Fragrances

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

When was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Alien by Thierry Mugler, 10 years already, Flashback!

Alien by Thierry Mugler, 10 years already, Flashback!

Every year, hundreds of new fragrances are launched in the world. After 10 years, only one or two of these hundreds are still around and may be one might be still a top performer in terms of sales. Alien by Thierry Mugler is definitely the one. Celebrating 10 years, this amazing fragrance has an extremely originality and highlights femininity like no other fragrance of the market. Women rise as goddesses and the wild sensuality of Sambac jasmine takes you into an extraordinary journey. Flashback.

Victorinox eLLa receives the Swiss Packaging Award 2015

Victorinox eLLa receives the Swiss Packaging Award 2015

Receiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.

Soir d’Orient, a mystery is unveiled… new fragrance by Sisley.

Soir d’Orient, a mystery is unveiled… new fragrance by Sisley.

Sisley is launching Soir d’Orient, an amazing fragrance that only Isabelle and Hubert d’Ornano have the secret talent to develop. A free variation of Eau du Soir which envelops us in the distinctive, almost magical, atmosphere of an oriental palace.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler launches its new Summer limited edition of Angel: Angel Eau Sucrée. A pure delight for the senses. Glamorous summer seems to be a nice program. Review here.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement that Olivier Polge, the child-wonder of Jacques is taking his father place at the head of Chanel perfumery. Olvier Polge, 40 years old become the 4th inHouse Perfumer of Chanel. Chanel, it is all about passion Chanel is potentially the most glamorous, iconic and luxury French house of all. Inspired by its creator, Gabrielle Chanel, the philosophy of the company is based on the love of doing things right. Excellence at work can only be accomplished by the best and this is something Chanel knows how to do it. Gabrielle Chanel was a woman-in-love her entire life. All the passion that animated her was placed within the company. Over the years, Chanel became an international company, privately owned,…

2015 incoming Fragrance launches

2015 incoming Fragrance launches

The Fragrance industry is ending up another year and before the new year starts, let’s have a focus on the ongoing business of fragrances and specially the new incoming launches for next year. The fragrance industry is looking for a new development model, 2013 – 2020 Since 2000, the fragrance industry has overall a 3% growth year by year. While in 2013 the sales reached $45 billion globally (source: euromonitor) 2014 was a year in which several trends revealed the need for a new business model. Facing a tremendous number of launches, fragrance customers saw a certain lack of creativity that made a lot of fragrances look like “me-toos” rather of being original creations. Several brands are extending existing franchises rather than creating new ones and some of these brands, lucky enough to have iconic and classic fragrances in their portfolios, decided to capitalize on it. This situation is not…

Parfums Divine launches Spirituelle. In the name of the Rose.

Parfums Divine launches Spirituelle. In the name of the Rose.

There are olfactory themes in Perfumery that only the best master-perfumers would dare to revisit as the difficulty of reaching an amazing result is very high. Parfums Divine dared to revisit the Rose theme, one of the most royal olfactory themes in perfumery. It is called Spirituelle and it will reconnect you with this amazing floral theme. Spirituelle is a story of harmony and modernity. In the first seconds you try the fragrance you will be hooked into the olfactory story thanks to a burst of spices: Sichuan and Pink peppercorns. It will give you a splash of original freshness that is away from the traditional citrus notes. It is sharp, modern and yet clean and bright. The fragrance story follows with an amazing rich and juicy floral heart. A duo of 2 amazing Rose qualities play together one of the greatest symphonies. May Rose and Turkish Rose will tell…

Top 5 Fragrance naughty ads ever #NSFW

Top 5 Fragrance naughty ads ever #NSFW

The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is why Advertising is so important. It is the aspirational factor that will make you buy that fragrance rather than that other one. Of course the scent is important as it needs to match your taste and a certain image of you. Women and Men featured in those ads are always impeccable: nice outfit, haircut, perfect makeup and pleasant environment. Unfortunately there is a lack of audacity nowadays, so ads tend to look the same and often propose a very neutral concept: the happy wife or mother, the girlfriend, the successful husband, the “safe” adventurer, etc… But did you know that it is not always the case? Here is our top 5 “badass / NSFW fragrances ads ever. They…

Givenchy Dahlia Divin, and let there be light.

Givenchy Dahlia Divin, and let there be light.

Givenchy has breaking news as the French Fragrance brand launches a new variation from the Dahlia franchise. After the launch of Dahlia Noir in 2011, it is a success story connecting haute-couture and perfumery. For the new fragrance called Dahlia Divin, this new fragrance was built as a haute-couture dress. Between light and deep, soft and strong, white and gold. It is a gently warm femininity proposed in this new opus by Givenchy, featuring Alicia Keys as the new face for Dahlia Divin. When gold meets perfume. Like a tailor-made fashion creation by Givenchy, Dahlia Divin shines with a thousand golden lights. Dahlia Divine is a refined, exquisite and sensual fragrance that wraps the skin in a sensual and radiant glow. As a Haute Couture dress, it makes you feel … divine. The fragrance itself is a modern elegance around the theme of White flower bouquet. The olfactory story opens with…

Chanel N.5 new TV ad spot. The real woman.

Chanel N.5 new TV ad spot. The real woman.

This month, Chanel released its new TV spot for its iconic 1921 fragrance, Chanel N.5. It is a surprising film as the French brand took us from the magic of modern fairy tales to reality show. Welcome to the real woman? Chanel N.5, an unique story of über-femininity When Chanel launched the N.5 in 1921, it was the symbol of the strong personality of Ms Chanel. It was bold, facetted and with a strong signature. It was also the first time a fragrance would use a perceptible dose of Aldehyde C12, a very powerful ingredient. It procures a clean, high-pitched floral-citrus note. For the first time in history a floral fragrance went from a “nature morte” to an “impressionism” approach. Until the launch of the Chanel fragrance, all floral fragrances were floral bouquets with a natural representation. So women would smell flowers, which was pretty convenient by that time. With…

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech of Bénédicte Foucard about the story behind Valeur Absolue. Serenitude, the new chapter Defined as a Floral Woody Spicy, the new fragrance by Valeur Absolue strikes by the soft energy that emanates from this scent. You will surprised firstly by the great brightness brought essentially by the fine work around fresh spices. Rose berry, Cardamom, coriander and Nutmeg  will hook you in this new story immediately. The relay is complete…

Sisley Eau du Soir 2015 Limited edition, wild and chic

Sisley Eau du Soir 2015 Limited edition, wild and chic

For the past 13 years, Sisley has always meet all fans expectancies in Christmas by launching each year a new Eau du Soir Limited edition. This year, the iconic flacon dresses Savannah style. Exquisite elegance for an amazing limited edition. Only 8’000 units in the world and LuxuryActivist was able to get one. Eau du Soir, an amazing rendez-vous with exceptional elegance. Scent of a large olfactory contrasts wealth, Eau du Soir gradually reveals subtle notes of a perfect balance between freshness of citrus notes, the sensuality of floral notes and chypre, intensity amber notes and musk . Since its launch in 1990, Sisley Eau du Soir conquered the heart of thousands of women all over the world. From 2003 until today, Sisley brings the magic of Christmas to Eau du Soir. Every year, the French beauty brand reveals a new limited edition for the Holiday season. It is an…

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless Vampire Killers? Well welcome to the ball. The fragrance industry, breaking to the Castle With more than 400 new product launched every year, the Fragrance industry is probably one of the most segmented markets in the world. This means that with less than 2% of market share you are a leader. The most challenging part of such a segmented market is to last. Indeed, from those 400 products launched, only…

Angel Eau Sucrée, glamour princess goes on holidays

Angel Eau Sucrée, glamour princess goes on holidays

Thierry Mugler is probably one of the most glamorous brands in the entire perfumery industry. Everything they do in perfumery creation is bold and plays the original ideas at 100%. This means no compromise. And that’s the way perfumery brands should be. This summer, the French perfumery brand is launching Angel Eau Sucrée, a summer interpretation of its iconic perfume, Angel. Love it or hate it, Angel Eau Sucrée does not go middle-road. It takes the fast lane to Glamour.   In 2012, Angel celebrated its 20th birthday. And this is a rare and unique milestone in such a contemporary launch. It means that Angel trigged something in many women’s heart, something that connect all these women together, as powerful as sexy. There is never too much, when it comes to the Angel woman. As someone I know used to say: “Good girls go to heaven, bad girls go everywhere”….

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