Fragrances

Was The 19th Century A True Shift In The History Of Arts & Science?

Was The 19th Century A True Shift In The History Of Arts & Science?

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation “THE 19TH CENTURY”. It crystalizes the heritage of the Enlightenment century with the Industrial revolution. Artists became more curious about nature, society and even the human relations. There is this aim to understand the past in order to shape the future. This curiosity initiated an age of exploration that reached all domains in Art. Here is a short recap about the creative minds who have influenced the 19th century in their respective domains and they are still references worldwide. Welcome to the glorious 19th century and the amazing feeling that everything is possible. The 19th Century In Arts, A Beautiful Revolution My approach of the 19th century needs to start with visual arts. This century brought such a creativity that we almost erased history. Sometimes we say that in order to innovate and…

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L’Interdit was born. The iconic American actress is the founding inspiration of almost everything the French creator did in the following years. Audrey Hepburn incarnated elegance, youth, rebellion and sassiness. L’Interdit is part of Givenchy heritage and legacy to future generations. More than 60 years later, L’Interdit is still alive and the brand decided to relaunch it, this time with a new face: Ronney Mara. Givenchy L’Interdit Original, the story Hubert de Givenchy created the perfume for Audrey Hepburn, who wore it for a year before its release to the public. Audrey Hepburn also became the first actress to become the face of a perfume, for L’Interdit and created a enormous trend, still relevant nowadays. There is a very interesting story behind L’Interdit. This fragrance was created by Roure Bertrand Dupont in Grasse (now Givaudan)…

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it in 1919. He is known for inventing the inventor of the knitted swimwear and the tennis skirt. He also known to popularize the Cardigan by always looking for a comfortable yet stylish fashion. In his fashion as in his perfumes, Jean Patou was a pioneer of modernity. Contemporary of the Art Deco and Bauhaus movements, he draws from historical references – the drapes of ancient Greece, the low cut waist of…

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

Summer is almost around the corner and while you are probably finishing your holidays bookings, here is a short list of amazing fragrances you should wear this summer. Summer is the perfect occasion to try something new, fresher for the day and sometimes a bit more intense for the evening. Let’s forget our daily lives and experience a different olfactory journey across my top 10 fragrances you could wear this summer. Top 5 Summer Fragrances For Men Men are generally very loyal to their fragrances. Two main reasons explain this loyalty: If women tell men they smell good, they will keep that scent! And also they are not very efficient to go to a fragrance store and discover a new fragrance. So generally they stick to the one(s) they know. So gentlemen, here is our short list of fragrances you might want to (dare) try this summer. #1 – Dior…

Mugler Alien Man – We Are All Alien!

Mugler Alien Man – We Are All Alien!

In 2005, Mugler launched Alien Eau de Parfum. More than a fragrance it was a powerful talisman, a strong message to all women and a protection at the same time. Thirteen years later, Mugler surprises everybody with a masculine version that should captivate all Mugler fans and beyond. After The Goddess, Only A Man Could Do The Work! As for the feminine version, Alien Man brings a strong message to those who will dare wearing it. Alien Man will bring self-confidence, optimism and allow you to have the energy and determination to fulfill your dreams. It is all about strength, confidence and positivism! The new fragrance for men will be launched in May 2018 and will extend the extraordinary world of Alien towards a more masculine scenery and olfactory signature. “Alien Man is inspired by my Fabulous imaginary journeys” – Thierry Mugler The new fragrance brings together the origins of…

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

There are places you go and forget and others that leaves an invisible mark that you will always remember. THEODORA Haute-Parfumerie is one of these places. No matter if you are a fragrance lover, or just an amateur of beautiful things, your heart will be conquered if your curiosity takes you to open the doors of this shop in Geneva historic downtown. From Santa Maria Novella, to Molinard or Dyptique, your nose will follow the path of your heart and you will get into a rich and facetted olfactory journey. This is definitely our Chief Editor’s choice of the moment. THEODORA Haute Parfumerie, Independence Is beautiful In a fragrance world where the big store chains have smashed the distribution, some brave independent retailers still believe there is room for beautiful and alternative brands, that very often cannot find its placement within the “fragrance supermarkets”. Established in Geneva in 2005, THEODORA Haute…

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding elements as well as a natural elegance. This represents the foundation of an olfactory endless inspiration. Victorinox gathers a short yet sharp collection of fragrances. Earlier this year, the Swiss company launched Victorinox Swiss Army for Her Eau Florale. The Eau Florale variation is a delightful version in which freshness and flowers meet for a very pleasant scent. The olfactory story starts with a sparkling accord of Mandarin, Peach, Blackcurrant and Pink Grapefruit. This freshness pursuits with a delicate femininity made of Peony, Violet and Jasmine. The delicate structure is wrapped with a tender energy represented by Cashmeran wood and White Musks, all gently enliven by cedarwood. “Eau Florale is a novel and tender interpretation of For Her,…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation that would not follow the standards. From an olfactory point of view as well as from a flacon and outer-packaging perspective, Jean-Paul Gaultier changed the traditional codes of luxury by creating new icons. With the launch of Scandal Eau de Parfum, the French brand tried to create a third pillar, which they have been falling to do since the mid-90’s. Jean-Paul Gaultier Scandal? Not really. And this is why. The life of Madame la Ministre: sex and politics… pfff! The new fragrance tells the story of a woman who has a double life. During the day she works in the French government and in the evening she has an intense life, openly sexual. She is a woman with…

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

After the announcement of the launch of Gabrielle Chanel fragrance, now the French luxury house just revealed the new campaign visual shot by Karim Sadli. The visual features Kristen Stewart, friend of the house and one of the leading faces in Chanel communications this year. The new CHANEL fragrance named Gabrielle celebrates the extraordinary personality of its founder and conveys a very modern message inviting all young women today to live freely, by and for themselves. Talented actress Kristen Stewart immediately came to mind as the obvious choice to incarnate this courageous, valiant, bold and impassioned femininity. Here is the print campaign visual: Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends, written down in gold letters the history of fragrances. It is always surprising the fans with amazing stories and uncompromising state of the art creations. Gabrielle Chanel…

Gabrielle Chanel Fragrance, a true incarnation of the brand.

Gabrielle Chanel Fragrance, a true incarnation of the brand.

When Chanel launches a new fragrance, it is always big news. We all have in mind the amazing olfactory creations the French luxury house has been providing in the past decades. All different with their own personalities, yet one thing always prevails across all creations: this passionate aim to intrigue, explore, excite and conquer the hearts and the noses of all Chanel’s fans around the world. 2017 is a very special year, the year of Gabrielle Chanel. It is a year of celebration and a year to remind what Chanel stands for. It is a year with amazing product revelations, from fashion accessories to watches and now fragrances. Here is the story of an amazing new launch, a fragrance called Gabrielle Chanel. Gabrielle Chanel Fragrance, the quintessence of Chanel Everything on this new fragrance is to remind the amazing work Chanel does in the Fragrance industry. It has set trends,…

Aura Mugler… only Mugler would dare. Full Review.

Aura Mugler… only Mugler would dare. Full Review.

There are brands who have shaped the history of fragrances and there are brands shaping the future. Thierry Mugler has since 1992 shaped the future of the fragrance market by bringing new standards. 25 years after the launch of Angel, the launch of Alien and Womanity, Mugler is back with a new strong female purpose: AURA MUGLER. By reinventing itself like no other brand and by daring to go where most would not even dream of, Mugler is back with a striking new fragrance. Here is the review. It all started with a lucky star… 1992 is a date in which all professionals in the fragrance industry remember. The year that Angel Eau de Parfum was launched. From a true ground-breaking fragrance to the ultimate icon of glamour, Angel was defined as a trend-setter. It has defined what are the gustative notes in modern fragrances. It also set the Mugler…

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel’s founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel. This year of celebration started with the launch of the Gabrielle bag. Later in September, you will discover the new fragrance and the new campaign starring Kristen Stewart. She has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Kristen Stewart was also the face of the EYES 2016 and 2017 makeup campaigns, as well as the FALL 2016 • LE ROUGE • COLLECTION N°1. We do not know much yet about this new fragrance but as we can image will gather all the…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

When Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia, is a Polish diminutive for Isabelle. Handwritten letters signed by Isabelle d’Ornano to members of her family are peppered with these two sing-song, childlike syllables. Here the video explaining the project. Isabelle d’Ornano reveals her passionate story for Roses and deep written from her family roots. Sisley is a true family business as all members are involved. To represent the new face of the new fragrance, Isabelle d’Ornano has chosen Sonia…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

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