Watches

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Hublot new ambassador: Guga Kuerten, brazilian tennis star.

Reading Time: 2 minutesHublot just announced this week that world famous brazilian tennis player Gustavo Kuerten, became the new ambassador for the swiss watch brand. To celebrate this event, Hublot launched a very limited edition called the King Power Guga Bang. Gustavo Kuerten, aka Guga, is three-time winner at Roland Garros and former world number 1 tennis player. He is today member of the International Tennis Hall of Fame. Guga joins a group of world class elite atheltes who became Hublot ambassadors. Athletes like Dwyane Wade, Usain Bolt or Falcâo Garcia. The new King Power Guga Bang is the alliance between Hublot and Guga’s charity activities. In deed, the tennis champion created an organization to offer opportunities for children, teenagers and people with disabilities. The Guga Kuerten Institute promotes sports workshops and educational activities. The new King Power Guga Bang bears Guga signature and part of the sales of this watch will go…

Victorinox Swiss Army Maverick, icons are forever

Victorinox Swiss Army Maverick, icons are forever

Reading Time: 2 minutesIn Timepieces manufacturing, some watches entered a timeless position, meaning that some of them are forever. They become icons for the brand and for the people who wear them. At Victorinox Swiss Army, we can consider that the Maverick is one of them.   Victorinox has year by year supporting Maverick and we can say that today they got just about everything right. The recognizable Bezel, the two layered dial and the crown protection. These details and more make this watch a great classic in the watch industry. And as we can see on the pictures below, this great work already started a couple of years ago with the previous models.   Today, the Maverick has many elegant design details and the collection also evolved towards more colours as you can see here: From a technical point of view, the Maverick is a Swiss made watch with a Ronda 715…

Vianney Halter Deep Space, a 3 axis tourbillon coming from outer space!

Vianney Halter Deep Space, a 3 axis tourbillon coming from outer space!

Reading Time: 5 minutesVersion française ici Vianney Halter is never conventional and shares through its watches its own universe. Again, his latest creation is surprising. Deep Space is a marine chronometer with a 3 axes tourbillon. Real UFO, orbiting the “watch planet“, it challenges time and genres. Is it a spaceship or is it a watch? Probably a bit of both … He admits, this creation is linked to the rediscovery of the classics of science fiction such as Star Trek Deep Space Nine (DS9 or DSN). These stories have revitalized his creative approach and led to the birth of the Deep Space Series. The official announcement film breaks the usual standards of watchmaking codes. Several reminders to the Stanley Kubrick film 2001: A Space Odyssey is present. The use of the tourbillon is commonplace in recent years. Any brand wanting a certain “prestige” had to fit to its collection such movement with this complication and to claim…

Rafael Nadal, ambassador for Richard Mille, wins Roland Garros

Rafael Nadal, ambassador for Richard Mille, wins Roland Garros

Reading Time: 4 minutesVersion française ici On Sunday, June 9, 2013, the Spanish tennis player Rafael Nadal confirmed for supremacy on clay, winning for the 8th time at Roland Garros. It is thus the only player to have won 8 times the same Grand Slam. It was also a victory for Richard Mille,  that since 2010, made for Nadal a RM 27 Tourbillon Watch in Limited Edition of 50 copies of a value of over 600,000 euros. His opponent, David Ferrer, was sponsored by Bovet, could not win and lost in 3 small sets 6-3, 6-2, 6-3. This timepiece comes from an original Concept Watch. The case weighs only 19 grams with a design-based carbon nanotubes. The tourbillon is a lightweight, 3.5 grams, titanium and Lital (an alloy of aluminum and lithium). The whole movement is suspended by a system of steel cables of 0.35 mm diameter to absorb shocks and significant accelerations during games….

Harry Winston Opus XIII by Ludovic Ballouard

Harry Winston Opus XIII by Ludovic Ballouard

Reading Time: 5 minutesVersion française ici Reinventing the time each year by offering a blend of traditional watchmaking, technical innovation and innovative design, this is the challenge that is launched with the Harry Winston Opus adventure. The new episode of this amazing and enigmatic “Haute Horlogerie” saga, called Opus XIII. It was highly anticipated, and once again, it defied the rules of conventional watchmaking, exceeding all expectations. It is almost impossible to understand the workings of this watch with simple images, which is why I strongly suggest you watch this video before reading further.  An original display 59 pivoting peripheral hands for minutes display Placed one after the other in a peripheral ring, minutes indicators align a circular path every minute past in a retrograde. Every 5 minutes appears a red hand improving readability. The 59 indicators retire in unison when the hour has passed through the action of an ingenious outer ring reset. 11 rotating…

Watchmaking and Ballooning: at the crossroads of passions

Watchmaking and Ballooning: at the crossroads of passions

Reading Time: 8 minutesVersion française ici We are used to seeing the watch brands invest into aviation, polo, cricket or golf events… but rarely into Ballooning. Breitling, Parmigiani and Zenith were able to clearly stand out from others by investing successfully and with originality into this sport that combines flying pleasure, sharing and discovery of the environment in which we live. What are the highlights? What are the similarities between these two worlds? Is it ultimately a good way of communication? Breitling and the Orbiter missions On March 1st 1999, Bertrand Piccard and Brian Jones took off from the mountains of Château d’Oex (in Switzerland) for a nonstop journey of 45 755 km km around the globe. After two unsuccessful attempts, in 19 days they accomplished the “round the world balloon” dreamed of Jules Verne. Visibility for Breitling was extraordinary as the event coverage is global. This partnership has resulted in the production of four special…

Discover the brand Louis Chevrolet watches by AJS Production.

Discover the brand Louis Chevrolet watches by AJS Production.

Reading Time: 7 minutesVersion française ici You know the car brand Chevrolet (General Motors Company) without doubt. But have you ever heard of the watch brand Louis Chevrolet? First years Louis Chevrolet, at the origin of the name, was born in 1878 in La Chaux-de-Fonds (NE-Switzerland), his father used to work in the watch industry. He spent the first part of his childhood in the Swiss Jura in Bonfol then Beurnevésin. In 1887, his family left Switzerland to join the Gold Coast in France and his father opened a small watchmaking workshop. Louis made ​​his apprenticeship at the Roblin, repair cycles renowned workshop. He won at the same time many bike races on the hilly coast of Beaune with its sponsor, the bike manufacturer brand “Gladiator”. These victories earned him to reach the capital Paris in 1899 to be semi pro racer on track. He works in parallel in the automotive industry and…

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Reading Time: 12 minutesVersion française ici During Baselworld 2013, Luxury Activist team got the privilege to have the new collections presented by Stefano Macaluso, Product Development Director at Girard-Perregaux. Much of the interview was devoted to a fascinating piece called Constant Escapement which has the advantage of surprise by a visible revolutionary escapement mechanism, and enhanced dial side. With this launch, the brand from La Chaux-de-Fonds continues the momentum of innovation and high technology characterizes the past 222 years. First of all, and we can not do otherwise, some basic watchmaking notions. The energy animating a watch can be produced in two ways. Either by manual manipulation of the crown, which comes to a tension spring in the barrel or by the rotor when the movement is said self-winding (or automatic). This energy must be dissipated slowly to ensure the watch the biggest reserve. If it was not regulated, the spring would relax a…

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Baselworld 2013 – Zenith Pilot Montre d’Aéronef Type 20

Reading Time: 3 minutesVersion française ici Zenith offers 6 models Pilot Aircraft Type 20 to remember the historical and emotional association between the brand and aviation this year. Louis Bleriot and Léon Morane, famous pilots who wrote important lines in the history of the conquest of the air, frequently used Zenith watch them in flight. The Le Locle manufacture well developed rapidly in the market for aircraft instruments: Altimeter, aircraft watches for military and civilian companies. The Type 20 appeared in 1939 is now completely revisited by today’s standards. The housings of six different models, with a diameter ranging from 40 to 57.5 mm. 40 mm version is our Editor’s choice, because of its affordability and ease to be worn by the greatest number. The dial, in the purest tradition of instrumentation is matte black, without appliques, with painted SuperLuminova C1 index. The movement is an automatic Elite 683, 50 hours power reserve, 4…

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Baselworld 2013 – Vicenterra GMT-3 Serie 2

Reading Time: 5 minutesVersion française ici A little over a year after the launch of the GMT3, the young watchmaker from Jura, VicenTerra, is back with a new model. Vincent Plomb, the creator, is again noted by offering this time a more modern and dynamic variation of a beautiful spherical watchmaking Earth, based on the same architecture as the original subscription series. Legend: VICENTERRA GMT-3 Série 2 The main changes we noticed are: The dial, initially silver, is now obtained by lowering with laser the material and then covered with a matte black lacquer finish, and with a circular satin finish on the reliefs. Apart from the V to 5 hours, the other reliefs are performed without inserts. The shafts were blasted black PVD for the most beautiful effect. The hands as “dauphines shape” were designed and received a treatment of Super luminova C1 to improve readability in low light. The display disc Day-Night has…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Reading Time: 3 minutesHublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And in this field Hublot is a world champion. One of their annual highlights was a Timepiece called MP-05 LaFerrari. A 50 day power reserve, basically a world record for a hand-wound Tourbillon wristwatch. The inspiration? The new supercar by Ferrari called LAFERRARI. Check the launch video of the car and you will understand the level of expectancy. Developed along the Car development itself in a complete collaboration with Ferrari team,…

Baselworld 2013. Antoine Martin Slow Runner.

Baselworld 2013. Antoine Martin Slow Runner.

Reading Time: 3 minutesSwitzerland is well known for its innovation and when it comes to Watch Industry, we can find very innovative Brands. At Baselworld we met Antoine Martin, a true luxury Watch manufacturer based in Alpnach. We discovered an amazing innovation called the SLOW RUNNER Collection. And this was one of the great surprises of the tradeshow. This is a world premiere. For the first time, a low frequency wrist watch is presented at Baselworld. 7’200 beats per hour, which means a 1hz movement. One of the outstanding details is a 24mm balance in diameter that takes the center of this outstanding design. Here are the technical features of the Slow Runner AM36.001: Diameter 36mm Movement heigh 8.6 mm 7 200 bph Adjusted in 5 positions 199 components with 23 jewels Silicium escapement (pallets, escape wheel, elliptical impulse pin) Silicium balance spring 96 hour power reserve with display All components are polished…

Baselworld 2013: Arceau, Le Temps Suspendu by Hermès.

Baselworld 2013: Arceau, Le Temps Suspendu by Hermès.

Reading Time: 3 minutesAt Baselworld this year, the luxuryactivist team discovered real treasures. Like this amazing Timepiece by Hermès called Arceau, Le Temps Suspendu. We met several Watchmakers. While some were trying to measure time, others to catch up time, a few like Hermès brought an invitation to enjoy time. Baselworld 2013 was definitely the year of performance. Many watch manufacturers presented 10Hz watches with a precision of almost perfection. But other Houses, wanted to tell you a story – A story of enjoying time second after second and make it last for ever… or almost. Hermès presented the evolution of its Arceau, Le Temps Suspendu. After winning a watchmaking prize, we got finally the story told to us by the Hermès team at the Hermès booth in Baselworld. And we must say that we got completely taken into a timeless journey… pure poetry.     The principle of this timepiece is as…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

Reading Time: 2 minutesAs we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never. Check here the official video about the new aspects: It is a 430 million CHF project and the architects were Herzog & Meuron of Basel. The famous swiss architects are well known as they created the Tate Modern in London, the Allianz Arena in Munich, the Prada Store in Tokyo or the Walker Art Center in Minneapolis. The project at Baselworld is about refine traditions of modernism like simplicity, minimalism…

The Ongoing Innovation of Watches

The Ongoing Innovation of Watches

Reading Time: 3 minutesWatches have grown to be very innovative in this day in age. They also seem to be incredibly recession proof. From the design of the watch and its multiple functions to the watch display cases there is definitely an art behind each product on the market. Below we have listed some of the innovative watches that each have their own artistic inspiration. Nike Strive Wrist Watch The Nike Strive watch is clearly tailored towards athletes with a hint of style. The Nike product has a sleek, flat digital face and a slender band so that the features all together seem very futuristic. Nike has always taken the approach of clean look but customizable by the user too. The Nike Strive comes with various colors of faceplates: pink, silver, or gold. There is versatility in the Nike Strive as well, from running early mornings to going out at night, the watch fits…

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