High Tech

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately…

Will Netflix make Switzerland to see red?

Will Netflix make Switzerland to see red?

The giant Netflix arrives in Switzerland this fall. Not sure that everybody see it with a positive eye. When you are in a market like the USA with 2’218 tv channels, probably Netflix represents only another alternative. Market segmentation is already super high so one more or one less would not change a thing. 20 years ago, the Cosby show was the biggest show in terms of audience in the USA. Every time, the popular TV show would gather 27…

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists… Or not. So we know that in France, former President François Mitterrand had the entire press on the palm of his hand. Or that Silvio Berlusconi literally owns half of the media in Italy. I am not even wondering what Vladimir Poutine does in Russia. What everybody forget is that the biggest…

Facebook unpublished posts – next level of advertising.

Facebook unpublished posts – next level of advertising.

Since Facebook realized that monetization was a crucial and key factor to survive (specially since its stock market entrance), Mark Zuckerberg teams have developed many ways to succeed. The main one is allowing companies to generate revenue through advertising. In deed, Social media becomes purely media now. Check our complete review about Facebook ad tools here and generally about Social media here. In term of best practice for Facebook advertising, the state of the art are the Unpublished posts. Targeting is everything…

Swiss Luxury brands digital strategies

Swiss Luxury brands digital strategies

Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most outstanding thing is that they are all more and more embracing the digital era, more than never. Here is our digital review in what Switzerland is doing at its best in terms of Luxury Digital strategies. Swiss digital landscape, some key figures Switzerland is definitely a small country with a very high level of competence and…

The new Klout has arrived. But it is not Klout.

The new Klout has arrived. But it is not Klout.

Klout just released a new version of its popular mobile app. It is the new Klout. Well, so new that we wonder if it is still Klout. We also wonder if we still have a life, I mean a non-virtual one. It’s a wonderful, wonderful (digital) world The modern life brought us technology. Some of it makes our life easier, others entertain us and capture our attention on things we would not do 10 years ago. We say we have…

Kim DotCom, is he the millennium hero?

Kim DotCom, is he the millennium hero?

Kim DotCom has called himself the internet resistance. He declared himself as the highest profile to be victim of the US restricted laws about internet. He is supposed to be the person who stands between people’s freedom and big brother. Is he a hero and should get a medal or is he just a guy who completely lost it? Is revolution an old fashion model? There are people we admire for what they do and others for who they are….

RIP Facebook organic reach, the cheap days are over.

RIP Facebook organic reach, the cheap days are over.

Where are the fans? This question is probably he most popular one among Community managers when it comes to Facebook organic reach. In deed Facebook discovered with its entry at the stock exchange market that “monetizing” the platform was not a must, it was a need. So in order to make money, the only unavoidable way is to become a media paid platform for companies. The famous Companies pages are not anymore a natural way to communicate between brands and…

2014 Digital in Switzerland at its best.

2014 Digital in Switzerland at its best.

Here is our 2014 look on the best of Switzerland online. With such a developed country in terms of telecommunications and a national digital market pretty much mature, the quality of digital is quite High. Several leading brands as well as great web partners have establish great strategies and we can find people of great quality. Get ready for the Swiss tour of digital. Swiss 2013 internet key figures Switzerland is a powerful digital country. Not only because everybody (or…

And the Oscar goes to… Samsung.

And the Oscar goes to… Samsung.

Every year the first big media event after Christmas is probably the Oscars. The whole world has his eyes focusing in the Hollywood Roosevelt Hotel since 1929. All amazing films, actors, actresses and movie directors among others are rewarded for their great accomplished work. This year the biggest winner of all was… Samsung. In deed the Korean brand has been one of the main sponsors of the cinema ceremony by investing more than 24 $million since 2009. Last night, the…

Brazil Luxury Market. Digital is ready.

Brazil Luxury Market. Digital is ready.

Brazil is the 6th largest economy in the world. With the 2014 world cup and the 2016 Summer Olympic games, all eyes are pointing to Brazil. And Luxury brands dream of a new market and sales growth. Unfortunately, Brazil is far away from most international Brands headquarters, which makes difficult a strategic implementation without a local support. Brazil has a tremendous potential in terms of digital strategies, your luxury brand just need to find the right partner. And this is…

Social media is no more Social. Just Media.

Social media is no more Social. Just Media.

We say often that social media is an internet revolution. This is true but what we do not hear much is that the revolution lasts until “monetizing” becomes a need. So the revolution is finally just a Media evolution. Social Media key figures 2013 was a great year for Social Media. Figures are just at the planet scale. Probably if there were people living on the moon or on Mars, they would be on Facebook or Twitter too. Here are…

The danger of Sponsored Tweets – Dior Fail

The danger of Sponsored Tweets – Dior Fail

Discover how Dior might not have things right with their Tweet sponsored campaign. It happens. Twitter tweets for money, the sponsored tweet tool Twitter was a true revolution in the way people and brands interact together. Here are the latest Twitter stats – source: Twitter Report 09.13.2013 Twitter is 7 years old 1 Billion users 231.7 million active users (23%) 36 million unique visitors per month China is the country with the biggest number of twitter users: 35.5 million 300…

Best High-tech news from 2013

Best High-tech news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in high-tech. Good reading.  Digital Business, when internet went from IT to Marketing. In the 60′s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s…

After the flash-mobs, now it is the zombie walks.

After the flash-mobs, now it is the zombie walks.

Remember flash-mobs? That is too 2000’s. Now the real cool thing is Zombie Walks. Never such a social phenomenon was so passionate. So if some people think we might get invaded by Zombies, well they are right. It is just not exactly the way they thought. With the support of social media, isolated events become worldwide phenomenons. so get ready to be scared, as this is the Zombie walk! How Science fiction and B movies became a social inspiration Since…