Watches

Tag Heuer honors Ayrton Senna With Two Limited Editions. Feel Your Heart Race!

Tag Heuer honors Ayrton Senna With Two Limited Editions. Feel Your Heart Race!

2019 marked the 25th anniversary of Formula one genius Ayrton Senna’s death. It was in Imola (San Marino) on May 1st, 1994 when the world stopped to witness the disappearance of Ayrton Senna. Formula one was never the same again. To end the anniversary year with a thoughtful tribute, Tag Heuer releases two new limited editions under the Ayrton Senna line. The two timepieces feature elements of design that should remind us of Ayrton Senna and the love of his…

Five Mechanical Swiss-Made Watches under USD 700.00

Five Mechanical Swiss-Made Watches under USD 700.00

If you are looking for a mechanical watch made in Switzerland, you might think you need to invest several thousands of dollars. You might say Swiss Made is costly and you might not find a convenient mechanical watch for a modest budget. Well, you are wrong to think that. Swiss watchmaking has many surprises that might trig your curiosity and let yourself go for one nice Swiss Made watch. Supporting Swiss Made, means you are supporting an amazing industry enrich…

How to Attract Luxury Watch Buyers to Your Business

How to Attract Luxury Watch Buyers to Your Business

If you’re a luxury watch merchant, you’ve got a very specific type of customer. Selling nice watches can be extremely lucrative if you’ve got a built-in base of customers that are willing to pay big money for your product. When you’re starting out, however, it’s incredibly hard to attract luxury watch buyers to your business because you don’t have the reputation that other sellers have. That’s why you’ve got to pound the pavement and make those crucial contacts. If you’ve got…

Everything You Wanted To Know About Mechanical Watches And Never Dared To Ask

Everything You Wanted To Know About Mechanical Watches And Never Dared To Ask

Since Quartz watches and lately Connected watches slammed the market, people got more and more interested in mechanical watches. They represent state of the art watchmaking and like a car, a mechanical watch would be worthless without its engine, called movement. Many people see how it looks like but do not have a clear understanding on how this works. The aim of this article is to provide you with a general understanding of the mechanical watch principles. So probably you…

Moon phases in watch-making: measuring life with time.

Moon phases in watch-making: measuring life with time.

Watchmaking is a beautiful blend of technical mastery and poetry. Watchmakers are often considered as artists and from their ingenuity comes marvelous creations that keep your time. Some of the watches can do much more. What we usually call complications, bring an added value to the measure of time. This month, our watch blog decided to talk about a very interesting and one of the oldest complications in watch-making: the Moon Phases. Moon Phases and the measurement of life The…

Five Reasons To Buy Your Luxury Watch Pre-owned

Five Reasons To Buy Your Luxury Watch Pre-owned

You could buy a pre-owned watch from the year you were born, the year you got married, or even a retired color or unique style that speaks to you. Discover the excitement of the hunt for that unusual, rare watch find, with the idea that you will have a one-of-a-kind timepiece gracing your arm. Here are 5 reasons to buy your luxury watch pre-owned 1)   Choice Remember that watch you really wanted when you were a teenager, but couldn’t afford?…

Baselworld 2019: Claude Meylan Revisits The World Of Car Racing

Baselworld 2019: Claude Meylan Revisits The World Of Car Racing

Claude Meylan is a proud company based in Vallée de Joux, a location dedicated to watchmaking. The roots of Claude Meylan is its major inspiration. The Swissness spirit gathers a tremendous amount of cultural references and Claude Meylan uses this heritage to tell stories of tomorrow. During Baselworld 2019, Claude Meylan revealed a new theme, inspired by the world of vintage car racing: LAC MOTORITIES. With “MOTORITIES”, CLAUDE MEYLAN creates new sculptures of time. Associating Claude Meylan’s know-how with a…

Tag Heuer 2019 Baselworld Reveal: Connected Modular 45 Golf Edition & Autavia Isograph line

Tag Heuer 2019 Baselworld Reveal: Connected Modular 45 Golf Edition & Autavia Isograph line

Baselworld 2019 is already pulsing in the heart of Basel in Switzerland. Tag Heuer just revealed two main novelties that will for sure make a lot of noise in the press and in the mind of the Swiss brand fans. The first one is the Tag Heuer Connected Modular 45 Golf Edition and the second project is the Autavia new line. Tag Heuer Connected Modular 45 Golf Edition: hitting the greens from June 2019 Combining cutting edge technology and passion…

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for the Basel watch event. While there are high expectations from this year’s edition, everybody is talking about Baselworld 2020 and the joint forces with SIHH. It might be the starting point of a true “Swiss Watch week”. The fair wishes to introduce new concepts in order to allow: Building a strong global watch community reaching…

Why Female Watches Are Never A Priority in Watchmaking?

Why Female Watches Are Never A Priority in Watchmaking?

The 2019 SIHH is over and while Swiss watchmaking is recovering little by little from hard years, let’s highlight an interesting finding: Female watches are not always a priority in watchmaking. While men lines are generally the iconic pieces and the focus for most of the watch brands, it is unfortunate to realize that there is still efforts to be made in order to better please female watch aficionados. There are very few novelties dedicated to women that are true…

Vacheron Constantin Pre-SIHH 2019: Les Cabinotiers

Vacheron Constantin Pre-SIHH 2019: Les Cabinotiers

Creativity never sleeps. This fall, Vacheron Constantin is revealing 2 amazing novelties that will be presented during the 2019 SIHH in Geneva. The two following timepieces are a beautiful tribute to Geneva watchmakers who used to work in the roof tops of buildings. Their workshops were called “Cabinets” and the watchmakers working there were named “Cabinotiers”.  Here are the full details for these two intriguing watches. Pre-SIHH 2019: Les Cabinotiers Grand Complication Phoenix Vacheron Constantin has a long tradition in…

Hermès Arceau Robe Du Soir, Beautiful!

Hermès Arceau Robe Du Soir, Beautiful!

Hermès has a fantastic gift to combine watchmaking and poetry. Here is an outstanding work made on a 41 mm-diameter Arceau watch:  2,200 tiny juxtaposed leather squares form a horse profile inspired by the Hermès “Robe du Soir” silk scarf designed by Florence Manlik in 2018. Set against an electric blue backdrop and matching strap, the colourful fragments are lit up by the rose gold glow of the round case with its asymmetrical lugs and slim leaf-type hands. This horological…

A Brief History About The Hands Of A Watch – Types and Origins.

A Brief History About The Hands Of A Watch – Types and Origins.

It is hard to find good information about watch hands despite the fact they are very important in watch making. In deed, how can you see time without them and how can you celebrate watchmaking accuracy, know-how and performance without them? Nevertheless we it is hard to find good information about the different types, the history and who is doing what. Here is what we know. Hands Of A Watch, A Bit Of History It is said that the first…

Is Baselworld Not Interesting Anymore? Here Key Insights About The Current Situation.

Is Baselworld Not Interesting Anymore? Here Key Insights About The Current Situation.

This year several watchbrands and watchmakers decided to quit Baselworld. Each one had probably a different reason but at the end a common context is about to set the fate of the international watch fair. Baselworld used to be the unique touch point between retailers and brands…. not anymore. From a contextual point of view, Baselworld has gone through different phases and it is not the first time people say the international watch fair is over. Why today, more than…

Claude Meylan, Watchmaker and Sculptor of Swiss Heritage

Claude Meylan, Watchmaker and Sculptor of Swiss Heritage

There are hundreds of watchmakers producing their watches in Switzerland. Some brands are for sure more outstanding than others and a few brands have an interesting story to be told. Claude Meylan is a hidden gem in the history of Swiss Watchmaking. Expert in the savvy technique of skeletonisation the Swiss manufacturer will sculpt the Swiss heritage as a leightmotiv to innovate and surprise the watch aficionado. Each year, Claude Meylan crafts its watches in ways that only an artist…

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