weston rolls-out its amazing universe with a modern vision of masculine elegance. Omar Sy represents strong common values with the French Manufacturer. It is also the good occasion to reveal the new summer collection. J.M.Weston, the spirit of freedom JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Years later, J.M. Weston dared to reinvent the Mocassin by launching the…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Reading Time: 5 minutesThe Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

When digital becomes the new hollywood for movies

When digital becomes the new hollywood for movies

Reading Time: 4 minutesLast weekend Amazon got 3 Oscars, which is a first in Amazon Studios history. While everybody is talking about the Academy Awards messed-up Best movie, at LuxuryActivist we were impressed to see how digital is now becoming the new Hollywood. Amazon Studios had 2 movies in the Oscars competition: Manchester by the Sea The Salesman With these 2 movies, Amazon Studios won 3 Oscars. With Manchester by the Sea, they won Best Male Actor with Casey Affleck and Best Screenplay. With The Salesman, Amazon Studios won the Oscar for Best Foreign Film. It is the first time a Digital player wins an Oscar. It shows that the world is shifting and that digital audio-visual world is taking over. Amazon Studios is a division of Amazon.com, that focuses on developing television shows, distributing and producing films, and comics from online submissions and crowd-sourced feedback. It was started in late 2010. Content…

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

Reading Time: 6 minutesThe Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…

Havaianas celebrates its 55th anniversary. Parabéns!

Havaianas celebrates its 55th anniversary. Parabéns!

Reading Time: 4 minutesThis year we are celebrating the 55th anniversary of the most world famous flip-flops brand: Havaianas. It all started in 1962 back in  Brazil. Every year, the company produces 200 million Havainanas and since the foundation of the company it is more than 1.2 billion Havaianas that were sold around the world. Happy birthday Havaianas! The name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori, whose soles are made of rice straw. The texture of Havaianas’ rubber soles are like rice grains, one of the many details that make Havaianas unmistakable. By 1964, almost every Brazilian worker had a pair of Havaianas. Salesmen from the company would drive around the country in small trucks in order to sell the flip-flops in simple plastic bags. It was the beginning of a true revolution. The brand…

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Reading Time: 3 minutesIn 2017, CHANEL will celebrate Gabrielle. 2017 will be a year of celebration of Gabrielle Chanel. Five years after its first launch, Chanel pursues its story-telling of the Inside Chanel series. Launched in 2012, each chapter tells a piece of history of Chanel, its founder and its iconic products. The French luxury house has chosen LuxuryActivist.com to reveal the 18th chapter of this amazing online novel. So this is breaking news. The chapter is called Gabrielle, a rebel at heart – in french: Gabrielle ou l’insoumission. Here is the video: Inside Chanel, a great window into the Brand’s history book In order to understand the future, you need to know your heritage. Chanel launched during Fall 2012 one of the most ambitious online series called “Inside Chanel”. It tells the story of Mademoiselle Chanel, Coco, and the heritage of the French luxury house. With several videos per year, you can get inside…

Chanel is officially launching a new bag, and it is big news.

Chanel is officially launching a new bag, and it is big news.

Reading Time: 2 minutesWhen a magnificent luxury house decides to launch a new bag, it is more than big news, it is probably the birth of a new icon. Chanel is launching a new bag called Gabrielle de Chanel. How much more iconic that could be? The new bag will be launched in April and will be supported by an advertising campaign shot by Karl Lagerfeld in person. What do we know so far? Karl Lagerfeld has chosen Kristen Stewart, Caroline de Maigret and Pharrell Williams, all Chanel’s ambassadors, along with Cara Delevingne, a friend of the luxury House, to embody Chanel’s GABRIELLE bag. These 4 amazing people have all strong connections to Chanel and to Karl Lagerfeld. Mr Lagerfeld wanted to have a personal approach for this project and everything needed to make sense. The Fashion Maestro put all his talent to make this launch a success. This bag was firstly presented at…

Luxury news, information for hyper-luxury customers

Luxury news, information for hyper-luxury customers

Reading Time: 5 minutesNews are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4% and it was leaded by Luxury cars, luxury hospitality and luxury personal goods. These 2 segments represented 80% of total luxury activity in 2016. The total luxury market represented sales for USD 1.20Trillion. The luxury car segment had the strongest growth with +8%. The very top level in this segments had a very solid growth thanks to new markets like Asia and South America. The personal luxury goods segments was mainly flat reaching a USD 2.75 billion. In order to maintain this level of business, we need customers aware and educated in luxury. Nowadays…