Watches

Zenith Watches, the star is in the horizon

Zenith Watches, the star is in the horizon

Reading Time: 8 minutesCertain brands are forever and some of them shine bright like stars. It is the case of Zenith Watches, one of the rare authentic “Manufactures” that produces its movements in-house since 1865.  Here are some key dates, iconic creations and a snapshot on the Company activities. Zenith, a piece of history like a star crossing time. Zenith is one of the leading Watch-makers in Switzerland with a worldwide aura. It was founded in 1865 by visionary 22 years old man, Georges Favre-Jacot in Le Locle (Neuchatel Canton) who dreamed to create the first manufacture capable of making the most reliable and accurate watches ever imagined. Georges Favre-Jacot chose the city of Le Locle to found a manufacture named “Fabrique Billodes.” At this time, large numbers of watchmakers worked at home in various scattered workshops with no direct links to each other. Thus, it was the first to build on the territory of Switzerland spacious…

The Geneva Hallmark, the future is already here

The Geneva Hallmark, the future is already here

Reading Time: 8 minutesThis week, Timelab with the strong support of some of the amazing Geneva Watch brands like Vacheron Constantin, revealed a new technology that would refresh the Geneva Hallmark, le Poinçon de Genève. It is about nano-technology and the aim to maintain the Hallmark very strong. The event took place at the Société des Arts headquarters at Palais d’Athénée in Geneva. The Société des Arts is the most ancient cultural society in Geneva founded in 1776. The interesting highlight of this place is that Société des Arts created the Horology school in 1824 and founded the Chronometry society in 1924. So it was a very symbolic place for the Swiss watch industry. You can read more about Société des Arts ici: http://www.societedesarts.ch A tradition since 1886 The Geneva Seal (English), Poinçon de Genève (French), or Genfer Siegel (German) is the official seal of the City and Canton of Geneva, Switzerland. When…

One month power reserve: Vaucher Manufacture Fleurier and CSEM launch Genequand regulator

One month power reserve: Vaucher Manufacture Fleurier and CSEM launch Genequand regulator

Reading Time: 2 minutesVaucher Manufacture and CSEM launch an innovative mechanical movement with one month power-reserve. Devised by Pierre Genequand, a Flextech specialist employee of CSEM now in retirement, this technology revolutionizes the escapement and allows to increase drastically the power reserve from around 40 hours to 30 days minimum. The best prototype tested had 53 days performance ! 7 years of development were necessary to achieve this revolutionary project. This mechanism produced by CSEM will replace the Swiss lever escapement and will sign the end of the “tic-tac” sound of traditional mechanical watch. Using flexible articulations made by silicon micro manufacturing reduces the level of friction, energy consumption and finally increase precision. A multidisciplinary team of 20 people overcame many challenges adapting such an innovation to the scale of a wristwatch and resolved one by one manufacturing problems. Definitely, this is a good example of Swiss transfer of technology, from a research…

Vacheron Constantin opens its first store in Japan.

Vacheron Constantin opens its first store in Japan.

Reading Time: 4 minutesSwiss watchmaker Vacheron Constantin opens its first store in Tokyo. The Swiss company picked up one of the most prestigious address right in the middle of Ginza district – Chuo Street. Vacheron Constantin is opening its first ever store in Japan. Until now the Swiss watch-maker had only point of sales via its commercial partners. It is about 24 point of sales around the country, from Tokyo to Hiroshima, Kyoto, Aichi, Osaka or Kanagawa among others. In Tokyo several distributors were keeping the brand presence in high-standards, from sales to Service centers. By opening a owned-store in the heart of the luxury area in Tokyo, Vacheron Constantin reinforce its aim to take good care of the Japanese market. This presence will also highlight the importance of Japanese customers as well as commercial partners. It is a great investment for the Swiss brand and their determination places their ambition quite high….

Apple Watch, unfortunately it was made by Apple

Apple Watch, unfortunately it was made by Apple

Reading Time: 9 minutesYesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its territory to a new product category: watches. For a well established brand like Apple, extending your product segments is always a tricky question. Why should you do it, why do you need it and most important: why my customers should buy it. We could build a full list of questions and the answers would determine the future success of such new product. With the Apple watch, the Cupertino company stepped into a complex matter. Not sure what is going to be the output of it. Apple WWDC, a worldwide super-show While Steve Jobs created his own legend by his famous “keynotes” during Apple WWDCs, the Californian company established a multi-annual rendez-vous with its fans and collaborators. There are more than 9 million Apple developers in the…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

Reading Time: 5 minutesThis week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward now, let Swiss Watch-makers a little concerned. For the moment, Samsung, Peeble, Motorola and others Nike or Suunto, never succeeded to build a convenient watch. All of them were just an electronic device you would use on your wrist during certain occasions in certain contexts. Now, all eyes are turned to Apple. Will they succeed where everybody failed? The Apple Watch will not replace your beautiful watch Why do we…

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Reading Time: 3 minutesBlancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to the brand a comfortable freedom of creation. One of the fruits of this freedom was the creation of an ultra-slim mechanism, 3.37mm only. You can find it in the Villeret Ultra-plate. Villeret, a piece of history and a great watch collection Villeret is the name of Blancpain home-town. Placed in the middle of Joux valley, the watchmakers valley, Villeret developed partially thanks to Blancpain and the complementary activities. Founded in 1735 by Jean-Jacques Blancpain, Blancpain is the oldest Swiss Watch brand. Several generations of the Blancpain family successfully established the brand throught time until 1932, where the Blancpain lignee stopped with Frédéric-Emile Blancpain death. Employees of the company proudly took over until they sold the brand to Jean-Claude Biever and Jacques Piguet in 1983. It is…

Top 5 Dive watches you need to know

Top 5 Dive watches you need to know

Reading Time: 2 minutesThere are situations like when you dive in the ocean where you need a reliable watch. Your life might depend on it. Discover our selection of best Dive watches. You might need one of these soon. A Dive watch is a perfect companion for adventure When you own a watch, it becomes your best companion at all moments. Sometimes the watch is there during a hard day work in which every second counts. Or during an adventure while diving in the middle of the Pacific Ocean. And if you chose well, it can be the same watch. The first timepieces used underwater were counted in the 17th century already. Divers would find a way to protect their pocket watches in ways that imagination would be challenged. In the 19th century, several “Explorer watches” were made. All represented full customized watches for the specific needs of their owner. Early in the…

Never Apologize For Owning A Luxury Watch

Never Apologize For Owning A Luxury Watch

Reading Time: 4 minutesIt’s your money–do what you want with it! In the next few paragraphs, I am going to present a few good reasons why you should never apologize for owning a luxury watch. But this is probably the best one: It’s your money. You acquired it legally (I hope). You have to answer to no one for how you spend it. It brought you satisfaction for your own reasons. In fact your reasons need not be good ones. There are no bad reasons for owning a luxury item. Apology is from a Greek word meaning defense. You don’t need a reason. You don’t have to defend yourself. It’s your money. No one has a right to challenge what you do with it. Philosophically speaking, there is no better way to spend your money. Consider my generalized definition of luxury: It is a good or service with a cost or value above…

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army new Alliance mechanical

Reading Time: 3 minutesVictorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With the new Alliance, it is all about details and the greatness of them. Victorinox Swiss Army is the Watch division of Victorinox, the makers of the legendary Swiss Army Knife. This year they celebrate their 130th anniversary and the 25th anniversary for the watch division. The new Alliance has for the first time a mechanical version that highlights all the sublime of this timeless range. Every detail is amazingly elegant and clever. Ealier during the year, we already reviewed the new beautiful Infantry GMT. An authentic look, between modernism and classicism The new Alliance has a strong signature look. The white or the black dial will offer you all the beauty of a classic elegant watch with subtle modern elements. Let’s have a close look into…

Hublot Palace, the place to be in Rio de Janeiro

Hublot Palace, the place to be in Rio de Janeiro

Reading Time: 6 minutesWhile the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed the Hublot Palace hotel ob Copacabana beach in Rio de Janeiro. Hublot loves football As you know, Hublot is the official timekeeper of FIFA event and as official timepiece ambassador, well Hublot loves football! This is actually the name of the current campaign that the Swiss watch-maker is rolling-out during the competition. Hublot initial contract with FIFA covered South Africa (2010) and Brazil this year. In order to maintain its commitment to the round ball, Hublot extended the contract towards Russia in 2018 and Qatar in 2022. It will be a 12 years engagement, which is more than honorable. In order to materialize Hublot passion for football, the Swiss brand launched a special watch in partnership with the…

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès Arceau Millefiori, beyond crystal art glass.

Reading Time: 5 minutesHermès is the poet of watch-making. Every year, the French luxury house launches amazing timepieces displaying the alliance of innovation, know-how and beautiful arts. During Baselworld 2014, Hermès revealed Dressage l’Heure Masquée, a special timepiece that reviewed the relationship between a watch and its owner. You can read our full review here. Hermès released the information about a new creation, that literally blew our mind in terms of beauty, know-how and high-end watch-making. It is called Hermès Arceau Millefiori. This year, Hermès has 3 main themes: Femininity, complications and Art craftsmanship. These themes will underline the singularity and the innovation of the brand. 14 different Artwork craftmanship in-house. It is a great source of inspiration and a chance to have such a richness inside the company. The encounter of watch-making and glass-making With the launch of this new Arceau Millefiori, Hermes encapsulates an unusual encounter between 2 amazing fine arts: watch-making…

Your watch hands are the time eyes…

Your watch hands are the time eyes…

Reading Time: 6 minutesSwitzerland has probably the most refined and sophisticated watch-making industry of the world. For centuries, Swiss brands reinvented time, or at least the way we can read time. but one thing many watches have in common, it is their “hands”, basically the little long, thin elements that allow you to measure the hours, minutes and often seconds directly on the dial of your watch. French called then needles “Aiguilles” because of their shape. Italians call them lancette, Portuguese will say Ponteiros or German will call them uhrzeiger. In english we say hands. What is the hand of a watch? A Watch hands are indicators, usually made of a thin, light piece of metal, very variable in form, which moves over a graduated dial or scale. Watches usually have three hands showing the hours, minutes and seconds. The earliest watches had only an hour-hand. The English horologist Daniel Quare is believed to have introduced the minute-hand about 1691, though it did not come into general use until the early 18th century. The body…

When Swatch lost its “head”… bad advertising.

When Swatch lost its “head”… bad advertising.

Reading Time: 4 minutesSwatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980’s crisis in Switzerland but they showed an incredible level of innovation in terms of design. It is an amazing marketing company with loads of clever people who can produce many concepts that become watches afterwards. This time the marketing teams of Swatch went too far, according to the Paris city administration. This is the story of a tremendous fail. Partnership with the Automobile club de France, a good idea? The Automobile club de France is a very prestigious institution in France. It is a men-exclusive club founded in November 12 1895. The members of the Automobile Club of France enjoy several lounges, a swimming-pool, a gym, a library containing more than 45,000 references, a movie theater, bars, and dining-rooms. Numerous activities are offered, among which…

Luxury watch-brands on Facebook

Luxury watch-brands on Facebook

Reading Time: 8 minutesHere is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be known thanks to word-of-mouth. And a few of them become legends or icons. In our 2.0 digital world, there is something that is replacing the traditional word of mouth, and that is Social Media. Networks like Facebook became virtual places for watch brands fans to share their passion for luxury watches. Some of these brands understood this powerful way to build awareness and to connect to fans all over the…

4 of 9
123456789