High Tech

TURO, a peer-to-peer car rental service. Sharing is more.

TURO, a peer-to-peer car rental service. Sharing is more.

TURO is a peer-to-peer car rental service that connects car owners ready to share some their cars with users who would need a car for a couple of hours, a day, a weekend or more. It is US based and now started growing abroad, especially in Canada. It is a pure representative of what we call the “sharing economy” and it is aligned with nowadays trends of sharing, connecting and online services. After many luxury news announcements, this one is…

Microsoft Lumia 650, the test.

Microsoft Lumia 650, the test.

This month we got the new Microsoft Lumia 650 and we try to understand how good this phone is. The interesting fact with Microsoft is that they started adopting an all integrated approach thanks to Windows 10. No matter if it is on your desktop, tablet or phone, Windows 10 will extend your office everywhere. From a Design point of view, Microsoft made a strong effort to make the new Lumia 650 a modern and edgy smartphone. Microsoft claims the device…

Apple where are you? I mean the real Apple! 

Apple where are you? I mean the real Apple! 

A couple of days after the iconic Apple keynote, we end up with a feeling, that is not new, that the magic is broken. There is definitely something not working anymore and despite the fact it is always easy to criticize a company like Apple, we must admit that today they are not anymore the “king of cool“. Is it a maturity thing? Next April, Apple will celebrate its 40 years of existence. They are really a successful company. With…

2014-2018 mobile figures, what do you need to know.

2014-2018 mobile figures, what do you need to know.

It is amazing to see how human behavior adapts very fast to new habits, especially when you find a strong interest in doing it. That is why mobile became such an important platform for communication and even purchase behavior. The world has become mobile and our cell-phones are smart enough now to allow you managing all your life from it. You can talk to it, touch its screen and give orders with your fingers. Some how, using your phone to…

Top Tech and Gadgets for Home Safety and Security

Top Tech and Gadgets for Home Safety and Security

There are lots of useful tech gadgets available to make our homes a safer place and protect our family from harm. So if you are concerned about home safety and security, here are a few gadgets you might like to consider investing in.

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what…

Microsoft Surface Pro 4, the test by LuxuryActivist.com

Microsoft Surface Pro 4, the test by LuxuryActivist.com

This month I got the new Surface Pro 4 by Microsoft Switzerland and we could test it for one week. Microsoft has been investing for a longtime into the tablet/laptop technology and today Surface might represent the best alternative of all, far beyond the new iPad Pro that just hit the market in November.

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

When was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Microsoft Office 365 – Product review – Only for Pros.

Microsoft Office 365 – Product review – Only for Pros.

This month I could experience the new Microsoft Office 365. Microsoft designed the Office 365 platform to bring together its existing online services. Read here the full review and product test. The best Office experience on a Mac but for Pros only.

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

In a recent article called “Hyper-Luxury is the new Black” we could read that Hyper-Luxury represents products that are rare, exclusive, extremely high quality, often handmade and unapologetically expensive. Here with the new Vertu mobile phone, we have the perfect product that is not to everyone. At a starting cost of $9’000, the new Signature Touch is on its own league. We could also argue that this starting price is pretty cheap compared to the “Pure Jet Red Gold Edition”…

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen is an amazing brand. In the highly competitive high-tech market, very few brands achieve more than the pure technique. While many brands will focus on technical specs only and hundreds of explanations and accessories, Bang & Olufsen is a state of the art. Discover here 2 must-haves from the brand. Full review.

Phone Cases: The Fashionable Accessory to Personalize Your Style

Phone Cases: The Fashionable Accessory to Personalize Your Style

Nothing is as unfashionable as lightning-streak cracks on your phone screen or a drained bank account because you unexpectedly had to replace your broken phone. For the handheld gadget a few inches away at all times, a protective case is necessary to serve as a safety bumper. Yet, as smartphones continue to evolve, so do phone cases, and these cases have become more than just durable phone protectors.

Social Media in Switzerland, 2015 figures

Social Media in Switzerland, 2015 figures

Here are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies…