Watches

Luxury Timepieces, black is beautiful.

Luxury Timepieces, black is beautiful.

Reading Time: 4 minutesWhen it comes to luxury timepieces, many precious materials are used and in term of colors, metal is predominant but there is a trend for black watches. It can be a color treatment as also the usage of black onyx, ceramic or glass. LuxuryActivist made a short selection of interesting timepieces (by alphabetical order on Brand name) using the black as main color. Black will always be black… CHANEL J-12 DIAMOND DIAL Chanel brought into trend the ceramic watches with the J12 series. Here we can see a 38 mm Black high-tech ceramic timepiece. The dial set has 12 diamond indicators and it is a self winding mechanical movement. Among the interesting functions, we have a 42 hour power reserve and date. Also a unidirectional rotating bezel and a screw down crown. It is water resistant at 200 meters. For more information, click here. DIOR VIII WITH DIAMONDS Here it…

New Flagship store in Paris for Carl F. Bucherer

New Flagship store in Paris for Carl F. Bucherer

Reading Time: 5 minutesCarl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury. According to the Brand, the huge flagship store will be located in the exact location of Old England store (they have already closed down). It is situated on the 9th district between Opera and La Madeleine at Boulevard des Capuccines n.120. It is in the true heart of the high touristic area, close by the parisian department stores like Le Printemps and Galeries Lafayette, Garnier Opera, Vendôme Place, etc… It will be finally a swiss story as…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Reading Time: 5 minutesBaselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components availability makes companies to purchase small swiss businesses to supply their demands. War has started. It all started with a simple yet striking announcement made by Nicolas Hayek, CEO of the Swatch Group by the end of 2009: “We no longer intend to produce or deliver to third-party watchmakers“ This sentence sounded like a big bomb. In deed, only a few watch brands do everything in-house. Most of the brands…

Baselworld 2012, the Watch industry comes to Switzerland.

Baselworld 2012, the Watch industry comes to Switzerland.

Reading Time: 1 minutesAs Champaign is important to France, we all know how important the Watch industry is for Switzerland. The Swiss city of Basel welcomes each year what we call Baselworld, the International fair for the Watch industry. Here are the key figures for the 2012 edition. THE KEY FIGURES 160,000 m2 of exhibition surface 1,815 exhibitors Total countries represented: 41 We always talk about the Watches at Baselworld but let’s not forget that there is also Jewellery that is very important.  689 exhibitors for Jewellery vs 608 for Watches. Of course many brands have both like Bulgary. Check the official website for more informations: http://www.baselworld.com See the recent video about some great exhibitors this year: Link: Baselworld2012.mov   So who will be there for the Fair? I will… LA   Info sourced at Official Press release. All images copyrighted. No reproduction rights available.

TAG Heuer – Mikrogirder 2000 – Reveal

TAG Heuer – Mikrogirder 2000 – Reveal

Reading Time: 1 minutesBefore the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld. According to the Brand: “Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 1/2,000th of a second today, and probably even more precisely tomorrow… TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a totally new mechanical regulator. The legendary Swiss brand is now unveiling a first Concept version, a 2,000th of a second chronograph beating at 1,000 Hz or 7,200,000 beats per hour!” Interesting to see how the Brand is moving from a “celebrities-marketing” brand to a real engineering watch maker philosophy as main lead of their communication campaign. Here is the film revealing this amazing Timepiece, you can feel the race… For…

Victorinox Original Watch, How original are you?

Victorinox Original Watch, How original are you?

Reading Time: 3 minutesVictorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple and “friendly”game. We all remember the first Original that made the first big hit for Victorinox in the watch business. Every young guy in the USA would start his “adult” life with the Swiss Army watch on the wrist! More than 15 years later, Victorinox revealed a revamped ORIGINAL COLLECTION. The spirit remains with modernity and Design on top ! 4 colors from Grey, Beige, Green and Black. I would expect a Red one, especially the success of their DiveMaster500. But these colors are very elegant and rejuvenates the entire Brand. Do I want one of them? I want the 4! So, I discovered this afternoon that they launched a Facebook game, that I must say is very nice to play and we can win these…

Tissot, new editions 2012.

Tissot, new editions 2012.

Reading Time: 4 minutesSwitzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world. Here are some of the 2012 new editions, just in time for Valentine’s day. Tissot has been one of the leading swiss brands in the world of watch-making, since 1853 with the first productions. It started with Pocket watches in the great tradition of watch making. Then it went from the first self-winding watch with a banking rotor mechanism in 1944 up to the famous T-Touch in the years 2000. We can see that the Brand tagline is perfect: “Innovators by Tradition”. After so many years, Tissot found its way inside the Swatch Group and since then, it really got into a…

Jaquet Droz, coded luxury

Jaquet Droz, coded luxury

Reading Time: 5 minutesJaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some clues to decode this prestigious House, part of the Swatch Group since 2001.   This year, the Swiss Timepieces industry shows a great growth. No “time for crisis”. Here some interesting key figures YTD October 2011. – 16,8 Billion CHF Export sales (already the level of 2010) – October 2011 = 1,87 billion CHF (which is +18,6% vs october 2010) and 2,8 million Timepieces exported (+4,7% vs oct2010). – The entire industry should end up the year >17 Billion CHF, the record level of 2008. – Mouvements exports also grows by 9% in volume vs YTDOCT 2010. With such a great health, the Swiss watchmaking is one of the leading luxury industries in the world, together with high-jewelry. And when we talk about luxury timepieces, we…

Girard-Perregaux, 220 years of watchmaking

Girard-Perregaux, 220 years of watchmaking

Reading Time: 2 minutesThe prestigious Swiss House Girard-Perregaux is celebrating its 220 years of watchmaking by creating an exhibition called: A TALE OF INSPIRATION – unveiling 220 years of watchmaking Art. I have already talked about this brand a few month ago thanks to its launch of the new 1966 Blue Dial Chronograph. With this great anniversary, it is the entire Brand that we can discover in a beautiful worldwide traveling exhibition. It will be the most beautiful and complete set of Girard-Perregaux Timepieces outside Switzerland. Some of the collections came directly from the Brand museum and you can also find some beautiful contemporary Timepieces. From the Museum, you can discover, for example, the ESMERALDA Pocket Timepieces. A beautiful and innovative Timepiece that created a huge buzz during Paris Universal exhibition of 1889. Or you can also discover the beautiful 1966 TOURBILLON 40,00 mm with: PINK GOLD CASE – Antireflective sapphire crystal –…

Dior VIII – Black is beautiful

Dior VIII – Black is beautiful

Reading Time: 2 minutesDior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior.

Vacheron Constantin – The Metiers d’Art Collection

Vacheron Constantin – The Metiers d’Art Collection

Reading Time: 5 minutesVacheron Constantin launches this year the second chapter of their collection called Les Métiers d’Art – La Symbolique des Lacques. In the Horlogerie industry some brands are purely fashionable, others are considered as Watch makers and others, like Vacheron Constantin cannot be described.

Girard-Perregaux new 1966 Blue Dial Chronograph

Girard-Perregaux new 1966 Blue Dial Chronograph

Reading Time: 2 minutesGirard-Perregaux, the famous Swiss Haute-Horloger unvealed its new 1966 Blue Dial Chronograph. In order to celebrate the Brand 220th anniversary, they introduced to the 1966 collection a new Chronograph in white gold and with an elegant blue dial.

Panerai: Black is the new… black.

Panerai: Black is the new… black.

Reading Time: 3 minutesThe new Panerai Radiomir 8 days Ceramica is totally registered on this philosophy. A beautiful and sexy black Bezel made in Ceramic. This material became very popular among luxury watches as it is resistant and light. It is very chic, could be a James bond watch. It has a power reserve of 8 days, so you are sure of not running out of power when you might need your watch the most.

Victorinox Swiss Army Timepieces Virtual Showroom

Victorinox Swiss Army Timepieces Virtual Showroom

Reading Time: 1 minutesVictorinox Swiss Army Timepieces, the iconic swiss watchmakers just revealed this fall a great animation around the theme: “Swiss Mechanical timepieces”. For this occasion, they just created one of the most elegant virtual showrooms. A special mini-website was created and we can discover great information of the new Fall collection, a brand movie and above all the most qualitative “Real time” animation ever. For those who do not know what this means, here a short explanation. Most of elegant watch brands propose their watches with the real time displayed on the watch itself on screen. Of course the hands are totally recreated in 3D but here we have the feeling the watches were just filmed. Amazing, impressive and very qualitative. Do not hesitate to check this cyber showroom: http://mechanical.victorinox.com/ 3 beautiful creations are presented: The Airboss Mach 8 special edition, the Chronopro and the Infantry Vintage.  LA

Hublot has a gold “cup”

Hublot has a gold “cup”

Reading Time: 1 minutesTo celebrate the great partnership Hublot and the Soccer world cup have, the famous swiss watch brand is launching a new limited edition called Classic Fusion Gold World Cup. Only 100 pieces will be available in the world. A great work and usage of Gold. Here are the technical aspects, for the connaisseurs

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