High Tech

The new Klout has arrived. But it is not Klout.

The new Klout has arrived. But it is not Klout.

Reading Time: 7 minutesKlout just released a new version of its popular mobile app. It is the new Klout. Well, so new that we wonder if it is still Klout. We also wonder if we still have a life, I mean a non-virtual one. It’s a wonderful, wonderful (digital) world The modern life brought us technology. Some of it makes our life easier, others entertain us and capture our attention on things we would not do 10 years ago. We say we have a 2.0 life or that our modern society became hyper-connected. It is a fact. According to a study done by Radicati group, in 2014 we estimate that there will be 4 billion email accounts in the world. 1.1. Billion of these accounts are mobile users and more than 70% of it, are private accounts. By 2017, projections talk about 1 billion more. Every day there are 191 billion emails sent,…

Kim DotCom, is he the millennium hero?

Kim DotCom, is he the millennium hero?

Reading Time: 9 minutesKim DotCom has called himself the internet resistance. He declared himself as the highest profile to be victim of the US restricted laws about internet. He is supposed to be the person who stands between people’s freedom and big brother. Is he a hero and should get a medal or is he just a guy who completely lost it? Is revolution an old fashion model? There are people we admire for what they do and others for who they are. Heroes are loved for both. The 20th century got an enormous list of people who were outstanding for more than what their own lives would represent. From Che Guevara to Gandhi, Nelson Mandela or even Zapata. They all were liberators of humanity. Interesting concept as today, freedom is always a matter of perspective. Especially when we talk about internet and technology in general. What is free does not necessary mean…

RIP Facebook organic reach, the cheap days are over.

RIP Facebook organic reach, the cheap days are over.

Reading Time: 7 minutesWhere are the fans? This question is probably he most popular one among Community managers when it comes to Facebook organic reach. In deed Facebook discovered with its entry at the stock exchange market that “monetizing” the platform was not a must, it was a need. So in order to make money, the only unavoidable way is to become a media paid platform for companies. The famous Companies pages are not anymore a natural way to communicate between brands and people, it is now just another media channel like TV, Radio or online press/magazines. So there is a cost and a strategy behind every single piece of content you “naturally” see. Welcome to the pay-for-reach era. Visibility is everything Social media is an amazing invention. We cannot really say that someone invented social media as it has been a primary activity in every human society since…. Well ever! Probably the…

2014 Digital in Switzerland at its best.

2014 Digital in Switzerland at its best.

Reading Time: 7 minutesHere is our 2014 look on the best of Switzerland online. With such a developed country in terms of telecommunications and a national digital market pretty much mature, the quality of digital is quite High. Several leading brands as well as great web partners have establish great strategies and we can find people of great quality. Get ready for the Swiss tour of digital. Swiss 2013 internet key figures Switzerland is a powerful digital country. Not only because everybody (or almost) has a smartphone and use it for internet browsing, but because of the number of people working in the digital business overall. The internet penetration rate is part if the highest in the world, especially in the age class of 20-29 years old (96%). In the contrary, the oldest is the population the less they go online. The age range 70+ has only 30% of internet regular users. In…

And the Oscar goes to… Samsung.

And the Oscar goes to… Samsung.

Reading Time: 2 minutesEvery year the first big media event after Christmas is probably the Oscars. The whole world has his eyes focusing in the Hollywood Roosevelt Hotel since 1929. All amazing films, actors, actresses and movie directors among others are rewarded for their great accomplished work. This year the biggest winner of all was… Samsung. In deed the Korean brand has been one of the main sponsors of the cinema ceremony by investing more than 24 $million since 2009. Last night, the Oscars made history by crushing Twitter servers. How? Just by publishing the biggest Selfie of all times in terms of Retweets. 2.5 million retweets during the ceremony, 2.7 million RT currently, 1.3 million favorites. It beats by far Barack Obama image that had the record word “only” 780’000 RT. So why everybody says that Samsung got the biggest advertising ever thanks to this celebrities selfie? Well, the presence of the…

Brazil Luxury Market. Digital is ready.

Brazil Luxury Market. Digital is ready.

Reading Time: 19 minutesBrazil is the 6th largest economy in the world. With the 2014 world cup and the 2016 Summer Olympic games, all eyes are pointing to Brazil. And Luxury brands dream of a new market and sales growth. Unfortunately, Brazil is far away from most international Brands headquarters, which makes difficult a strategic implementation without a local support. Brazil has a tremendous potential in terms of digital strategies, your luxury brand just need to find the right partner. And this is how BRSL get into play. Brazil, a giant who loves luxury People know Brazil for Soccer, Carnival and friendly people. But did you know that it is one of the most promising luxury market for the incoming years? Not only because high-class tourists will massively visit the country in the next 10 years, but the internal market has a huge potential. While economic crisis stroke the world since 2009, there…

Social media is no more Social. Just Media.

Social media is no more Social. Just Media.

Reading Time: 13 minutesWe say often that social media is an internet revolution. This is true but what we do not hear much is that the revolution lasts until “monetizing” becomes a need. So the revolution is finally just a Media evolution. Social Media key figures 2013 was a great year for Social Media. Figures are just at the planet scale. Probably if there were people living on the moon or on Mars, they would be on Facebook or Twitter too. Here are the main stats for social media in 2013. Big figures. Facebook, the new Big Blue Facebook got over new limits. With more than 1.15 billion users, it is the biggest social media of all. Here are some key facts. 750 million users access Facebook via mobile and for that they have more than 7’000 different devices. There are more than 10 million apps now in Facebook, more than half are…

The danger of Sponsored Tweets – Dior Fail

The danger of Sponsored Tweets – Dior Fail

Reading Time: 4 minutesDiscover how Dior might not have things right with their Tweet sponsored campaign. It happens. Twitter tweets for money, the sponsored tweet tool Twitter was a true revolution in the way people and brands interact together. Here are the latest Twitter stats – source: Twitter Report 09.13.2013 Twitter is 7 years old 1 Billion users 231.7 million active users (23%) 36 million unique visitors per month China is the country with the biggest number of twitter users: 35.5 million 300 billion tweets sent since the launch. 500 million tweets per day 75% of all tweets happened outside USA 77% of Twitter users are on mobile Average Followers per Twitter user: 208 36% monthly increase of Twitter app downloads since the launch. So you can imagine that Brands just jumped into the Twitter world as the engagement with customers are huge. Micro-blogging was definitely a true innovation while Facebook and other…

Best High-tech news from 2013

Best High-tech news from 2013

Reading Time: 3 minutesLuxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in high-tech. Good reading.  Digital Business, when internet went from IT to Marketing. In the 60′s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Read more here: http://luxuryactivist.com/high-tech/digital-business-when-internet-went-from-it-to-marketing Android is for non internet users?! Last month Android broke the news by announcing a massive 75%…

After the flash-mobs, now it is the zombie walks.

After the flash-mobs, now it is the zombie walks.

Reading Time: 11 minutesRemember flash-mobs? That is too 2000’s. Now the real cool thing is Zombie Walks. Never such a social phenomenon was so passionate. So if some people think we might get invaded by Zombies, well they are right. It is just not exactly the way they thought. With the support of social media, isolated events become worldwide phenomenons. so get ready to be scared, as this is the Zombie walk! How Science fiction and B movies became a social inspiration Since the rediscovery of Cyber Punk culture in the 90’s, many sub-trends became very popular among young and less young people. We can see that most of the time all these trends have one thing in common: self-expression. The more the world becomes grey and boring, the more people wished things were more exciting. It is proper to mankind to be entertained, and the more economic crises strikes, the more people…

How having a digital life can waist your time at work.

How having a digital life can waist your time at work.

Reading Time: 1 minutesWe know that internet and social media have just invaded our lives. Not only at home but especially at work. The impact of spending hours online can be devastating if not controlled. Companies suffer a lot because of certain abuses. Check out this impressive infographic about how do we waist our time at work. You will see that internet and social media have a strong responsibility. Time Doctor – Track your time. Track your team’s time. Know EXACTLY what is REALLY going on. LA Info sourced for Luxuryactivist.com. All content is copyrighted with no reproduction rights available. 

The past and future of in-flight entertainment

The past and future of in-flight entertainment

Reading Time: 2 minutesThese days, in-flight entertainment is an essential aspect of a long haul flight for passengers, because it makes a long flight much more enjoyable. The first in-flight movie to be shown to passengers was a short film that promoted Chicago. Regular in-flight entertainment did not really begin until 1961, where movies were shown using a projector and passengers had to strain their eyes and be in often uncomfortable positions in order to be able to watch them. They also did not have sound and were in black and white. Since then, in-flight entertainment has come far. In 1988, the first LCD screen was installed into the back of the airline seats for 1st class passengers. In 1991, Virgin Atlantic installed LCD screens in all cabin classes. Passengers are now able to choose their own entertainment and activities on their laptops or mobile device. Therefore, connectivity to the Internet is very…

Digital content piracy, the cause of all evil? Not really.

Digital content piracy, the cause of all evil? Not really.

Reading Time: 10 minutesEvery year it is the same old song. Because of digital piracy, the artists and studios loose a lot of money…. bla,bla,bla… So here some interesting facts that might rebalance the topic. Idea #1: Illegal film Downloads will kill the movie industry. False! Here is the top 10 most illegally downloaded films in 2012 and, in comparison, the overall legal sales obtained worldwide. So, as we can see here above, all most illegally downloaded movies are all blockbusters in the charts. If you think that the 2012 Batman and the Avengers were both best hits on sales and on illegal downloads, we can see that there is no correlation between piracy and the fact that people would go less to the movies. Please note that all downloads here were collected by Torrent Freak, on bit-torrent downloads from January 1st to mid-December 2012. Of course, all major hollywood studies think that…

Flow, European Social Media conference – September 23rd in Paris.

Flow, European Social Media conference – September 23rd in Paris.

Reading Time: 3 minutesOne of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time they treat it as if it was an one-shot. So to be successful you need to get the right keys and that is the mission of FLOW, the European Social Media conference exclusively dedicated to fashion and beauty companies. Flow takes place every year in Paris, just a day before Fashion week. It is organized by Ykone, a leading French fashion community hub. Created by fashion lovers for fashion lovers, Ykone is your one-step fashion destination for news, interviews, shopping and much, much more. Flow, Fashion and Luxury meet high-tech The aim of the conference is to provide a rendez-vous between the creative minds who are shaping the social landscape of tomorrow and Brands. Every year there is…

Victorinox Smart times event. Digital story-telling.

Victorinox Smart times event. Digital story-telling.

Reading Time: 3 minutesVictorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and how did they manage the event.    Story-Telling is key One of the most important keywords in the modern marketing and communication strategies worldwide is STORY-TELLING. Everybody talks about it, has his own definition, share things about it, but at the end; who is really doing it? According to Jonathan Gottschall, author of the book The Story Telling animal, he thinks that humans are addicted to stories. It is in our nature. We want to hear stories no matter if they are true (biographies) or invented (tales). Check this intro-video that gives you an idea about our love for stories: Victorinox, the story-telling curator Well, Victorinox is. The Swiss company started 2 years ago with a new brand campaign…

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