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Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

Reading Time: 7 minutes2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Krug Carnotzet in partnership with Lausanne Palace – Ultimate Luxury experience.

Reading Time: 4 minutesLuxury brands have the creative gift to make you dream and to invite you to amazing journeys. The Champagne house Krug invite you until mid-April to live an amazing experience called the Krug Carnotzet. In partnership with Lausanne Palace in Switzerland, you are able to book an evening to remember. Enjoy an ultimate luxury diner in a very exceptional place. Krug, the ultimate luxury champagne, every glass is exceptional Every glass of Krug Grande Cuvée is the fruit of many years of craft and patience. The art of blending many years gives Krug Grande Cuvée its unique plethora of flavours and aromas, incredible generosity and an absolute elegance that would be impossible to express with the wines of a single year. As you taste it, notes of toasted bread, hazelnut, nougat, barley sugar and jellied fruits may take you by surprise. You may even taste hints of apples still on the tree,…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Reading Time: 5 minutesThe Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

How to Be More Serious About Social Work

How to Be More Serious About Social Work

Reading Time: 1 minutesOne of the advantages you have as a luxury activist is the extra power, time, money and resources you can invest into social work. There are a lot of good causes that can benefit from your involvement. Even better, you can take social work to the next level by actually building a career in this field. Thanks to universities such as Case Western Reserve, it is now possible to acquire a master’s degree in social work online and start building your own career. There are a lot of interesting jobs and positions to choose from too. Careers in social work can be just as thrilling as careers in other fields, especially with positions and jobs such as military social worker research gerontologist now in high demand. You can do good and shape a better future for yourself at the same time. The Innovative Careers in Social Work infographic was created…

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Reading Time: 10 minutesDigital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad spending in digital is done via programmatic. 27.7 Billion USD is dedicated today for Programmatic buying, from which a large majority is concentrated in the US. The main idea of programmatic is to focus on the audience targeting which brings the “environment” in a secondary position. The goal being to reach the right person with the right message no matter where this person is. It is called automatic advertising as…

From best luxury Bloggers to top Influencers… the new era of online visibility.

From best luxury Bloggers to top Influencers… the new era of online visibility.

Reading Time: 10 minutesWe tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing. From a luxury blog to influencers, from online writers to social media celebrities… welcome to the next level of online visibility. Blogger, a full story of a personal website. Probably the first blog in history was Links.net created in 1994 by university student Justin Hall. Obviously at that time nobody would call it a “blog”. It was described as a personal web page. We needed to wait 3 years to see…

Medieval Factory by L’Espace des Inventions – Lausanne

Medieval Factory by L’Espace des Inventions – Lausanne

Reading Time: 4 minutesL’Espace des Inventions opened in 2000 in Lausanne. Since then, their mission is to inspire vocations and to awaken young people’s interest in science and technology. These are 2 key elements to our modern culture that should educate future generations. They are located in a very special building, constructed for the National exhibition of 1964. The roof is a giant solar dial and the space is located at the bottom of an amazing park called the Youth valley. The main surface is about 250m2. Generally L’Espace des Invention hosts different ephemeral exhibitions dealing with a science or technical theme. Visitors are stimulated and exposed to experiences thanks to observation and manipulation. L’Espace des Inventions welcomes over 23’000 visitors each year. Right now you can discover an amazing exhibition called Medieval Factory.  It is displayed until December 2016 and visitors will discover, understand and manipulate catapults, medieval engines, learn more about the…

Swiss Blog: Aesop opens new store in Lausanne

Swiss Blog: Aesop opens new store in Lausanne

Reading Time: 4 minutesAesop just opened a new store in Lausanne. Year after year, the Australian brand is investing into the Swiss Market as being part of one of its key european territories. Aesop is an amazing brand. It all started in 1987 in Melbourne – Australia. It was founded by Dennis Paphitis. His aim was to have a precise and expert range of superlative products in which he would gather the best of what nature and science can offer. In addition to skincare, Aesop also produces hair care, soaps and fragrance. Each time Aesop opens a new store, it is an unique new story starting. Each store has an unique design and atmosphere. In Lausanne, it is all about wood. Located in the historical area of the city, the new Aesop boutique was designed by  Marion Mouny, architect at Aesop Design department. The space is inspired by what Gio Ponti did at the Intercontinental Hotel in Naples….

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Friday Chronicles #24: The Duty free business and how to send fragrances to hell

Reading Time: 7 minutesThe fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for new launches. Welcome to fragrance hell! The economic crisis since 2009 dragged the Fragrance market to the darkest sides of cheapness Since 2009 the economic crises pushed several fragrance brands to review their strategy. Launches were reviewed and each dollar invested was spent carefully. There are very low risk-takers and all the launches seem to adopt a safe mode:  Pink and Gold for women Blue and grey for men Floral…

Friday Chronicle #22: China owns the Luxury Industry. 

Friday Chronicle #22: China owns the Luxury Industry. 

Reading Time: 6 minutesChina is responsible for 25% of all luxury sales worldwide. One third of total Swiss watches exports goes to China and if you consider all the Swiss watches that Chinese purchases while traveling we could consider that almost 50% of total Swiss watch production are bought by Chinese. So in a certain way we can say that China owns the luxury industry. China, a giant luxury market, also beyond its borders. Last year the luxury industry represented a little less than $250 billion worldwide. Despite of the economic crises booming since 2009, luxury has been not so bad with a year-on-year growth of 2 to 4%. The nature of different segments of this high-end industry have contributed to this sustainable growth. Also, Emerging countries like Brazil, India and especially China contribute to a very large majority of the luxury sales. We estimate around $63 billion sales made by Chinese in…

Friday Chronicle #21: an unexpected strip-tease at the airport

Friday Chronicle #21: an unexpected strip-tease at the airport

Reading Time: 7 minutesEvery year, 1 billion people try a little strip-tease in front of the security check in airports all over the world. Like it or not, it is for the safety of everyone. Traveling is so easy nowadays but getting to a plane is complicate. Alone at the airport, it is your destiny So when you travel, you better have time and a good mood. When you take an early flight in which the take-off is planned for 07:35 am, this normally means you woke up around 04:15. Hopefully you have all prepared in the evening before. So when you get to the airport, you realize that the checkin is completely full automated. Where is the nice Lady with the nice hair and red lipstick? Gone. After you have registered your seat and luggage in the first check-in machine, you get to the luggage automated drop area. There you expect to…

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Reading Time: 7 minutesWhen a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Reading Time: 7 minutes  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what 2016 is going to be made of, here are a few hints that you should already be taking care of.  Ad-Blockers, not a dream anymore. It is already a strong reality.  It’s been already 2 years that everybody is talking about ad-blockers. These small yet efficient pieces of technology allow you to control if you want, or not, to display ad banners while you are browsing the web. So far…

Friday’s chronicle N.18  The cult of “eternal youth” – a today’s mantra.

Friday’s chronicle N.18 The cult of “eternal youth” – a today’s mantra.

Reading Time: 13 minutesWhat is more powerful and strong than religion, politics and sometimes even love? It is the aim for most individuals to remain young. The desirability to be young forever is a very strong feeling, more powerful and deeply installed in our today’s modern society than anything else. Read more here…

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

Reading Time: 5 minutesAt the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

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