High Tech

Cultural Network, the ultimate Swiss digital guide for arts and culture.

Cultural Network, the ultimate Swiss digital guide for arts and culture.

Our review about Cultural Network. A Swiss developed and based mobile app that gathers and collects all cultural and artistic events in the country. A clever idea. Check it out.

Tidal vs Spotify, who is going to win the battle of our hearts?

Tidal vs Spotify, who is going to win the battle of our hearts?

Spotify was the tsunami in terms of online legal music distribution. Now it seems we have a earthquake called TIDAL. Jay-Z project about a better music service, sustainable and fair for the artists and the users. Who is going to win the battle? Spotify the ultimate (r)evolution in terms of legality and online music experience Spotify was launched in 2008. 7 years later the Swedish company has more than 60million registered users, 15 million are paid users. The music giant…

Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when…

Lab/Life, science at all levels. Musée de la Main, Lausanne.

Lab/Life, science at all levels. Musée de la Main, Lausanne.

The Musée de la Main in Lausanne is a very interesting place . It offers original and quite unique exhibitions and until February 22nd 2015, you will be able to attend to Lab/Life. Two exhibition around Living things: One is about Life Exploration (Exploration du Vivant) and another one is about Stem Cells, the origins of life (Cellules Souches, l’origine de la vie). This weekend, we got to visit the first one. You can discover the life in a scientific…

Friday Chronicle #12: Instagram brings Sexy back.

Friday Chronicle #12: Instagram brings Sexy back.

Instagram is today the perfect challenger for Facebook, Twitter and Tumblr. With more than 300 million monthly active users, it has became the strongest alternative to the mainstream social networks. Of course we all know it belongs now to Facebook, which is always a big deal (like WhatsApp) but we can see a true community sharing over millions of images every day. One interesting fact is that Instagram is bringing sexy back. Here is how. From Self-Portrait to Selfies, a…

Pinterest Promoted Pins, at last!

Pinterest Promoted Pins, at last!

Last year Pinterest released a Beta testing for selected advertisers to try paid marketing on the Pinterest platform. According to Pinterest Business teams, the test was so successful that since Christmas it is available to everyone. Pinterest, the clever Facebook? The birth of a new social network is always an event. When a new sparkle shines in the skyline of Social Media, we are full of hope that we are going to see the next big thing. Unfortunately it is…

4 trends for 2015 in which Millennials are already on

4 trends for 2015 in which Millennials are already on

The 14 to 34 years old have developed a great capability of self-expression. While marketers tend to place them under the same umbrella, Generation Y is probably the one since the last 3 generations with a strong will of differentiation. They also tend to believe that one should accept how and who you are rather than following any kind of reference. At the same time, we understand that the 4 big institutions of modern society have simply lost its identity…

Why should luxury brands embrace e-Business?

Why should luxury brands embrace e-Business?

In 2013, there were 330 million luxury consumers in the world. By 2020, they will be 400 million. This represents an increase of 20% in less than 10 years, placing the Luxury industry among one of the fast growing markets. With the increase of internet, there is also an increase of the luxury online customer. Should a Luxury brand embrace e-Business? Well, it depends. A luxury brand should embrace their customers way of life. Not the other way around. The…

Savelli Genève, when grace and technology meet, it reveals a secret garden.

Savelli Genève, when grace and technology meet, it reveals a secret garden.

The smartphone business is a huge market in which strong players are fighting for their market shares. When you are a company competing in such intense environment you have 2 choices. Either you go for the fight and try to get a piece of the cake from the big players, or you innovate and you take a different approach. And this is the case of Savelli Genève. Their approach of the smartphone business is based on ultimate luxury and poetry…

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6…

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80’s and the 90’s we used to say that the most important thing in someone’s resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add “International mobility”, meaning: “if I get the job I am ready to live in any place around the world”. And that’s how international careers were built. Some people would not hesitate to change…

Friday Chronicles #6: iWatch, Dances with wolves?

Friday Chronicles #6: iWatch, Dances with wolves?

It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed “smart watches” that would measure your health and give you something more than time. Then, when Peeble was launched, there was more buzz about the way it was financed than the product itself. And lately, all the Samsung and many Android gear got most of the time slapped by the press. You can read our full…

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately…

Will Netflix make Switzerland to see red?

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2’218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would not change a thing. 20 years ago, the Cosby show was the biggest show in terms of audience in the USA. Every time, the popular TV show would gather 27…

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists… Or not. So we know that in France, former President François Mitterrand had the entire press on the palm of his hand. Or that Silvio Berlusconi literally owns half of the media in Italy. I am not even wondering what Vladimir Poutine does in Russia. What everybody forget is that the biggest…