Watches

TAG Heuer, a Tourbillon for less than CHF 15’000. How possible?

TAG Heuer, a Tourbillon for less than CHF 15’000. How possible?

Baselworld is over and with this year edition, several new amazing watches were presented. One big news was the launch of the TAG Heuer new CARRERA HEUER 02T. With this watch, TAG Heuer brought a little bomb into the Swiss watch industry by launching flying tourbillon for less than CHF 15’000. Some people say it is a scandal, others say it is the air of times. At LuxuryActivist, we tried to bring a clear view of the situation and hopefully…

Baselworld 2016 – on time with Hermès

Baselworld 2016 – on time with Hermès

Hermès is probably one of the golden crowns of French luxury. Established in Paris in 1837, Hermès forged its reputation for excellence crafting saddles and harnesses for horses. With this extremely precise and highly qualitative know-how, the French House extended its leather-making expertise to accessories such as belts, jackets, bags and, from the 1920s, watch straps. Then, Hermès got more and more interested in watch-making and by learning from the best horlogers in Europe ans especially in Switzerland, they decided…

Chanel launches the MONSIEUR Watch as a “esprit manufacture”. 

Chanel launches the MONSIEUR Watch as a “esprit manufacture”. 

Baselworld is always a moment in the year in which watch brands reveal their very bests. It is a special moment that magnificence and luxury are at honnor. This year Chanel just launched their first “full in-house” watch, called MONSIEUR, that gathers the very best of Chanel. It is an amazing work, true state of art. The watch will be available only in June but here is already a full overview about it. Chanel, the iconic brand always reinventing itself…

Baselworld 2016 – on time with Jaquet Droz

Baselworld 2016 – on time with Jaquet Droz

Jaquet Droz is one of the first watch-makers and one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. Discover here the new watches launched at Baselworld 2016. From technicality to poetry.

Baselworld 2016 – on time with TAG Heuer

Baselworld 2016 – on time with TAG Heuer

TAG Heuer is an amazing watch-manufacturer that from day one placed its talent at the service of innovation, performance and avant-garde. Discover the new models launched during the Baselworld watch fair 2016. From a Flying Tourbillon at less than CHF 15’000 to the new Monza watch, all amazing timepieces.

Baselworld 2016 – on time with Zenith

Baselworld 2016 – on time with Zenith

Zenith is one of the leading Watch-makers in Switzerland with a worldwide aura. It was founded in 1865 by visionary 22 years old man, Georges Favre-Jacot in Le Locle. This year Zenith capitalizes on the brand heritage and DNA in order to bring a timeless elegance and sharp luxury.

Baselworld 2016 – on time with Hublot. 

Baselworld 2016 – on time with Hublot. 

Check here the new watches by Hublot. With this new edition of Baselworld, Hublot successfully launched amazing new timepieces for the joy of some happy few. Discover here.

Sapphire glass, not jewelry but high-tech.

Sapphire glass, not jewelry but high-tech.

It is not the first time we hear that a timepiece has a sapphire glass. Some people think it is made of real sapphire, others do not really know. Here is finally the explanation you were waiting for. There is Sapphire and Sapphire glass Sapphire is commonly the name given to the precious gemstone variety  from  the mineral called Corundum (an aluminium oxide). Most of the time it is blue because of the presence of iron and titanium but color…

What should you expect from Baselworld 2016?

What should you expect from Baselworld 2016?

Every year Baselworld reveals itself as one of the biggest professional watch fairs in the world. By celebrating Swiss watch making, Baselworld is a place for important business and also where all the watchmaking planet meet. Here our review about what should we expect from this year’s fair.

2016 top 5 dive watches for men you would not think about (and you should). 

2016 top 5 dive watches for men you would not think about (and you should). 

While some brands are well known for their divers collection, here is a short yet unexpected selection of dive watches you would not think about (and that you should).

C.O.S.C. – The ultimate precision in watch-making

C.O.S.C. – The ultimate precision in watch-making

COSC is Contrôle Officiel Suisse des Chronomètres, the Official Swiss Chronometer Testing Institute, which is the institute responsible for certifying the accuracy and precision of wristwatches in Switzerland. The COSC was founded by five watchmaking cantons of Switzerland: Bern, Geneva, Neuchâtel, Solothurn and Vaud, together with the Federation of the Swiss Watch Industry (FHS). It encompasses the laboratories/observatories that had been created independently of each other from the late 19th century. It is a non-profit organization and tends to certify…

Slim d’Hermès Manufacture 2016, purity in motion.

Slim d’Hermès Manufacture 2016, purity in motion.

A few weeks before Baselworld 2016 to start, Hermès revealed the Slim d’Hermès Manufacture 2016 collection. A perfect example of what we could call “less is more”. Full review here.

Baselworld 2016 – Here are 6 new watches that will be revealed this year.

Baselworld 2016 – Here are 6 new watches that will be revealed this year.

Baselworld will start in less than one month and we got a sneak peak on 6 new watches that will be presented during the watch show this year. We can see this year brands are revealing strong skills in technic and sharp elegance.

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all…

Apple competitors: Best connected smart watches launched before Baselworld 2015

Apple competitors: Best connected smart watches launched before Baselworld 2015

2015 will definitely be the year of connected watches. All brands are trying to develop or adapt to their collections dedicated products with new that will compete with the Apple watch. A few brands decided to launch their product just before Baselworld 2015, here is LuxuryActivist recap of what you should know before the fair. Frederic Constant and Alpina Horological Smartwatch Frederic Constant and its sister brand Alpina decided to stay classy, without a digital screen and kept the aesthetic of traditional watchmaking. First advantage…