High Tech

EcoAkua, preserving the biggest luxury of all: water.

EcoAkua, preserving the biggest luxury of all: water.

Reading Time: 3 minutesIn history, there was always something very valuable that would rule the relationships between people or countries. Sometimes it was gold, or spices, since the 70’s it is Oil and lately Lithium. But the biggest luxury of all, that will probably become very exclusive, rare and almost elitist is…. WATER. Discover this month EcoAkua, a Swiss innovative brand that brings to the market a new ecological solution to save our precious liquid. When cutting edge technology protects our mother nature.   Interesting facts about water: it covers 71% of our planet’s surface 96.5% of water is found in seas and oceans Only 2.5% of the Earth’s water is freshwater 1 Billion people in our planet do not have access to safe-water. Experts say that by 2025, 50% of world population will face water-based vulnerability 70% of fresh water used by humans goes on Agriculture. As we can see, water is,…

Porn and Social Media, the hypocrisy of major social networks.

Porn and Social Media, the hypocrisy of major social networks.

Reading Time: 6 minutesSince Facebook established a very strict policy against unpolitical correct content, especially related to nudity and pornography, it settled the tone for the major social networks. So our children are safe. How true this is it? Actually, it is all about hypocrisy as all major social networks provide a safe place for pornography and sexual related content. Check it out. FACEBOOK PORN, safe but not 100% perfect. Facebook users can create an account with a minimum of 13 years old. Because of that, and a certain idea of American cleanliness, they do not allow porn, sexual content or any adult activities in the different pages. Users can flag unappropriate content and your account can be blocked. Of course, if no one report the content, it can continue online. With more than one billion users, it is quite difficult for Facebook to monitor everything. Here below what I found in a…

Why Luxury Brands are so afraid of Social Media?

Why Luxury Brands are so afraid of Social Media?

Reading Time: 6 minutesSocial media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Of course all these brands have a Facebook page, do not take me wrong, but do they have a true Social media strategy? What is the engagement of these brands with fans? Generally it is a one way conversation. Why are Luxury Brands are so afraid of Social Media? Social Media is a Mass-Media Many luxury brands are not very tempted to invest themselves truly in social media. They think it is a non-qualitative channel for communication. Luxury Brands tend to believe that going for Social Media, they would open the brand communication towards too many people…

Digital business: when Internet went from I.T. to Marketing.

Digital business: when Internet went from I.T. to Marketing.

Reading Time: 11 minutesIn the 60’s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Since the beginning of web activities within companies, the I.T. department became almost a second General Direction department. In deed, technology was key and hard to master. It also happened at the time in which computers invaded all companies, so IT had a strong role internal and external. The iconic role of the webmaster was born. In deed every website…

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Reading Time: 5 minutesMen and women have gambled since the beginning of modern civilization.  But this ancient sport relying on chance and skill has finally evolved into the modern era, with cutting edge technologies designed to make your gambling experience more fun, and more profitable.  If you’re thinking of heading to the casinos or the track, stack the odds in your favor by putting the whole of human achievement at your fingertips.  From online analysis to the latest horse race software, prepare yourself for a winning day at the track, the modern way. Look the part. It wasn’t that long ago that a day at the racetrack or the casino was considered a somewhat formal affair.  Men and women wore their best threads.  Here’s a great tip:  if you want to be a high roller, start by looking like one.  A little extra effort in the suit and tie department will pay off…

Facebook in Switzerland, the end?

Facebook in Switzerland, the end?

Reading Time: 3 minutesSwitzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in Switzerland. We are right now in what we call “The Facebook era”, so in terms of online Mass-media, Facebook is an essential reference. But what is the current situation of Facebook in Switzerland? There are 2’974’340 Facebook users in Switzerland by the end of 2012. This places this country in number 51 in the ranking of all Facebook statistics by country. This represents a penetration rate of almost 40% of the total population and  47% of the total online population. According to Facebook, the average Cost per Click in Switzerland is around 0.55$ and the average CPM is around 0.12$. From an age group point of view, a few figures are interesting to note. the biggest growth in the past 3 month in terms of users…

Sony Xperia Z: the best Sony Mobile phone ever

Sony Xperia Z: the best Sony Mobile phone ever

Reading Time: 2 minutesDiscover the new Sony Xperia Z. According to the brand itself, it is by far the best Sony mobile phone ever made.   During this year CES, 2 brands are trying to have their comeback: Sony and Nokia. With the new Xperia Z, Sony is trying to strike strongly in the smartphone market. Here are the main characteristics of the Xperia Z, that make it as an outstanding smartphone: Weight: 146 gr / 5.15 oz Display: 5.0 inches TFT with 16 million colours Resolution: 1920 x 1080 pixels Durability: Water-resistant and Dust proof. OS: Google Android 4.1 (Jelly Bean) 1.5 GHz Qualcomm APQ8064+MDM9215M – Quad Core Battery: Talk time up to 11 hours and standby time up to 550 hours Camera: 13.1 megapixel camera with Auto focus What are the interesting features to highlight? Introduction for the first time of HDR to Video Adding the world’s only Dual Exmor R…

Android is for non internet users??

Android is for non internet users??

Reading Time: 3 minutesLast month Android broke the news by announcing a massive 75% of world market share in Mobiles. This shows how the Google OS became a pretty big standard in the highly competitive mobile market. But we realize in terms of internet connections, only 20% are Android. What?!!! In the world there are around 300 million Android devices in circulation, from Tablets to smartphones.  Year by year Android grew by 250% while other OS were much more modest. By the end of this year, Google announced that every day there are 850,000 Android devices activations, which makes the big hit for this christmas. But from online marketers perspective, nobody cares about Android. Why? Well first, it took Google years until they started making the life easier to Android developers. While Apple was taking good care of all developers with special conferences, dedicated kits, supports, helps, workshops… Android would make you turn…

Top 5 most viewed Youtube videos ever

Top 5 most viewed Youtube videos ever

Reading Time: 2 minutesEvery year we wonder what kind of video will enter the top 5 most viewed videos on youtube. This video channel became in less than 10 years to biggest video broadcasting in the world. The key figures: 72 hours of video are uploaded every minute 800 million users 4 billion hours of video viewing  every month The number of videos uploaded on youtube in 60 days is bigger than the number of videos created by the3 most important TV networks in the USA within the past 60 years The youtube search bar has more searches than Bing + Yahoo together Many of these videos are music related. Several artists got now more than 1 billion views on youtube. The first artist to cross the mythical line of 1 billion views was Lady Gaga. Here are the 4 biggest artists on youtube (based on their number of views): Justin Bieber with…

Mobile in Switzerland – 2012 key figures

Mobile in Switzerland – 2012 key figures

Reading Time: 4 minutesThe world went from Mobility to Mobile. From physical movement to a smartphone usage. Switzerland is one of the top countries in terms of Smartphone usage. It is iPhone land. Here are the key figures brought by a Ipsos-Google 2012 study. The usage of smartphones in Switzerland is quite high compared to other countries. Penetration rate: USA: 44% Switzerland: 43% France: 38% China: 33% Germany: 29% Japan: 20% Brazil: 14% The smartphones became more important than television as 26% of the swiss population would rather give up their TV than their smartphone. 56% of Swiss smartphone users access internet at least once a day, which is basically the average for smartphones users in the world. Only Japan reaches  82%. Also 41% of swiss smartphone users access to a web search from their smartphones at least once a day. But what do they search for? 45% for Restaurants, pubs and bars…

Facebook: only one Page per company

Facebook: only one Page per company

Reading Time: 6 minutesFacebook announced to their “Preferred Marketing Developers” that they are working on the “mandatory merge” all companies different fan pages around the world into only ONE. So if you have several company’s fan pages, most of the time one is global and then you have the local ones, this means that you will end up with only one. Right now, you can already do it thanks to the improvements of the admin interface. It is an interesting way to retake control of your name in Facebook, especially if some non-authorized people did create pages on your name. I tried and it works perfectly. But the next step for Facebook is to impose the “single-page” strategy to all companies. Facebook says that companies should use more the geo-tagging options of the admin interface rather than multiply pages. We assume that for them it will be a better cost efficiency as local…

Wifi in-flight, internet in planes… finally!

Wifi in-flight, internet in planes… finally!

Reading Time: 3 minutesFinally flying companies are installing a new Wifi in their aircrafts. The first trials were more than a year ago and now it is reality. When you are stuck for several hours in a plane, some people try to sleep, others watch all the movies available and play several times the old caveman version in 16 colors on their personal screen. Of course this happens if you are in an Airbus or in business class and above. We all remember when the phones were installed on board. Everybody got very excited but finally nobody really used it. Of course some people spent some dollars trying to call someone but frankly it never really worked perfectly (especially for the cost). It disappeared quite fast as it became just ridiculous. Now since the internet revolution arrived, things are different. The era of Hyper-communication is here and every single electronic object has an…

Facebook will no longer be free for companies

Facebook will no longer be free for companies

Reading Time: 3 minutesFor more than an year now, there were announcements saying that Facebook will no longer be free for companies. And apparently now the time came that companies will start paying for Facebook services and that finally Facebook will get some money from their platform. From today on, we can already see what they call Facebook offers. Basically Facebook offer to companies the possibility to  bring people to your business with an offer they can claim and even share with others, with their friends on Facebook. 3 kinds of offers: In store only: People can print the offer from Facebook and go to a physical store and present the offer to the staff of the store in order to claim it. In store & Online: offers at physical location and website Online only: People can only redeem your offer by visiting your website (promo code) Apparently the first time you try…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

Reading Time: 2 minutesWe just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page with its 1,72 million fans. Of course it is also a global page with a global brand. Nespresso with 1,72 million fans Axe Effekt with 288,431fans My Switzerland  with 281,000 fans Ricola with 174,000 fans Sony Mobile DE with 168,000 fans Bally with 138,365 fans Migros Ice Tea wit h133,270 fans Swisscom with 129,575 fans Swiss International Airlines with 126,345 fans Ok- with 112,790 fans Now, in terms of “People…

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