Fragrances

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding elements as well as a natural elegance. This represents the foundation of an olfactory endless inspiration. Victorinox gathers a short yet sharp collection of fragrances. Earlier this year, the Swiss company launched Victorinox Swiss Army for Her Eau Florale. The Eau Florale variation is a delightful version in which freshness and flowers meet for a very pleasant scent. The olfactory story starts with a sparkling accord of Mandarin, Peach, Blackcurrant and Pink Grapefruit. This freshness pursuits with a delicate femininity made of Peony, Violet and Jasmine. The delicate structure is wrapped with a tender energy represented by Cashmeran wood and White Musks, all gently enliven by cedarwood. “Eau Florale is a novel and tender interpretation of For Her,…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation that would not follow the standards. From an olfactory point of view as well as from a flacon and outer-packaging perspective, Jean-Paul Gaultier changed the traditional codes of luxury by creating new icons. With the launch of Scandal Eau de Parfum, the French brand tried to create a third pillar, which they have been falling to do since the mid-90’s. Jean-Paul Gaultier Scandal? Not really. And this is why. The life of Madame la Ministre: sex and politics… pfff! The new fragrance tells the story of a woman who has a double life. During the day she works in the French government and in the evening she has an intense life, openly sexual. She is a woman with…

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

After the announcement of the launch of Gabrielle Chanel fragrance, now the French luxury house just revealed the new campaign visual shot by Karim Sadli. The visual features Kristen Stewart, friend of the house and one of the leading faces in Chanel communications this year. The new CHANEL fragrance named Gabrielle celebrates the extraordinary personality of its founder and conveys a very modern message inviting all young women today to live freely, by and for themselves. Talented actress Kristen Stewart immediately came to mind as the obvious choice to incarnate this courageous, valiant, bold and impassioned femininity. Here is the print campaign visual: Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends, written down in gold letters the history of fragrances. It is always surprising the fans with amazing stories and uncompromising state of the art creations. Gabrielle Chanel…

Gabrielle Chanel Fragrance, a true incarnation of the brand.

Gabrielle Chanel Fragrance, a true incarnation of the brand.

When Chanel launches a new fragrance, it is always big news. We all have in mind the amazing olfactory creations the French luxury house has been providing in the past decades. All different with their own personalities, yet one thing always prevails across all creations: this passionate aim to intrigue, explore, excite and conquer the hearts and the noses of all Chanel’s fans around the world. 2017 is a very special year, the year of Gabrielle Chanel. It is a year of celebration and a year to remind what Chanel stands for. It is a year with amazing product revelations, from fashion accessories to watches and now fragrances. Here is the story of an amazing new launch, a fragrance called Gabrielle Chanel. Gabrielle Chanel Fragrance, the quintessence of Chanel Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends,…

Aura Mugler… only Mugler would dare. Full Review.

Aura Mugler… only Mugler would dare. Full Review.

There are brands who have shaped the history of fragrances and there are brands shaping the future. Thierry Mugler has since 1992 shaped the future of the fragrance market by bringing new standards. 25 years after the launch of Angel, the launch of Alien and Womanity, Mugler is back with a new strong female purpose: AURA MUGLER. By reinventing itself like no other brand and by daring to go where most would not even dream of, Mugler is back with a striking new fragrance. Here is the review. It all started with a lucky star… 1992 is a date in which all professionals in the fragrance industry remember. The year that Angel Eau de Parfum was launched. From a true ground-breaking fragrance to the ultimate icon of glamour, Angel was defined as a trend-setter. It has defined what are the gustative notes in modern fragrances. It also set the Mugler…

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel’s founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel. This year of celebration started with the launch of the Gabrielle bag. Later in September, you will discover the new fragrance and the new campaign starring Kristen Stewart. She has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Kristen Stewart was also the face of the EYES 2016 and 2017 makeup campaigns, as well as the FALL 2016 • LE ROUGE • COLLECTION N°1. We do not know much yet about this new fragrance but as we can image will gather all the…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

When Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia, is a Polish diminutive for Isabelle. Handwritten letters signed by Isabelle d’Ornano to members of her family are peppered with these two sing-song, childlike syllables. Here the video explaining the project. Isabelle d’Ornano reveals her passionate story for Roses and deep written from her family roots. Sisley is a true family business as all members are involved. To represent the new face of the new fragrance, Isabelle d’Ornano has chosen Sonia…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

Mon Guerlain, the new fragrance with Angelina Jolie

Mon Guerlain, the new fragrance with Angelina Jolie

The Luxury Fragrance industry has more than 3’000 different brands around the world, but only a few companies are more than brands, they are legends. Guerlain is for sure a true legendary icon of the Fragrance world. The Perfumery house has been shaping the history of fragrances since 1828. Almost 200 years later, the French luxury house is launching a new feminine fragrance, Mon Guerlain, and to celebrate this launch Guerlain has chosen one of the most amazing and beautiful faces of modern cinema: Angelina Jolie. Guerlain and Angelina Jolie, a personal story. Despite the fact a new face for a fragrance is always big news, the surprising point into this new Guerlain’s story is that Angelina jolie accepted to play this role. She is known to not accept brand sponsorships as she dedicates her “free” time to philanthropy and to her family. Several brands from L’Oreal, Clarins and many others…

Sisley Eau du Soir – Limited edition 2016: White is the color.

Sisley Eau du Soir – Limited edition 2016: White is the color.

Sisley revealed its limited edition of Eau du Soir for this Christmas. Sisley aficionados have a regular appointment with the brand to discover the new redesign of Eau du Soir. After the success of Soir d’Orient last year, Sisley takes christmas with another great creation around Eau du Soir. Sisley Eau du Soir 2016 Limited Edition: White and Gold The new floral and graphic Eau du Soir Limited Edition is eye-catching. The bright white lacquered bottle is decorated with circle arabesques and black and gold petals merged in a hypnotic round. Eau du Soir is the second perfume by the house of Sisley and it is feminine, elegant and eternal. Its complex and rich composition is based on perfect harmony of contrasted lines: fresh citrus, sensual flowers, warm amber and musk. The flacon, with its golden cap was designed by Polish sculptor Bronisław Krzysztof. The top notes are mandarin orange, grapefruit, spruce and carnation….

L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.

L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.

Cédrat is probably one of the most mysterious citrus fruit. Also called Citron (do not be confused with Lemon), Cedrat was considered as one of the rarest fruits in Ancient times. We tend to consider Cedrat as the golden fruits from the Garden of Hesperides. Its fragrance is subtle as intense and has been part of men’s perfumery heritage. L’Occitane en Province has been exploring this theme as part of the brand legacy, as a true masculine theme. For this christmas, L’Occitane reinvents its masculine territory thanks to L’Homme Cologne Cedrat. With a fragrance flacon invented by Olivier Baussan, the main idea was to rediscover a masculine flask. A perfect timeless theme for a timeless and elegant scent. L’OCCITANE’s masculine fragrances for men are comprised of harmonious blends of wood, spices, and herbs, and evoke feelings of mystery, ruggedness, and sensuality. Each fragrance reflects Provence’s authentic nature. With its striking appearance and irregular…

Kenzo World – the new fragrance with a blast!

Kenzo World – the new fragrance with a blast!

If you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. It is a completely counter-culture approach against the establishment. This is for sure the it-launch of this fall. Directed by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. She is completely annihilated by her day to day do’s and don’ts. From a traditional scenery of a socialite environment, there is a “too-much-is-enough” blast. For this daring project only the inventive mind behind Being John Malkovich could nail it. Spike Jonze became a video clip expert by directing music clips for the Beasties Boys, REM, Puff Daddy, Björk or Lady Gaga and Kayne West. It is modern, elegant and with a high dose of daring. Actress and dancer Margaret Qualley performs an unforgettable choreography imagined by…

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

The fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for new launches. Welcome to fragrance hell! The economic crisis since 2009 dragged the Fragrance market to the darkest sides of cheapness Since 2009 the economic crises pushed several fragrance brands to review their strategy. Launches were reviewed and each dollar invested was spent carefully. There are very low risk-takers and all the launches seem to adopt a safe mode:  Pink and Gold for women Blue and grey for men Floral…

Les Parfums Louis Vuitton, and the journey continues

Les Parfums Louis Vuitton, and the journey continues

Probably the most awaited fragrance launch has finally arrived. Louis Vuitton revealed their new fragrance collection, carefully crafted by Jacques Cavallier Belletrud the in-house Master Perfumer. A contemporary collection of seven fragrances that completely translate the spirit and the philosophy of Louis Vuitton’s creative universe. From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of emotions. It is definitely the luxury news of the month! Named Maître Parfumeur of Louis Vuitton in 2012, Jacques Cavallier Belletrud traveled the world for four years to perfect the first collection of Louis Vuitton perfumes. Each fragrance he created starts with an emotion,…

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