High Tech

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately the iWatch might not be for this time. People say that Tim Cook will reveal the iPhone 6 and the iWatch will come in September’s conference. What do we miss from Steve Job’s era? The secrecy. In deed when they launched the iPhone 1, we were so mind blowed that we felt like if we have made contact with Aliens. The iPhone 1 surprised the entire world. And when you…

Will Netflix make Switzerland to see red?

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2’218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would not change a thing. 20 years ago, the Cosby show was the biggest show in terms of audience in the USA. Every time, the popular TV show would gather 27 million people. Today, the most popular show in the USA is American Idol and it gathers “only” 9 million viewers. So Netflix just answers to a cluster need and TV channels are enough powerful to basically just keep doing what they know to do best. So Netflix will be a giant among Titans. What will happen with a small country like Switzerland? Netflix, the Millennial hero? If you think that…

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists… Or not. So we know that in France, former President François Mitterrand had the entire press on the palm of his hand. Or that Silvio Berlusconi literally owns half of the media in Italy. I am not even wondering what Vladimir Poutine does in Russia. What everybody forget is that the biggest lobby in the press is advertising. How can you stay today free in your editorial guideline when hundreds of international brands pay millions to advertise on your newspaper, magazine and website? Complex matter. And the more things go digital the more complex things get when you need to identify what is really editorial and what is paid editorial, commonly called advertorial. The Banner days are over, native ads content became…

Facebook unpublished posts – next level of advertising.

Facebook unpublished posts – next level of advertising.

Since Facebook realized that monetization was a crucial and key factor to survive (specially since its stock market entrance), Mark Zuckerberg teams have developed many ways to succeed. The main one is allowing companies to generate revenue through advertising. In deed, Social media becomes purely media now. Check our complete review about Facebook ad tools here and generally about Social media here. In term of best practice for Facebook advertising, the state of the art are the Unpublished posts. Targeting is everything Since Facebook allowed companies to talk to non-yet-fans about its pages, companies realized 2 things. The first one is that investments can be quite high and the second thing is that targeting is key. In deed, if you pay to engage with new people you better reach the right one, or let’s say the ones that interest your business. And Facebook became the king of targeting thanks to people’s Facebook…

Swiss Luxury brands digital strategies

Swiss Luxury brands digital strategies

Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most outstanding thing is that they are all more and more embracing the digital era, more than never. Here is our digital review in what Switzerland is doing at its best in terms of Luxury Digital strategies. Swiss digital landscape, some key figures Switzerland is definitely a small country with a very high level of competence and strong added-value services. Digital took a while to start but now the digital engine is pushing the gearbox further. Several companies are embracing the digital channel as an important part of their communication strategies. This is just the beginning, so digital has a strong future in Switzerland. If we have a look on the top 10 biggest media groups in Switzerland, 5 of them have a strong digital section. Google,…

The new Klout has arrived. But it is not Klout.

The new Klout has arrived. But it is not Klout.

Klout just released a new version of its popular mobile app. It is the new Klout. Well, so new that we wonder if it is still Klout. We also wonder if we still have a life, I mean a non-virtual one. It’s a wonderful, wonderful (digital) world The modern life brought us technology. Some of it makes our life easier, others entertain us and capture our attention on things we would not do 10 years ago. We say we have a 2.0 life or that our modern society became hyper-connected. It is a fact. According to a study done by Radicati group, in 2014 we estimate that there will be 4 billion email accounts in the world. 1.1. Billion of these accounts are mobile users and more than 70% of it, are private accounts. By 2017, projections talk about 1 billion more. Every day there are 191 billion emails sent,…

Kim DotCom, is he the millennium hero?

Kim DotCom, is he the millennium hero?

Kim DotCom has called himself the internet resistance. He declared himself as the highest profile to be victim of the US restricted laws about internet. He is supposed to be the person who stands between people’s freedom and big brother. Is he a hero and should get a medal or is he just a guy who completely lost it? Is revolution an old fashion model? There are people we admire for what they do and others for who they are. Heroes are loved for both. The 20th century got an enormous list of people who were outstanding for more than what their own lives would represent. From Che Guevara to Gandhi, Nelson Mandela or even Zapata. They all were liberators of humanity. Interesting concept as today, freedom is always a matter of perspective. Especially when we talk about internet and technology in general. What is free does not necessary mean…

RIP Facebook organic reach, the cheap days are over.

RIP Facebook organic reach, the cheap days are over.

Where are the fans? This question is probably he most popular one among Community managers when it comes to Facebook organic reach. In deed Facebook discovered with its entry at the stock exchange market that “monetizing” the platform was not a must, it was a need. So in order to make money, the only unavoidable way is to become a media paid platform for companies. The famous Companies pages are not anymore a natural way to communicate between brands and people, it is now just another media channel like TV, Radio or online press/magazines. So there is a cost and a strategy behind every single piece of content you “naturally” see. Welcome to the pay-for-reach era. Visibility is everything Social media is an amazing invention. We cannot really say that someone invented social media as it has been a primary activity in every human society since…. Well ever! Probably the…

2014 Digital in Switzerland at its best.

2014 Digital in Switzerland at its best.

Here is our 2014 look on the best of Switzerland online. With such a developed country in terms of telecommunications and a national digital market pretty much mature, the quality of digital is quite High. Several leading brands as well as great web partners have establish great strategies and we can find people of great quality. Get ready for the Swiss tour of digital. Swiss 2013 internet key figures Switzerland is a powerful digital country. Not only because everybody (or almost) has a smartphone and use it for internet browsing, but because of the number of people working in the digital business overall. The internet penetration rate is part if the highest in the world, especially in the age class of 20-29 years old (96%). In the contrary, the oldest is the population the less they go online. The age range 70+ has only 30% of internet regular users. In…

And the Oscar goes to… Samsung.

And the Oscar goes to… Samsung.

Every year the first big media event after Christmas is probably the Oscars. The whole world has his eyes focusing in the Hollywood Roosevelt Hotel since 1929. All amazing films, actors, actresses and movie directors among others are rewarded for their great accomplished work. This year the biggest winner of all was… Samsung. In deed the Korean brand has been one of the main sponsors of the cinema ceremony by investing more than 24 $million since 2009. Last night, the Oscars made history by crushing Twitter servers. How? Just by publishing the biggest Selfie of all times in terms of Retweets. 2.5 million retweets during the ceremony, 2.7 million RT currently, 1.3 million favorites. It beats by far Barack Obama image that had the record word “only” 780’000 RT. So why everybody says that Samsung got the biggest advertising ever thanks to this celebrities selfie? Well, the presence of the…

Brazil Luxury Market. Digital is ready.

Brazil Luxury Market. Digital is ready.

Brazil is the 6th largest economy in the world. With the 2014 world cup and the 2016 Summer Olympic games, all eyes are pointing to Brazil. And Luxury brands dream of a new market and sales growth. Unfortunately, Brazil is far away from most international Brands headquarters, which makes difficult a strategic implementation without a local support. Brazil has a tremendous potential in terms of digital strategies, your luxury brand just need to find the right partner. And this is how BRSL get into play. Brazil, a giant who loves luxury People know Brazil for Soccer, Carnival and friendly people. But did you know that it is one of the most promising luxury market for the incoming years? Not only because high-class tourists will massively visit the country in the next 10 years, but the internal market has a huge potential. While economic crisis stroke the world since 2009, there…

Social media is no more Social. Just Media.

Social media is no more Social. Just Media.

We say often that social media is an internet revolution. This is true but what we do not hear much is that the revolution lasts until “monetizing” becomes a need. So the revolution is finally just a Media evolution. Social Media key figures 2013 was a great year for Social Media. Figures are just at the planet scale. Probably if there were people living on the moon or on Mars, they would be on Facebook or Twitter too. Here are the main stats for social media in 2013. Big figures. Facebook, the new Big Blue Facebook got over new limits. With more than 1.15 billion users, it is the biggest social media of all. Here are some key facts. 750 million users access Facebook via mobile and for that they have more than 7’000 different devices. There are more than 10 million apps now in Facebook, more than half are…

The danger of Sponsored Tweets – Dior Fail

The danger of Sponsored Tweets – Dior Fail

Discover how Dior might not have things right with their Tweet sponsored campaign. It happens. Twitter tweets for money, the sponsored tweet tool Twitter was a true revolution in the way people and brands interact together. Here are the latest Twitter stats – source: Twitter Report 09.13.2013 Twitter is 7 years old 1 Billion users 231.7 million active users (23%) 36 million unique visitors per month China is the country with the biggest number of twitter users: 35.5 million 300 billion tweets sent since the launch. 500 million tweets per day 75% of all tweets happened outside USA 77% of Twitter users are on mobile Average Followers per Twitter user: 208 36% monthly increase of Twitter app downloads since the launch. So you can imagine that Brands just jumped into the Twitter world as the engagement with customers are huge. Micro-blogging was definitely a true innovation while Facebook and other…

Best High-tech news from 2013

Best High-tech news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in high-tech. Good reading.  Digital Business, when internet went from IT to Marketing. In the 60′s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Read more here: http://luxuryactivist.com/high-tech/digital-business-when-internet-went-from-it-to-marketing Android is for non internet users?! Last month Android broke the news by announcing a massive 75%…

After the flash-mobs, now it is the zombie walks.

After the flash-mobs, now it is the zombie walks.

Remember flash-mobs? That is too 2000’s. Now the real cool thing is Zombie Walks. Never such a social phenomenon was so passionate. So if some people think we might get invaded by Zombies, well they are right. It is just not exactly the way they thought. With the support of social media, isolated events become worldwide phenomenons. so get ready to be scared, as this is the Zombie walk! How Science fiction and B movies became a social inspiration Since the rediscovery of Cyber Punk culture in the 90’s, many sub-trends became very popular among young and less young people. We can see that most of the time all these trends have one thing in common: self-expression. The more the world becomes grey and boring, the more people wished things were more exciting. It is proper to mankind to be entertained, and the more economic crises strikes, the more people…

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