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Baselworld 2012, the Watch industry comes to Switzerland.

As Champaign is important to France, we all know how important the Watch industry is for Switzerland. The Swiss city of Basel welcomes each...

TAG Heuer – Mikrogirder 2000 – Reveal

Before the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld. According to the Brand: "Simpler,...

Victorinox Original Watch, How original are you?

Victorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple...

Tissot, new editions 2012.

Switzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch...

Jaquet Droz, coded luxury

Jaquet Droz is one of the most confidential, yet brilliant Manufacture horlogère from Switzerland. With the launch of their 2011 Tourbillon, here are some...

Girard-Perregaux, 220 years of watchmaking

The prestigious Swiss House Girard-Perregaux is celebrating its 220 years of watchmaking by creating an exhibition called: A TALE OF INSPIRATION - unveiling 220...

Dior VIII – Black is beautiful

Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the "1947 new look" of Mr Dior.