High Tech

SoundCloud, the myspace killer?

SoundCloud, the myspace killer?

One of the most fashionable words in 2011 was “cloud”. And it will continue in 2012. After Apple’s iCloud, another one growing very fast is SoundCloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Some people consider it is a myspace killer. Originally from Sweden, SoundCloud quickly got installed in Berlin-Germany in August 2007. It was founded by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks. Basically, you can record your original-sound and share it with your friends, ask them what they think about it or even share it throughout the social networks. Of course, all records need to be original and you should be the owner (or have the official rights) to…

Steve Jobs by Walter Isaacson, Counter-Culture

Steve Jobs by Walter Isaacson, Counter-Culture

During the holiday season, I read the official biography of Steve Jobs by Walter Isaacson. At the beginning I thought  it was again another object to nourish Steve Jobs cult. Even though I like Apple products, I do not like the “guru” strategy that minimizes the creative teams behind. But I must say that this biographical work shows more than just the life of a “geeky hero”. It shows the life of a man, that was not proud of everything he did but more than that, it shows an interesting idea of Counter Culture. The book was written by Walter Isaacson, an important media personality as former CEO of CNN and the managing Director of Time magazine. He also wrote the biography of Albert Einstein, Benjamin Franklin and Kissinger. In a way by adding Steve Jobs to his bibliography, Walter Isaacson generates a sort of historical retrospective about Counter Culture…

Harman Kardon is a “Beautiful Sound”

Harman Kardon is a “Beautiful Sound”

Today the high-tech sound company Harman announced a global collaboration with the world megastar Jennifer Lopez with a new campaign entitled “Beautiful Sound”. HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,500 people across the Americas, Europe and Asia, and reported net sales of $4.0 billion for twelve months ending September 30, 2011. Harman Kardon has everything of a true elegant and luxury experience. Perfect design, high performant materials, reliability and timeless lifestyle attitude. I have my HK670 for years and it fits perfectly the living…

1Password – Keep your secrets!

1Password – Keep your secrets!

AgileBits is a Canadian based company founded by 2 people: Roustem Karimov and Dave Teare. They have a brilliant software called 1Password, compatible with Apple, Android or Windows. It allows us to save our most sensitive data and it is one of the best softwares/Apps in the market for Data safety. With our Digital life growing more and more, one very important matter comes to our minds almost each day, or even several times a day : “what is my password?” In deed, how many online accounts, credit cards, email addresses, loyalty program numbers and frequent flying client numbers one have today? According to the Guardian newspaper, one person can have around 200 different “sensitive information” like passwords, pin codes, etc… The average person can remember around 50 passwords, phone numbers and pin codes. It is not bad but definitely not enough. 1Password can help you with this and much more. If…

Why Google+ is a failure?

Why Google+ is a failure?

Google+ is considered as the fastest launched social network in history. It gathered 10 million people in a few weeks. Larry Page, Google’s CEO, almost announced a “Facebook killer” but fortunately for him, he did not. Google+ was already a failure, even before the launch. It might not die, but definetely will go down the hill. Why it is a failure? If Google big bosses had something social in their strategy we would have noticed already. No, Google is not about socializing, it is about the Geek attitude. Google is by far the most brilliant search engine we ever had. Not because we “feel” connected with that white page with the funny logo on it…. No. It is because it gets us what we are looking for. So Google search engine strenght is its Algorythm. Google’s strenght is their programers, it’s about software, mathematical formulas and efficient methods. So, why…

iCloud, the new Mobileme.

iCloud, the new Mobileme.

Apple announced yesterday the launch of its iPhone 4S. It is not the revolution but an evolution. Basically all you who were waiting for the new iPhone to get one…. well now it is time. I will not talk about the 8MP photo camera, or the HD1080P videos, or even a quite revolutionary Voice control (that makes Android and Blackberry out of order)… no. I will talk about iCloud. The story started with iTools in 2000. This one only the Apple freaks will still remember. Then, the online synchronization service from Apple became .Mac in 2002 and had finally the good formula for Developers and non-developers. It took them until 2008 and the launch of iPhone to start reviewing their site and came up with MobileMe. MobileMe brought extra fonctionalities like synch your mails, calendar, contacts and pictures + storage + “find your iPhone” application. Since then, sharing content online…

How Internet decreases the world’s cultural landscape?

How Internet decreases the world’s cultural landscape?

The digital revolution started in 29 October 1969 when for the first time one network was made between Leonard Kleinrock’s Network Measurement Center at the UCLA’s School of Engineering and Applied Science  and Douglas Engelbart’s NLS system at SRI International (SRI) in Menlo Park, California. This was the starting point for Internet. Today, we have 2.1 billion people online or at least using internet regularly. Are we experiencing a new revolution? It is hard to say no. At the end of the 19th century, the industrial revolution changed the way we were manufacturing products. The steam-machine technology brought new possibilities and changed the world. The end of the 20th century brought the Digital culture into a huge phenomenon and today we believe we are facing a new revolution, the Digital revolution. 30% of total global population is online now. Out of this huge technological breakthrough, social networks and the way Media content is used brought new paradigms. Some…

Alfred Dunhill goes for Augmented Reality

Alfred Dunhill goes for Augmented Reality

After the launch of the new Alfred Dunhill campaign for Autumn/Winter 2011, now the brand is pushing the boundaries of the Voice campaign thanks to Augmented reality. In deed, thanks to a free App called Aurasma, you can basically watch the videos out of the printed ads. Which means that any magazine ad can reveal the videos just under the “eyes” of your telephone. According to Aurasma Inc., Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time. Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages. Using the smartphone’s camera, GPS, Bluetooth, WiFi internet and its position, acceleration and direction,…

SwissTV, VOD (R)evolution

SwissTV, VOD (R)evolution

SwissTV is an interesting swiss offer for VOD, video on demand. Most of online offers are either not compatible with what you have at home – hardware – or too expensive and sometimes not appropriate. Switzerland has its ways and here we might see a nice (r)evolution. Check it out.

iPhone new commercial – If you don’t have an iPhone…

iPhone new commercial – If you don’t have an iPhone…

Here is the new TV commercial for the iPhone 4. The theme is about the fact that if “you do not have an iPhone” basically you are a loser…. It is bold but is it not a little over the top?

The Internet revolution – the figures

The Internet revolution – the figures

Here is the video of the week about how fast Earth population is growing and how faster the internet revolution is taking control of the planet… Amazing.

Bose new Bluetooth Headset

Bose new Bluetooth Headset

Hi, this week I could try the new BOSE Bluetooth headset. I was looking for a new bluetooth headset for my iPhone 4.

Victorinox Slim – A “cutting-edge” elegance.

Victorinox Slim – A “cutting-edge” elegance.

I prefer to talk about small, I should say Slim beautiful pieces of luxury technology. These little wonders are called the Victorinox Slim and the Victorinox Slim Duo. It is amazing to see what you can have out of a Swiss Army Knife! We are far away from camping or hunting…

Is Steve Jobs coming back?

Is Steve Jobs coming back?

Steve jobs is leaving the company leadership for an undetermined time… Is Apple going to survive? Of course.

Vertu Ascent Ferrari GT, more than a phone

Vertu Ascent Ferrari GT, more than a phone

With the new Ascent Ferrari GT, Vertu shows how far inspiration can come from anywhere, even from the Automobile. As each phone is handmade, all details are in the state of art. Each detail reminds one characteristic part of a Ferrari car. It is masculine, discret yet design oriented, a luxury phone!

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