Fragrances

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1)     Health & Beauty 2)     Luxury 3)     Marketing The competition received 293 product entries from 35 countries with competitors like Giorgio Armani (male fragrance „Gio Blue“), Kellogg’s or Lipton Ice Tea. For the very first time the WorldStar Packaging Organisation gave 3 awards to a packaging, which is a special honor to Victorinox. Already in 2015, Victorinox eLLa got the Swiss Awards for Best Packaging delivered by the Swiss Packaging Institute. Victorinox fragrances is a long success…

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Here is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance project was mentioned to the malletier, it was almost 10 years ago. At that time, everybody would say that Louis Vuitton did not need a brand territory extension such as fragrances. The context at that time tend to push certain brands to a massification of their offer, and fragrances represented for some of them a way to reach critical mass. Obviously Louis Vuitton was far away from this journey. During the years, the “Louis Vuitton fragrance project” came to the surface of news a couple of times without much to say. 2006 was the first step for LVMH to set the level expected for such challenging project. They hired François Demachy, former technical perfumer at Chanel. With his know-how and mastery of raw materials, LVMH would…

Boy Chanel, the ultimate love story by Gabrielle Chanel

Boy Chanel, the ultimate love story by Gabrielle Chanel

Chanel is definitely one of the leading luxury brands in the world, representing the ultimate French luxury house. In fragrances, the brand has the iconic Chanel N.5 that has marked the history of the fragrance industry. Chanel has also an amazing fragrance line called “Les Exclusifs de Chanel”. It represents a series of amazing fragrances, all connected to the history and heritage of Chanel. It is a materialization of the spirit of Coco Chanel. This fragrance collection picks up both forgotten classics of the brand, like Gardenia, Cuir de Russie or Bois des Iles, as well  as new original creations. This range is primarily a showcase to give a very luxurious and haute-couture style to fragrances. While Chanel makes its business with Chanel N.5, Coco Mademoiselle or Allure,  the French luxury house pleases themselves with Les Exclusifs. This year they are launching Boy Chanel and this is our Fragrance review. Gabrielle…

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

When was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Alien by Thierry Mugler, 10 years already, Flashback!

Alien by Thierry Mugler, 10 years already, Flashback!

Every year, hundreds of new fragrances are launched in the world. After 10 years, only one or two of these hundreds are still around and may be one might be still a top performer in terms of sales. Alien by Thierry Mugler is definitely the one. Celebrating 10 years, this amazing fragrance has an extremely originality and highlights femininity like no other fragrance of the market. Women rise as goddesses and the wild sensuality of Sambac jasmine takes you into an extraordinary journey. Flashback.

Victorinox eLLa receives the Swiss Packaging Award 2015

Victorinox eLLa receives the Swiss Packaging Award 2015

Receiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.

Soir d’Orient, a mystery is unveiled… new fragrance by Sisley.

Soir d’Orient, a mystery is unveiled… new fragrance by Sisley.

Sisley is launching Soir d’Orient, an amazing fragrance that only Isabelle and Hubert d’Ornano have the secret talent to develop. A free variation of Eau du Soir which envelops us in the distinctive, almost magical, atmosphere of an oriental palace.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler launches its new Summer limited edition of Angel: Angel Eau Sucrée. A pure delight for the senses. Glamorous summer seems to be a nice program. Review here.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement that Olivier Polge, the child-wonder of Jacques is taking his father place at the head of Chanel perfumery. Olvier Polge, 40 years old become the 4th inHouse Perfumer of Chanel. Chanel, it is all about passion Chanel is potentially the most glamorous, iconic and luxury French house of all. Inspired by its creator, Gabrielle Chanel, the philosophy of the company is based on the love of doing things right. Excellence at work can only be accomplished by the best and this is something Chanel knows how to do it. Gabrielle Chanel was a woman-in-love her entire life. All the passion that animated her was placed within the company. Over the years, Chanel became an international company, privately owned,…

2015 incoming Fragrance launches

2015 incoming Fragrance launches

The Fragrance industry is ending up another year and before the new year starts, let’s have a focus on the ongoing business of fragrances and specially the new incoming launches for next year. The fragrance industry is looking for a new development model, 2013 – 2020 Since 2000, the fragrance industry has overall a 3% growth year by year. While in 2013 the sales reached $45 billion globally (source: euromonitor) 2014 was a year in which several trends revealed the need for a new business model. Facing a tremendous number of launches, fragrance customers saw a certain lack of creativity that made a lot of fragrances look like “me-toos” rather of being original creations. Several brands are extending existing franchises rather than creating new ones and some of these brands, lucky enough to have iconic and classic fragrances in their portfolios, decided to capitalize on it. This situation is not…

Parfums Divine launches Spirituelle. In the name of the Rose.

Parfums Divine launches Spirituelle. In the name of the Rose.

There are olfactory themes in Perfumery that only the best master-perfumers would dare to revisit as the difficulty of reaching an amazing result is very high. Parfums Divine dared to revisit the Rose theme, one of the most royal olfactory themes in perfumery. It is called Spirituelle and it will reconnect you with this amazing floral theme. Spirituelle is a story of harmony and modernity. In the first seconds you try the fragrance you will be hooked into the olfactory story thanks to a burst of spices: Sichuan and Pink peppercorns. It will give you a splash of original freshness that is away from the traditional citrus notes. It is sharp, modern and yet clean and bright. The fragrance story follows with an amazing rich and juicy floral heart. A duo of 2 amazing Rose qualities play together one of the greatest symphonies. May Rose and Turkish Rose will tell…

Top 5 Fragrance naughty ads ever #NSFW

Top 5 Fragrance naughty ads ever #NSFW

The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is why Advertising is so important. It is the aspirational factor that will make you buy that fragrance rather than that other one. Of course the scent is important as it needs to match your taste and a certain image of you. Women and Men featured in those ads are always impeccable: nice outfit, haircut, perfect makeup and pleasant environment. Unfortunately there is a lack of audacity nowadays, so ads tend to look the same and often propose a very neutral concept: the happy wife or mother, the girlfriend, the successful husband, the “safe” adventurer, etc… But did you know that it is not always the case? Here is our top 5 “badass / NSFW fragrances ads ever. They…

Givenchy Dahlia Divin, and let there be light.

Givenchy Dahlia Divin, and let there be light.

Givenchy has breaking news as the French Fragrance brand launches a new variation from the Dahlia franchise. After the launch of Dahlia Noir in 2011, it is a success story connecting haute-couture and perfumery. For the new fragrance called Dahlia Divin, this new fragrance was built as a haute-couture dress. Between light and deep, soft and strong, white and gold. It is a gently warm femininity proposed in this new opus by Givenchy, featuring Alicia Keys as the new face for Dahlia Divin. When gold meets perfume. Like a tailor-made fashion creation by Givenchy, Dahlia Divin shines with a thousand golden lights. Dahlia Divine is a refined, exquisite and sensual fragrance that wraps the skin in a sensual and radiant glow. As a Haute Couture dress, it makes you feel … divine. The fragrance itself is a modern elegance around the theme of White flower bouquet. The olfactory story opens with…

Chanel N.5 new TV ad spot. The real woman.

Chanel N.5 new TV ad spot. The real woman.

This month, Chanel released its new TV spot for its iconic 1921 fragrance, Chanel N.5. It is a surprising film as the French brand took us from the magic of modern fairy tales to reality show. Welcome to the real woman? Chanel N.5, an unique story of über-femininity When Chanel launched the N.5 in 1921, it was the symbol of the strong personality of Ms Chanel. It was bold, facetted and with a strong signature. It was also the first time a fragrance would use a perceptible dose of Aldehyde C12, a very powerful ingredient. It procures a clean, high-pitched floral-citrus note. For the first time in history a floral fragrance went from a “nature morte” to an “impressionism” approach. Until the launch of the Chanel fragrance, all floral fragrances were floral bouquets with a natural representation. So women would smell flowers, which was pretty convenient by that time. With…

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech of Bénédicte Foucard about the story behind Valeur Absolue. Serenitude, the new chapter Defined as a Floral Woody Spicy, the new fragrance by Valeur Absolue strikes by the soft energy that emanates from this scent. You will surprised firstly by the great brightness brought essentially by the fine work around fresh spices. Rose berry, Cardamom, coriander and Nutmeg  will hook you in this new story immediately. The relay is complete…

3 of 9
123456789