Fragrances

Byredo Rose Of No Man’s Land  – Selflessness And Compassion

Byredo Rose Of No Man’s Land – Selflessness And Compassion

Every season, Byredo surprises us with very interesting creations. By not being a conventional beauty and fashion accessories brand, it excels in the matter of originality and creativity. Each product has a strong and deep foundation that allows Byredo to develop amazing lines with a rich meaning. Nothing is done by chance. Here is one of their latest beauty line called Rose of No Man’s Land. A beautiful story about selflessness and compassion. Byredo Rose of No Man’s Land Collection: Beauty within. With Byredo and the creative mind of Ben Gorham, there is always a story behind the story. The Rose of No Man’s Land collection is a very beautiful range of beauty products, going from fragrances to body product references. 7.5ML Perfume Oil 50ML Eau de Parfum 100ML Eau de Parfum 75ML Hair Perfume 225ML Body Wash 225ML Body Lotion 200ML Body Cream 30ML Hand Cream Moved by this…

Master Parfums, A Pocket Quizz for Fragrance Lovers

Master Parfums, A Pocket Quizz for Fragrance Lovers

Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred and twenty questions,forty-four cards and four themes to challenge your fragrance knowledge. Behind this very interesting  game, one company: Fragrantly Yours. This company was created by Anne-Laure Hennequin. She is a fragrance expert. After a successful career working  for prestigious companies like Kenzo Parfums, Prada and Puig, Ms Hennequin decided to create her own company in  2017. Driven by Edutainment, she engages and motivates the participants by providing – as well of a multi-cultural expertise of fragrances and selling- self-confidence and passion for their job: essential conditions for increasing sales. With Master Parfums, you will enjoy a journey into the passionate world of fragrances. Four themes for four colors: Rose: History, Literature and Mythology Orange: The Fragrance Behind the scene Blue: The Olfactory Palette Green: Brands, Fragrances and…

Mugler Cologne Universe – Color Up Your Mood

Mugler Cologne Universe – Color Up Your Mood

The fragrance industry has launched a few fragrances that I would call olfactory UFOs. Meaning, fragrances that were so unique that you would recognize theirs scents in the first second you would smell them. Mugler Cologne is one of them. Created from the boundless universe of Thierry Mugler, it represented an extraordinary blend of sophistication, simplicity and uniqueness. 18 years after its launch, Mugler has dared to revisit its Cologne universe by adding four completely new variants that should take you into a holistic experience journey. Mugler Cologne, Clean and Sexy since 2001 How to revisit centuries of perfumery and add an original touch that will make a blast in the fragrance market? This was the mission for Mugler Cologne, a fragrance launched by Thierry Mugler in 2001 and created by Alberto Morillas. The inspiration comes from a simple piece of soap that Thierry Mugler found in one of his…

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

When you think everything was done and there is not much left to do in the perfumery market, you realize that some fragrance houses do not see it this way. When you stay true to your commitment to creation and do not get influenced by trends, you start building an unique universe and only beautiful creations can come from it. Puredistance is an amazing Fragrance house that since 2007 has been astonishing us with true daring creations. The luxury level is at its maximum and we can only congratulate and follow closely Jan Ewoud Vos, the founder and the creative spirit behind Puredistance. Puredistance, State Of The Art in Perfumery Creation Puredistance was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the…

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for some, even decades. They are truly inspiring and became olfactory references to the market. Kouros by Yves Saint Laurent – 1981 When Mr Yves Saint Laurent went to Greece, he was fascinated by the majestic beauty of the landscape and impressed by the elegant masculinity of greek men statues. “I had been fascinated by the blue of the sea, the sky, the intense freshness which emanated from this universe dedicated…

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore New Absolu,  A Lush And Elegant Concept Christian Dior revealed a new film about J’Adore the new Absolu and it is a true ode to sensuality, beauty and to all women after all. A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar. The icon Charlize Theron, more desirable than ever, is the divine incarnation of a free and triumphant femininity. Ode to women, to their audacity, the iconic floral bouquet is a beauty with multiple faces, a feat of balance where the most beautiful flowers express themselves with sensuality and freshness. In this film, Christian Dior brings the essential elements of J’Adore, exhibit at the service of a strong femininity. Charlize Theron is showcased as a modern amazon or goddess, allowing herself a true freedom of movement. Imperial and sublime, the actress is…

BYREDO Is Taking Over London And Paris – Stores Opening

BYREDO Is Taking Over London And Paris – Stores Opening

BYREDO is deploying its worldwide strategy by getting a strong footprint into the luxury retail. This fall the Swedish, Parisian based brand is opening a store in London and in Paris. A beautiful brand for beautiful people in beautiful places. BYREDO London – 42 Lexington Street The London flagship store is an important milestone for the brand retail deployment. The 200m2 store has 2 floors that allow to showcase all BYREDO products Fragrances Beauty Leather goods Eyewear The place itself is a beautiful address. Lexington street is originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the London capital since the 19th century. The building where BYREDO is placed, is a beautiful historic post-Georgian building erected in 1885 and was completely remodeled by Ben Gorham and Swedish architectural design studio Halleröd. The interior design of the store reminds us the original design already…

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another wonder, that you will crave for in case your nose come across it. More than a fragrance, it is an original creation with a contemporary olfactory structure. No chance this Eau de Parfum will leave you with a heart of stone. BYREDO, more than just a brand When Ben Gorham founded BYREDO in 2006, his dream was stronger than any difficulty encountered when you build a new beauty brand. His creative mind was filled with ideas and scents brought back from his travels. When he went to India, his mother hometown, the shock of smells was a strong trigger for his imagination and BYREDO was born. Many people ask me what does it means BYREDO. Generally we say the name stands for “By Redolence”, which means…

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1’000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and truly innovate. J’Adore was for sure, back in 1999, the last daring blockbuster creation of the fragrance and luxury house. Now, almost 20 years after the launch of J’Adore, Dior announced the launch end of August of a new big feminine fragrance, described as a new chapter in the company’s history. The fragrance is called JOY and at LuxuryActivist we feel it was not a good thing to acquire this name from Jean Patou. By trying to rewrite history, Dior forgets about the tremendous richness of the brand and not sure this will bring them luck. There are certain things that should not be done. The French brand already revisited history a couple of times, here is a…

Was The 19th Century A True Shift In The History Of Arts & Science?

Was The 19th Century A True Shift In The History Of Arts & Science?

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation “THE 19TH CENTURY”. It crystalizes the heritage of the Enlightenment century with the Industrial revolution. Artists became more curious about nature, society and even the human relations. There is this aim to understand the past in order to shape the future. This curiosity initiated an age of exploration that reached all domains in Art. Here is a short recap about the creative minds who have influenced the 19th century in their respective domains and they are still references worldwide. Welcome to the glorious 19th century and the amazing feeling that everything is possible. The 19th Century In Arts, A Beautiful Revolution My approach of the 19th century needs to start with visual arts. This century brought such a creativity that we almost erased history. Sometimes we say that in order to innovate and…

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L’Interdit was born. The iconic American actress is the founding inspiration of almost everything the French creator did in the following years. Audrey Hepburn incarnated elegance, youth, rebellion and sassiness. L’Interdit is part of Givenchy heritage and legacy to future generations. More than 60 years later, L’Interdit is still alive and the brand decided to relaunch it, this time with a new face: Ronney Mara. Givenchy L’Interdit Original, the story Hubert de Givenchy created the perfume for Audrey Hepburn, who wore it for a year before its release to the public. Audrey Hepburn also became the first actress to become the face of a perfume, for L’Interdit and created a enormous trend, still relevant nowadays. There is a very interesting story behind L’Interdit. This fragrance was created by Roure Bertrand Dupont in Grasse (now Givaudan)…

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it in 1919. He is known for inventing the inventor of the knitted swimwear and the tennis skirt. He also known to popularize the Cardigan by always looking for a comfortable yet stylish fashion. In his fashion as in his perfumes, Jean Patou was a pioneer of modernity. Contemporary of the Art Deco and Bauhaus movements, he draws from historical references – the drapes of ancient Greece, the low cut waist of…

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

Summer is almost around the corner and while you are probably finishing your holidays bookings, here is a short list of amazing fragrances you should wear this summer. Summer is the perfect occasion to try something new, fresher for the day and sometimes a bit more intense for the evening. Let’s forget our daily lives and experience a different olfactory journey across my top 10 fragrances you could wear this summer. Top 5 Summer Fragrances For Men Men are generally very loyal to their fragrances. Two main reasons explain this loyalty: If women tell men they smell good, they will keep that scent! And also they are not very efficient to go to a fragrance store and discover a new fragrance. So generally they stick to the one(s) they know. So gentlemen, here is our short list of fragrances you might want to (dare) try this summer. #1 – Dior…

Mugler Alien Man – We Are All Alien!

Mugler Alien Man – We Are All Alien!

In 2005, Mugler launched Alien Eau de Parfum. More than a fragrance it was a powerful talisman, a strong message to all women and a protection at the same time. Thirteen years later, Mugler surprises everybody with a masculine version that should captivate all Mugler fans and beyond. After The Goddess, Only A Man Could Do The Work! As for the feminine version, Alien Man brings a strong message to those who will dare wearing it. Alien Man will bring self-confidence, optimism and allow you to have the energy and determination to fulfill your dreams. It is all about strength, confidence and positivism! The new fragrance for men will be launched in May 2018 and will extend the extraordinary world of Alien towards a more masculine scenery and olfactory signature. “Alien Man is inspired by my Fabulous imaginary journeys” – Thierry Mugler The new fragrance brings together the origins of…

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

There are places you go and forget and others that leaves an invisible mark that you will always remember. THEODORA Haute-Parfumerie is one of these places. No matter if you are a fragrance lover, or just an amateur of beautiful things, your heart will be conquered if your curiosity takes you to open the doors of this shop in Geneva historic downtown. From Santa Maria Novella, to Molinard or Dyptique, your nose will follow the path of your heart and you will get into a rich and facetted olfactory journey. This is definitely our Chief Editor’s choice of the moment. THEODORA Haute Parfumerie, Independence Is beautiful In a fragrance world where the big store chains have smashed the distribution, some brave independent retailers still believe there is room for beautiful and alternative brands, that very often cannot find its placement within the “fragrance supermarkets”. Established in Geneva in 2005, THEODORA Haute…

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