Fragrances

Was The 19th Century A True Shift In The History Of Arts & Science?

Was The 19th Century A True Shift In The History Of Arts & Science?

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation “THE 19TH CENTURY”. It crystalizes the heritage of the Enlightenment century with the Industrial revolution. Artists became more curious about nature, society and even the human relations. There is this aim to understand the past in order to shape the future. This curiosity initiated an age of exploration that reached all domains in Art. Here is a short recap about the creative minds…

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L’Interdit was born. The iconic American actress is the founding inspiration of almost everything the French creator did in the following years. Audrey Hepburn incarnated elegance, youth, rebellion and sassiness. L’Interdit is part of Givenchy heritage and legacy to future generations. More than 60 years later, L’Interdit is still alive and the brand decided to relaunch it, this time with a new face:…

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it…

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

Summer is almost around the corner and while you are probably finishing your holidays bookings, here is a short list of amazing fragrances you should wear this summer. Summer is the perfect occasion to try something new, fresher for the day and sometimes a bit more intense for the evening. Let’s forget our daily lives and experience a different olfactory journey across my top 10 fragrances you could wear this summer. Top 5 Summer Fragrances For Men Men are generally…

Mugler Alien Man – We Are All Alien!

Mugler Alien Man – We Are All Alien!

In 2005, Mugler launched Alien Eau de Parfum. More than a fragrance it was a powerful talisman, a strong message to all women and a protection at the same time. Thirteen years later, Mugler surprises everybody with a masculine version that should captivate all Mugler fans and beyond. After The Goddess, Only A Man Could Do The Work! As for the feminine version, Alien Man brings a strong message to those who will dare wearing it. Alien Man will bring…

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

There are places you go and forget and others that leaves an invisible mark that you will always remember. THEODORA Haute-Parfumerie is one of these places. No matter if you are a fragrance lover, or just an amateur of beautiful things, your heart will be conquered if your curiosity takes you to open the doors of this shop in Geneva historic downtown. From Santa Maria Novella, to Molinard or Dyptique, your nose will follow the path of your heart and…

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding elements as well as a natural elegance. This represents the foundation of an olfactory endless inspiration. Victorinox gathers a short yet sharp collection of fragrances. Earlier this year, the Swiss company launched Victorinox Swiss Army for Her Eau Florale. The Eau Florale variation is a delightful version in…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler…

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation that would not follow the standards. From an olfactory point of view as well as from a flacon and outer-packaging perspective, Jean-Paul Gaultier changed the traditional codes of luxury by creating new icons. With the launch of Scandal Eau de Parfum, the French brand tried to create a…

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

Breaking news: Chanel reveals the new visual for the Gabrielle Chanel fragrance

After the announcement of the launch of Gabrielle Chanel fragrance, now the French luxury house just revealed the new campaign visual shot by Karim Sadli. The visual features Kristen Stewart, friend of the house and one of the leading faces in Chanel communications this year. The new CHANEL fragrance named Gabrielle celebrates the extraordinary personality of its founder and conveys a very modern message inviting all young women today to live freely, by and for themselves. Talented actress Kristen Stewart immediately…

Gabrielle Chanel Fragrance, a true incarnation of the brand.

Gabrielle Chanel Fragrance, a true incarnation of the brand.

When Chanel launches a new fragrance, it is always big news. We all have in mind the amazing olfactory creations the French luxury house has been providing in the past decades. All different with their own personalities, yet one thing always prevails across all creations: this passionate aim to intrigue, explore, excite and conquer the hearts and the noses of all Chanel’s fans around the world. 2017 is a very special year, the year of Gabrielle Chanel. It is a…

Aura Mugler… only Mugler would dare. Full Review.

Aura Mugler… only Mugler would dare. Full Review.

There are brands who have shaped the history of fragrances and there are brands shaping the future. Thierry Mugler has since 1992 shaped the future of the fragrance market by bringing new standards. 25 years after the launch of Angel, the launch of Alien and Womanity, Mugler is back with a new strong female purpose: AURA MUGLER. By reinventing itself like no other brand and by daring to go where most would not even dream of, Mugler is back with…

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

Kristen Stewart is the face of Chanel’s new fragrance: Gabrielle Chanel

2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel’s founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel. This year of celebration started with the launch of the Gabrielle bag. Later in September, you will discover the new fragrance and the new campaign starring Kristen Stewart. She has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

When Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia,…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take…