Watches

Frédérique Constant – the Worldtimer

Frédérique Constant – the Worldtimer

Reading Time: 2 minutesDiscover one of the masterpieces by Frédérique Constant – The Worldtimer. Considered by the Manufacturer as its “jewel on the Crown”, The FC Worldtimer is definitely one of the hits for 2013. The world became smaller as traveling is part of today’s modern lives. And the more we travel, the more we need help to keep our references and to keep track of what we are doing. In business, it is the same. When you plan a meeting or if you try to call a commercial partner, are you sure you know what time is it on the person’s place? So that’s why the FC Worldtimer is the perfect companion for the modern man. In a very simple yet elegant way, get a look on the time around the world. You will never feel lost. From a technical perspective: Ref: FC-718MC4H6 Case: Polished stainless steel 42 mm Sapphire crystal, see-through…

Tissot, Rose Gold for men – timeless.

Tissot, Rose Gold for men – timeless.

Reading Time: 2 minutesTissot highlights this season its collection called “Tradition rose gold”. If your are looking for the perfect gift for men, here are 2 amazing timepieces, as masculine as elegant. In a word: Timeless. Tradition Gent Rose Gold PVD Classic Quartz Watch This iconic design, pleases every man who recognizes a timeless elegance that fits every situation. This contemporary look has a whisper of vintage style but its minimalism will never get out of fashion. Swiss Made Quartz ETA F06.111 Scratch-Resistance Sapphire Crystal Case: Stainless Steel with PVD Coating Water resistance: 30M/100ft/3bar 42 mm Functions: Date Recommended retail price $350 Check it out here at Tissot’s eshop: http://bit.ly/Ttradgent13   Tradition Rose Gold PVD Perpetual Calendar Classic Quartz Following in the same collection, here is the Classic Perpetual calendar. A very clever design, respectful of traditions but accurate in terms of informations delivered with a Swiss precision. Swiss Made Quartz ETA G15.561 Scratch-Resistance…

Antoine Martin, contemporary elegance in watchmaking

Antoine Martin, contemporary elegance in watchmaking

Reading Time: 4 minutesAntoine Martin was lanched last year and represent a new alternative to luxury Watch making. Born from a solid and innovative know-how of its founder, Martin Braun, it is now a player of the watchmaking industry located in Alpnach, in the heart of Switzerland. Every time someone try to create a new Watch brand, eyes are pointed on this person as we all wish to be surprised, excited and taken to a new journey in the watch industry. Of course others might see a threat so they might hope it will not work or just keep it small enough to not disturb the business. Anyway, After many fights between big groups to get the number one position, it is always inspiring to see people daring to bring something different to the market. This shows how dynamic the Swiss Watch industry is and how big is its power of innovation. When Mr…

Tissot watches, exclusive selection for christmas

Tissot watches, exclusive selection for christmas

Reading Time: 3 minutesTissot revealed a special selection for Christmas, and if you are looking for the perfect watch as the ideal gift for her and for him, check this amazing selection. TISSOT COUTURIER AUTOMATIC LADY A perfect blend between an elegant design with the mother of pearl dial and the diamonds placed in the numbers, the modernity of steel and a great Automatic movement from ETA. Specifications: Caliber: Automatic ETA 2824-2 Swiss made Crystal: Scratch-resistant Sapphire crystal Case material: Stainless steel Dial: White Mother-Of-Pearl Index Water resistance: 100m/330ft/10bar Dimensions: Length 32mm / Width 32mm / Thickness 10.1mm Functions: Hours, minutes, seconds and Date Recommended retail price: $1,150 Online shop: http://bit.ly/TCouHol   TISSOT LE LOCLE AUTOMATIC LADY The name Le Locle seems to be a reliable ingredient of success. As well as being the name of Tissot’s home and heritage, nestled in the Swiss Jura Mountains, it is the name of a hugely popular automatic…

Girard Perregaux, 1945 XXL Vintage Chrono.

Girard Perregaux, 1945 XXL Vintage Chrono.

Reading Time: 2 minutesStyle and good taste never go out of fashion. Check this amazing Timepiece by Girard Perregaux called th Vintage 1945 XXL Chronograph. When Haute Horlogerie meets the Decorative arts. This timepiece is an unique tribute to Art Deco. Art Deco principle is to place geometry in the heart of design. Straight lines, geometrical symbols, they all represented a new wave in the post-modernist era. The arrival of technological progress would definetely affect Design, Architecture, Fashion and interior decoration. All artistic fields were involved. Started with the universal exhibition of 1900 in Paris, Art Deco only took over the worldin the late 30’s and 40’s. For Girard Perregaux it is a huge source of inspiration as it defines perfectly the artwork of the watch manufacturer. So, back to the GP Vintage XXL Chrono. Fashioned in pink gold or steel, the rectangular case places the Art Deco’s notion of geometry at the heart…

Jaquet Droz, The Bird Repeater

Jaquet Droz, The Bird Repeater

Reading Time: 2 minutesJaquet Droz launches an amazing Timepiece called The Bird Repeater. This timepiece is completely inline with the Brand heritage and the excellence in watchmaking. In The Bird Repeater, Jaquet Droz displays its art of Automata with a prestigious haute horlogerie’s most virtuoso complications: the Minute Repeater. Here a video made by the Brand displaying the beauty of such handcraft work. Concerning the Timepiece itself here are the technical specifications: Movement: Jaquet Droz RMA88, hand-winding mechanical movement, single barrel Off-centered hours and minutes 69 jewels Power reserve: 48 hours Frequency: 18,000 v.p.h. Case: 18-carat red  gold 47 mm Individual limited serial number engraved on the case-back Dial: Hand engraved and painted mother-of-pearl Black onyx center Hand engraved and painted birds Hands in 18-carat red gold Strap: Rolled-edge hand made black alligator leather. Buckle: 18-carat red gold folding clasp Here are some awesome details from this oeuvre d’art. And here a special picture…

Digital IQ for Watch brands, by L2ThinkTank

Digital IQ for Watch brands, by L2ThinkTank

Reading Time: 3 minutesEvery year the L2ThinkTank company releases the new ranking of Digital IQ for brands. Here are the results of for the Watch and Jewelry industries. To remind you the methodology, L2ThinkTank takes in account Mobile, website and Social media for each brand and classifies them depending on a certain score from <70 to >140. Here is the scale: <70: Feeble investment does not match opportunities Between 70 and 89: Challenged Efforts are inconsistent and siloed accross platforms. Site lacks inspiration and utility. Between 90 and 109: Average Digital presence is functional yet predictable. Between 110 and 139: Gifted Brands are experimenting and innovating across site, mobile, and traditional and emerging social media platforms. Digital presence is strong, complementing brand image and larger marketing efforts.  > 140: Genius Digital competence is a point of competitive differentiation. Site experience is shoppable, searchable, shareable, and mobile-optimized. Social media is integrated across multiple platforms. To start, here are the…

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier, real luxury watch-making

Reading Time: 3 minutesParmigiani Fleurier is a high-end Swiss watchmaker brand founded in 1976 in Fleurier, Switzerland. It was founded by Michel Parmigiani. The foundation of this amazing brand is based on the talent of restoring watchmaking artefacts and the inspiration of mechanical movements of the past. In a world in which watchmakers are having a hard time fighting into a kind of “red ocean” for components, some brands just go throught it thanks to alot of know how, patience and passion. And Parmigiani is definitely one of them. All Parmigiani’s Timepieces has at least 400 jours of work. They are all hand-made with movements produced in-house. This quite confidential brand got a major communication breakthrough in 2006 when they got the Watch of the year award for its Bugatti 370. It is said that they produce only 1,000 units per year and most of their watches are produced in very limited edition….

WW.TC Chronograph by Girard Perregaux

WW.TC Chronograph by Girard Perregaux

Reading Time: 3 minutesIt seems the world is bigger than we think. At least when we try to figure out what time is it in Denver, or Azores, Cairo, Bangkok or Noumea… we understand that. That is why Girard Perregaux launches an improved WW.TC Chronograph. The impressive Timepiece displays all time zones on its dial as well as date and small second, a chronograph function and a day/night indicator. In this version we can see a much more contrasted design, improving the reading and the redemption of the precious information. the result is a supremely practical watch with a more sporty style, while still retaining the elegance and sophistication that characterize the collection. the silver-finish multi-level dial excels itself in its coloring contrasting black and white, while red focuses the eye on the key elements. the indices, figures and hours and minutes hands are enhanced with a luminescent material. the day/night indicator is…

Nicky Hayden 2012 Limited T-Race by Tissot

Nicky Hayden 2012 Limited T-Race by Tissot

Reading Time: 2 minutesTissot is revealing a new Limited Edition watch called  Nicky Hayden 2012 Limited T-Race Men’s Black Quartz Sport Watch. The Tissot T-Race Nicky Hayden Limited Edition 2012 sports Nicky’s team identity and his lucky number 69. This fired-up chronograph comes in a numbered edition of 4,999 pieces, protected by helmet special packaging to enhance its collectability. Features Swiss made quartz movement, a scratch-resistant sapphire crystal and stainless steel case with black PVD coating and engraved case back. For the launch,they made an interesting mood-video, directed by Serge Alain Simasotchi. Mr Simasotchi had a high level carreer as a sportsman in Athletism. During the past 8 years, he built his own audiovisual company producing different multimedia content for the Swiss television like the film about Didier Cuche or his show called Adrenaline. The movie features Nicky Hayden in the legendary motor circuit of Jerez in Spain. You can see 2 other female models…

The Grande Seconde Off-centered by Jaquet Droz

The Grande Seconde Off-centered by Jaquet Droz

Reading Time: 2 minutesEach time that Jaquet Droz presents a new timepiece, the “time” is for excellence ! One of the legendary fingerprints of the Swiss brand is the Grande Seconde Off-centered. The radiance of gold, a noble material that has served our craftsmen well for three centuries. The strength of the flame, the secret to producing ultra-fine powders to make our unique dials of Grand Feu enamel. A wealth of meticulous skills and techniques perpetuated and reinvented by Jaquet Droz, model after model. The hand of the craftsman, the most precious tool available to the Manufacture, familiar with each gesture and the value of time. All of the master artisans who, in the seclusion of their workshops in La Chaux-de-Fonds, Switzerland, created the horological masterpiece. GRANDE SECONDE OFF-CENTERED IVORY ENAMEL With the Grande Seconde Off-Centered Ivory Enamel, Jaquet Droz combines classic watchmaking tradition with the imagination that has become a house trademark….

Girard Perregaux Vintage 1945 Tourbillon with three gold Bridges.

Girard Perregaux Vintage 1945 Tourbillon with three gold Bridges.

Reading Time: 4 minutesGirard Perregaux highlights of the month is the reveal of its Vintage 1945 Tourbillon with three gold bridges. This edition will be available only in 50 units worldwide and represents the perfect blend of timeless elegance, excellence in watch-making and pure technology. All the heritage of Girard Perregaux in a master piece built on the acclaimed Tourbillon with threefold Bridges. A magnificent work of noble materials with high-end techniques. Girard Perregaux has its origins back to 1791 and is a high-class watch manufacturer situated in La Chaux-de-Fonds. It is part of the Sowing group, a subsidiary of PPR. When Constant Girard founded his company in 1852. After a successful marriage with Marie Perregaux, he creates Girard Perregaux Manufacture in 1856. In 1906, Mr. Constant Girard-Gallet who took over the company from his father, took over the Bautte House and merge all companies into Girard Perregaux & Cie. Since that time…

Vacheron Constantin new iPad App Edition

Vacheron Constantin new iPad App Edition

Reading Time: 4 minutesVacheron Constantin, the exceptional watch swiss brand is launching this month its new iPad App called “Vacheron Constantin iPad Edition”. 2 years ago, Vacheron Constantin already participated into an iPad App experience thanks to an interesting partnership with Watch Time magazine. In deed, to promote the new magazine app, the march 2010 issue was available for free thanks to Vacheron Constantin sponsorship. In exchange of this sponsorship, the swiss brand got a full magazine at the honor of the company history, product catalog and visual animation (images, videos, texts, interviews). Now, the watch brand decided to go for an app independently. It is a quite simple app, definitely you will need a wifi connection to download it as it is 170Mo. The app is available for free in all iTune stores in english for now. 7 sections are available. Novelties This is the App homepage. Discover here the innovations presented at…

Luxury Timepieces, black is beautiful.

Luxury Timepieces, black is beautiful.

Reading Time: 4 minutesWhen it comes to luxury timepieces, many precious materials are used and in term of colors, metal is predominant but there is a trend for black watches. It can be a color treatment as also the usage of black onyx, ceramic or glass. LuxuryActivist made a short selection of interesting timepieces (by alphabetical order on Brand name) using the black as main color. Black will always be black… CHANEL J-12 DIAMOND DIAL Chanel brought into trend the ceramic watches with the J12 series. Here we can see a 38 mm Black high-tech ceramic timepiece. The dial set has 12 diamond indicators and it is a self winding mechanical movement. Among the interesting functions, we have a 42 hour power reserve and date. Also a unidirectional rotating bezel and a screw down crown. It is water resistant at 200 meters. For more information, click here. DIOR VIII WITH DIAMONDS Here it…

New Flagship store in Paris for Carl F. Bucherer

New Flagship store in Paris for Carl F. Bucherer

Reading Time: 5 minutesCarl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury. According to the Brand, the huge flagship store will be located in the exact location of Old England store (they have already closed down). It is situated on the 9th district between Opera and La Madeleine at Boulevard des Capuccines n.120. It is in the true heart of the high touristic area, close by the parisian department stores like Le Printemps and Galeries Lafayette, Garnier Opera, Vendôme Place, etc… It will be finally a swiss story as…

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