High Tech

TURO, a peer-to-peer car rental service. Sharing is more.

TURO, a peer-to-peer car rental service. Sharing is more.

TURO is a peer-to-peer car rental service that connects car owners ready to share some their cars with users who would need a car for a couple of hours, a day, a weekend or more. It is US based and now started growing abroad, especially in Canada. It is a pure representative of what we call the “sharing economy” and it is aligned with nowadays trends of sharing, connecting and online services. After many luxury news announcements, this one is definitely one to highlight. The Sharing economy is a 16 years old model now The sharing economy concept is not new. It is a hybrid market model (in between owning and gift giving) which refers to peer-to-peer-based sharing of access to goods and services. This is coordinated through community-based online services. It can be a website, a mobile app or both.  The term “sharing economy” began to appear in the early 2000s,…

Microsoft Lumia 650, the test.

Microsoft Lumia 650, the test.

This month we got the new Microsoft Lumia 650 and we try to understand how good this phone is. The interesting fact with Microsoft is that they started adopting an all integrated approach thanks to Windows 10. No matter if it is on your desktop, tablet or phone, Windows 10 will extend your office everywhere. From a Design point of view, Microsoft made a strong effort to make the new Lumia 650 a modern and edgy smartphone. Microsoft claims the device is its slimmest Lumia ever, and with a soft-touch matte plastic rear, 5-inch Gorilla Glass-strengthened screen and aluminium frame, it certainly feels lovely in the hand – to the extent that you can feel it at all. The Microsoft Lumia 650 is very thin, light and the construction is pretty compact. Probably one of the most important features is the screen. It is by far the best screen Microsoft released…

Apple where are you? I mean the real Apple! 

Apple where are you? I mean the real Apple! 

A couple of days after the iconic Apple keynote, we end up with a feeling, that is not new, that the magic is broken. There is definitely something not working anymore and despite the fact it is always easy to criticize a company like Apple, we must admit that today they are not anymore the “king of cool“. Is it a maturity thing? Next April, Apple will celebrate its 40 years of existence. They are really a successful company. With a total sales of $233 billion and a net profit of $53.4 billion, Apple is the most profitable company in history. Their communication budget reaches $2.1 billion so they know generally how to make you crave for the next phone or tablet. But the thing is that people are not fool anymore and competition is better on certain things. With the kind of announcements they did this week I would…

2014-2018 mobile figures, what do you need to know.

2014-2018 mobile figures, what do you need to know.

It is amazing to see how human behavior adapts very fast to new habits, especially when you find a strong interest in doing it. That is why mobile became such an important platform for communication and even purchase behavior. The world has become mobile and our cell-phones are smart enough now to allow you managing all your life from it. You can talk to it, touch its screen and give orders with your fingers. Some how, using your phone to literally call someone is today the second or third usage of your phone. Before that you have things like the time, the weather forecast and other related services, emails, sms and social media like Facebook. 80% of people between 16 to 35 years old use regularly a mobile phone. As we can see in the chart below, the overall mobile traffic to internet is exponentially increasing year after year. Mobile…

Top Tech and Gadgets for Home Safety and Security

Top Tech and Gadgets for Home Safety and Security

There are lots of useful tech gadgets available to make our homes a safer place and protect our family from harm. So if you are concerned about home safety and security, here are a few gadgets you might like to consider investing in.

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what 2016 is going to be made of, here are a few hints that you should already be taking care of.  Ad-Blockers, not a dream anymore. It is already a strong reality.  It’s been already 2 years that everybody is talking about ad-blockers. These small yet efficient pieces of technology allow you to control if you want, or not, to display ad banners while you are browsing the web. So far…

Microsoft Surface Pro 4, the test by LuxuryActivist.com

Microsoft Surface Pro 4, the test by LuxuryActivist.com

This month I got the new Surface Pro 4 by Microsoft Switzerland and we could test it for one week. Microsoft has been investing for a longtime into the tablet/laptop technology and today Surface might represent the best alternative of all, far beyond the new iPad Pro that just hit the market in November.

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

When was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Microsoft Office 365 – Product review – Only for Pros.

Microsoft Office 365 – Product review – Only for Pros.

This month I could experience the new Microsoft Office 365. Microsoft designed the Office 365 platform to bring together its existing online services. Read here the full review and product test. The best Office experience on a Mac but for Pros only.

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

In a recent article called “Hyper-Luxury is the new Black” we could read that Hyper-Luxury represents products that are rare, exclusive, extremely high quality, often handmade and unapologetically expensive. Here with the new Vertu mobile phone, we have the perfect product that is not to everyone. At a starting cost of $9’000, the new Signature Touch is on its own league. We could also argue that this starting price is pretty cheap compared to the “Pure Jet Red Gold Edition” at $19’000. Is it worth it? Definitely if you can afford it. The phones are hand-made in England. There is a clever slot that you have the hand signature of the craftsman who built your phone. It is definitely the ultimate Luxury brand. From a software point of view there is not much to say about it. The new Signature Touch runs Android Lollipop OS and has a Snapdragon 810…

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen is an amazing brand. In the highly competitive high-tech market, very few brands achieve more than the pure technique. While many brands will focus on technical specs only and hundreds of explanations and accessories, Bang & Olufsen is a state of the art. Discover here 2 must-haves from the brand. Full review.

Phone Cases: The Fashionable Accessory to Personalize Your Style

Phone Cases: The Fashionable Accessory to Personalize Your Style

Nothing is as unfashionable as lightning-streak cracks on your phone screen or a drained bank account because you unexpectedly had to replace your broken phone. For the handheld gadget a few inches away at all times, a protective case is necessary to serve as a safety bumper. Yet, as smartphones continue to evolve, so do phone cases, and these cases have become more than just durable phone protectors.

Social Media in Switzerland, 2015 figures

Social Media in Switzerland, 2015 figures

Here are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies mention that today’s viewability rate for a campaign is in average between 35% to 50%. In the luxury industry, best practices in media buying would talk about 46% of viewability. This means there is 50% of your ad investment that counts for peanuts. How come? Banners bellow the folder Non-human traffic (web-robots) Plugin-ins and technology issues Downloading times Geo-blocking contexts In today’s advertising world, luxury companies and high-tech brands dominate…

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