High Tech

Alfred Dunhill goes for Augmented Reality

Alfred Dunhill goes for Augmented Reality

Reading Time: 2 minutesAfter the launch of the new Alfred Dunhill campaign for Autumn/Winter 2011, now the brand is pushing the boundaries of the Voice campaign thanks to Augmented reality. In deed, thanks to a free App called Aurasma, you can basically watch the videos out of the printed ads. Which means that any magazine ad can reveal the videos just under the “eyes” of your telephone. According to Aurasma Inc., Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time. Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages. Using the smartphone’s camera, GPS, Bluetooth, WiFi internet and its position, acceleration and direction,…

SwissTV, VOD (R)evolution

SwissTV, VOD (R)evolution

Reading Time: 6 minutesSwissTV is an interesting swiss offer for VOD, video on demand. Most of online offers are either not compatible with what you have at home – hardware – or too expensive and sometimes not appropriate. Switzerland has its ways and here we might see a nice (r)evolution. Check it out.

iPhone new commercial – If you don’t have an iPhone…

iPhone new commercial – If you don’t have an iPhone…

Reading Time: 1 minutesHere is the new TV commercial for the iPhone 4. The theme is about the fact that if “you do not have an iPhone” basically you are a loser…. It is bold but is it not a little over the top?

The Internet revolution – the figures

The Internet revolution – the figures

Reading Time: 1 minutesHere is the video of the week about how fast Earth population is growing and how faster the internet revolution is taking control of the planet… Amazing.

Bose new Bluetooth Headset

Bose new Bluetooth Headset

Reading Time: 2 minutesHi, this week I could try the new BOSE Bluetooth headset. I was looking for a new bluetooth headset for my iPhone 4.

Victorinox Slim – A “cutting-edge” elegance.

Victorinox Slim – A “cutting-edge” elegance.

Reading Time: 2 minutes I prefer to talk about small, I should say Slim beautiful pieces of luxury technology. These little wonders are called the Victorinox Slim and the Victorinox Slim Duo. It is amazing to see what you can have out of a Swiss Army Knife! We are far away from camping or hunting…

Is Steve Jobs coming back?

Is Steve Jobs coming back?

Reading Time: 1 minutesSteve jobs is leaving the company leadership for an undetermined time… Is Apple going to survive? Of course.

Vertu Ascent Ferrari GT, more than a phone

Vertu Ascent Ferrari GT, more than a phone

Reading Time: 3 minutesWith the new Ascent Ferrari GT, Vertu shows how far inspiration can come from anywhere, even from the Automobile. As each phone is handmade, all details are in the state of art. Each detail reminds one characteristic part of a Ferrari car. It is masculine, discret yet design oriented, a luxury phone!

Limewire finally squeezed…

Limewire finally squeezed…

Reading Time: 3 minutesIt just came up on Twitter. Limewire, the world well known P2P website and software was closed down by law. I just opened mine and check what I got: LimeWire, one of the world’s most popular peer-to-peer filesharing websites, has been shut down after a four-year legal battle with the US music industry. A federal court in New York issued a “permanent injunction” against LimeWire late on Tuesday, ruling that the platform intentionally caused a “massive scale of infringement” by permitting the sharing of thousands of copyrighted works by its 50 million monthly users. Founded in 2000 by Mark Gorton, a former Wall Street trader, LimeWireis now restricted from allowing the searching and sharing of copyrighted material. The website will continue “working with the music industry to move forward”, a LimeWire spokeswoman confirmed. US judge Kimba Wood ruled that record companies “have suffered – and will continue to suffer – irreparable harm…

Ferrari has now its own phone!

Ferrari has now its own phone!

Reading Time: 1 minutesBased on an intelligent partnership between FERRARI and the computer constructer ACER, the world saw this week the arrival of the first official Ferrari phone.

iPhone 4G, wait and SEE.

iPhone 4G, wait and SEE.

Reading Time: 2 minutesApple declared they will ship the new iPhone this summer. So it means we will have a nice 4G Holidays. Here is a video that shows you exactly how the iPhone 4G looks like without any special effects, or blurring or whatever.

Did you say Tablet?

Did you say Tablet?

Reading Time: 4 minutesTablet is a great fashionable word right now. According to Wikipedia, a Tablet is….

Who is buying Apple iPad and which one ?

Who is buying Apple iPad and which one ?

Reading Time: 1 minutesThe launch of Apple iPad is now everywhere. Europe was a final step. England, France, Switzerland, Germany…. all got the iPad tsunami. Check the stats!

Versace Mobile phone: boring

Versace Mobile phone: boring

Reading Time: 1 minutesHi, this week, Versace revealed a Versace mobile phone called Versace Unique. It was developed in partnership with Mobilabs, a expert company on customized phones. Basically, they took a LG mobile phone and they have customized for the brand.

YSL Travel Adaptor… Last night a travel adaptor saved my life!

YSL Travel Adaptor… Last night a travel adaptor saved my life!

Reading Time: 1 minutesHow can we survive today during traveling around the world without our electronic devices ? Our iPhones, laptops, gadgets and other Hairdryers can not survive without electricity.

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