Fragrances

Valeur Absolue, More than a Perfume.

Valeur Absolue, More than a Perfume.

Every month, you can discover a new Brand here at Luxuryactivist.com.  This month we met the owner of an amazing brand called Valeur Absolue. It was launched just now and has already a brilliant future ahead.   What is Valeur Absolue? The concept of the brand Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard,…

Thierry Mugler, a brand reset…again?

Thierry Mugler, a brand reset…again?

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO. When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself,…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Pleats Please by Issey Miyake, happy one.

Pleats Please by Issey Miyake, happy one.

Issey Miyake launched Pleats Please, a new fragrance for women by the iconic japanese designer. And this time, the elegant minimalistic low profile of the brand gave place to an outstanding colorful project… all wrapped in a 2.0 approach. Every decade in the Perfumery industry brought a new way of creating fragrances. The 90’s was the era of Back to basics, to an idea of “essentiality”. After the crowded over-rated sexy fragrances of the 80’s dominated often by American Brands…

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between…

2012 Eau du Soir Limited edition by Sisley.

2012 Eau du Soir Limited edition by Sisley.

This year, Sisley Paris reveals the eleventh limited edition of the legendary Eau du Soir. In 2011 Eau du Soir dressed with the deep and bewitching colors of blue and black. In 2012, Eau du Soir enwraps its famous bottle in DAZZLING CHERRY RED encrusted with SPECKS OF GOLD, brightening it with a NEW VIVID TWO-TONED RADIANCE. The violet filigree adorns the design with a romantic, baroque touch.   A shiny gold sculptured stopper crowns this new special bottle. The hot-stamped gold BOX…

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc…

Fame by Lady Gaga, different for sure…

Fame by Lady Gaga, different for sure…

The new Lady Gaga fragrance launch “FAME” is bursting all over the place. It started with an amazing launch event at Macy’s New York and continues all over the world. Check here the TV advertising. Although all the product is very marketed, one thing we need to consider is that in terms of communication, it is very different from what all celebrity fragrances have been doing. Fame will be a business blockbuster this year. Let’s see how the fragrance market…

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original interview in French below the english translation. EPISODE 2: ELISABETH DE FEYDEAU (EN) Our second guest is Elisabeth de Feydeau. With a PhD in History, and Fragrance expert to Great luxury houses, Elisabeth De Feydeau willingly defines herself as « stories and scents hunter ». Awarded with the medal of Chevalier…

Fragrance words episode 1, Le Critique de Parfum

Fragrance words episode 1, Le Critique de Parfum

Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery professionals, done exclusively for Luxuryactivist.com. You can find the original interview in French below the english translation. EPISODE 1: LE CRITIQUE DE PARFUM (EN) Our first guest is Le Critique de Parfum. It is one of the rare websites considered as a benchmark in terms of presentation, evaluation and…

Manifesto, success or not?

Manifesto, success or not?

Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to Yves Saint Laurent, this is the second time we hear about the Brand. For the launch of its new fragrance for women, Manifesto claims a certain spirit of self-confidence, freedom and creativity. The concept itself is not new and at Saint Laurent we would probably prefer the…

La Vie est belle by Lancôme, nothing to report…

La Vie est belle by Lancôme, nothing to report…

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably…

Celebrity fragrances, how much?

Celebrity fragrances, how much?

While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment. Here some figures. The first ever celebrity fragrance to be a big hit was White Diamonds by Elisabeth Taylor with Elisabeth Arden group since 1991. Lately we got Glow by Jennifer Lopez in 2002. Only the first year it generated 60 million dollars of sales and still today…