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Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

We have never spoke as much about bloggers as today. They are trendy, they are smart, they are passionate people and generally companies think they can get cheap/free visibility thanks to the passionate work they do. There are limits in this exercice, so let’s not forget the ethics. Why Bloggers Became So Important? Today in the world there are approximately 152 million blogs. These represent 15% of all websites in the world. It means that every day in the world…

AQUATIS: too expensive, not interesting and lack of ecological values

AQUATIS: too expensive, not interesting and lack of ecological values

This weekend, LuxuryActivist went to the recently opened Aquatis. After a big buzz around the opening, we wanted to see for ourselves and I must say that it was more than disappointing, it was even shocking. It was old style, super expensive, all the cultural aspect is not well executed, and several ecological values were not respected. Truly a very disappointing experience with a real environmental responsibility. Project Recap, the key numbers Aquatis was a titanic project to get out…

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Luxury is a very universal concept that has been part of humanity and civilisation for centuries. It is a very complex definition that has been evolving century after century. Luxury has determined and defined kings and conquerors from the masses, it connected humanity with sacred and has developed a multi-billion dollar industry. Here is the eye of the cyclone, let’s take a few minutes to pause and to interest ourselves in the definition of luxury, past, present and future. Luxury,…

The Most Influential Luxury and Fashion blogs in the world – Top 75.

The Most Influential Luxury and Fashion blogs in the world – Top 75.

Last week, Feedspot.com just released an extensive list of the top 75 most influential luxury and fashion blogs and websites in the world. In order to bring a certain methodology to the ranking, here are the following criteria chosen by the RSS Reader in order to build an objective classification: Google reputation and Google search ranking Influence and popularity on Facebook, twitter and other social media sites Quality and consistency of posts. Feedspot’s editorial team and expert review Luxury news…

Rituals Cosmetics opens a new store in Lausanne

Rituals Cosmetics opens a new store in Lausanne

Beauty brands are not only a product provider, they participate to your beauty routine, which means they create self-indulgent moments for you. With Rituals Cosmetics, the philosophy tends to generate happiness that can be found in the smallest of things. The brand’s aim is to transform your daily beauty routines into meaningful moments with a luxurious touch. So last night, Lausanne increased happiness with the opening of a new Rituals Cosmetics store. Rituals… a new philosophy in beauty care Rituals…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Luxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take…

How to Be More Serious About Social Work

How to Be More Serious About Social Work

One of the advantages you have as a luxury activist is the extra power, time, money and resources you can invest into social work. There are a lot of good causes that can benefit from your involvement. Even better, you can take social work to the next level by actually building a career in this field. Thanks to universities such as Case Western Reserve, it is now possible to acquire a master’s degree in social work online and start building…

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Digital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad…

From best luxury Bloggers to top Influencers… the new era of online visibility.

From best luxury Bloggers to top Influencers… the new era of online visibility.

We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing….

Medieval Factory by L’Espace des Inventions – Lausanne

Medieval Factory by L’Espace des Inventions – Lausanne

L’Espace des Inventions opened in 2000 in Lausanne. Since then, their mission is to inspire vocations and to awaken young people’s interest in science and technology. These are 2 key elements to our modern culture that should educate future generations. They are located in a very special building, constructed for the National exhibition of 1964. The roof is a giant solar dial and the space is located at the bottom of an amazing park called the Youth valley. The main…

Swiss Blog: Aesop opens new store in Lausanne

Swiss Blog: Aesop opens new store in Lausanne

Aesop just opened a new store in Lausanne. Year after year, the Australian brand is investing into the Swiss Market as being part of one of its key european territories. Aesop is an amazing brand. It all started in 1987 in Melbourne – Australia. It was founded by Dennis Paphitis. His aim was to have a precise and expert range of superlative products in which he would gather the best of what nature and science can offer. In addition to skincare, Aesop…

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

The fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for…

Friday Chronicle #22: China owns the Luxury Industry. 

Friday Chronicle #22: China owns the Luxury Industry. 

China is responsible for 25% of all luxury sales worldwide. One third of total Swiss watches exports goes to China and if you consider all the Swiss watches that Chinese purchases while traveling we could consider that almost 50% of total Swiss watch production are bought by Chinese. So in a certain way we can say that China owns the luxury industry. China, a giant luxury market, also beyond its borders. Last year the luxury industry represented a little less…

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