Fragrances

Fragrance review: 2014 Top 5 new launches

Fragrance review: 2014 Top 5 new launches

Every new year comes with many new things. And of course the Fragrance industry also provides its contribution. Here is our Fragrance review on the most interesting New launches you definitely do not want to miss! Hermes Bel Ami Vetiver This new fragrance belongs to the “Classics” collection and it is a reinterpretation of the original Bel Ami fragrance launched in … The originality of this new creation is not really on the smoky-woody part, for us is definitely in the top notes. A perfect alliance between the sparkling of Citrus notes and the sharpness of spices. Jean-Claude Ellena presents a very elegant signature for this fragrance. Aligned with the extraordinary quality of Vetiver in the heart of the fragrance, there is a strong yet subtle leather note that wraps the olfactive structure in a glove of timeless refinement. The Bel Ami flacon gets a new label, this time in…

Best Fragrance news from 2013

Best Fragrance news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in Fragrances. Good reading. When the Fragrance industry forgot to say no… The Fragrance industry has a hard life for the past 10 years. Economic crisis? No, not at all. Here we are talking about all the forbidden ingredients black-listed every year and that start making things impossible. In one side we have official institutions and NGOs fighting against Fragrance ingredients supposed to be allergens and in another side, the Fragrance industry…. silent as tomb. Check here our review: http://luxuryactivist.com/beauty/when-the-fragrance-industry-forgot-to-say-no Supremÿa Yeux La Nuit by Sisley, Efficiency while sleeping All wise people will tell you: “nothing better than a good night sleep”. Sisley this fall helps you maximize your night time to give you the best…

Marilyn Monroe – Chanel 1 x Dior 0

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore  during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…

Castor oil and Castoreum are 2 different things. Really!

Castor oil and Castoreum are 2 different things. Really!

Do you know the difference between Castor oil and Castoreum? Well, probably you even thought it was the same thing right? More and more we can read articles talking about the usage of Beaver glands extracts  into the food industry. This might sound crazy indeed but most of these articles are pretty much serious about it. Of course it is all wrong and here is finally the explanation.  So do not hesitate to share it so that everybody is updated. So many articles got it all wrong As more and more food scandals happen, people get more and more interested on what is written in the ingredient list. Nevertheless, it might be hard to understand all these latin words and what is behind all that. Lately, several articles made a mistake by mixing up Castor oil and Castoreum. The first one is originated from beans of a plant, the second…

Bulgari Man Extreme, audacity for a modern man.

Bulgari Man Extreme, audacity for a modern man.

Bulgari launches Bulgari Man Extreme. A second chapter to Bulgari Man and as always, the Italian brand plays the concept of the creation to the maximum. This time, offering a more edgy version of the Bulgari man. At LuxuryActivist, we could test the product for you and check out the outcome. Bulgari Man Extreme, the concept While Bulgari Man, launched in 2010, featured a masculine reassurance under the silhouette of Clive Owen, Bulgari Man Extreme is much more edgy and vibrant. We can see a new face, Eric Bana, representing a more daring, adventurous, yet virile vision of men. The first chapter displayed the relationship between the man and his fragrance. In this new chapter we can see the interaction between the modern man and different elements in his surroundings. It is also a brighter, vibrant and adventurous image. It is also inspired by the spirit of Rome, that tend…

Puredistance Black. Mystery in a master fragrance.

Puredistance Black. Mystery in a master fragrance.

Discover Puredistance Black, a new opus by Puredistance master perfumes. According to the Fragrance house, it is a mysterious and charming fragrance that stays close to the wearer and whispers style and elegance. What is remarkable with every creation done by Puredistance is the fact that in every single detail, they go for the best, the most precious, the rarest, the finest … possible. So each creation is purely a little miracle in perfumery. Perfumers have completely freedom to create, which basically is something that does not exist anymore or at least not so often. With Puredistance Black, it is the same approach. From the very first seconds you wear puredistance Black on your skin, we are completely pulled-out of reality to dive into a journey fill of sensuality, mystery and timeless elegance. It is a fragrance that fits perfectly a gentleman or a gentlewoman. Both like sophistication and seduction…

Fragrances in Brazil – Future trends.

Fragrances in Brazil – Future trends.

Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very good. This is a 15,62% of growth vs 2011 and a double digit growth in the past 17 years. Sources: Abihpec and Euromonitor. Top Beauty segments in Brazil in 2012 by sales Hair care products: 4 billion US$ Alcoholic Fragrances: 2.7 Billion US$ Men’s Shaving products: 2 Billion US$ Deodorants: 1.7 billion US$ Bath products: 1.7 billion US$ Children beauty products: 0.6 Billion US$ Alcoholic Fragrances and deodorants have been growing by 15% every year on the past 5 years. To maintain this growth, companies have been investing in R&D in Brazil for more than 7 bilionUS$. This reflects the dynamism and the trust on the market from national and international companies TOP 10 Most important Brands in…

Trust My Nose, new website for bodycare reviews

Trust My Nose, new website for bodycare reviews

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker, the full body care and Hygiene sector is growing by 4% each year to reach 47 billion US$ by 2015. So, how to find the right product for your needs? Now, you have one website that will give you an independent yet expert advice. The website is called Trust My Nose. All products are reviewed by perfumery industry professionals giving you unbiased informative reviews and comparisons on the Best Body Care Products from the U.S. and European Markets. What is the interest of it? Well, you can find all information about the hot launches worldwide but above all, the opinion of experts in order to provide you a true opinion about each product. Under scores going from 0 to 10, they judge Texture, Fragrance, Performance and…

Shalimar, new film by Guerlain. The most beautiful love story ever.

Shalimar, new film by Guerlain. The most beautiful love story ever.

History told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this story for the past 88 years with its legendary fragrance Shalimar. And this month, they released a new film, as a magnificent poem to this amazing love story. And the star here is Natalia Vodianova. Jacques Guerlain created Shalimar in order to celebrate this amazing love story between the Mughal Emperor Shah Jahan and her third wife Mumtaz Mahal. The film reflects both a sublime vision of this true story that poets and singers leverage to the level of a true legend in the 17th century. A let you discover this amazing and emotional video. Probably one of the most beautiful videos a perfumery brand made. Mumtaz Mahal, the true story Of her true name Arjumand Banu, this…

2013 Eau Du Soir Limited Edition by Sisley – unique.

2013 Eau Du Soir Limited Edition by Sisley – unique.

Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by the luxury, the caring and the loyalty of this important moment with the fans. And Sisley is by far the champion. For the past 13 years, Sisley has been loyal to this rendez-vous with the fans. Every year Eau du Soir dresses a new theme to seduce and astonish the fans of this amazing fragrance. And this year the inspiration comes from Eastern Europe in a amazing green and gold limited edition. The fragrance and the flacon remain untouched but the decoration theme dresses Eau du Soir on a new angle. Inspired by the craftsmanship of Polish art, the new limited edition is a nod to Eastern European fabrics and embroidery. It is definitely baroque! The minth green…

The return of the Gentleman by Givenchy

The return of the Gentleman by Givenchy

In 1974, Givenchy declared that men were Gentlemen. It was the launch of its fragrance Givenchy Gentleman. With this Fragrance, Givenchy settled the modern man, as elegant as charismatic. It was also one of the first times a luxury brand would dare to add a bit of humour on its advertising. The fragrance itself, it was a beautiful rich woody fragrance with notes of Vetiver and Patchouli. It is one of the most elegant fragrances for men and one of the best Patchouli too. 39 years later, the Gentleman is back with a new fragrance called Gentlemen Only. In this new opus, we see our gentleman again offering his umbrella to a very beautiful lady but the context is a little different. What is interesting is that we see who is the man. In the 1987 advertising we only see a woman and the man’s arm. This time, it is…

Swiss Unlimited Energy, a blast of freshness for cool guys.

Swiss Unlimited Energy, a blast of freshness for cool guys.

Victorinox is continuously exploring different directions and try to surprise their customers with new original products. Discover the new men fragrance by the Swiss company called Swiss Unlimited Energy.  It is fresh, young, modern and definitely gives you a burst of energy this summer. After the launch of Swiss Unlimited, a new fragrance line for men, Victorinox continues on the quest of innovative thinking on what do men want. This summer, you can discover this new exciting product, all based in one single and strong idea: ENERGY. According to the brand, Swiss unlimited men’s fragrance Energy will trigger a desire in men to develop all of their potential, that deep, fundamental instinct for challenges and power…a power of seduction that allows for unlimited sensations. The first striking thing is the Fragrance flacon. Inspired by the original Swiss Unlimited flacon, it was completely revisited in order to fit better the concept of…

Valeur Absolue, More than a Perfume.

Valeur Absolue, More than a Perfume.

Every month, you can discover a new Brand here at Luxuryactivist.com.  This month we met the owner of an amazing brand called Valeur Absolue. It was launched just now and has already a brilliant future ahead.   What is Valeur Absolue? The concept of the brand Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. Basically, the birth of this brand came on the analysis that we have less and less things or situations that could make us happy. Everything tends to be a little “black”. Women face everyday a complex situation in which they need to accomplish several tasks under several roles. Of course we do not speak anymore about the “Power-woman” of the 80’s but more a “multi-facetted woman”…

Thierry Mugler, a brand reset…again?

Thierry Mugler, a brand reset…again?

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO. When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the Clarins group. Some people call him “the american”, as he used to live several years in the USA, others call him “the cleaner”. In deed his specialty is to take businesses that need some “shake up” in order to retrieve the right path and make it happen. This time, and probably based on last sales figures, Mr Shearer decided to make things right. Let’s hope that he is right. Who…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX):  In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…

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