Watches

Never Apologize For Owning A Luxury Watch

Never Apologize For Owning A Luxury Watch

It’s your money–do what you want with it! In the next few paragraphs, I am going to present a few good reasons why you should never apologize for owning a luxury watch. But this is probably the best one: It’s your money. You acquired it legally (I hope). You have to answer to no one for how you spend it. It brought you satisfaction for your own reasons. In fact your reasons need not be good ones. There are no…

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With the new Alliance, it is all about details and the greatness of them. Victorinox Swiss Army is the Watch division of Victorinox, the makers of the legendary Swiss Army Knife. This year they celebrate their 130th anniversary and the 25th anniversary for the watch division. The new Alliance has for the first time a mechanical version…

Hublot Palace, the place to be in Rio de Janeiro

Hublot Palace, the place to be in Rio de Janeiro

While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed the Hublot Palace hotel ob Copacabana beach in Rio de Janeiro. Hublot loves football As you know, Hublot is the official timekeeper of FIFA event and as official timepiece ambassador, well Hublot loves football! This is actually the name of the current campaign that the Swiss watch-maker is…

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès is the poet of watch-making. Every year, the French luxury house launches amazing timepieces displaying the alliance of innovation, know-how and beautiful arts. During Baselworld 2014, Hermès revealed Dressage l’Heure Masquée, a special timepiece that reviewed the relationship between a watch and its owner. You can read our full review here. Hermès released the information about a new creation, that literally blew our mind in terms of beauty, know-how and high-end watch-making. It is called Hermès Arceau Millefiori. This…

Your watch hands are the time eyes…

Your watch hands are the time eyes…

Switzerland has probably the most refined and sophisticated watch-making industry of the world. For centuries, Swiss brands reinvented time, or at least the way we can read time. but one thing many watches have in common, it is their “hands”, basically the little long, thin elements that allow you to measure the hours, minutes and often seconds directly on the dial of your watch. French called then needles “Aiguilles” because of their shape. Italians call them lancette, Portuguese will say…

When Swatch lost its “head”… bad advertising.

When Swatch lost its “head”… bad advertising.

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during the 1980’s crisis in Switzerland but they showed an incredible level of innovation in terms of design. It is an amazing marketing company with loads of clever people who can produce many concepts that become watches afterwards. This time the marketing teams of Swatch went too far, according to the Paris city administration. This is the…

Luxury watch-brands on Facebook

Luxury watch-brands on Facebook

Here is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be…

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the Infantry line. This year the Swiss brand is launching a very elegant GMT version. It is a true invitation to Travel.   According to Victorinox, GMT is the ideal complication for long- distance travelers. The Infantry GMT is equipped with a quartz movement and available with a steel…

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than…

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu….

Why Switzerland is afraid of Apple?

Why Switzerland is afraid of Apple?

What if every watch user would change its Baume et Mercier, its Tissot, Swatch, Breitling and even its Rolex for a iWatch? Sounds crazy right? But think how good your mom is with her iPad, or how great grandaddy is with the GPS and even how your young brother does not bother anymore having a watch as he can see the time on his iPod touch? Scary. Well the future is already here and the only thing that the connected…

Breva Genie 01 is the first mechanical watch with altimeter and barometer

Breva Genie 01 is the first mechanical watch with altimeter and barometer

The Breva Génie 01 is the world’s first wristwatch with time, altimeter, barometer and power reserve indications provided by a fully mechanical movement, much of which is on display through the open dial and display back. A weekend on Lake Como in Northern Italy provided to Vincent Dupontreué (ex Ermenegildo Zegna manager) the inspiration for the name and the idea of creating a mechanical timepiece that forecast the weather. The name ‘Breva’ is inspired by ‘La Breva’, a warm southern wind that…

Electronic watches, not that new

Electronic watches, not that new

Since the launch of the smartphone, we knew that one day we would end up with “smart-watches”. Not that we were all nostalgics of Michael Knight and his Knight industries 2000 wrist-watch but because it would be the natural evolution of things. Despite the fact that iWatches are a hot trend right now, their concept is not new. The Electronic watch, a concept older than 50 years Everybody is talking about the Apple iWatch (even if nobody knows exactly when…

Cartier and the Art of über-Perfection

Cartier and the Art of über-Perfection

Last month, LuxuryActivist was at SIHH in Geneva. It is the international Haute-Horlogerie show for professionals. It is organized by The Richemont Group. All Brands from Roger Dubuis, Montblanc, Baume & Mercier, Jaeger Le-Coultre or Cartier were of course present. They all revealed amazing creations and some of them will probably be the highlights of this year. We were quite impressed by Cartier’s philosophy of bringing small details into superlatives. It means, that every single detail was taken care of…

SIHH 2014, Boldness was never so elegant.

SIHH 2014, Boldness was never so elegant.

Timepiece lovers start well the year thanks to the SIHH in Geneva. In deed, Christmas is still not far away and we can already keep dreaming of amazing creations by Cartier, Piaget, Montblanc or Roger Dubuis among others. Here are some highlights of what you will be able to discover next week.   CARTIER – Tank MC Skeleton Pink Gold Some Brands play the Skeleton concept in showing as much as they can the mouvement inside. This exercise is basically using…