High Tech

How having a digital life can waist your time at work.

How having a digital life can waist your time at work.

We know that internet and social media have just invaded our lives. Not only at home but especially at work. The impact of spending hours online can be devastating if not controlled. Companies suffer a lot because of certain abuses. Check out this impressive infographic about how do we waist our time at work. You will see that internet and social media have a strong responsibility. Time Doctor – Track your time. Track your team’s time. Know EXACTLY what is REALLY going on. LA Info sourced for Luxuryactivist.com. All content is copyrighted with no reproduction rights available. 

The past and future of in-flight entertainment

The past and future of in-flight entertainment

These days, in-flight entertainment is an essential aspect of a long haul flight for passengers, because it makes a long flight much more enjoyable. The first in-flight movie to be shown to passengers was a short film that promoted Chicago. Regular in-flight entertainment did not really begin until 1961, where movies were shown using a projector and passengers had to strain their eyes and be in often uncomfortable positions in order to be able to watch them. They also did not have sound and were in black and white. Since then, in-flight entertainment has come far. In 1988, the first LCD screen was installed into the back of the airline seats for 1st class passengers. In 1991, Virgin Atlantic installed LCD screens in all cabin classes. Passengers are now able to choose their own entertainment and activities on their laptops or mobile device. Therefore, connectivity to the Internet is very…

Digital content piracy, the cause of all evil? Not really.

Digital content piracy, the cause of all evil? Not really.

Every year it is the same old song. Because of digital piracy, the artists and studios loose a lot of money…. bla,bla,bla… So here some interesting facts that might rebalance the topic. Idea #1: Illegal film Downloads will kill the movie industry. False! Here is the top 10 most illegally downloaded films in 2012 and, in comparison, the overall legal sales obtained worldwide. So, as we can see here above, all most illegally downloaded movies are all blockbusters in the charts. If you think that the 2012 Batman and the Avengers were both best hits on sales and on illegal downloads, we can see that there is no correlation between piracy and the fact that people would go less to the movies. Please note that all downloads here were collected by Torrent Freak, on bit-torrent downloads from January 1st to mid-December 2012. Of course, all major hollywood studies think that…

Flow, European Social Media conference – September 23rd in Paris.

Flow, European Social Media conference – September 23rd in Paris.

One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time they treat it as if it was an one-shot. So to be successful you need to get the right keys and that is the mission of FLOW, the European Social Media conference exclusively dedicated to fashion and beauty companies. Flow takes place every year in Paris, just a day before Fashion week. It is organized by Ykone, a leading French fashion community hub. Created by fashion lovers for fashion lovers, Ykone is your one-step fashion destination for news, interviews, shopping and much, much more. Flow, Fashion and Luxury meet high-tech The aim of the conference is to provide a rendez-vous between the creative minds who are shaping the social landscape of tomorrow and Brands. Every year there is…

Victorinox Smart times event. Digital story-telling.

Victorinox Smart times event. Digital story-telling.

Victorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and how did they manage the event.    Story-Telling is key One of the most important keywords in the modern marketing and communication strategies worldwide is STORY-TELLING. Everybody talks about it, has his own definition, share things about it, but at the end; who is really doing it? According to Jonathan Gottschall, author of the book The Story Telling animal, he thinks that humans are addicted to stories. It is in our nature. We want to hear stories no matter if they are true (biographies) or invented (tales). Check this intro-video that gives you an idea about our love for stories: Victorinox, the story-telling curator Well, Victorinox is. The Swiss company started 2 years ago with a new brand campaign…

EcoAkua, preserving the biggest luxury of all: water.

EcoAkua, preserving the biggest luxury of all: water.

In history, there was always something very valuable that would rule the relationships between people or countries. Sometimes it was gold, or spices, since the 70’s it is Oil and lately Lithium. But the biggest luxury of all, that will probably become very exclusive, rare and almost elitist is…. WATER. Discover this month EcoAkua, a Swiss innovative brand that brings to the market a new ecological solution to save our precious liquid. When cutting edge technology protects our mother nature.   Interesting facts about water: it covers 71% of our planet’s surface 96.5% of water is found in seas and oceans Only 2.5% of the Earth’s water is freshwater 1 Billion people in our planet do not have access to safe-water. Experts say that by 2025, 50% of world population will face water-based vulnerability 70% of fresh water used by humans goes on Agriculture. As we can see, water is,…

Porn and Social Media, the hypocrisy of major social networks.

Porn and Social Media, the hypocrisy of major social networks.

Since Facebook established a very strict policy against unpolitical correct content, especially related to nudity and pornography, it settled the tone for the major social networks. So our children are safe. How true this is it? Actually, it is all about hypocrisy as all major social networks provide a safe place for pornography and sexual related content. Check it out. FACEBOOK PORN, safe but not 100% perfect. Facebook users can create an account with a minimum of 13 years old. Because of that, and a certain idea of American cleanliness, they do not allow porn, sexual content or any adult activities in the different pages. Users can flag unappropriate content and your account can be blocked. Of course, if no one report the content, it can continue online. With more than one billion users, it is quite difficult for Facebook to monitor everything. Here below what I found in a…

Why Luxury Brands are so afraid of Social Media?

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Of course all these brands have a Facebook page, do not take me wrong, but do they have a true Social media strategy? What is the engagement of these brands with fans? Generally it is a one way conversation. Why are Luxury Brands are so afraid of Social Media? Social Media is a Mass-Media Many luxury brands are not very tempted to invest themselves truly in social media. They think it is a non-qualitative channel for communication. Luxury Brands tend to believe that going for Social Media, they would open the brand communication towards too many people…

Digital business: when Internet went from I.T. to Marketing.

Digital business: when Internet went from I.T. to Marketing.

In the 60’s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Since the beginning of web activities within companies, the I.T. department became almost a second General Direction department. In deed, technology was key and hard to master. It also happened at the time in which computers invaded all companies, so IT had a strong role internal and external. The iconic role of the webmaster was born. In deed every website…

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Men and women have gambled since the beginning of modern civilization.  But this ancient sport relying on chance and skill has finally evolved into the modern era, with cutting edge technologies designed to make your gambling experience more fun, and more profitable.  If you’re thinking of heading to the casinos or the track, stack the odds in your favor by putting the whole of human achievement at your fingertips.  From online analysis to the latest horse race software, prepare yourself for a winning day at the track, the modern way. Look the part. It wasn’t that long ago that a day at the racetrack or the casino was considered a somewhat formal affair.  Men and women wore their best threads.  Here’s a great tip:  if you want to be a high roller, start by looking like one.  A little extra effort in the suit and tie department will pay off…

Facebook in Switzerland, the end?

Facebook in Switzerland, the end?

Switzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in Switzerland. We are right now in what we call “The Facebook era”, so in terms of online Mass-media, Facebook is an essential reference. But what is the current situation of Facebook in Switzerland? There are 2’974’340 Facebook users in Switzerland by the end of 2012. This places this country in number 51 in the ranking of all Facebook statistics by country. This represents a penetration rate of almost 40% of the total population and  47% of the total online population. According to Facebook, the average Cost per Click in Switzerland is around 0.55$ and the average CPM is around 0.12$. From an age group point of view, a few figures are interesting to note. the biggest growth in the past 3 month in terms of users…

Sony Xperia Z: the best Sony Mobile phone ever

Sony Xperia Z: the best Sony Mobile phone ever

Discover the new Sony Xperia Z. According to the brand itself, it is by far the best Sony mobile phone ever made.   During this year CES, 2 brands are trying to have their comeback: Sony and Nokia. With the new Xperia Z, Sony is trying to strike strongly in the smartphone market. Here are the main characteristics of the Xperia Z, that make it as an outstanding smartphone: Weight: 146 gr / 5.15 oz Display: 5.0 inches TFT with 16 million colours Resolution: 1920 x 1080 pixels Durability: Water-resistant and Dust proof. OS: Google Android 4.1 (Jelly Bean) 1.5 GHz Qualcomm APQ8064+MDM9215M – Quad Core Battery: Talk time up to 11 hours and standby time up to 550 hours Camera: 13.1 megapixel camera with Auto focus What are the interesting features to highlight? Introduction for the first time of HDR to Video Adding the world’s only Dual Exmor R…

Android is for non internet users??

Android is for non internet users??

Last month Android broke the news by announcing a massive 75% of world market share in Mobiles. This shows how the Google OS became a pretty big standard in the highly competitive mobile market. But we realize in terms of internet connections, only 20% are Android. What?!!! In the world there are around 300 million Android devices in circulation, from Tablets to smartphones.  Year by year Android grew by 250% while other OS were much more modest. By the end of this year, Google announced that every day there are 850,000 Android devices activations, which makes the big hit for this christmas. But from online marketers perspective, nobody cares about Android. Why? Well first, it took Google years until they started making the life easier to Android developers. While Apple was taking good care of all developers with special conferences, dedicated kits, supports, helps, workshops… Android would make you turn…

Top 5 most viewed Youtube videos ever

Top 5 most viewed Youtube videos ever

Every year we wonder what kind of video will enter the top 5 most viewed videos on youtube. This video channel became in less than 10 years to biggest video broadcasting in the world. The key figures: 72 hours of video are uploaded every minute 800 million users 4 billion hours of video viewing  every month The number of videos uploaded on youtube in 60 days is bigger than the number of videos created by the3 most important TV networks in the USA within the past 60 years The youtube search bar has more searches than Bing + Yahoo together Many of these videos are music related. Several artists got now more than 1 billion views on youtube. The first artist to cross the mythical line of 1 billion views was Lady Gaga. Here are the 4 biggest artists on youtube (based on their number of views): Justin Bieber with…

Mobile in Switzerland – 2012 key figures

Mobile in Switzerland – 2012 key figures

The world went from Mobility to Mobile. From physical movement to a smartphone usage. Switzerland is one of the top countries in terms of Smartphone usage. It is iPhone land. Here are the key figures brought by a Ipsos-Google 2012 study. The usage of smartphones in Switzerland is quite high compared to other countries. Penetration rate: USA: 44% Switzerland: 43% France: 38% China: 33% Germany: 29% Japan: 20% Brazil: 14% The smartphones became more important than television as 26% of the swiss population would rather give up their TV than their smartphone. 56% of Swiss smartphone users access internet at least once a day, which is basically the average for smartphones users in the world. Only Japan reaches  82%. Also 41% of swiss smartphone users access to a web search from their smartphones at least once a day. But what do they search for? 45% for Restaurants, pubs and bars…

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