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Apple Watch, unfortunately it was made by Apple

Yesterday, it was the big day for Apple. Not only every WWDC is by definition a big event but yesterday Apple was extending its...

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss...

Blancpain Villeret Ultraplate, essential luxury in 3.37mm.

Blancpain is one of the golden names of Swiss Watch-making. Over the years, their complete mastery of the creation and production control provided to...

Never Apologize For Owning A Luxury Watch

It’s your money--do what you want with it! In the next few paragraphs, I am going to present a few good reasons why you should...

Victorinox Swiss Army new Alliance mechanical

Victorinox Swiss Army launched this year a new timeless classic, the new Victorinox Swiss Army Alliance mechanical.  Watchmaking is about details and quality. With...

Hublot Palace, the place to be in Rio de Janeiro

While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in...

Hermès Arceau Millefiori, beyond crystal art glass.

Hermès is the poet of watch-making. Every year, the French luxury house launches amazing timepieces displaying the alliance of innovation, know-how and beautiful arts....