High Tech

2014-2018 mobile figures, what do you need to know.

2014-2018 mobile figures, what do you need to know.

Reading Time: 7 minutesIt is amazing to see how human behavior adapts very fast to new habits, especially when you find a strong interest in doing it. That is why mobile became such an important platform for communication and even purchase behavior. The world has become mobile and our cell-phones are smart enough now to allow you managing all your life from it. You can talk to it, touch its screen and give orders with your fingers. Some how, using your phone to literally call someone is today the second or third usage of your phone. Before that you have things like the time, the weather forecast and other related services, emails, sms and social media like Facebook. 80% of people between 16 to 35 years old use regularly a mobile phone. As we can see in the chart below, the overall mobile traffic to internet is exponentially increasing year after year. Mobile…

Top Tech and Gadgets for Home Safety and Security

Top Tech and Gadgets for Home Safety and Security

Reading Time: 3 minutesThere are lots of useful tech gadgets available to make our homes a safer place and protect our family from harm. So if you are concerned about home safety and security, here are a few gadgets you might like to consider investing in.

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Reading Time: 7 minutes  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what 2016 is going to be made of, here are a few hints that you should already be taking care of.  Ad-Blockers, not a dream anymore. It is already a strong reality.  It’s been already 2 years that everybody is talking about ad-blockers. These small yet efficient pieces of technology allow you to control if you want, or not, to display ad banners while you are browsing the web. So far…

Microsoft Surface Pro 4, the test by LuxuryActivist.com

Microsoft Surface Pro 4, the test by LuxuryActivist.com

Reading Time: 12 minutesThis month I got the new Surface Pro 4 by Microsoft Switzerland and we could test it for one week. Microsoft has been investing for a longtime into the tablet/laptop technology and today Surface might represent the best alternative of all, far beyond the new iPad Pro that just hit the market in November.

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

Reading Time: 3 minutesWhen was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Microsoft Office 365 – Product review – Only for Pros.

Microsoft Office 365 – Product review – Only for Pros.

Reading Time: 9 minutesThis month I could experience the new Microsoft Office 365. Microsoft designed the Office 365 platform to bring together its existing online services. Read here the full review and product test. The best Office experience on a Mac but for Pros only.

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Reading Time: 2 minutesIn a recent article called “Hyper-Luxury is the new Black” we could read that Hyper-Luxury represents products that are rare, exclusive, extremely high quality, often handmade and unapologetically expensive. Here with the new Vertu mobile phone, we have the perfect product that is not to everyone. At a starting cost of $9’000, the new Signature Touch is on its own league. We could also argue that this starting price is pretty cheap compared to the “Pure Jet Red Gold Edition” at $19’000. Is it worth it? Definitely if you can afford it. The phones are hand-made in England. There is a clever slot that you have the hand signature of the craftsman who built your phone. It is definitely the ultimate Luxury brand. From a software point of view there is not much to say about it. The new Signature Touch runs Android Lollipop OS and has a Snapdragon 810…

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen, state of the art. Discover these 2 must-have.

Reading Time: 6 minutesBang & Olufsen is an amazing brand. In the highly competitive high-tech market, very few brands achieve more than the pure technique. While many brands will focus on technical specs only and hundreds of explanations and accessories, Bang & Olufsen is a state of the art. Discover here 2 must-haves from the brand. Full review.

Phone Cases: The Fashionable Accessory to Personalize Your Style

Phone Cases: The Fashionable Accessory to Personalize Your Style

Reading Time: 4 minutesNothing is as unfashionable as lightning-streak cracks on your phone screen or a drained bank account because you unexpectedly had to replace your broken phone. For the handheld gadget a few inches away at all times, a protective case is necessary to serve as a safety bumper. Yet, as smartphones continue to evolve, so do phone cases, and these cases have become more than just durable phone protectors.

Social Media in Switzerland, 2015 figures

Social Media in Switzerland, 2015 figures

Reading Time: 3 minutesHere are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

Reading Time: 7 minutesIn 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies mention that today’s viewability rate for a campaign is in average between 35% to 50%. In the luxury industry, best practices in media buying would talk about 46% of viewability. This means there is 50% of your ad investment that counts for peanuts. How come? Banners bellow the folder Non-human traffic (web-robots) Plugin-ins and technology issues Downloading times Geo-blocking contexts In today’s advertising world, luxury companies and high-tech brands dominate…

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

Reading Time: 5 minutesAt the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

What if an Apple store would go crazy? The result would be astonishing! – by Fueled New York.

What if an Apple store would go crazy? The result would be astonishing! – by Fueled New York.

Reading Time: 4 minutesWith 453 stores in 16 different countries, Apple has successfully developed it’s retail strategy. An Apple store is not a normal store. It is a temple for the cutting edge of technology at its best. Temples for the Apple religion. In order to bring an interesting angle on today’s technology environment, the multi-rewarded agency Fueled decided to bring its vision of all of this. They created a mock Apple Store in partnership with artist Evan Desmond Yee.

Five golden rules to start a blog and be successful with it. 

Five golden rules to start a blog and be successful with it. 

Reading Time: 7 minutesWith almost one billion websites and 2.9 billion internet users, the worldwide web became a huge spider-web that fighting to exist is like being a fly sticked in that web fighting not to get eaten by the big tarantulas. So here are 5 good pieces of advice that will save you a lot of time or even prevent you to start something that you might not be able to manage.

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