High Tech

Social media is no more Social. Just Media.

Social media is no more Social. Just Media.

We say often that social media is an internet revolution. This is true but what we do not hear much is that the revolution lasts until “monetizing” becomes a need. So the revolution is finally just a Media evolution. Social Media key figures 2013 was a great year for Social Media. Figures are just at the planet scale. Probably if there were people living on the moon or on Mars, they would be on Facebook or Twitter too. Here are the main stats for social media in 2013. Big figures. Facebook, the new Big Blue Facebook got over new limits. With more than 1.15 billion users, it is the biggest social media of all. Here are some key facts. 750 million users access Facebook via mobile and for that they have more than 7’000 different devices. There are more than 10 million apps now in Facebook, more than half are…

The danger of Sponsored Tweets – Dior Fail

The danger of Sponsored Tweets – Dior Fail

Discover how Dior might not have things right with their Tweet sponsored campaign. It happens. Twitter tweets for money, the sponsored tweet tool Twitter was a true revolution in the way people and brands interact together. Here are the latest Twitter stats – source: Twitter Report 09.13.2013 Twitter is 7 years old 1 Billion users 231.7 million active users (23%) 36 million unique visitors per month China is the country with the biggest number of twitter users: 35.5 million 300 billion tweets sent since the launch. 500 million tweets per day 75% of all tweets happened outside USA 77% of Twitter users are on mobile Average Followers per Twitter user: 208 36% monthly increase of Twitter app downloads since the launch. So you can imagine that Brands just jumped into the Twitter world as the engagement with customers are huge. Micro-blogging was definitely a true innovation while Facebook and other…

Best High-tech news from 2013

Best High-tech news from 2013

Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in high-tech. Good reading.  Digital Business, when internet went from IT to Marketing. In the 60′s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Read more here: http://luxuryactivist.com/high-tech/digital-business-when-internet-went-from-it-to-marketing Android is for non internet users?! Last month Android broke the news by announcing a massive 75%…

After the flash-mobs, now it is the zombie walks.

After the flash-mobs, now it is the zombie walks.

Remember flash-mobs? That is too 2000’s. Now the real cool thing is Zombie Walks. Never such a social phenomenon was so passionate. So if some people think we might get invaded by Zombies, well they are right. It is just not exactly the way they thought. With the support of social media, isolated events become worldwide phenomenons. so get ready to be scared, as this is the Zombie walk! How Science fiction and B movies became a social inspiration Since the rediscovery of Cyber Punk culture in the 90’s, many sub-trends became very popular among young and less young people. We can see that most of the time all these trends have one thing in common: self-expression. The more the world becomes grey and boring, the more people wished things were more exciting. It is proper to mankind to be entertained, and the more economic crises strikes, the more people…

How having a digital life can waist your time at work.

How having a digital life can waist your time at work.

We know that internet and social media have just invaded our lives. Not only at home but especially at work. The impact of spending hours online can be devastating if not controlled. Companies suffer a lot because of certain abuses. Check out this impressive infographic about how do we waist our time at work. You will see that internet and social media have a strong responsibility. Time Doctor – Track your time. Track your team’s time. Know EXACTLY what is REALLY going on. LA Info sourced for Luxuryactivist.com. All content is copyrighted with no reproduction rights available. 

The past and future of in-flight entertainment

The past and future of in-flight entertainment

These days, in-flight entertainment is an essential aspect of a long haul flight for passengers, because it makes a long flight much more enjoyable. The first in-flight movie to be shown to passengers was a short film that promoted Chicago. Regular in-flight entertainment did not really begin until 1961, where movies were shown using a projector and passengers had to strain their eyes and be in often uncomfortable positions in order to be able to watch them. They also did not have sound and were in black and white. Since then, in-flight entertainment has come far. In 1988, the first LCD screen was installed into the back of the airline seats for 1st class passengers. In 1991, Virgin Atlantic installed LCD screens in all cabin classes. Passengers are now able to choose their own entertainment and activities on their laptops or mobile device. Therefore, connectivity to the Internet is very…

Digital content piracy, the cause of all evil? Not really.

Digital content piracy, the cause of all evil? Not really.

Every year it is the same old song. Because of digital piracy, the artists and studios loose a lot of money…. bla,bla,bla… So here some interesting facts that might rebalance the topic. Idea #1: Illegal film Downloads will kill the movie industry. False! Here is the top 10 most illegally downloaded films in 2012 and, in comparison, the overall legal sales obtained worldwide. So, as we can see here above, all most illegally downloaded movies are all blockbusters in the charts. If you think that the 2012 Batman and the Avengers were both best hits on sales and on illegal downloads, we can see that there is no correlation between piracy and the fact that people would go less to the movies. Please note that all downloads here were collected by Torrent Freak, on bit-torrent downloads from January 1st to mid-December 2012. Of course, all major hollywood studies think that…

Flow, European Social Media conference – September 23rd in Paris.

Flow, European Social Media conference – September 23rd in Paris.

One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time they treat it as if it was an one-shot. So to be successful you need to get the right keys and that is the mission of FLOW, the European Social Media conference exclusively dedicated to fashion and beauty companies. Flow takes place every year in Paris, just a day before Fashion week. It is organized by Ykone, a leading French fashion community hub. Created by fashion lovers for fashion lovers, Ykone is your one-step fashion destination for news, interviews, shopping and much, much more. Flow, Fashion and Luxury meet high-tech The aim of the conference is to provide a rendez-vous between the creative minds who are shaping the social landscape of tomorrow and Brands. Every year there is…

Victorinox Smart times event. Digital story-telling.

Victorinox Smart times event. Digital story-telling.

Victorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and how did they manage the event.    Story-Telling is key One of the most important keywords in the modern marketing and communication strategies worldwide is STORY-TELLING. Everybody talks about it, has his own definition, share things about it, but at the end; who is really doing it? According to Jonathan Gottschall, author of the book The Story Telling animal, he thinks that humans are addicted to stories. It is in our nature. We want to hear stories no matter if they are true (biographies) or invented (tales). Check this intro-video that gives you an idea about our love for stories: Victorinox, the story-telling curator Well, Victorinox is. The Swiss company started 2 years ago with a new brand campaign…

EcoAkua, preserving the biggest luxury of all: water.

EcoAkua, preserving the biggest luxury of all: water.

In history, there was always something very valuable that would rule the relationships between people or countries. Sometimes it was gold, or spices, since the 70’s it is Oil and lately Lithium. But the biggest luxury of all, that will probably become very exclusive, rare and almost elitist is…. WATER. Discover this month EcoAkua, a Swiss innovative brand that brings to the market a new ecological solution to save our precious liquid. When cutting edge technology protects our mother nature.   Interesting facts about water: it covers 71% of our planet’s surface 96.5% of water is found in seas and oceans Only 2.5% of the Earth’s water is freshwater 1 Billion people in our planet do not have access to safe-water. Experts say that by 2025, 50% of world population will face water-based vulnerability 70% of fresh water used by humans goes on Agriculture. As we can see, water is,…

Porn and Social Media, the hypocrisy of major social networks.

Porn and Social Media, the hypocrisy of major social networks.

Since Facebook established a very strict policy against unpolitical correct content, especially related to nudity and pornography, it settled the tone for the major social networks. So our children are safe. How true this is it? Actually, it is all about hypocrisy as all major social networks provide a safe place for pornography and sexual related content. Check it out. FACEBOOK PORN, safe but not 100% perfect. Facebook users can create an account with a minimum of 13 years old. Because of that, and a certain idea of American cleanliness, they do not allow porn, sexual content or any adult activities in the different pages. Users can flag unappropriate content and your account can be blocked. Of course, if no one report the content, it can continue online. With more than one billion users, it is quite difficult for Facebook to monitor everything. Here below what I found in a…

Why Luxury Brands are so afraid of Social Media?

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Of course all these brands have a Facebook page, do not take me wrong, but do they have a true Social media strategy? What is the engagement of these brands with fans? Generally it is a one way conversation. Why are Luxury Brands are so afraid of Social Media? Social Media is a Mass-Media Many luxury brands are not very tempted to invest themselves truly in social media. They think it is a non-qualitative channel for communication. Luxury Brands tend to believe that going for Social Media, they would open the brand communication towards too many people…

Digital business: when Internet went from I.T. to Marketing.

Digital business: when Internet went from I.T. to Marketing.

In the 60’s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Since the beginning of web activities within companies, the I.T. department became almost a second General Direction department. In deed, technology was key and hard to master. It also happened at the time in which computers invaded all companies, so IT had a strong role internal and external. The iconic role of the webmaster was born. In deed every website…

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Men and women have gambled since the beginning of modern civilization.  But this ancient sport relying on chance and skill has finally evolved into the modern era, with cutting edge technologies designed to make your gambling experience more fun, and more profitable.  If you’re thinking of heading to the casinos or the track, stack the odds in your favor by putting the whole of human achievement at your fingertips.  From online analysis to the latest horse race software, prepare yourself for a winning day at the track, the modern way. Look the part. It wasn’t that long ago that a day at the racetrack or the casino was considered a somewhat formal affair.  Men and women wore their best threads.  Here’s a great tip:  if you want to be a high roller, start by looking like one.  A little extra effort in the suit and tie department will pay off…

Facebook in Switzerland, the end?

Facebook in Switzerland, the end?

Switzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in Switzerland. We are right now in what we call “The Facebook era”, so in terms of online Mass-media, Facebook is an essential reference. But what is the current situation of Facebook in Switzerland? There are 2’974’340 Facebook users in Switzerland by the end of 2012. This places this country in number 51 in the ranking of all Facebook statistics by country. This represents a penetration rate of almost 40% of the total population and  47% of the total online population. According to Facebook, the average Cost per Click in Switzerland is around 0.55$ and the average CPM is around 0.12$. From an age group point of view, a few figures are interesting to note. the biggest growth in the past 3 month in terms of users…