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When Swatch lost its “head”… bad advertising.

Swatch is probably one of the most amazing success stories of the all watch-making history. Not only they saved a lot of jobs during...

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new...

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight...

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l'Imaginaire.. It is called Dressage L'Heure Masquée, hidden hour in French. And...

Why Switzerland is afraid of Apple?

What if every watch user would change its Baume et Mercier, its Tissot, Swatch, Breitling for a iWatch? Sounds crazy right? But think how good...

Breva Genie 01 is the first mechanical watch with altimeter and barometer

The Breva Génie 01 is the world’s first wristwatch with time, altimeter, barometer and power reserve indications provided by a fully mechanical movement, much...

Electronic watches, not that new

Since the launch of the smartphone, we knew that one day we would end up with "smart-watches". Not that we were all nostalgics of...