High Tech

Facebook will no longer be free for companies

Facebook will no longer be free for companies

Reading Time: 3 minutesFor more than an year now, there were announcements saying that Facebook will no longer be free for companies. And apparently now the time came that companies will start paying for Facebook services and that finally Facebook will get some money from their platform. From today on, we can already see what they call Facebook offers. Basically Facebook offer to companies the possibility to  bring people to your business with an offer they can claim and even share with others, with their friends on Facebook. 3 kinds of offers: In store only: People can print the offer from Facebook and go to a physical store and present the offer to the staff of the store in order to claim it. In store & Online: offers at physical location and website Online only: People can only redeem your offer by visiting your website (promo code) Apparently the first time you try…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

Reading Time: 2 minutesWe just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page with its 1,72 million fans. Of course it is also a global page with a global brand. Nespresso with 1,72 million fans Axe Effekt with 288,431fans My Switzerland  with 281,000 fans Ricola with 174,000 fans Sony Mobile DE with 168,000 fans Bally with 138,365 fans Migros Ice Tea wit h133,270 fans Swisscom with 129,575 fans Swiss International Airlines with 126,345 fans Ok- with 112,790 fans Now, in terms of “People…

Internet Explorer 9, new commercial.

Internet Explorer 9, new commercial.

Reading Time: 1 minutesMicrosoft released a new TV advertising campaign about its new Internet browser, IE9. During the London Summer Olympic games, Microsoft is buzzing on television with a new comercial for its browser. They claim a more “beautiful web”. They propose interesting features but when you see the commercial, you see that the content displayed is cooler than the Browser really. And the content, of course, is not from Microsoft (eg: Iron Man). But the commercial is well executed.   LA   Info sourced on Youtube. All images are copyrighted with no reproduction rights available.  

Why Social media will evolve or… die.

Why Social media will evolve or… die.

Reading Time: 6 minutesSince the invention of the steam power engine, internet might be one of the biggest invention of the 20th century that changed the world in a way that things would never be the same. And the world got hit by a second wave called Social Media. Today Social Media is a trendy and big topic. But did you know that if Social Media does not evolve fast, it might die one day? At least the way we know it today. 2003, everything started When in August 2003, Myspace launched its platform, they could not see how the world would evolve towards a higher degree of relationship interactivity. Even when Facebook was launched in february 2004, they would never imagine to reach 900 million registered users 8 years later. Today the Socia Media Era is well establish and even companies do not wonder if they should go for it or not…

Victorinox launches new website about true stories.

Victorinox launches new website about true stories.

Reading Time: 3 minutesVictorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong promise: Companion for Life. According to Mr. Carl Elsener, CEO of Victorinox, it is not the story of the company that turned Victorinox products as Icons, it is about the stories that customers experienced in which products played a vital role: stories about memorable moments of adventure and expeditions on earth, in the sky, and in space. Dramatic stories in which Victorinox products contributed to solutions and saved lives. Even stories…

Why Blogging is better than Facebook?

Why Blogging is better than Facebook?

Reading Time: 3 minutesWith the social media revolution, more and more people wonder if they should start a website/blog or just go for a Facebook page. In deed, because social networks introduce more and more publishing features, one can really wonder why should he open a website or a blog. Everything looks so easy in Social Media in terms of structure, virality and editing that sometimes we do not wish to spend too much time on traditional channels. Here are some good reasons, 10, in why blogging will still be better than Facebook. Hopefully this will convince you… or not! Reason n.1 : “Mark Zuckerberg will not control you”. In your own website or blog, you can do whatever you want, the way you want. On Facebook, I agree that Timeline improved a lot of things but, we need to dance by the rules. No room for fully customization or personal templates. Reason…

TED, Lucy McRae and how technology changes the human body.

TED, Lucy McRae and how technology changes the human body.

Reading Time: 1 minutesTED Fellow Lucy McRae is a body architect — she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body’s insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume. Trained as a classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology. If you want to read more, check the official website here: TED. LA Info sourced at TED official website. All images are copyrighted with no reproduction rights available.

DuckDuckGo, a Google killer?

DuckDuckGo, a Google killer?

Reading Time: 6 minutesFounded by Gabriel Weinberg in 1998, DuckDuckGo.com becomes the “outsider” of Search engines today with more than 1 million searches a month. Is it a Google killer? Well, at least we can see that certain key features of the new search engine is going on that direction. See for yourself. Search engines are always one of the most important tools we can use today. They are the door for all the knowledge we can find on the internet. And depending on how good the search engine is, you are going to be more or less happy with your search results. For the past 10 years, they become a huge challenge because people want to get the information requested right away and do not wish to get “dead-ends”. When Google was launched in 1998, it changed radically the way search engines not only looked-like but on the way to search. Today we…

Youku, the “other” Youtube? Not so sure…

Youku, the “other” Youtube? Not so sure…

Reading Time: 3 minutesYouku is one of the biggest websites for video in the world. Millions of people, chinese for the most, connect daily and find high level content. Youku is not a pale copy of Youtube. It is more about professional online TV. As we know, Video content rules the internet. And when we look to the digital landscape, Youtube is the market leader. Some competitors like Vimeo or Dailymotion try hard to compete but the “broadcast yourself” strategy is really unbeatable. Nevertheless, in some areas in the globe, Youtube is not a mainstream, especially in China as there are strong restrictions to this website. So Chinese developed their own video streaming channel. It was launched in 2006 by Victor Koo (previous CEO of Sohu.com). Today Youku is the leader for online video in China with more than 40% of market share. Almost 300 million monthly users in 2011. In average, each…

TED Talk: Future of e-Commerce pick and pack

TED Talk: Future of e-Commerce pick and pack

Reading Time: 1 minutesHere is a very interesting video about the future of E-commerce and especially the “pick & Pack” processes in a warehouse. This video is part of TED program and was presented by Mick Mountz, CEO of a company founded a couple of years now called KIVA SYSTEMS. They propose a full integrated robotic approach of the warehousing. Looks amazing. As productivity at that level means better costs, this becomes a true solution for many companies with thousands of Sku’s and small recommended retail prices. What do you think? LA   Info sourced at TED.com . All images not free of rights for reproduction. 

Would SOPA & PIPA damage the web?

Would SOPA & PIPA damage the web?

Reading Time: 2 minutesA lot of talking is running right now about the SOPA & PIPA projects. PROTECT-IP is a bill that has been introduced in the Senate and the House and is moving quickly through Congress. It gives the government and corporations the ability to censor the net, in the name of protecting “creativity”. The law would let the government or corporations censor entire sites– they just have to convince a judge that the site is “dedicated to copyright infringement.” The government has already wrongly shut down sites without any recourse to the site owner. Under this bill, sharing a video with anything copyrighted in it, or what sites like Youtube and Twitter do, would be considered illegal behavior according to this bill. According to the Congressional Budget Office, this bill would cost us $47 million tax dollars a year — that’s for a fix that won’t work, disrupts the internet, stifles innovation,…

E-TIP winter gloves, pure high-tech.

E-TIP winter gloves, pure high-tech.

Reading Time: 2 minutesThe North Face, outdoor brand, relaunched its high-tech gloves this winter. The line is called the E-TIP and allows you to use any touch screen device thanks to a high-tech material. You do not need then to take the gloves out to use your iPhone, iPad, Blackberry Storm or other Samsung. As a modern and high-tech oriented person, we always complain about the fact that we need to take out our gloves in winter to use our touch screen device (phone, GPS,etc…) thanks to The North Face and the E-TIP gloves this sacrifice is over. Thanks to these special gloves you can use your iPhone in a normal way in the ski slopes. According to the Brand, the E-Tip Gloves are form fitting, four-way stretch gloves that offer warmth and maximum dexterity. For urban wear, you can comfortably work your phone, MP3 player or laptop mouse pad with warm fingers…

SoundCloud, the myspace killer?

SoundCloud, the myspace killer?

Reading Time: 3 minutesOne of the most fashionable words in 2011 was “cloud”. And it will continue in 2012. After Apple’s iCloud, another one growing very fast is SoundCloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Some people consider it is a myspace killer. Originally from Sweden, SoundCloud quickly got installed in Berlin-Germany in August 2007. It was founded by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks. Basically, you can record your original-sound and share it with your friends, ask them what they think about it or even share it throughout the social networks. Of course, all records need to be original and you should be the owner (or have the official rights) to…

Steve Jobs by Walter Isaacson, Counter-Culture

Steve Jobs by Walter Isaacson, Counter-Culture

Reading Time: 4 minutesDuring the holiday season, I read the official biography of Steve Jobs by Walter Isaacson. At the beginning I thought  it was again another object to nourish Steve Jobs cult. Even though I like Apple products, I do not like the “guru” strategy that minimizes the creative teams behind. But I must say that this biographical work shows more than just the life of a “geeky hero”. It shows the life of a man, that was not proud of everything he did but more than that, it shows an interesting idea of Counter Culture. The book was written by Walter Isaacson, an important media personality as former CEO of CNN and the managing Director of Time magazine. He also wrote the biography of Albert Einstein, Benjamin Franklin and Kissinger. In a way by adding Steve Jobs to his bibliography, Walter Isaacson generates a sort of historical retrospective about Counter Culture…

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