Fragrances

Castor oil and Castoreum are 2 different things. Really!

Castor oil and Castoreum are 2 different things. Really!

Do you know the difference between Castor oil and Castoreum? Well, probably you even thought it was the same thing right? More and more we can read articles talking about the usage of Beaver glands extracts  into the food industry. This might sound crazy indeed but most of these articles are pretty much serious about it. Of course it is all wrong and here is finally the explanation.  So do not hesitate to share it so that everybody is updated. So many articles got it all wrong As more and more food scandals happen, people get more and more interested on what is written in the ingredient list. Nevertheless, it might be hard to understand all these latin words and what is behind all that. Lately, several articles made a mistake by mixing up Castor oil and Castoreum. The first one is originated from beans of a plant, the second…

Bulgari Man Extreme, audacity for a modern man.

Bulgari Man Extreme, audacity for a modern man.

Bulgari launches Bulgari Man Extreme. A second chapter to Bulgari Man and as always, the Italian brand plays the concept of the creation to the maximum. This time, offering a more edgy version of the Bulgari man. At LuxuryActivist, we could test the product for you and check out the outcome. Bulgari Man Extreme, the concept While Bulgari Man, launched in 2010, featured a masculine reassurance under the silhouette of Clive Owen, Bulgari Man Extreme is much more edgy and vibrant. We can see a new face, Eric Bana, representing a more daring, adventurous, yet virile vision of men. The first chapter displayed the relationship between the man and his fragrance. In this new chapter we can see the interaction between the modern man and different elements in his surroundings. It is also a brighter, vibrant and adventurous image. It is also inspired by the spirit of Rome, that tend…

Puredistance Black. Mystery in a master fragrance.

Puredistance Black. Mystery in a master fragrance.

Discover Puredistance Black, a new opus by Puredistance master perfumes. According to the Fragrance house, it is a mysterious and charming fragrance that stays close to the wearer and whispers style and elegance. What is remarkable with every creation done by Puredistance is the fact that in every single detail, they go for the best, the most precious, the rarest, the finest … possible. So each creation is purely a little miracle in perfumery. Perfumers have completely freedom to create, which basically is something that does not exist anymore or at least not so often. With Puredistance Black, it is the same approach. From the very first seconds you wear puredistance Black on your skin, we are completely pulled-out of reality to dive into a journey fill of sensuality, mystery and timeless elegance. It is a fragrance that fits perfectly a gentleman or a gentlewoman. Both like sophistication and seduction…

Fragrances in Brazil – Future trends.

Fragrances in Brazil – Future trends.

Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very good. This is a 15,62% of growth vs 2011 and a double digit growth in the past 17 years. Sources: Abihpec and Euromonitor. Top Beauty segments in Brazil in 2012 by sales Hair care products: 4 billion US$ Alcoholic Fragrances: 2.7 Billion US$ Men’s Shaving products: 2 Billion US$ Deodorants: 1.7 billion US$ Bath products: 1.7 billion US$ Children beauty products: 0.6 Billion US$ Alcoholic Fragrances and deodorants have been growing by 15% every year on the past 5 years. To maintain this growth, companies have been investing in R&D in Brazil for more than 7 bilionUS$. This reflects the dynamism and the trust on the market from national and international companies TOP 10 Most important Brands in…

Trust My Nose, new website for bodycare reviews

Trust My Nose, new website for bodycare reviews

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker, the full body care and Hygiene sector is growing by 4% each year to reach 47 billion US$ by 2015. So, how to find the right product for your needs? Now, you have one website that will give you an independent yet expert advice. The website is called Trust My Nose. All products are reviewed by perfumery industry professionals giving you unbiased informative reviews and comparisons on the Best Body Care Products from the U.S. and European Markets. What is the interest of it? Well, you can find all information about the hot launches worldwide but above all, the opinion of experts in order to provide you a true opinion about each product. Under scores going from 0 to 10, they judge Texture, Fragrance, Performance and…

Shalimar, new film by Guerlain. The most beautiful love story ever.

Shalimar, new film by Guerlain. The most beautiful love story ever.

History told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this story for the past 88 years with its legendary fragrance Shalimar. And this month, they released a new film, as a magnificent poem to this amazing love story. And the star here is Natalia Vodianova. Jacques Guerlain created Shalimar in order to celebrate this amazing love story between the Mughal Emperor Shah Jahan and her third wife Mumtaz Mahal. The film reflects both a sublime vision of this true story that poets and singers leverage to the level of a true legend in the 17th century. A let you discover this amazing and emotional video. Probably one of the most beautiful videos a perfumery brand made. Mumtaz Mahal, the true story Of her true name Arjumand Banu, this…

2013 Eau Du Soir Limited Edition by Sisley – unique.

2013 Eau Du Soir Limited Edition by Sisley – unique.

Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by the luxury, the caring and the loyalty of this important moment with the fans. And Sisley is by far the champion. For the past 13 years, Sisley has been loyal to this rendez-vous with the fans. Every year Eau du Soir dresses a new theme to seduce and astonish the fans of this amazing fragrance. And this year the inspiration comes from Eastern Europe in a amazing green and gold limited edition. The fragrance and the flacon remain untouched but the decoration theme dresses Eau du Soir on a new angle. Inspired by the craftsmanship of Polish art, the new limited edition is a nod to Eastern European fabrics and embroidery. It is definitely baroque! The minth green…

The return of the Gentleman by Givenchy

The return of the Gentleman by Givenchy

In 1974, Givenchy declared that men were Gentlemen. It was the launch of its fragrance Givenchy Gentleman. With this Fragrance, Givenchy settled the modern man, as elegant as charismatic. It was also one of the first times a luxury brand would dare to add a bit of humour on its advertising. The fragrance itself, it was a beautiful rich woody fragrance with notes of Vetiver and Patchouli. It is one of the most elegant fragrances for men and one of the best Patchouli too. 39 years later, the Gentleman is back with a new fragrance called Gentlemen Only. In this new opus, we see our gentleman again offering his umbrella to a very beautiful lady but the context is a little different. What is interesting is that we see who is the man. In the 1987 advertising we only see a woman and the man’s arm. This time, it is…

Swiss Unlimited Energy, a blast of freshness for cool guys.

Swiss Unlimited Energy, a blast of freshness for cool guys.

Victorinox is continuously exploring different directions and try to surprise their customers with new original products. Discover the new men fragrance by the Swiss company called Swiss Unlimited Energy.  It is fresh, young, modern and definitely gives you a burst of energy this summer. After the launch of Swiss Unlimited, a new fragrance line for men, Victorinox continues on the quest of innovative thinking on what do men want. This summer, you can discover this new exciting product, all based in one single and strong idea: ENERGY. According to the brand, Swiss unlimited men’s fragrance Energy will trigger a desire in men to develop all of their potential, that deep, fundamental instinct for challenges and power…a power of seduction that allows for unlimited sensations. The first striking thing is the Fragrance flacon. Inspired by the original Swiss Unlimited flacon, it was completely revisited in order to fit better the concept of…

Valeur Absolue, More than a Perfume.

Valeur Absolue, More than a Perfume.

Every month, you can discover a new Brand here at Luxuryactivist.com.  This month we met the owner of an amazing brand called Valeur Absolue. It was launched just now and has already a brilliant future ahead.   What is Valeur Absolue? The concept of the brand Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. Basically, the birth of this brand came on the analysis that we have less and less things or situations that could make us happy. Everything tends to be a little “black”. Women face everyday a complex situation in which they need to accomplish several tasks under several roles. Of course we do not speak anymore about the “Power-woman” of the 80’s but more a “multi-facetted woman”…

Thierry Mugler, a brand reset…again?

Thierry Mugler, a brand reset…again?

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO. When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the Clarins group. Some people call him “the american”, as he used to live several years in the USA, others call him “the cleaner”. In deed his specialty is to take businesses that need some “shake up” in order to retrieve the right path and make it happen. This time, and probably based on last sales figures, Mr Shearer decided to make things right. Let’s hope that he is right. Who…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX):  In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Pleats Please by Issey Miyake, happy one.

Pleats Please by Issey Miyake, happy one.

Issey Miyake launched Pleats Please, a new fragrance for women by the iconic japanese designer. And this time, the elegant minimalistic low profile of the brand gave place to an outstanding colorful project… all wrapped in a 2.0 approach. Every decade in the Perfumery industry brought a new way of creating fragrances. The 90’s was the era of Back to basics, to an idea of “essentiality”. After the crowded over-rated sexy fragrances of the 80’s dominated often by American Brands and French, a new start came. This essentiality, often based on a minimalistic approach, started with a fragrance called L’Eau d’Issey in 1992. For the first time, elegance and femininity were treated into its essential form. L’Eau d’Issey marked Perfumery history and also gave the tone to Issey Miyake’s perfumery signature. Since then, the Brand has capitalized in the concept of essentiality, texture and materials, which basically also defines well…

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