Watches

WW.TC Chronograph by Girard Perregaux

WW.TC Chronograph by Girard Perregaux

It seems the world is bigger than we think. At least when we try to figure out what time is it in Denver, or Azores, Cairo, Bangkok or Noumea… we understand that. That is why Girard Perregaux launches an improved WW.TC Chronograph. The impressive Timepiece displays all time zones on its dial as well as date and small second, a chronograph function and a day/night indicator. In this version we can see a much more contrasted design, improving the reading and the redemption of the precious information. the result is a supremely practical watch with a more sporty style, while still retaining the elegance and sophistication that characterize the collection. the silver-finish multi-level dial excels itself in its coloring contrasting black and white, while red focuses the eye on the key elements. the indices, figures and hours and minutes hands are enhanced with a luminescent material. the day/night indicator is…

Nicky Hayden 2012 Limited T-Race by Tissot

Nicky Hayden 2012 Limited T-Race by Tissot

Tissot is revealing a new Limited Edition watch called  Nicky Hayden 2012 Limited T-Race Men’s Black Quartz Sport Watch. The Tissot T-Race Nicky Hayden Limited Edition 2012 sports Nicky’s team identity and his lucky number 69. This fired-up chronograph comes in a numbered edition of 4,999 pieces, protected by helmet special packaging to enhance its collectability. Features Swiss made quartz movement, a scratch-resistant sapphire crystal and stainless steel case with black PVD coating and engraved case back. For the launch,they made an interesting mood-video, directed by Serge Alain Simasotchi. Mr Simasotchi had a high level carreer as a sportsman in Athletism. During the past 8 years, he built his own audiovisual company producing different multimedia content for the Swiss television like the film about Didier Cuche or his show called Adrenaline. The movie features Nicky Hayden in the legendary motor circuit of Jerez in Spain. You can see 2 other female models…

The Grande Seconde Off-centered by Jaquet Droz

The Grande Seconde Off-centered by Jaquet Droz

Each time that Jaquet Droz presents a new timepiece, the “time” is for excellence ! One of the legendary fingerprints of the Swiss brand is the Grande Seconde Off-centered. The radiance of gold, a noble material that has served our craftsmen well for three centuries. The strength of the flame, the secret to producing ultra-fine powders to make our unique dials of Grand Feu enamel. A wealth of meticulous skills and techniques perpetuated and reinvented by Jaquet Droz, model after model. The hand of the craftsman, the most precious tool available to the Manufacture, familiar with each gesture and the value of time. All of the master artisans who, in the seclusion of their workshops in La Chaux-de-Fonds, Switzerland, created the horological masterpiece. GRANDE SECONDE OFF-CENTERED IVORY ENAMEL With the Grande Seconde Off-Centered Ivory Enamel, Jaquet Droz combines classic watchmaking tradition with the imagination that has become a house trademark….

Girard Perregaux Vintage 1945 Tourbillon with three gold Bridges.

Girard Perregaux Vintage 1945 Tourbillon with three gold Bridges.

Girard Perregaux highlights of the month is the reveal of its Vintage 1945 Tourbillon with three gold bridges. This edition will be available only in 50 units worldwide and represents the perfect blend of timeless elegance, excellence in watch-making and pure technology. All the heritage of Girard Perregaux in a master piece built on the acclaimed Tourbillon with threefold Bridges. A magnificent work of noble materials with high-end techniques. Girard Perregaux has its origins back to 1791 and is a high-class watch manufacturer situated in La Chaux-de-Fonds. It is part of the Sowing group, a subsidiary of PPR. When Constant Girard founded his company in 1852. After a successful marriage with Marie Perregaux, he creates Girard Perregaux Manufacture in 1856. In 1906, Mr. Constant Girard-Gallet who took over the company from his father, took over the Bautte House and merge all companies into Girard Perregaux & Cie. Since that time…

Vacheron Constantin new iPad App Edition

Vacheron Constantin new iPad App Edition

Vacheron Constantin, the exceptional watch swiss brand is launching this month its new iPad App called “Vacheron Constantin iPad Edition”. 2 years ago, Vacheron Constantin already participated into an iPad App experience thanks to an interesting partnership with Watch Time magazine. In deed, to promote the new magazine app, the march 2010 issue was available for free thanks to Vacheron Constantin sponsorship. In exchange of this sponsorship, the swiss brand got a full magazine at the honor of the company history, product catalog and visual animation (images, videos, texts, interviews). Now, the watch brand decided to go for an app independently. It is a quite simple app, definitely you will need a wifi connection to download it as it is 170Mo. The app is available for free in all iTune stores in english for now. 7 sections are available. Novelties This is the App homepage. Discover here the innovations presented at…

Luxury Timepieces, black is beautiful.

Luxury Timepieces, black is beautiful.

When it comes to luxury timepieces, many precious materials are used and in term of colors, metal is predominant but there is a trend for black watches. It can be a color treatment as also the usage of black onyx, ceramic or glass. LuxuryActivist made a short selection of interesting timepieces (by alphabetical order on Brand name) using the black as main color. Black will always be black… CHANEL J-12 DIAMOND DIAL Chanel brought into trend the ceramic watches with the J12 series. Here we can see a 38 mm Black high-tech ceramic timepiece. The dial set has 12 diamond indicators and it is a self winding mechanical movement. Among the interesting functions, we have a 42 hour power reserve and date. Also a unidirectional rotating bezel and a screw down crown. It is water resistant at 200 meters. For more information, click here. DIOR VIII WITH DIAMONDS Here it…

New Flagship store in Paris for Carl F. Bucherer

New Flagship store in Paris for Carl F. Bucherer

Carl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury. According to the Brand, the huge flagship store will be located in the exact location of Old England store (they have already closed down). It is situated on the 9th district between Opera and La Madeleine at Boulevard des Capuccines n.120. It is in the true heart of the high touristic area, close by the parisian department stores like Le Printemps and Galeries Lafayette, Garnier Opera, Vendôme Place, etc… It will be finally a swiss story as…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components availability makes companies to purchase small swiss businesses to supply their demands. War has started. It all started with a simple yet striking announcement made by Nicolas Hayek, CEO of the Swatch Group by the end of 2009: “We no longer intend to produce or deliver to third-party watchmakers“ This sentence sounded like a big bomb. In deed, only a few watch brands do everything in-house. Most of the brands…

Baselworld 2012, the Watch industry comes to Switzerland.

Baselworld 2012, the Watch industry comes to Switzerland.

As Champaign is important to France, we all know how important the Watch industry is for Switzerland. The Swiss city of Basel welcomes each year what we call Baselworld, the International fair for the Watch industry. Here are the key figures for the 2012 edition. THE KEY FIGURES 160,000 m2 of exhibition surface 1,815 exhibitors Total countries represented: 41 We always talk about the Watches at Baselworld but let’s not forget that there is also Jewellery that is very important.  689 exhibitors for Jewellery vs 608 for Watches. Of course many brands have both like Bulgary. Check the official website for more informations: http://www.baselworld.com See the recent video about some great exhibitors this year: Link: Baselworld2012.mov   So who will be there for the Fair? I will… LA   Info sourced at Official Press release. All images copyrighted. No reproduction rights available.

TAG Heuer – Mikrogirder 2000 – Reveal

TAG Heuer – Mikrogirder 2000 – Reveal

Before the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld. According to the Brand: “Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 1/2,000th of a second today, and probably even more precisely tomorrow… TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a totally new mechanical regulator. The legendary Swiss brand is now unveiling a first Concept version, a 2,000th of a second chronograph beating at 1,000 Hz or 7,200,000 beats per hour!” Interesting to see how the Brand is moving from a “celebrities-marketing” brand to a real engineering watch maker philosophy as main lead of their communication campaign. Here is the film revealing this amazing Timepiece, you can feel the race… For…

Victorinox Original Watch, How original are you?

Victorinox Original Watch, How original are you?

Victorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple and “friendly”game. We all remember the first Original that made the first big hit for Victorinox in the watch business. Every young guy in the USA would start his “adult” life with the Swiss Army watch on the wrist! More than 15 years later, Victorinox revealed a revamped ORIGINAL COLLECTION. The spirit remains with modernity and Design on top ! 4 colors from Grey, Beige, Green and Black. I would expect a Red one, especially the success of their DiveMaster500. But these colors are very elegant and rejuvenates the entire Brand. Do I want one of them? I want the 4! So, I discovered this afternoon that they launched a Facebook game, that I must say is very nice to play and we can win these…

Tissot, new editions 2012.

Tissot, new editions 2012.

Switzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world. Here are some of the 2012 new editions, just in time for Valentine’s day. Tissot has been one of the leading swiss brands in the world of watch-making, since 1853 with the first productions. It started with Pocket watches in the great tradition of watch making. Then it went from the first self-winding watch with a banking rotor mechanism in 1944 up to the famous T-Touch in the years 2000. We can see that the Brand tagline is perfect: “Innovators by Tradition”. After so many years, Tissot found its way inside the Swatch Group and since then, it really got into a…

Jaquet Droz, coded luxury

Jaquet Droz, coded luxury

Jaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some clues to decode this prestigious House, part of the Swatch Group since 2001.   This year, the Swiss Timepieces industry shows a great growth. No “time for crisis”. Here some interesting key figures YTD October 2011. – 16,8 Billion CHF Export sales (already the level of 2010) – October 2011 = 1,87 billion CHF (which is +18,6% vs october 2010) and 2,8 million Timepieces exported (+4,7% vs oct2010). – The entire industry should end up the year >17 Billion CHF, the record level of 2008. – Mouvements exports also grows by 9% in volume vs YTDOCT 2010. With such a great health, the Swiss watchmaking is one of the leading luxury industries in the world, together with high-jewelry. And when we talk about luxury timepieces, we…

Girard-Perregaux, 220 years of watchmaking

Girard-Perregaux, 220 years of watchmaking

The prestigious Swiss House Girard-Perregaux is celebrating its 220 years of watchmaking by creating an exhibition called: A TALE OF INSPIRATION – unveiling 220 years of watchmaking Art. I have already talked about this brand a few month ago thanks to its launch of the new 1966 Blue Dial Chronograph. With this great anniversary, it is the entire Brand that we can discover in a beautiful worldwide traveling exhibition. It will be the most beautiful and complete set of Girard-Perregaux Timepieces outside Switzerland. Some of the collections came directly from the Brand museum and you can also find some beautiful contemporary Timepieces. From the Museum, you can discover, for example, the ESMERALDA Pocket Timepieces. A beautiful and innovative Timepiece that created a huge buzz during Paris Universal exhibition of 1889. Or you can also discover the beautiful 1966 TOURBILLON 40,00 mm with: PINK GOLD CASE – Antireflective sapphire crystal –…

Dior VIII – Black is beautiful

Dior VIII – Black is beautiful

Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior.

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