Watches

Baselworld 2013. Antoine Martin Slow Runner.

Baselworld 2013. Antoine Martin Slow Runner.

Switzerland is well known for its innovation and when it comes to Watch Industry, we can find very innovative Brands. At Baselworld we met Antoine Martin, a true luxury Watch manufacturer based in Alpnach. We discovered an amazing innovation called the SLOW RUNNER Collection. And this was one of the great surprises of the tradeshow. This is a world premiere. For the first time, a low frequency wrist watch is presented at Baselworld. 7’200 beats per hour, which means a 1hz movement. One of the outstanding details is a 24mm balance in diameter that takes the center of this outstanding design. Here are the technical features of the Slow Runner AM36.001: Diameter 36mm Movement heigh 8.6 mm 7 200 bph Adjusted in 5 positions 199 components with 23 jewels Silicium escapement (pallets, escape wheel, elliptical impulse pin) Silicium balance spring 96 hour power reserve with display All components are polished…

Baselworld 2013: Arceau, Le Temps Suspendu by Hermès.

Baselworld 2013: Arceau, Le Temps Suspendu by Hermès.

At Baselworld this year, the luxuryactivist team discovered real treasures. Like this amazing Timepiece by Hermès called Arceau, Le Temps Suspendu. We met several Watchmakers. While some were trying to measure time, others to catch up time, a few like Hermès brought an invitation to enjoy time. Baselworld 2013 was definitely the year of performance. Many watch manufacturers presented 10Hz watches with a precision of almost perfection. But other Houses, wanted to tell you a story – A story of enjoying time second after second and make it last for ever… or almost. Hermès presented the evolution of its Arceau, Le Temps Suspendu. After winning a watchmaking prize, we got finally the story told to us by the Hermès team at the Hermès booth in Baselworld. And we must say that we got completely taken into a timeless journey… pure poetry.     The principle of this timepiece is as…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

As we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never. Check here the official video about the new aspects: It is a 430 million CHF project and the architects were Herzog & Meuron of Basel. The famous swiss architects are well known as they created the Tate Modern in London, the Allianz Arena in Munich, the Prada Store in Tokyo or the Walker Art Center in Minneapolis. The project at Baselworld is about refine traditions of modernism like simplicity, minimalism…

The Ongoing Innovation of Watches

The Ongoing Innovation of Watches

Watches have grown to be very innovative in this day in age. They also seem to be incredibly recession proof. From the design of the watch and its multiple functions to the watch display cases there is definitely an art behind each product on the market. Below we have listed some of the innovative watches that each have their own artistic inspiration. Nike Strive Wrist Watch The Nike Strive watch is clearly tailored towards athletes with a hint of style. The Nike product has a sleek, flat digital face and a slender band so that the features all together seem very futuristic. Nike has always taken the approach of clean look but customizable by the user too. The Nike Strive comes with various colors of faceplates: pink, silver, or gold. There is versatility in the Nike Strive as well, from running early mornings to going out at night, the watch fits…

Heidi is naughty but nice…

Heidi is naughty but nice…

Victorinox, a swiss legendary company is reviewing swiss mythology with a modern twist via a mini web serie called Swiss myths. It is an initiative run by the Watch team division in order to highlight new incoming products. The first episode shows a nowadays Heidi who decides to visit her Grand-father. It is apparently the first film of many displaying new adventures of Switzerland’s mythic heroes. When heritage meets modernity… the result is outstanding. In this episode, Victorinox presents a special limited edition of the Original watch, here proposed with a natural leather strap and cover.     The Original is a watch with three hands and a date window, animated by a Ronda quartz movement. The Original Chronograph has three central hands, date window at 4 o’clock, three sub-dials and an ETA quartz chronograph movement. In both versions, the natural leather strap can be worn in the traditional way,…

Luxury watches have no time for the recession

Luxury watches have no time for the recession

With constant news streams reporting on how disposable incomes are down, consumer prices are up, the housing market is flat and the outlook is bleak, you would be forgiven for thinking that sales of luxury items have fallen.  You would be wrong.  In fact, the luxury Swiss watch industry has just released average annual growth figures for the industry in 2011 and they increased an astonishing 19.1 per cent from 2010, and these figures don’t even include Christmas sales.  So why is this industry seemingly recession-proof? Historically, luxury watch sales have fallen during recession as in 2009, ‘only’ SFr13.2 billion compared to SFr18 billion in 2011.  In fact prior to this, in the 1980’s when the Quartz movement fuelled supplies of digital watches, the mechanical timepiece (luxury watch) was almost written off altogether. Customers Fashion trends and consumer habits are evolving, especially in the men’s sector.  Watches are fast-becoming a…

Chrono24, the world biggest marketplace for luxury watches

Chrono24, the world biggest marketplace for luxury watches

A beautiful high-qualitative watch is… for eternity. Sometimes, vintage timepieces or special editions are hard to find, especially if the brands are not selling it any more. That is why you need to know Chrono24.  Chrono24 is the biggest marketplace for watches. They have implemented an unique platform that allow dealers (professionals and amateurs) to propose their Timepieces to people looking for a specific Brand or Model. The mission of Chrono24 is to be the most trusted Watch online retailer in the world. As fakes became a true virus, most of people are afraid to purchase watches online, especially high-end timepieces. Chrono24 has a very reassuring and complete interface. Chrono24 is: More than 100,000 visitors every month 900 online sellers More than 200 Watch brands represented 11 years of existence, which is the sign of professionalism and loyalty. Chrono24 is not buying and selling watches. It is place in which…

Frédérique Constant – the Worldtimer

Frédérique Constant – the Worldtimer

Discover one of the masterpieces by Frédérique Constant – The Worldtimer. Considered by the Manufacturer as its “jewel on the Crown”, The FC Worldtimer is definitely one of the hits for 2013. The world became smaller as traveling is part of today’s modern lives. And the more we travel, the more we need help to keep our references and to keep track of what we are doing. In business, it is the same. When you plan a meeting or if you try to call a commercial partner, are you sure you know what time is it on the person’s place? So that’s why the FC Worldtimer is the perfect companion for the modern man. In a very simple yet elegant way, get a look on the time around the world. You will never feel lost. From a technical perspective: Ref: FC-718MC4H6 Case: Polished stainless steel 42 mm Sapphire crystal, see-through…

Tissot, Rose Gold for men – timeless.

Tissot, Rose Gold for men – timeless.

Tissot highlights this season its collection called “Tradition rose gold”. If your are looking for the perfect gift for men, here are 2 amazing timepieces, as masculine as elegant. In a word: Timeless. Tradition Gent Rose Gold PVD Classic Quartz Watch This iconic design, pleases every man who recognizes a timeless elegance that fits every situation. This contemporary look has a whisper of vintage style but its minimalism will never get out of fashion. Swiss Made Quartz ETA F06.111 Scratch-Resistance Sapphire Crystal Case: Stainless Steel with PVD Coating Water resistance: 30M/100ft/3bar 42 mm Functions: Date Recommended retail price $350 Check it out here at Tissot’s eshop: http://bit.ly/Ttradgent13   Tradition Rose Gold PVD Perpetual Calendar Classic Quartz Following in the same collection, here is the Classic Perpetual calendar. A very clever design, respectful of traditions but accurate in terms of informations delivered with a Swiss precision. Swiss Made Quartz ETA G15.561 Scratch-Resistance…

Antoine Martin, contemporary elegance in watchmaking

Antoine Martin, contemporary elegance in watchmaking

Antoine Martin was lanched last year and represent a new alternative to luxury Watch making. Born from a solid and innovative know-how of its founder, Martin Braun, it is now a player of the watchmaking industry located in Alpnach, in the heart of Switzerland. Every time someone try to create a new Watch brand, eyes are pointed on this person as we all wish to be surprised, excited and taken to a new journey in the watch industry. Of course others might see a threat so they might hope it will not work or just keep it small enough to not disturb the business. Anyway, After many fights between big groups to get the number one position, it is always inspiring to see people daring to bring something different to the market. This shows how dynamic the Swiss Watch industry is and how big is its power of innovation. When Mr…

Tissot watches, exclusive selection for christmas

Tissot watches, exclusive selection for christmas

Tissot revealed a special selection for Christmas, and if you are looking for the perfect watch as the ideal gift for her and for him, check this amazing selection. TISSOT COUTURIER AUTOMATIC LADY A perfect blend between an elegant design with the mother of pearl dial and the diamonds placed in the numbers, the modernity of steel and a great Automatic movement from ETA. Specifications: Caliber: Automatic ETA 2824-2 Swiss made Crystal: Scratch-resistant Sapphire crystal Case material: Stainless steel Dial: White Mother-Of-Pearl Index Water resistance: 100m/330ft/10bar Dimensions: Length 32mm / Width 32mm / Thickness 10.1mm Functions: Hours, minutes, seconds and Date Recommended retail price: $1,150 Online shop: http://bit.ly/TCouHol   TISSOT LE LOCLE AUTOMATIC LADY The name Le Locle seems to be a reliable ingredient of success. As well as being the name of Tissot’s home and heritage, nestled in the Swiss Jura Mountains, it is the name of a hugely popular automatic…

Girard Perregaux, 1945 XXL Vintage Chrono.

Girard Perregaux, 1945 XXL Vintage Chrono.

Style and good taste never go out of fashion. Check this amazing Timepiece by Girard Perregaux called th Vintage 1945 XXL Chronograph. When Haute Horlogerie meets the Decorative arts. This timepiece is an unique tribute to Art Deco. Art Deco principle is to place geometry in the heart of design. Straight lines, geometrical symbols, they all represented a new wave in the post-modernist era. The arrival of technological progress would definetely affect Design, Architecture, Fashion and interior decoration. All artistic fields were involved. Started with the universal exhibition of 1900 in Paris, Art Deco only took over the worldin the late 30’s and 40’s. For Girard Perregaux it is a huge source of inspiration as it defines perfectly the artwork of the watch manufacturer. So, back to the GP Vintage XXL Chrono. Fashioned in pink gold or steel, the rectangular case places the Art Deco’s notion of geometry at the heart…

Jaquet Droz, The Bird Repeater

Jaquet Droz, The Bird Repeater

Jaquet Droz launches an amazing Timepiece called The Bird Repeater. This timepiece is completely inline with the Brand heritage and the excellence in watchmaking. In The Bird Repeater, Jaquet Droz displays its art of Automata with a prestigious haute horlogerie’s most virtuoso complications: the Minute Repeater. Here a video made by the Brand displaying the beauty of such handcraft work. Concerning the Timepiece itself here are the technical specifications: Movement: Jaquet Droz RMA88, hand-winding mechanical movement, single barrel Off-centered hours and minutes 69 jewels Power reserve: 48 hours Frequency: 18,000 v.p.h. Case: 18-carat red  gold 47 mm Individual limited serial number engraved on the case-back Dial: Hand engraved and painted mother-of-pearl Black onyx center Hand engraved and painted birds Hands in 18-carat red gold Strap: Rolled-edge hand made black alligator leather. Buckle: 18-carat red gold folding clasp Here are some awesome details from this oeuvre d’art. And here a special picture…

Digital IQ for Watch brands, by L2ThinkTank

Digital IQ for Watch brands, by L2ThinkTank

Every year the L2ThinkTank company releases the new ranking of Digital IQ for brands. Here are the results of for the Watch and Jewelry industries. To remind you the methodology, L2ThinkTank takes in account Mobile, website and Social media for each brand and classifies them depending on a certain score from <70 to >140. Here is the scale: <70: Feeble investment does not match opportunities Between 70 and 89: Challenged Efforts are inconsistent and siloed accross platforms. Site lacks inspiration and utility. Between 90 and 109: Average Digital presence is functional yet predictable. Between 110 and 139: Gifted Brands are experimenting and innovating across site, mobile, and traditional and emerging social media platforms. Digital presence is strong, complementing brand image and larger marketing efforts.  > 140: Genius Digital competence is a point of competitive differentiation. Site experience is shoppable, searchable, shareable, and mobile-optimized. Social media is integrated across multiple platforms. To start, here are the…

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier is a high-end Swiss watchmaker brand founded in 1976 in Fleurier, Switzerland. It was founded by Michel Parmigiani. The foundation of this amazing brand is based on the talent of restoring watchmaking artefacts and the inspiration of mechanical movements of the past. In a world in which watchmakers are having a hard time fighting into a kind of “red ocean” for components, some brands just go throught it thanks to alot of know how, patience and passion. And Parmigiani is definitely one of them. All Parmigiani’s Timepieces has at least 400 jours of work. They are all hand-made with movements produced in-house. This quite confidential brand got a major communication breakthrough in 2006 when they got the Watch of the year award for its Bugatti 370. It is said that they produce only 1,000 units per year and most of their watches are produced in very limited edition….

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