Fragrances

Mugler Angel Eau de Toilette 2019: A modern Story Of Femininity, Self-Confidence and Sex-Appeal.

Mugler Angel Eau de Toilette 2019: A modern Story Of Femininity, Self-Confidence and Sex-Appeal.

While everybody is talking about L’Oréal purchased Mugler and Azzaro, Mugler continues its development by launching a new version of Angel Eau de toilette and here below is the game called: “what has changed?”. Angel Eau de Toilette, a new flacon The Angel flacon is probably one of the most recognizable flacon in the world, not only because of its star-like shape but also because of the blue color of its fragrance. If there is one thing (there are more)…

Mugler And Azzaro Sold To L’Oréal: The Unavoidable Challenge To Launch A New Fragrance Today.

Mugler And Azzaro Sold To L’Oréal: The Unavoidable Challenge To Launch A New Fragrance Today.

I must confess I was quite shocked when I heard the news. First I could not believe it was true and second, everything I knew (or I thought I knew) vanished with just a little piece of news: Mugler and Azzaro were sold to L’Oréal. This news was like a bomb for all fragrance aficionados around the world. It sounded like in a movie if the bad guys would win at the end. Everything that Mugler and Azzaro stand for…

Byredo Is Now Open For business… in Seoul!

Byredo Is Now Open For business… in Seoul!

Byredo’s first store in Korea will open in the heart of Seoul’s dynamic and fashionable Dosan Park. This will be the brand’s fifth international opening, following Stockholm, New York, London and Paris. Gangnam Style The new flagship store is located at 12 Dosan-daero in Gangnam-gu. This area is one of the 25 local government districts which make up the city of Seoul, South Korea. Gangnam literally means “South of the River”. Both the Greater Gangnam Area and Gangnam itself are widely known…

Byredo Rose Of No Man’s Land  – Selflessness And Compassion

Byredo Rose Of No Man’s Land – Selflessness And Compassion

Every season, Byredo surprises us with very interesting creations. By not being a conventional beauty and fashion accessories brand, it excels in the matter of originality and creativity. Each product has a strong and deep foundation that allows Byredo to develop amazing lines with a rich meaning. Nothing is done by chance. Here is one of their latest beauty line called Rose of No Man’s Land. A beautiful story about selflessness and compassion. Byredo Rose of No Man’s Land Collection:…

Master Parfums, A Pocket Quizz for Fragrance Lovers

Master Parfums, A Pocket Quizz for Fragrance Lovers

Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred and twenty questions,forty-four cards and four themes to challenge your fragrance knowledge. Behind this very interesting  game, one company: Fragrantly Yours. This company was created by Anne-Laure Hennequin. She is a fragrance expert. After a successful career working  for prestigious companies like Kenzo Parfums, Prada and Puig, Ms Hennequin decided to create her own company in  2017. Driven…

Mugler Cologne Universe – Color Up Your Mood

Mugler Cologne Universe – Color Up Your Mood

The fragrance industry has launched a few fragrances that I would call olfactory UFOs. Meaning, fragrances that were so unique that you would recognize theirs scents in the first second you would smell them. Mugler Cologne is one of them. Created from the boundless universe of Thierry Mugler, it represented an extraordinary blend of sophistication, simplicity and uniqueness. 18 years after its launch, Mugler has dared to revisit its Cologne universe by adding four completely new variants that should take…

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

When you think everything was done and there is not much left to do in the perfumery market, you realize that some fragrance houses do not see it this way. When you stay true to your commitment to creation and do not get influenced by trends, you start building an unique universe and only beautiful creations can come from it. Puredistance is an amazing Fragrance house that since 2007 has been astonishing us with true daring creations. The luxury level…

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore New Absolu,  A Lush And Elegant Concept Christian Dior revealed a new film about J’Adore the new Absolu and it is a true ode to sensuality, beauty and to all women after all. A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar. The icon Charlize Theron, more desirable than ever, is the divine incarnation of a free and triumphant femininity. Ode to…

BYREDO Is Taking Over London And Paris – Stores Opening

BYREDO Is Taking Over London And Paris – Stores Opening

BYREDO is deploying its worldwide strategy by getting a strong footprint into the luxury retail. This fall the Swedish, Parisian based brand is opening a store in London and in Paris. A beautiful brand for beautiful people in beautiful places. BYREDO London – 42 Lexington Street The London flagship store is an important milestone for the brand retail deployment. The 200m2 store has 2 floors that allow to showcase all BYREDO products Fragrances Beauty Leather goods Eyewear The place itself…

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another wonder, that you will crave for in case your nose come across it. More than a fragrance, it is an original creation with a contemporary olfactory structure. No chance this Eau de Parfum will leave you with a heart of stone. BYREDO, more than just a brand When Ben Gorham founded BYREDO in 2006, his dream…

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1’000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and truly innovate. J’Adore was for sure, back in 1999, the last daring blockbuster creation of the fragrance and luxury house. Now, almost 20 years after the launch of J’Adore, Dior announced the launch end of August of a new big feminine fragrance, described as a new chapter in…

Was The 19th Century A True Shift In The History Of Arts & Science?

Was The 19th Century A True Shift In The History Of Arts & Science?

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation “THE 19TH CENTURY”. It crystalizes the heritage of the Enlightenment century with the Industrial revolution. Artists became more curious about nature, society and even the human relations. There is this aim to understand the past in order to shape the future. This curiosity initiated an age of exploration that reached all domains in Art. Here is a short recap about the creative minds…

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L’Interdit was born. The iconic American actress is the founding inspiration of almost everything the French creator did in the following years. Audrey Hepburn incarnated elegance, youth, rebellion and sassiness. L’Interdit is part of Givenchy heritage and legacy to future generations. More than 60 years later, L’Interdit is still alive and the brand decided to relaunch it, this time with a new face:…

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it…

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