Watches

Louis Moinet is officially the inventor of the Chronograph.

Louis Moinet is officially the inventor of the Chronograph.

After the best part of six months of procedures and thorough investigations, Louis Moinet has become the official holder of the title of “First Chronograph”, awarded by the official Guinness World Records organisation. In bestowing its Guinness World Records award, the worldwide authority brings further recognition of a fact already widely acknowledged in the world of watchmaking: the chronograph was first invented by Mr Louis Moinet in 1816, with his “Compteur de Tierces”. Chronometer versus Chronograph: What is the difference? According to Thesaurus, a watch is an apparatus fo measuring and recording the progress of time. Obviously in the past 300 years watches have become more than just timekeeper objects. Several watchmaking complications joined the field of possibilities. Chronometer: A name that is given to only watches with the highest precision standards. These watches have passed rigorous testing of the Swiss Official Chronometer Control which consists of 15 days under…

Luxury Watch Brands and Investing in Time

Luxury Watch Brands and Investing in Time

By looking at a gentleman’s watch, you can tell a lot about him before he opens his mouth. Not only are luxury watches expensive, they require care and attention throughout their years. There are a number of reasons why you should invest in a high class watch. Status is one of the most obvious. Many believe that business men and woman can be judged on wealth and status based on their choice of watch. Not only are watches easily seen, but they are a display of a person’s style and economic status. Depending on the height of your success, it is often expected that a trustworthy businessman/woman invests in a unique timepiece that explicitly displays their wealth and value within their business. Wearing your Wealth In most cases, it is only you and your banker that will see the money that you have in your account. Depending on your geographical location, if…

Manufacture Royale: A Ray of Light in Swiss Watchmaking.

Manufacture Royale: A Ray of Light in Swiss Watchmaking.

Sometimes we feel that we have seen it all, especially in Watchmaking. Well you are wrong. In Switzerland you can discover true marvels, small treasures in the serious business of Watchmaking. When it comes to Luxury watches, Manufacture Royale is like a ray of light providing bright, luxurious watches aligned with a strong heritage. Thank you very much Mr Voltaire! It was all about Voltaire and his free spirit François-Marie Arouet, also known as Voltaire (his writer name), was a French writer, historian and famous philosopher of the 18th century. He believed in freedom of religion, freedom of speech and separation of church and state. Definitely not an easy position to maintain, especially in France. Voltaire was a versatile writer, producing works in almost every literary form, including plays, poems, novels, essays, and historical and scientific works. He wrote more than 20,000 letters and more than 2,000 books and pamphlets. He was…

Hautlence Playground Labyrinth by colette – Time to disconnect

Hautlence Playground Labyrinth by colette – Time to disconnect

The great thing about collaborations is that 1+1= 3. This means that when the partnership is good, the end result is more than simply an addition of efforts. This is the case with the amazing partnership between Hautlence and Colette. In one side we have a beautiful watch-making statement. In the other hand, Colette is the temple of trends and naturally all it-products are there. So the combination between these two brands bring something even more outstanding. It is not only about the product, it is a state of mind, a manifesto against the down-sides of modern society. Please welcome the new Hautlence Playground Labyrinth Limited Edition by Colette. Now it is definitely the time to disconnect. The Playground Labyrinth, daring is the only way Sometimes we feel that everything was already invented. All watch complications were created and basically the game is done. Until you realize that there is always…

Moon phases in watch-making: measuring life with time.

Moon phases in watch-making: measuring life with time.

Watchmaking is a beautiful blend of technical mastery and poetry. Watchmakers are often considered as artists and from their ingenuity comes marvelous creations that keep your time. Some of the watches can do much more. What we usually call complications, bring an added value to the measure of time. This month, our watch blog decided to talk about a very interesting and one of the oldest complications in watch-making: the Moon Phases. Moon Phases and the measurement of life The lunar phase or phase of the moon is the shape of the illuminated (sunlit) portion of the Moon as seen by an observer on Earth. The lunar phases change cyclically as the Moon orbits the Earth, according to the changing positions of the Moon and Sun relative to the Earth. The Moon’s rotation is tidally locked by the Earth’s gravity, therefore the same lunar surface always faces Earth. This face…

Friday Chronicle #23: Swiss Watchmaking says no to the crisis

Friday Chronicle #23: Swiss Watchmaking says no to the crisis

Crisis, Crisis, Crisis… We hear this since 2008. It is now 8 years that China is not delivering the growth it was expected, that European countries are struggling with economic development and that the US has up and downs. India and Brazil? Indian poor distribution and Brazilian importation high taxes kills it. Nevertheless, the Swiss watch industry has never been better. Exports are currently at CHF 22billion, which is more than twice as we used to have back in 2008. Naturally some brands have had some challenges but which industry does not? This health did not happen by miracle or by chance. It happened because Swiss watchmakers dare to change, to adapt and above all to blow your mind with true amazing ingenuity. “In moments of crisis, you must innovate or die” This year, more than never, Swiss watch makers decided to stand up in front of the crisis colossus…

TAG Heuer, a Tourbillon for less than CHF 15’000. How possible?

TAG Heuer, a Tourbillon for less than CHF 15’000. How possible?

Baselworld is over and with this year edition, several new amazing watches were presented. One big news was the launch of the TAG Heuer new CARRERA HEUER 02T. With this watch, TAG Heuer brought a little bomb into the Swiss watch industry by launching flying tourbillon for less than CHF 15’000. Some people say it is a scandal, others say it is the air of times. At LuxuryActivist, we tried to bring a clear view of the situation and hopefully we will understand better TAG Heuer position. First, a little flashback on the history of Tourbillon. The Tourbillon, a master complication in watch making. Watchmaking is an Art old of several centuries. In the heart of the art of watchmaking, the Tourbillon is not only a beautiful piece of human engineering but also a very useful tool in the exactitude of control. It is by far one of the most interesting…

Baselworld 2016 – on time with Hermès

Baselworld 2016 – on time with Hermès

Hermès is probably one of the golden crowns of French luxury. Established in Paris in 1837, Hermès forged its reputation for excellence crafting saddles and harnesses for horses. With this extremely precise and highly qualitative know-how, the French House extended its leather-making expertise to accessories such as belts, jackets, bags and, from the 1920s, watch straps. Then, Hermès got more and more interested in watch-making and by learning from the best horlogers in Europe ans especially in Switzerland, they decided to create in 1978 <b>La Montre Hermès SA</b>. They opened production facilities in Biel, Switzerland and a ln entire watch collection followed. Hermès watches are classically elegant with a hint of contemporary innovation. Every year, th French Luxury House innovates from a technical point of view as well as from a poetic statement. Every Hermès watch is a poem, an unique timepiece that will create a special relationship between the…

Chanel launches the MONSIEUR Watch as a “esprit manufacture”. 

Chanel launches the MONSIEUR Watch as a “esprit manufacture”. 

Baselworld is always a moment in the year in which watch brands reveal their very bests. It is a special moment that magnificence and luxury are at honnor. This year Chanel just launched their first “full in-house” watch, called MONSIEUR, that gathers the very best of Chanel. It is an amazing work, true state of art. The watch will be available only in June but here is already a full overview about it. Chanel, the iconic brand always reinventing itself One of the biggest richness for a luxury brand it is the heritage. If a brand has a strong history and it is used wisely, possibilities are endless. This is the case of Chanel, probably the ultimate luxury lifestyle brand that goes beyond its own category. Chanel was founded in 1910 by Coco Chanel and her “partner in crime” Pierre Wertheimer. After the creation of the fashion house, fragrances followed…

Baselworld 2016 – on time with Jaquet Droz

Baselworld 2016 – on time with Jaquet Droz

Jaquet Droz is one of the first watch-makers and one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. Discover here the new watches launched at Baselworld 2016. From technicality to poetry.

Baselworld 2016 – on time with TAG Heuer

Baselworld 2016 – on time with TAG Heuer

TAG Heuer is an amazing watch-manufacturer that from day one placed its talent at the service of innovation, performance and avant-garde. Discover the new models launched during the Baselworld watch fair 2016. From a Flying Tourbillon at less than CHF 15’000 to the new Monza watch, all amazing timepieces.

Baselworld 2016 – on time with Zenith

Baselworld 2016 – on time with Zenith

Zenith is one of the leading Watch-makers in Switzerland with a worldwide aura. It was founded in 1865 by visionary 22 years old man, Georges Favre-Jacot in Le Locle. This year Zenith capitalizes on the brand heritage and DNA in order to bring a timeless elegance and sharp luxury.

Baselworld 2016 – on time with Hublot. 

Baselworld 2016 – on time with Hublot. 

Check here the new watches by Hublot. With this new edition of Baselworld, Hublot successfully launched amazing new timepieces for the joy of some happy few. Discover here.

Sapphire glass, not jewelry but high-tech.

Sapphire glass, not jewelry but high-tech.

It is not the first time we hear that a timepiece has a sapphire glass. Some people think it is made of real sapphire, others do not really know. Here is finally the explanation you were waiting for. There is Sapphire and Sapphire glass Sapphire is commonly the name given to the precious gemstone variety  from  the mineral called Corundum (an aluminium oxide). Most of the time it is blue because of the presence of iron and titanium but color car be variable depending on other complementary mineral. Because of its hardness, natural Sapphires can be used in many other domains than jewelry. We can find Sapphires in optical components as well in certain wristwatches movement bearings. In luxury watch-making, the watch glass is always what we call a “Sapphire glass”. Does it means that we tool a real big natural Sapphire and cut a little thin piece on it?…

What should you expect from Baselworld 2016?

What should you expect from Baselworld 2016?

Every year Baselworld reveals itself as one of the biggest professional watch fairs in the world. By celebrating Swiss watch making, Baselworld is a place for important business and also where all the watchmaking planet meet. Here our review about what should we expect from this year’s fair.