Interviews
Exclusive Interview – Nadja Axarlis, Founder of FUZZ
Reading Time: 4 minutesThe brand FUZZ is created in 2016 by Nadja Axarlis. She works first as a buyer for the famous Swiss department store Bongenie Grieder, which is why she knows the needs of modern customers. Like Nadja Axarlis, many of her friends wanted to take advantage of the fur assets, but they gave it up for ethical reasons. The mission of Nadja Axarlis is then clear; FUZZ had just been born. Quality, good conscience and fair production are at the heart of the concerns. The first collection is therefore in production and includes jackets, coats and waistcoats both trendy and timeless. They are made in Paris, the capital of fashion. Here is an exclusive interview from Nadja Axarlis for LuxuryActivist.com. Luxury Activist (LA) – How did you get to the idea of launching Fuzz? Nadja Axarlis (NA): The idea was born last autumn within a small circle of girlfriends where we discussed different…
Exclusive Interview with Jean-Marie Schaller – CEO of Louis Moinet
Reading Time: 10 minutesThe spirit of a luxury house is often represented by the personality and the charisma of its leader. Louis Moinet’s CEO Jean-Marie Schaller translates this idea. LuxuryActivist had the opportunity and privilege to meet Mr Schaller in the heart of Baselworld effervescence. We wanted to know more about him and this magnificent watch brand. Louis Moinet was one of the greatest watchmakers ever – his inventiveness, passion and willingness to pass on his wisdom mean his contribution to horology is immeasurable. His spirit lives on thanks to Jean-Marie Schaller who, as founder and creative director of the Louis Moinet brand, revived the prestigious name of the inspirational master watchmaker. Louis Moinet pursuits its path of greatness and loyal to the spirit of Mr Moinet, the Swiss brand perpetuates the legacy of exceptional timepieces. LuxuryActivist wanted to meet Mr Schaller for an exclusive interview that you can read here: LuxuryActivist (LA): How did you get…
Exclusive interview with Ricardo Guadalupe – CEO of Hublot
Reading Time: 7 minutesPour la version française, cliquez ici. Behind great brands are great men. Hublot is not an exception. This week, the LuxuryActivist team had the privilege to obtain an exclusive private interview with Mr Ricardo Guadalupe, Hublot’s CEO. We met a determined man, very passionate for what he does and definitely the engine of Hublot’s current success. His strong experience within the Swiss watchmaking industry gives him a clear vision on where he should lead Hublot and he has the entire trust and support of his team. His speech is very inspiring and should be a lesson to many people. Swiss watchmaking is a leading force and the men working very hard behind the scenes are the number one inspiration of this success. Mr Guadalupe is an important person worth listening. LuxuryActivist (LA): You started in 2012 as Hublot’s CEO, what is your recipe that guided you all the way to accomplish…
Fragrance words, episode 8 with Diane Thalheimer-Krief
Reading Time: 7 minutesFragrance words episode 8 features Diane Thalheimer-Krief. Please see below for the french version. EPISODE 8: DIANE THALHEIMER-KRIEF (EN) Diane Thalheimer-Krief has 20 years of experience in developing fragrances, international marketing, olfaction and evaluation. From her studies (CELSA, Economics, Olfaction), through her thesis on Perfumery (Study and Research on perfume plants) she dedicated her career with passion to give birth to beautiful creations. After several years of international marketing direction in a composition Laboratory, she created her company, REDBERRY in 2003. It is a company exclusively about services and consultancy dedicated to perfume. Her areas of expertise: Training, training tools, Perfumery gestures, Marketing (culture, trends and conferences), Brand Portfolio (DNA analysis and olfactory mapping) and Intranets. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Diane Thalheimer-Krief (DT): Coco Noir, Jimmy Choo, La Petite robe noire by Guerlain, Martin Margiela and Bottega Venetta. LA: According to you, which are the failed launches this…
Fragrance words, episode 7: Cédric Dauch
Reading Time: 7 minutesFragrance words episode 7 features Cédric Dauch. Check down below for the french version. EPISODE 7: CEDRIC DAUCH (EN) Cédric Dauch is Communication manager at Le Printemps France. After his studies at l’Institut Français de la Mode (the French institute for fashion), he developed his career close to the luxury clientele for prestigious Distribution Brands. At Le Printemps France, he actively contributes to the qualitative ascension of the Printemps brand. He is personally invested on the Printemps Brand’s highlight via outstanding activities. His great culture in Luxury image, places him among the cutting edge “eyes” in Paris. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Cédric Dauch (CD): I do not remember striking launches this year; only Coco Noir by Chanel. The campaign is very minimalistic (in execution and visibly in budgets) and that is what stroke me. Actually, I love black! LA: In this…
Fragrance words, episode 6: Beatrix Chartier
Reading Time: 9 minutesFragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX): In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…
Fragrance words, episode 5: Luc Berriet
Reading Time: 14 minutesEpisode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…
Fragrance words, episode 4: Pierre Aulas
Reading Time: 7 minutesFor the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between brands and “noses”. His first client, naturally, was Thierry Mugler as he has worked formerly for this Brand from Firmenich as Key account manager. From this first collaboration came out creations like Mugler Cologne, Alien, Angel les Jardins d’Etoile, la part des Anges… Then came out other brands, and Pierre started working for Azzaro, Swarovski, Fendi, Pucci, L’Occitane, Jil Sander, Chloe, Roberto Cavalli, Davidoff or Balenciaga. Pierre Aulas also launched…
Fragrance words episode 3, Yann Vasnier
Reading Time: 8 minutesWelcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc Jacobs. Yann Vasnier started his career several years ago at Quest International in Paris as Trainee Perfumer, under the mentoring of Francoise Caron, and studied at the same time at ISIPCA, the perfumery school at the University of Versailles. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Yann Vasnier (YV): Spicebomb, and the new interpretations of the classics:…
Fragrance words episode 2, Elisabeth de Feydeau
Reading Time: 7 minutesFragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original interview in French below the english translation. EPISODE 2: ELISABETH DE FEYDEAU (EN) Our second guest is Elisabeth de Feydeau. With a PhD in History, and Fragrance expert to Great luxury houses, Elisabeth De Feydeau willingly defines herself as « stories and scents hunter ». Awarded with the medal of Chevalier des Arts et des Lettres, Elisabeth also runs a blog (Elisabeth de Feydeau’s news). She also created a line of scented candles, Arty Fragrance by Elisabeth de Feydeau, inspired by Versailles and the Baroque spirit. (Her website : www.arty-fragrance.com).She wrote several books about Perfume, like « Les Parfums : dictionnaire, anthology, histoire » : 1216 pages launched in November 2011 – Robert Lafont Editions, Collection Bouquins. In October 2012, is released…
Fragrance words episode 1, Le Critique de Parfum
Reading Time: 7 minutesWelcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery professionals, done exclusively for Luxuryactivist.com. You can find the original interview in French below the english translation. EPISODE 1: LE CRITIQUE DE PARFUM (EN) Our first guest is Le Critique de Parfum. It is one of the rare websites considered as a benchmark in terms of presentation, evaluation and criticism of Fragrance launches. A sharp, free and almost exhaustive look into fragrance creations. A Herculean work undertaken by the passion for beautiful perfumery. Laureate of the Prix Jasmin Award, awarded by the Comité français du Parfum. You can discover this amazing work here: http://www.lecritiquedeparfum.com. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Le Critique de Parfum (LCDP): Carita…
JØ5EPH K – Contemporary Perfume Architecture
Reading Time: 7 minutesThis week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions of dollars. Aside these highways of creation, we can see that, on the past 10 years, young and creative brands were founded. These brands were most of the time the aim of one person, a creator in a way. JØ5EPH K is the creative and artistic result of a contemporary artist called Brad Kalavitinos. He was born in the US and after his degree in multimedia and fine art, he…