Watches

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Reading Time: 2 minutesVictorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the Infantry line. This year the Swiss brand is launching a very elegant GMT version. It is a true invitation to Travel.   According to Victorinox, GMT is the ideal complication for long- distance travelers. The Infantry GMT is equipped with a quartz movement and available with a steel mesh bracelet or an ecologically tanned leather strap. This new version of the Victorinox Infantry is completely aligned with all the great characteristics that made the worldwide success of this watch. Clean design Practical Functional Innovative elements The watch division of the Makers of the Swiss army knife has always a great story to tell and to remind us of the amazing Swiss ingenuity of the little red object. In…

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Reading Time: 5 minutesBaselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than never. Girard Perregaux, Neo Tourbillon 3 bridges. Girard Perregaux is definitely a Watch-maker in which everything is at the state of art. Year by year, they show proof of creativity, know-how and respect of the art of watch-making. With the 3 Bridges Neo Tourbillon, the luxury house honors the company heritage in a contemporary design. Inside the watch you will discover the new Girard Perregaux GP09400-0001 caliber with micro rotor….

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Reading Time: 4 minutesHermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu. The concept was that the watch owner could stop the time whenever he wanted. With this new launch, it is the opposite, the mirror complication. It is also the idea of “time on demand”. Hermès already surprised us last year with the amazing Arceau, Le temps suspendu. This time, Hermes, as a magician of time, will help you picking up your chosen moments. How? By hidding from you the part…

Why Switzerland is afraid of Apple?

Why Switzerland is afraid of Apple?

Reading Time: 8 minutesWhat if every watch user would change its Baume et Mercier, its Tissot, Swatch, Breitling and even its Rolex for a iWatch? Sounds crazy right? But think how good your mom is with her iPad, or how great grandaddy is with the GPS and even how your young brother does not bother anymore having a watch as he can see the time on his iPod touch? Scary. Well the future is already here and the only thing that the connected watches market is waiting for is a true watch and not a geeky plastic gadget with a usb on it. And apparently Apple is willing to supply it. By willing to have a Swiss Made electronic watch, Apple points the arrow of success directly straight to the heart of Switzerland chasse-gardée. If the Californian company would have search for a taiwan-made watch, probably it would be just another gadget. By…

Breva Genie 01 is the first mechanical watch with altimeter and barometer

Breva Genie 01 is the first mechanical watch with altimeter and barometer

Reading Time: 3 minutesThe Breva Génie 01 is the world’s first wristwatch with time, altimeter, barometer and power reserve indications provided by a fully mechanical movement, much of which is on display through the open dial and display back. A weekend on Lake Como in Northern Italy provided to Vincent Dupontreué (ex Ermenegildo Zegna manager) the inspiration for the name and the idea of creating a mechanical timepiece that forecast the weather. The name ‘Breva’ is inspired by ‘La Breva’, a warm southern wind that contributes to the agreeably mild microclimate around Lake Como. The movement has been developed after 3 years of research and development by Jean-François Mojon/Chronode, exclusively for Breva. How works this Breva Genie 01 ? The barometer and altimeter (air pressure changes with both altitude and weather conditions) measure air pressure with two small aneroid capsules made from a special non-magnetic memory-metal and stacked one above the other. The top one being clearly visible on…

Electronic watches, not that new

Electronic watches, not that new

Reading Time: 6 minutesSince the launch of the smartphone, we knew that one day we would end up with “smart-watches”. Not that we were all nostalgics of Michael Knight and his Knight industries 2000 wrist-watch but because it would be the natural evolution of things. Despite the fact that iWatches are a hot trend right now, their concept is not new. The Electronic watch, a concept older than 50 years Everybody is talking about the Apple iWatch (even if nobody knows exactly when this will be launched) and the Samsung Galaxy Gear (already launched). But did you know that the idea of a watch capable of doing certain electronic functionalities and powered with a battery is pretty much old? The pioneer was not a Japanese company. It was Hamilton that in 1957 launched the Hamilton Electric watch 500. The uniqueness of this wrist-watch was that a small electric battery replaced the mainspring. The…

Cartier and the Art of über-Perfection

Cartier and the Art of über-Perfection

Reading Time: 4 minutesLast month, LuxuryActivist was at SIHH in Geneva. It is the international Haute-Horlogerie show for professionals. It is organized by The Richemont Group. All Brands from Roger Dubuis, Montblanc, Baume & Mercier, Jaeger Le-Coultre or Cartier were of course present. They all revealed amazing creations and some of them will probably be the highlights of this year. We were quite impressed by Cartier’s philosophy of bringing small details into superlatives. It means, that every single detail was taken care of in the most truly and prestigious way. The luxury Watchmaking industry concentrates the most amazing companies in the world. Precision is not only a matter of “giving the time”. It is also a matter of purpose, of bringing an idea to the perfect execution. And Cartier is definitely one of this companies in which details go beyond perfection. The Watchmaking industry, innovation since the babylonians Horology comes from the greek…

SIHH 2014, Boldness was never so elegant.

SIHH 2014, Boldness was never so elegant.

Reading Time: 6 minutesTimepiece lovers start well the year thanks to the SIHH in Geneva. In deed, Christmas is still not far away and we can already keep dreaming of amazing creations by Cartier, Piaget, Montblanc or Roger Dubuis among others. Here are some highlights of what you will be able to discover next week.   CARTIER – Tank MC Skeleton Pink Gold Some Brands play the Skeleton concept in showing as much as they can the mouvement inside. This exercise is basically using a almost non-existing dial with a transparent back. In the case of Cartier, the entire 9611 mouvement was developed on this purpose. The Bridges were made in the shape of Roman numbers, so it serves the purpose of the dial. The result is a magnificent aspect of technicity and design.  For the 2014 SIHH, Cartier will reveal a new rework of the Tank MC Skeleton. This time the entire timepiece…

Luxury Watches selection. The Christmas wish-list.

Luxury Watches selection. The Christmas wish-list.

Reading Time: 6 minutes2013 was an amazing year for the Swiss Timepiece industry. Between the SIHH in Geneva and Baselword in Basel, it was again, another great year for Swiss ingenuity. The holiday season is already taken place and Christmas is just almost here. So here is our watch wish-list, with some great masterpieces you do not want to miss. Did we miss something? Just add it in the comments. Zenith Academy Christophe Colomb Hurricane Watch, a true journey The first version of this watch was released in 2010. This year Zenith, fine watchmaker of Le Locle, launched an amazing version. It is always easily recognizable thanks to the big glass bubble placed at the 6 o’clock position. It is the position of the gyroscope-balanced regulator. The dial on this new limited edition watch is partially skeletonized. The 45 mm case is finished in rose gold with AR coated sapphire crystal and is attached to…

Karl Lagerfeld Bamford Limited edition Milgauss. Black tie attitude.

Karl Lagerfeld Bamford Limited edition Milgauss. Black tie attitude.

Reading Time: 3 minutesIf you like Fashion and beautiful watches, you need to discover the new Karl Lagerfeld by Bamford Milgauss. Based on a Rolex Milgauss, BAMFORD WATCH DEPARTMENT dresses this amazing timepiece with a black tie attitude and a signature style from KARL LAGERFELD. It will be available December 3rd in Paris and Munich at Karl Lagerfeld Boutiques. Bamford, a luxury taylor for your watch Bamford Watch Department is like Pininfarina, Brabus or Prindiville for Automobile brands. They work officially with beautiful watch-makers in order to push further the customization of certain models without loosing the initial spirit of each timepiece. Brands like Rolex, Patek Philippe, Audemar Piguet or Tag Heuer trust Bamford for the excellent work they accomplish in each timepiece. All timepieces are new and no customizations on already owned watches are possible. This insures the perfect state of the customized watch. With the launch of this limited edition, Bamford…

The laureates of the Grand Prix d’Horlogerie in Geneva 2013

The laureates of the Grand Prix d’Horlogerie in Geneva 2013

Reading Time: 5 minutesVersion française ici Friday, November 15th 2013, held the awards ceremony of the 13th Geneva Watchmaking Grand Prize at the Grand Théâtre de Genève. All of the most influential players in the watch industry gathered in one place in order to elect the best watch designs of the year. Among the nominees, three were presented on Luxury Activist, 2 received an awards … Girard Perregaux, L’Aiguille d’Or for its Echappement Constant The Girard-Perregaux Manufacture has been awarded by “L’Aiguille d’Or”, the most coveted award in the watch industry for his bold Constant Escapement LM. “This award is the recognition of the innovation and technical mastery of the Girard-Perregaux Manufacture” said Michele Sofisti (CEO Sowind Group). The Constant Escapement LM is the embodiment of our vision of watchmaking as an art in movement. It is a tribute to our history, creativity and has been the trademark of Girard-Perregaux since 1791. ”…

The Tourbillon, master complication in watch-making since 1801.

The Tourbillon, master complication in watch-making since 1801.

Reading Time: 3 minutesWatchmaking is an Art old of several centuries. everyIn the heart of the art of watchmaking, the Tourbillon is not only a beautiful piece of human engineering but also a very useful one in the exactitude control. The principle of a Tourbillon   As you can see here above, the tourbillon is a concentrate of ingenuity. It eliminate most of the errors of rate, especially in the vertical position, for a wrist or pocket watch. The principle, despite the fact that each watchmaker has been adding their own touch, is about a mobile-cage in which all components are inside. The balance spring and the escapement are usually in the center.     Some history The invention of the Tourbillon, and its first patent was accomplished by Abraham-Louis Breguet. The famous Swiss brand archives tells us that Breguet invented the Tourbillon idea in 1785 and only in 1801, after some improvements,…

Baume & Mercier, Linea Day and Night collection

Baume & Mercier, Linea Day and Night collection

Reading Time: 3 minutesBaume & Mercier is one of the important players in the Swiss Watch industry. With more than 200’000 timepieces produced every year, definitely makes them as an important reference. This year they are launching the new Linea Day and Night collection as a symbol of timeless femininity and elegance. The strenght of Baume & Mercier is to be loyal to its heritage and to use it to project the future. With the Linea Day & Night collection, Baume & Mercier reinvents every year this elegant timepiece for women since the 50’s. Since the launch of the first Linea model, it has been continuously reinventing itself, especially since its revival in 1987. Today, the Linea collection is dedicated to women who wishes to accessorize their watch with different bracelets, colours, decoration and diameter. Women are multi-facetted and they consider their watch as a companion for each great moment of their existence….

C3H5N3O9, explosive timepieces project

C3H5N3O9, explosive timepieces project

Reading Time: 2 minutesSome timepieces are outstanding for their design, others for their movement, some for the material in which they are build, and others…. it is a full concept without boundaries to creativity. This is the case of C3H5N3O9. Watch out! C3H5N3O9 is both the molecular formula for nitroglycerine and a horological experiment. It started in 2008 when Felix Baumgartner and Maximilian Büsser shared the same original idea of this outstanding brand. Mr Baumgarter is also the co-founder of Urwerk with Martin Frei. Both, they had the idea of a concept featuring a movement inspired by a Wankel engine. The principal of Wankel engine was that the main 4 stages (intake, compression, combustion and exhaust) took place in one rotation. The mouvement is inspired by this construction as it has an epicyloid. Experiment ZR012 is a limited edition of 12 pieces in natural Zirconium. There is also a Black version of 12…

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Reading Time: 2 minutesHublot just announced this week that world famous brazilian tennis player Gustavo Kuerten, became the new ambassador for the swiss watch brand. To celebrate this event, Hublot launched a very limited edition called the King Power Guga Bang. Gustavo Kuerten, aka Guga, is three-time winner at Roland Garros and former world number 1 tennis player. He is today member of the International Tennis Hall of Fame. Guga joins a group of world class elite atheltes who became Hublot ambassadors. Athletes like Dwyane Wade, Usain Bolt or Falcâo Garcia. The new King Power Guga Bang is the alliance between Hublot and Guga’s charity activities. In deed, the tennis champion created an organization to offer opportunities for children, teenagers and people with disabilities. The Guga Kuerten Institute promotes sports workshops and educational activities. The new King Power Guga Bang bears Guga signature and part of the sales of this watch will go…

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