Fragrances

Azzaro pour homme, Summer Edition 2014. The scent of color.

Azzaro pour homme, Summer Edition 2014. The scent of color.

When summer heats the streets, freshness is a matter of wellbeing. Every year, fragrance brands launches several “summer” variations of their iconic fragrances. Rather than giving you a full review, I wanted to share my best for this summer. It is Azzaro Limited Edition summer 2014. When elegance, rythmn and charisma color up your day. Azzaro pour homme is the classic fragrance for men. It became the ultimate icon of masculine elegance. When the original fragrance was launched at the end of the 70’s, Loris Azzaro knew he had invented a new contemporary classic. It was the base of modern masculinity and became the invisible mark of many men. The iconic brand developed through the years an amazing territory for masculinity and elegance. Today, more than 30 years after the launch of the first fragrance, the charismatic universe of Azzaro is completely aligned with today’s men. This summer, the brand…

Victorinox Swiss Army Classic Sport, a ride you will remember.

Victorinox Swiss Army Classic Sport, a ride you will remember.

Switzerland is an amazing country filled with astonishing surprises. One of them is Victorinox, the makers of the original Swiss Army Knife that for more than 130 years, has been producing and creating products of the best quality. Not only pocket knives by the way but also Timepieces, Kitchen knives, luggage, fashion and fragrances. Here is the launch of a new fragrance by Victorinox. It is called Victorinox Swiss Army Classic Sport. The Swiss Army Classic line is the symbol of a timeless elegancy in which taste of adventure yet a solid masculinity blends for a perfect match. 17 years ago when Swiss Army Classic fragrance was launched, it settled a road that would lead it to the rank of an iconic fragrance. Millions of flacons sold later, the symbol is still alive and even reinvent itself to propose a new young version of Classic. It is called Swiss Army…

Guerlain launches L’Homme Ideal, new fragrance.

Guerlain launches L’Homme Ideal, new fragrance.

It’s been a while since Guerlain  launched a Masculine fragrance. Since the success of the Petite Robe Noire and the relaunch of Shalimar with the amazing film they created, the tone was for women. In this beginning of June, Guerlain changes this situation with the launch of L’Homme Ideal. Masculine fragrances by Guerlain, a success story that lasts. Despite the fact Guerlain marked for ever the Perfumery history with amazing feminine fragrances like Jicky, Shalimar, L’Heure Bleue or Chamade, the men’s side is populated by extraordinary stories and creations. In a way, Guerlain was always a man’s world. First because there were always Men’s perfumers and most of the feminine fragrances were some how a celebration of women and femininity like only a man could do. The lover, the friend, the confidant, the father or the husband. In terms of perfumers, there is a beautiful transmission from one man to…

Gisele Bundchen is the new face of Chanel 5

Gisele Bundchen is the new face of Chanel 5

Every time Chanel announces a new face for its its iconic fragrance, Chanel 5, it is big news. This time, the French luxury house announced that Brazilian top model Gisele Bundchen will be the next face for Chanel 5. The news just bursted into the journalists and everybody is pretty much excited to see the final result. According to Chanel, the choice of Gisele Bundchen was quite obvious. She represents a natural, modern, sensual yet elegant femininity. All attributes that correspond to the Chanel 5 fragrance story. She is also probably the last true Top Model super star to be known all over the world. She is also the most well paid top models in the world and the deal with Chanel will keep her on that position. Chanel had already last year made a big statement with its Feminine fragrance by using true images and sound from Marilyn Monroe…

A*Men Pure Wood, shaped like a man.

A*Men Pure Wood, shaped like a man.

Thierry Mugler always imagined impossible universes in which angels, aliens and half-gods would live in a very sophisticated way. The Mugler masculinity is shaped like a tree trunk. Solid, massive, anatomic and definitely out of any standards. When Thierry Mugler launched the first masculine fragrance of the Brand, A*Men, in 1996, it settled the track for an amazing vision of men. This vision was made of power, charisma and sophistication. In order to celebrate this outstanding vision of men, Thierry Mugler launches this summer A*Men Pure Wood. A*Men, from the half-God to the modern dandy. Since its launch in 1996, A*Men by Thierry Mugler was an UFO in the perfumery industry. Never a masculine fragrance was such an original creation at all levels. It fragrance, flacon, name and outer-packaging were definitely uniques. Inside this amazing sophistication, there is a true perfumery story. A*Men is a shock of contrasts. It’s been…

Georgia May Jagger is… Angel by Thierry Mugler.

Georgia May Jagger is… Angel by Thierry Mugler.

There are stories that will last for ever. And these stories will always renew as if they were just new. And this is the case for the first iconic Fragrance by Thierry Mugler, Angel. This year, Mugler revealed the new egerie for the brand and the blue star fragrance: Georgia May Jagger. Despite the fact she is a it girl, she is the daughter of Jerry Hall, the iconic face for Angel, 20 years ago. A beautiful story from mother to daughter, as a symbol of timeless transmission, as a story that repeats endlessly. Angel by Thierry Mugler is probably one of the most amazing creations of the past 20 years. It created a new olfactory direction and revealed a new facet of femininity. It is a great success story for such a great creation. Jerry Hall became the face of Angel in 1995 with the amazing advertising in the…

Valeur Absolue… the candle!

Valeur Absolue… the candle!

One of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother’s day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. You can read our full review of the brand here. One of the interest of this brand is that the fragrances are as interesting as the story told. This sounds obvious but unfortunately it is not always the case among all the nice brands that were launched in the last 5 years. Here we have a brand in which every single detail is taken in consideration and the love of qualitative work is the philosophy.   Valeur Absolue is a promise of well-being and pleasure. And each discovery in this brand…

Cartier, La Panthère Eau de Parfum. Sensual instinct.

Cartier, La Panthère Eau de Parfum. Sensual instinct.

Cartier revealed its new fragrance for women called La Panthère. A true focus in the Brand DNA and main symbol. As usual every single detail is taken care of, and the final result is a very sophisticated yet modern fragrance, created by Mathilde Laurent, in-house Perfumer. They had the Panther out! The real Panther was her: Jeanne Toussaint. The Panther is the symbol of Cartier House and you can find it in all activities from Jewelry to  Watch-making and Fragrances. The symbol of the Panther is present in Cartier’s creation from almost the first day. In 1914, Cartier launched a women watch in which the decoration was the illustration of the Panther’s fur. See image below. Louis Cartier closest friends was Jeanne Toussaint. She was considered as one of the female personalities at that time in Paris. She was friend with Gabrielle Chanel and Misia Sert, known as the Queen of…

Sisley Eau Tropicale, an invitation for exotism captured in a flacon.

Sisley Eau Tropicale, an invitation for exotism captured in a flacon.

There are fragrances that you immediately like and others that you can get used to in time. With Sisley there is always something that immediately captures your attention and seduce you right away. For this Spring discover the new Sisley Eau Tropicale. At LuxuryActivist, we got this beautiful creation in avant-première so we were able to test it. And here is our Fragrance review. Sisley Eau Tropicale, the Fragrance First thing first. Every time Sisley launches a new fragrance, the olfactory journey has a strong promise and ends up to fulfil our expectations. With their true know-how in what nature can offer at its best, every fragrance is a true discovery and an enchantment to the senses. With Eau Tropicale, Sisley capitalize on a strong image of a tropical forest after the rain. It is at the same time straight forward and mysterious, strong yet subtle, sophisticated and simple, elegant…

Louis Vuitton fragrance plans revealed

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the path of success. With the project of launching the very first Louis Vuitton fragrance, only an in-house Perfumer would be able to translate the environment of such a luxury brand. LVMH wishes to do things right. A couple of years ago when they hired François Demachy, Master Perfumer at Chanel, the aim was to have a complete mastery of Ingredient quality, formulation and in fine the all creation process. With all luxury fashion brands like Dior, Kenzo, Fendi, Celine or Givenchy, dozens of project take place every year, so a better control was necessary. François Demachy built a strong Olfactory cell around him and creation should be controled. Another important point was the new limitations in terms…

Alien Eau Extraordinaire, Thierry Mugler captures eternal beauty in a glimpse of a ray of light.

Alien Eau Extraordinaire, Thierry Mugler captures eternal beauty in a glimpse of a ray of light.

Thierry Mugler revealed a new chapter of its feminine fragrance, Alien, this time called Eau Extraordinaire. Femininity is probably one of the most obsessional themes in art. Thierry Mugler Fragrances team presents here more than femininity, more than beauty. They reveal the inner-beauty of every woman and it is probably the most powerful thing in this universe. With the launch of Alien Eau Extraordinaire, women are once again magnified at the rank of a Goddess, this time literally and poetically dressed with light. It is beautiful, reaches your heart and your mind. Truly, women have never been so amazing. Alien, a modern legend of Women quintessence Since September 2005 Thierry Mugler presents Alien, its second feminine flagship fragrance for women as a true Revelation of women femininity. Their true inner-self. While Angel shows a more “raw” feminine power, more instinctive, carnal, iconic… Alien introduced a more deep, intense and essential…

Bentley For Men Azure, the scent of luxury and elegance.

Bentley For Men Azure, the scent of luxury and elegance.

It smells like Luxury spirit. This year the ultra-luxury Car company Bentley is launching a new fragrance for men called Bentley for Men Azure. After the success of Bentley for Men and and the exquisite interest for Bentley for Men Intense, now you can discover a fresher facet from the Bentley Man. This powerfully expressive fragrance with a fresh twist is a modern creation that appeals to sporty, smart and style-conscious men. Bentley is by far the most modern yet timeless elegant Car brand in the world. The name itself is enough to assure you a delightful experience. The fragrance character of Bentley For Men Azure is heightened by the blue curve of the bottle. The bright Mediterranean blue gives the feel of freedom and freshness. The bottle has the same form as Bentley For Men, with the elegant curves of the Bentley limousine transferred to the rounded silhouette of…

Fragrance review: 2014 Top 5 new launches

Fragrance review: 2014 Top 5 new launches

Every new year comes with many new things. And of course the Fragrance industry also provides its contribution. Here is our Fragrance review on the most interesting New launches you definitely do not want to miss! Hermes Bel Ami Vetiver This new fragrance belongs to the “Classics” collection and it is a reinterpretation of the original Bel Ami fragrance launched in … The originality of this new creation is not really on the smoky-woody part, for us is definitely in the top notes. A perfect alliance between the sparkling of Citrus notes and the sharpness of spices. Jean-Claude Ellena presents a very elegant signature for this fragrance. Aligned with the extraordinary quality of Vetiver in the heart of the fragrance, there is a strong yet subtle leather note that wraps the olfactive structure in a glove of timeless refinement. The Bel Ami flacon gets a new label, this time in…

Best Fragrance news from 2013

Best Fragrance news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in Fragrances. Good reading. When the Fragrance industry forgot to say no… The Fragrance industry has a hard life for the past 10 years. Economic crisis? No, not at all. Here we are talking about all the forbidden ingredients black-listed every year and that start making things impossible. In one side we have official institutions and NGOs fighting against Fragrance ingredients supposed to be allergens and in another side, the Fragrance industry…. silent as tomb. Check here our review: http://luxuryactivist.com/beauty/when-the-fragrance-industry-forgot-to-say-no Supremÿa Yeux La Nuit by Sisley, Efficiency while sleeping All wise people will tell you: “nothing better than a good night sleep”. Sisley this fall helps you maximize your night time to give you the best…

Marilyn Monroe – Chanel 1 x Dior 0

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore  during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…

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