Fragrances

Chanel N.5 new TV ad spot. The real woman.

Chanel N.5 new TV ad spot. The real woman.

This month, Chanel released its new TV spot for its iconic 1921 fragrance, Chanel N.5. It is a surprising film as the French brand took us from the magic of modern fairy tales to reality show. Welcome to the real woman? Chanel N.5, an unique story of über-femininity When Chanel launched the N.5 in 1921, it was the symbol of the strong personality of Ms Chanel. It was bold, facetted and with a strong signature. It was also the first…

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech…

Sisley Eau du Soir 2015 Limited edition, wild and chic

Sisley Eau du Soir 2015 Limited edition, wild and chic

For the past 13 years, Sisley has always meet all fans expectancies in Christmas by launching each year a new Eau du Soir Limited edition. This year, the iconic flacon dresses Savannah style. Exquisite elegance for an amazing limited edition. Only 8’000 units in the world and LuxuryActivist was able to get one. Eau du Soir, an amazing rendez-vous with exceptional elegance. Scent of a large olfactory contrasts wealth, Eau du Soir gradually reveals subtle notes of a perfect balance…

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless…

Angel Eau Sucrée, glamour princess goes on holidays

Angel Eau Sucrée, glamour princess goes on holidays

Thierry Mugler is probably one of the most glamorous brands in the entire perfumery industry. Everything they do in perfumery creation is bold and plays the original ideas at 100%. This means no compromise. And that’s the way perfumery brands should be. This summer, the French perfumery brand is launching Angel Eau Sucrée, a summer interpretation of its iconic perfume, Angel. Love it or hate it, Angel Eau Sucrée does not go middle-road. It takes the fast lane to Glamour….

Azzaro pour homme, Summer Edition 2014. The scent of color.

Azzaro pour homme, Summer Edition 2014. The scent of color.

When summer heats the streets, freshness is a matter of wellbeing. Every year, fragrance brands launches several “summer” variations of their iconic fragrances. Rather than giving you a full review, I wanted to share my best for this summer. It is Azzaro Limited Edition summer 2014. When elegance, rythmn and charisma color up your day. Azzaro pour homme is the classic fragrance for men. It became the ultimate icon of masculine elegance. When the original fragrance was launched at the…

Victorinox Swiss Army Classic Sport, a ride you will remember.

Victorinox Swiss Army Classic Sport, a ride you will remember.

Switzerland is an amazing country filled with astonishing surprises. One of them is Victorinox, the makers of the original Swiss Army Knife that for more than 130 years, has been producing and creating products of the best quality. Not only pocket knives by the way but also Timepieces, Kitchen knives, luggage, fashion and fragrances. Here is the launch of a new fragrance by Victorinox. It is called Victorinox Swiss Army Classic Sport. The Swiss Army Classic line is the symbol…

Guerlain launches L’Homme Ideal, new fragrance.

Guerlain launches L’Homme Ideal, new fragrance.

It’s been a while since Guerlain  launched a Masculine fragrance. Since the success of the Petite Robe Noire and the relaunch of Shalimar with the amazing film they created, the tone was for women. In this beginning of June, Guerlain changes this situation with the launch of L’Homme Ideal. Masculine fragrances by Guerlain, a success story that lasts. Despite the fact Guerlain marked for ever the Perfumery history with amazing feminine fragrances like Jicky, Shalimar, L’Heure Bleue or Chamade, the…

Gisele Bundchen is the new face of Chanel 5

Gisele Bundchen is the new face of Chanel 5

Every time Chanel announces a new face for its its iconic fragrance, Chanel 5, it is big news. This time, the French luxury house announced that Brazilian top model Gisele Bundchen will be the next face for Chanel 5. The news just bursted into the journalists and everybody is pretty much excited to see the final result. According to Chanel, the choice of Gisele Bundchen was quite obvious. She represents a natural, modern, sensual yet elegant femininity. All attributes that…

A*Men Pure Wood, shaped like a man.

A*Men Pure Wood, shaped like a man.

Thierry Mugler always imagined impossible universes in which angels, aliens and half-gods would live in a very sophisticated way. The Mugler masculinity is shaped like a tree trunk. Solid, massive, anatomic and definitely out of any standards. When Thierry Mugler launched the first masculine fragrance of the Brand, A*Men, in 1996, it settled the track for an amazing vision of men. This vision was made of power, charisma and sophistication. In order to celebrate this outstanding vision of men, Thierry…

Georgia May Jagger is… Angel by Thierry Mugler.

Georgia May Jagger is… Angel by Thierry Mugler.

There are stories that will last for ever. And these stories will always renew as if they were just new. And this is the case for the first iconic Fragrance by Thierry Mugler, Angel. This year, Mugler revealed the new egerie for the brand and the blue star fragrance: Georgia May Jagger. Despite the fact she is a it girl, she is the daughter of Jerry Hall, the iconic face for Angel, 20 years ago. A beautiful story from mother…

Valeur Absolue… the candle!

Valeur Absolue… the candle!

One of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother’s day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. You can read our full review of the brand here. One of the interest of this brand is that the fragrances…

Cartier, La Panthère Eau de Parfum. Sensual instinct.

Cartier, La Panthère Eau de Parfum. Sensual instinct.

Cartier revealed its new fragrance for women called La Panthère. A true focus in the Brand DNA and main symbol. As usual every single detail is taken care of, and the final result is a very sophisticated yet modern fragrance, created by Mathilde Laurent, in-house Perfumer. They had the Panther out! The real Panther was her: Jeanne Toussaint. The Panther is the symbol of Cartier House and you can find it in all activities from Jewelry to  Watch-making and Fragrances. The…

Sisley Eau Tropicale, an invitation for exotism captured in a flacon.

Sisley Eau Tropicale, an invitation for exotism captured in a flacon.

There are fragrances that you immediately like and others that you can get used to in time. With Sisley there is always something that immediately captures your attention and seduce you right away. For this Spring discover the new Sisley Eau Tropicale. At LuxuryActivist, we got this beautiful creation in avant-première so we were able to test it. And here is our Fragrance review. Sisley Eau Tropicale, the Fragrance First thing first. Every time Sisley launches a new fragrance, the…

Louis Vuitton fragrance plans revealed

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the path of success. With the project of launching the very first Louis Vuitton fragrance, only an in-house Perfumer would be able to translate the environment of such a luxury brand. LVMH wishes to do things right. A couple of years ago when they hired François Demachy, Master…