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AQUATIS: too expensive, not interesting and lack of ecological values

AQUATIS: too expensive, not interesting and lack of ecological values

This weekend, LuxuryActivist went to the recently opened Aquatis. After a big buzz around the opening, we wanted to see for ourselves and I must say that it was more than disappointing, it was even shocking. It was old style, super expensive, all the cultural aspect is not well executed, and several ecological values were not respected. Truly a very disappointing experience with a real environmental responsibility. Project Recap, the key numbers Aquatis was a titanic project to get out of the waters. Seventeen years to build the organisation, the structure and to built the place. The entire platform is sit on a 12’000m2 area with a hotel, restaurants, the aquariums and vivariums. The hotel has 143 rooms, three stars quality. The parking has 1’200 places. The visit circuit covers 3’500m2 for a tremendous 2 million liters of fresh water. You will be able to see 10’000 fishes, 100 reptiles…

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Luxury is a very universal concept that has been part of humanity and civilisation for centuries. It is a very complex definition that has been evolving century after century. Luxury has determined and defined kings and conquerors from the masses, it connected humanity with sacred and has developed a multi-billion dollar industry. Here is the eye of the cyclone, let’s take a few minutes to pause and to interest ourselves in the definition of luxury, past, present and future. Luxury, from sacred to paganism and consumerism In a more traditional way, here is how Thesaurus define luxury: We tend to say that luxury is a 17th century definition. Nevertheless we can track luxury from even the paleolithic period. It is an universal phenomenon. During those times, luxury had 2 main roles: The social recognition The link to the sacred  In the first role, luxury was about richness and conquest. Kings…

The Most Influential Luxury and Fashion blogs in the world – Top 75.

The Most Influential Luxury and Fashion blogs in the world – Top 75.

Last week, Feedspot.com just released an extensive list of the top 75 most influential luxury and fashion blogs and websites in the world. In order to bring a certain methodology to the ranking, here are the following criteria chosen by the RSS Reader in order to build an objective classification: Google reputation and Google search ranking Influence and popularity on Facebook, twitter and other social media sites Quality and consistency of posts. Feedspot’s editorial team and expert review Luxury news and fashion blogs became a very strong medium to share news from premium brands worldwide. News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4%…

Rituals Cosmetics opens a new store in Lausanne

Rituals Cosmetics opens a new store in Lausanne

Beauty brands are not only a product provider, they participate to your beauty routine, which means they create self-indulgent moments for you. With Rituals Cosmetics, the philosophy tends to generate happiness that can be found in the smallest of things. The brand’s aim is to transform your daily beauty routines into meaningful moments with a luxurious touch. So last night, Lausanne increased happiness with the opening of a new Rituals Cosmetics store. Rituals… a new philosophy in beauty care Rituals was launched in 2000 and they were the first brand to blend a special choice of home products as well as women and men skincare. Today they also add apparel up to a certain level. They have completely reviewed the philosophy of wellbeing by treating it as a whole. Rituals inspirations comes from the far-east, from Middle-East to Japan, China or India. From Ayurveda ancient knowledge to special Sakura rituals,…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Luxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of craft and patience. The art of blending many years gives Krug Grande Cuvée its unique plethora of flavours and aromas, incredible generosity and an absolute elegance that would be impossible to express with the wines of a single year. As you taste it, notes of toasted bread, hazelnut, nougat, barley sugar and jellied fruits may take you by surprise. You may even taste hints of apples still on the tree,…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

How to Be More Serious About Social Work

How to Be More Serious About Social Work

One of the advantages you have as a luxury activist is the extra power, time, money and resources you can invest into social work. There are a lot of good causes that can benefit from your involvement. Even better, you can take social work to the next level by actually building a career in this field. Thanks to universities such as Case Western Reserve, it is now possible to acquire a master’s degree in social work online and start building your own career. There are a lot of interesting jobs and positions to choose from too. Careers in social work can be just as thrilling as careers in other fields, especially with positions and jobs such as military social worker research gerontologist now in high demand. You can do good and shape a better future for yourself at the same time. The Innovative Careers in Social Work infographic was created…

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Digital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad spending in digital is done via programmatic. 27.7 Billion USD is dedicated today for Programmatic buying, from which a large majority is concentrated in the US. The main idea of programmatic is to focus on the audience targeting which brings the “environment” in a secondary position. The goal being to reach the right person with the right message no matter where this person is. It is called automatic advertising as…

From best luxury Bloggers to top Influencers… the new era of online visibility.

From best luxury Bloggers to top Influencers… the new era of online visibility.

We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing. From a luxury blog to influencers, from online writers to social media celebrities… welcome to the next level of online visibility. Blogger, a full story of a personal website. Probably the first blog in history was Links.net created in 1994 by university student Justin Hall. Obviously at that time nobody would call it a “blog”. It was described as a personal web page. We needed to wait 3 years to see…

Medieval Factory by L’Espace des Inventions – Lausanne

Medieval Factory by L’Espace des Inventions – Lausanne

L’Espace des Inventions opened in 2000 in Lausanne. Since then, their mission is to inspire vocations and to awaken young people’s interest in science and technology. These are 2 key elements to our modern culture that should educate future generations. They are located in a very special building, constructed for the National exhibition of 1964. The roof is a giant solar dial and the space is located at the bottom of an amazing park called the Youth valley. The main surface is about 250m2. Generally L’Espace des Invention hosts different ephemeral exhibitions dealing with a science or technical theme. Visitors are stimulated and exposed to experiences thanks to observation and manipulation. L’Espace des Inventions welcomes over 23’000 visitors each year. Right now you can discover an amazing exhibition called Medieval Factory.  It is displayed until December 2016 and visitors will discover, understand and manipulate catapults, medieval engines, learn more about the…

Swiss Blog: Aesop opens new store in Lausanne

Swiss Blog: Aesop opens new store in Lausanne

Aesop just opened a new store in Lausanne. Year after year, the Australian brand is investing into the Swiss Market as being part of one of its key european territories. Aesop is an amazing brand. It all started in 1987 in Melbourne – Australia. It was founded by Dennis Paphitis. His aim was to have a precise and expert range of superlative products in which he would gather the best of what nature and science can offer. In addition to skincare, Aesop also produces hair care, soaps and fragrance. Each time Aesop opens a new store, it is an unique new story starting. Each store has an unique design and atmosphere. In Lausanne, it is all about wood. Located in the historical area of the city, the new Aesop boutique was designed by  Marion Mouny, architect at Aesop Design department. The space is inspired by what Gio Ponti did at the Intercontinental Hotel in Naples….

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

The fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for new launches. Welcome to fragrance hell! The economic crisis since 2009 dragged the Fragrance market to the darkest sides of cheapness Since 2009 the economic crises pushed several fragrance brands to review their strategy. Launches were reviewed and each dollar invested was spent carefully. There are very low risk-takers and all the launches seem to adopt a safe mode:  Pink and Gold for women Blue and grey for men Floral…

Friday Chronicle #22: China owns the Luxury Industry. 

Friday Chronicle #22: China owns the Luxury Industry. 

China is responsible for 25% of all luxury sales worldwide. One third of total Swiss watches exports goes to China and if you consider all the Swiss watches that Chinese purchases while traveling we could consider that almost 50% of total Swiss watch production are bought by Chinese. So in a certain way we can say that China owns the luxury industry. China, a giant luxury market, also beyond its borders. Last year the luxury industry represented a little less than $250 billion worldwide. Despite of the economic crises booming since 2009, luxury has been not so bad with a year-on-year growth of 2 to 4%. The nature of different segments of this high-end industry have contributed to this sustainable growth. Also, Emerging countries like Brazil, India and especially China contribute to a very large majority of the luxury sales. We estimate around $63 billion sales made by Chinese in…

Friday Chronicle #21: an unexpected strip-tease at the airport

Friday Chronicle #21: an unexpected strip-tease at the airport

Every year, 1 billion people try a little strip-tease in front of the security check in airports all over the world. Like it or not, it is for the safety of everyone. Traveling is so easy nowadays but getting to a plane is complicate. Alone at the airport, it is your destiny So when you travel, you better have time and a good mood. When you take an early flight in which the take-off is planned for 07:35 am, this normally means you woke up around 04:15. Hopefully you have all prepared in the evening before. So when you get to the airport, you realize that the checkin is completely full automated. Where is the nice Lady with the nice hair and red lipstick? Gone. After you have registered your seat and luggage in the first check-in machine, you get to the luggage automated drop area. There you expect to…

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