High Tech

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

In a recent article called “Hyper-Luxury is the new Black” we could read that Hyper-Luxury represents products that are rare, exclusive, extremely high quality, often handmade and unapologetically expensive. Here with the new Vertu mobile phone, we have the perfect product that is not to everyone. At a starting cost of $9’000, the new Signature Touch is on its own league. We could also argue that this starting price is pretty cheap compared to the “Pure Jet Red Gold Edition” at $19’000. Is it worth it? Definitely if you can afford it. The phones are hand-made in England. There is a clever slot that you have the hand signature of the craftsman who built your phone. It is definitely the ultimate Luxury brand. From a software point of view there is not much to say about it. The new Signature Touch runs Android Lollipop OS and has a Snapdragon 810…

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen, state of the art. Discover these 2 must-have.

Bang & Olufsen is an amazing brand. In the highly competitive high-tech market, very few brands achieve more than the pure technique. While many brands will focus on technical specs only and hundreds of explanations and accessories, Bang & Olufsen is a state of the art. Discover here 2 must-haves from the brand. Full review.

Phone Cases: The Fashionable Accessory to Personalize Your Style

Phone Cases: The Fashionable Accessory to Personalize Your Style

Nothing is as unfashionable as lightning-streak cracks on your phone screen or a drained bank account because you unexpectedly had to replace your broken phone. For the handheld gadget a few inches away at all times, a protective case is necessary to serve as a safety bumper. Yet, as smartphones continue to evolve, so do phone cases, and these cases have become more than just durable phone protectors.

Social Media in Switzerland, 2015 figures

Social Media in Switzerland, 2015 figures

Here are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies mention that today’s viewability rate for a campaign is in average between 35% to 50%. In the luxury industry, best practices in media buying would talk about 46% of viewability. This means there is 50% of your ad investment that counts for peanuts. How come? Banners bellow the folder Non-human traffic (web-robots) Plugin-ins and technology issues Downloading times Geo-blocking contexts In today’s advertising world, luxury companies and high-tech brands dominate…

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

What if an Apple store would go crazy? The result would be astonishing! – by Fueled New York.

What if an Apple store would go crazy? The result would be astonishing! – by Fueled New York.

With 453 stores in 16 different countries, Apple has successfully developed it’s retail strategy. An Apple store is not a normal store. It is a temple for the cutting edge of technology at its best. Temples for the Apple religion. In order to bring an interesting angle on today’s technology environment, the multi-rewarded agency Fueled decided to bring its vision of all of this. They created a mock Apple Store in partnership with artist Evan Desmond Yee.

Five golden rules to start a blog and be successful with it. 

Five golden rules to start a blog and be successful with it. 

With almost one billion websites and 2.9 billion internet users, the worldwide web became a huge spider-web that fighting to exist is like being a fly sticked in that web fighting not to get eaten by the big tarantulas. So here are 5 good pieces of advice that will save you a lot of time or even prevent you to start something that you might not be able to manage.

Cultural Network, the ultimate Swiss digital guide for arts and culture.

Cultural Network, the ultimate Swiss digital guide for arts and culture.

Our review about Cultural Network. A Swiss developed and based mobile app that gathers and collects all cultural and artistic events in the country. A clever idea. Check it out.

Tidal vs Spotify, who is going to win the battle of our hearts?

Tidal vs Spotify, who is going to win the battle of our hearts?

Spotify was the tsunami in terms of online legal music distribution. Now it seems we have a earthquake called TIDAL. Jay-Z project about a better music service, sustainable and fair for the artists and the users. Who is going to win the battle? Spotify the ultimate (r)evolution in terms of legality and online music experience Spotify was launched in 2008. 7 years later the Swedish company has more than 60million registered users, 15 million are paid users. The music giant just washed away Soundcloud and Deezer that remain either more niche or local. From a technical point of view, Spotify Premium streams music at 320Kbit/s. This is supposed to be a good quality for listening. Certain mobile OS use a compression technology that triggers the effect of a better quality without any buffering. An off-line mode authorizes Premium subscribers to listen to music without being online. Thanks to Spotify and…

Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when you plan a campaign by using programmatic, you basically set an automation protocol to trigger your brand message based on certain events and according a set of rules pre-programmed. The entire process managed by a software and some pretty clever algorithms. So there is a lot of machines talking to machines but initially there is a mandatory human input, especially to set the rules of the game. There are several…

Lab/Life, science at all levels. Musée de la Main, Lausanne.

Lab/Life, science at all levels. Musée de la Main, Lausanne.

The Musée de la Main in Lausanne is a very interesting place . It offers original and quite unique exhibitions and until February 22nd 2015, you will be able to attend to Lab/Life. Two exhibition around Living things: One is about Life Exploration (Exploration du Vivant) and another one is about Stem Cells, the origins of life (Cellules Souches, l’origine de la vie). This weekend, we got to visit the first one. You can discover the life in a scientific lab, different modern techniques to explore, observe, analyse and understand Life. Musée de la Main in Lausanne: because Science does matter. As we know, Science and health are two very important components in life. Claude Verdan Foundation, the University of Lausanne and the CHUV (Lausanne Public hospital) have joined forces since 1997. The result is a flexible and interesting place they called Musée de la Main. The Museum explores themes…

Friday Chronicle #12: Instagram brings Sexy back.

Friday Chronicle #12: Instagram brings Sexy back.

Instagram is today the perfect challenger for Facebook, Twitter and Tumblr. With more than 300 million monthly active users, it has became the strongest alternative to the mainstream social networks. Of course we all know it belongs now to Facebook, which is always a big deal (like WhatsApp) but we can see a true community sharing over millions of images every day. One interesting fact is that Instagram is bringing sexy back. Here is how. From Self-Portrait to Selfies, a new way of self-expression The usage of photographs in the internet and the democratization of photography through smartphones and digital cameras, have developed new ways of self-expression. The first of them are the (in)famous Selfies. The first time the word “Selfie” was used is 2005 by Photographer Jim Krause. When MySpace was popular, a new kind of photos appeared, most of them during music concerts and festivals. It was an…

Pinterest Promoted Pins, at last!

Pinterest Promoted Pins, at last!

Last year Pinterest released a Beta testing for selected advertisers to try paid marketing on the Pinterest platform. According to Pinterest Business teams, the test was so successful that since Christmas it is available to everyone. Pinterest, the clever Facebook? The birth of a new social network is always an event. When a new sparkle shines in the skyline of Social Media, we are full of hope that we are going to see the next big thing. Unfortunately it is not always the case as we feel that Facebook is overwhelming everything. Since the launch of Facebook in 2004, social media was a true revolution in how people would connect, communicate, share, play and engage with brands and individuals. Since then, hundreds of new social networks were born and almost died as fast as they were created. In the past 10 years, there are social networks which made a solid…

4 trends for 2015 in which Millennials are already on

4 trends for 2015 in which Millennials are already on

The 14 to 34 years old have developed a great capability of self-expression. While marketers tend to place them under the same umbrella, Generation Y is probably the one since the last 3 generations with a strong will of differentiation. They also tend to believe that one should accept how and who you are rather than following any kind of reference. At the same time, we understand that the 4 big institutions of modern society have simply lost its identity builder factor: Family, State, Military and Religion. Without references given by society, the young generations need to create their own and choose to build their identities by themselves. Here are 5 main trends for 2015 that will blow your mind, unless you are under 35 years old. Zombie Walks and how to get a bite With the huge success of the TV series “The Walking Dead”, being a Zombie is probably…