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Jelmoli celebrates its 180th anniversary jubilee

Fashion

LuxuryActivist

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13 September 2013

Reading Time: 2 minutes

Jelmoli, the most luxury Department store in Switzerland is celebrating its 180th anniversary. The House of Brands, that is how they call themselves, is preparing a great celebration with events, new brands and new shop-in-shops openings.

Jelmoli is also the oldest Department store in Switzerland, still operating and leading the way in the luxury distribution business. Every year, they always create events and present new brands, most of them in an exclusive contract. To celebrate this amazing Jubilee, new brands are welcome in the Department store, here is an non-extensive list of the most important ones. The operation has a code name: “Jelmoli liebt Zürich”, which means Jelmoli loves Zürich in german. This shows how attached the department store is to its origins and to place Zürich as one of the luxury destinations in Europe.

Jelmoli-escada-luxury-brands

WOMEN

See by Chloé
April, May
Markus Lupfer
Closed
René Lezard
Sly10
Herno
Yves Salomon
Hale Bob
Mauro
Griffoni
Sonia Rykiel
Current/Elliot

MEN

Hackett
Belstaff
Peuterey
Mauro Griffoni
Parajumpers

ACCESSORIES / SHOES

Olga Berg
Mia Bag
Burberry
Marc Jacobs
Casadei
Minnetonka
Benci Brothers

PERFUMERY

Eve Lom
Björn Axén
Valmont
Grown Alchemist
Sacha Juan
Serge Normand
absolution
Percy&Reed
Radical

TRAVEL GEAR

Fontiera Italiana
Serapian
Fabricapelletteriamilano
Dot-Drops
Hugo Boss

New shops in shops highlights

Hugo
Michael Kors
Escada
Diesel
Zadig & Voltaire
Longchamp
Samsonite
Tumi
Sahling Counter

As an innovative store, Jelmoli created a digital magazine to celebrate the anniversary in which you can find all the information about the brands and the events. You can browse it here: Jelmoli magazine.

From October 11th, Christmas arrives at the Jelmoli 3rd floor. Just pass by and get filled with the holiday season spirit. You can find Jelmoli in Zürich at the following location: Jelmoli, Seidengasse 1, 8021 Zürich

Check the Department store website to get more details on the Holiday season specials.
http://www.jelmoli.ch

Happy Luxury Christmas.

LA

Info sourced at Jelmoli Communication release and Jelmoli website. All content is copyrighted with no reproduction rights available.

Saint Laurent Dance by Hedi Slimane. Not bad but could be better.

Fashion

LuxuryActivist

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12 September 2013

2

Reading Time: 4 minutes

When Hedi Slimane took over from Stefano Pilati at the head of creation in Saint Laurent Paris, we all started dreaming about all the amazing photos and videos he would do. And here we go with the first video directed by him called Saint Laurent Dance. It will support the launch of the Ballerine Dance new line. Beginning of this year, Saint Laurent opened a new flagship store at Avenue Montagne in Paris. For the opening, Hedi Slimane revealed a new collection called “The Permanent Collection”. It summarizes some iconic classics that every women should have in her wardrobe. And now, he is revealing a new addition to this collection, the Ballerine Dance. It revamps the traditional ballerina shoes in a more modern and sophisticated way. And to support this launch, 2 videos are released this month. We can see Hedi Slimane signature very well. Great video but there is nothing really unexpected. Mr Slimane is definitely probably one of the most talented photographers of his generation but his added-value as video director it is not always easy to understand. In this campaign, part one is definitely much more interesting than part 2.

Saint Laurent Dance – Part 1

In this first video, we see fashion model Gracie van Gastel in the role of a young girl playing with a houla-oup. She is wearing the new collection of Saint Laurent Ballerines and turns around playing either in the roof top of a building or inside a dance room.

Between the purity and the naiveness of her look, towards the sensuality of her eyes and hair, there is a very aesthetic construction of each scene. The hula-hoop has definitely a certain role that take us from the nostalgic grey spirit of the scenes towards a more positive and warm emotion. This nostalgic feeling from a timeless souvenir definitely connects us to the work of Hedi Slimane. The game that the young woman install with this childhood object is full of life and the camera is very sharp. The sound track features Clementine Creevy voice from Cherry Glazerr. The song is called Trick or Treat Dancefloor.

Of course we can wonder what makes this video a Saint Laurent video? This question is more complicated. There is a certain subversive approach missing here that could give 2 different lecture grids or interpretations. Where is the Saint Laurent DNA? Nevertheless I really liked the video, the camera took the essentiality of the scenery. I would probably end up the film with a bridge to part 2, but this is not very objective.

Saint Laurent Dance – Part 2

In this second video, we see fashion model Lida Fox in the role of a ballet dancer having a dance practice. At the beginning I was wondering if she was a real dancer from a ballet crew. Then after realizing that she is Lida Fox, we can see the interest of choosing her for this scene.

In the Saint Laurent video, we see a dancer having a dance practice. We can see the eye of Hedi Slimane in many scenes of this story. In the following snapshots taken from the film, there are really amazing images. There is also one very interesting facet of this video part 2. It is the focus on the anatomy of the dancer. Lida Fox has a very fit body and it is quite gracious to watch her evolving on dance positions.

We can still see the Saint Laurent ballerina shoes, although it was easier on the part 1 video. What was less successful in this part 2 video was the fact that there was nothing really original or unexpected here. Like the equivalent of the hula-hoop in part 1. All the part of the video in which we see the dancer spinning as a ballet dancer was pretty consensual and expected. It is a pity that the hula-hoop was not kept as a interactive object in part 2 too. Nevertheless, this video has more a Saint Laurent style than the first one but again, nothing surprising. When we see all the interesting and original work that brands like Prada are doing in terms of content support for the collections, of course the level is very high. Also brands like H&M for example also started revealing strong concepts for their collections. And probably we expect from Mr Slimane something always bold and outstanding.

LA

Info sourced at Saint Laurent official communication, vogue.com, youtube, Dazed, Luxuo, Glamour. All content is copyrighted with no reproduction rights available.

Flow, European Social Media conference – September 23rd in Paris.

LuxuryActivist

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11 September 2013

0

Reading Time: 3 minutes

One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time they treat it as if it was an one-shot. So to be successful you need to get the right keys and that is the mission of FLOW, the European Social Media conference exclusively dedicated to fashion and beauty companies.

Flow takes place every year in Paris, just a day before Fashion week. It is organized by Ykone, a leading French fashion community hub. Created by fashion lovers for fashion lovers, Ykone is your one-step fashion destination for news, interviews, shopping and much, much more.

Flow, Fashion and Luxury meet high-tech

The aim of the conference is to provide a rendez-vous between the creative minds who are shaping the social landscape of tomorrow and Brands. Every year there is a main leading theme and this year, the topic is:

Obstacles and Opportunities: The future of Digital Content in the Luxury industry.

In order to make the discussions edgy, several Social Media top world people will be part of the official speakers program. From Facebook, to Tumblr, Condé Nast, Vestiaire Collective, Nitrogram, TopShop, Publicis or Pinterest, all will bring a clear vision of future trends.

It will take place in a special place in Paris called 8Valois. An eco-friendy place providing a modern and practical location for the conference. Every year, the event groups more than 200 people, all working for high-end brands like Chanel, LVMH, Coty or L’Oréal.

Connect to the dedicated website to learn more about FLOW and register as long as there is still some places left:
http://flow.ykone.com

Digital Content: how, where and to whom ?

10 years ago, we would say that content is key. Then, 5 years ago we would add that qualitative content is key. Today we would complete the sentence by saying that Qualitative relevant content is key.

So, talking about the future, we realize that Content creation is not anymore a problem as many online platforms (paid or free) offer the possibility to create qualitative and relevant content. Companies also understand the importance on investing in relevant content for the customer. But what happens when you have the content in your hands? Well you will face one of the most important future challenges: How to deliver it.

With several internet devices, from tablets to smartphones, wifi, 3G, 4G, LTE, Social Media, blogs and affiliated websites…. delivering the content to the customer is challenging. Why? Because it goes with the User Experience. All fashion and luxury brands need to find a way to convey the best, unique and surprising emotions and dreams. It is all about touchpoints with your customers. Here some interesting infographics about the usage of content and the way things are more complex today.

So only a few more days to get your open door to Digital content comprehension. A great way to start fashion week.
LA

Info sourced at Ykone official communication, websites, newstex.com, sociallyawareblog.com, xcentrix.com. All content is copyrighted with no reproduction rights available.

Fragrances in Brazil – Future trends.

LuxuryActivist

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9 September 2013

0

Reading Time: 6 minutes

Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very good. This is a 15,62% of growth vs 2011 and a double digit growth in the past 17 years. Sources: Abihpec and Euromonitor.

Top Beauty segments in Brazil in 2012 by sales

Hair care products: 4 billion US$
Alcoholic Fragrances: 2.7 Billion US$
Men’s Shaving products: 2 Billion US$
Deodorants: 1.7 billion US$
Bath products: 1.7 billion US$
Children beauty products: 0.6 Billion US$

Alcoholic Fragrances and deodorants have been growing by 15% every year on the past 5 years.

To maintain this growth, companies have been investing in R&D in Brazil for more than 7 bilionUS$. This reflects the dynamism and the trust on the market from national and international companies

TOP 10 Most important Brands in Brazil by Sales

Olay (Procter & Gamble with 11.7 billion US$
L’Oréal Paris (L’Oréal) with 8.69 billion US$
Neutrogena (Johnson & Johnson) with 6.9 billion US$
Nivea (Beiersdorf) with 5.5 billion US$
Lancôme (L’Oréal) with 5.5 billion U$
Avon (Avon Inc) with 5.1 billion US$
Dove (L’Oréal) with 4,2 billion US$
Estée Lauder (E.Lauder Group) with 3.8 billion US$
Biore ( Kao Corp. ) with 3.3 billion US$
Christian Dior (LVMH) with 2.9 billion US$

The fist brazilian brand is Natura at the 20th position with 1.84 billion US$

TOP 30 best feminine fragrances in 2012 in Brazil

J’Adore – Christian Dior with 4.9% of market shares
212 VIP – Carolina Herrera
Flower by Kenzo – Kenzo
CH – Carolina Herrera
212 Carolina Herrera
Hypnôse – Lancôme
212 Sexy – Carolina Herrera
Lady Million – Paco Rabanne
Ange ou Demon – Givenchy
Ck One – Calvin Klein
Dolce & Gabbana – Dolce & Gabbana
Ck Be – Calvin Klein
L’Eau d’Issey – Isssey Myake
Tommy Girl – Tommy Hilfiger
Gabriela Sabatini – Gabriela Sabatini
Amor Amor – Cacharel
Black XS for her – Paco Rabanne
Very Irresistible -Givenchy
Nina – Nina Ricci
Armani Code for women – Giorgio Armani
Dior Addict 2 – Christian Dior
Angel – Thierry Mugler
Diesel Fuel for Life for Her – Diesel
Anais Anais – Cacharel
Kenzo Amour -Kenzo
Femme – Montblanc
Eternity – Calvin Klein
Amarige – Givenchy
Lolita Lempicka – Lolita Lempicka
Organza – Givenchy

In analysing the top 30 of best selling feminine fragrances, here is what we can say from a olfactory taste point of view. 40% of these fragrances are floral fragrances. J’Adore by Dior, Very Irresistible or Anais Anais are the floral spectrum of brazilian women taste for florals. Anaïs Anaïs has been in the top selling fragrances for decades in Brazil, along with Chanel N.5 and the modern florals like J’Adore and Very Irresistible, have taken the lead.

Nevertheless, we can see that Orientals and modern orientals represent now 32% of best selling fragrances, which is new. In deed, Fragrances like Hypnôse by Lancôme, Black XS for Her and even Angel by Thierry Mugler, have found their place in a market getting more and more mature and sophisticated.

Future developments have great opportunities to go more in what we call modern oriental or florientals. It means the olfactory crossroad between florals and orientals. Basically you keep the femininity brought by the floral structure and you add a sophisticated twist on it with a more sheer and soft oriental signature. To note the success of Lady Million, only recent launch reaching the top 30, bringing a more woody note fragrance. This shows how the market is getting mature.

At last, we can see that brands like Carolina Herrera, Paco Rabanne and Givenchy have several fragrances in the top 30. These 3 brands invested the brazilian market for a very long time and they are very powerful there.

TOP 30 best masculine fragrances in 2012 in Brazil

Azzaro pour homme – Azzaro
Ferrari Black – Ferrari Profumi
One Million – Paco Rabanne
212 Men NYC – Carolina Herrera
Joop! Homme – Joop
212 VIP – Carolina Herrera
Kouros – Yves Saint Laurent
Polo – Ralph Lauren
Hugo – Hugo Boss
Polo Blue – Ralph Lauren
CH Men – Carolina Herrera
212 Sexy Men – Carolina Herrera
The One for men – Dolce & Gabbana
Black XS – Paco Rabanne
Acqua di Gio pour homme – Giorgio Armani
Montblanc – Montblanc
Polo Black – Ralph Lauren
L’Eau d’Issey pour homme – Issey Miyake
Fahrenheit – Christian Dior
Lacoste Essential – Lacoste
Armani Code – Giorgio Armani
Tommy – Tommy Hilfiger
Le Mâle – Jean Paul Gaultier
Dolce & Gabbana pour homme – Dolce & Gabbana
Kenzo pour homme – Kenzo
Ck One – Calvin Klein
Diesel Fuel for Life for him – Diesel
Euphoria Men Intense – Calvin Klein
Eternity for men – Calvin Klein
Play – Givenchy

The masculine market is more traditional with best sellers like Azzaro, Polo, Kouros, Fahrenheit or even Hugo. All fragrances with more than 20 years old. Carolina Herrera, Paco Rabanne and Calvin Klein have also a strong dominance. 3 main olfactory structures share the market. Little advantage with Aromatic structures leading the market by 42%, followed by Woody fragrances by 31% and Orientals for 27%.

The arrival of One Million by Paco Rabanne at the 3rd place represents a new entry, which is less aromatic and more oriental despite of some woody and yet fresh-aromatic start.

Future developments still have something to do with fresh aromatic structures and also finding a balance between woody notes and modern oriental fragrances.

Brazil is an amazing market for fragrances. Several brands have been investing a lot and for longtime. The consumers are more expert, and the market got more mature. There are many possibilities for international brands and national brands are getting stronger.

Most of the business is still concentrated in Rio de Janeiro and Sâo Paulo but the country is developing. We expect to see a major infrastructure development thanks to the incoming events like the 2014 world soccer cup and the 2016 Olympic games in Rio. This represent great opportunities for brands to invest in Brazil and potentially get a new market.

LA

Info sourced at Euromonitor, Abihpec, wikipedia, osmoz, www.meioemensagem.com.br, imagesfb.s3.amazonaws.com, efeitoescarlate.com and the listed brands respective websites. All content is copyrighted with no reproduction rights available

Nailmatic, when beauty meets generation Y

LuxuryActivist

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6 September 2013

1

Reading Time: 5 minutes

Discover Nailmatic, a young dynamic nail polish brand that completely found its target: The generation Y or who we call the Millenials. So it is about creativity, nail polish, innovation and high-tech.

Nailmatic, why nail polish ? Because !

The beauty market is one of the most dynamic segments of the luxury overall industry. Fragrances and skincare are traditionally the 2 engines that leaded the way in the segments for several years. Nevertheless due to a heavy competition, market segmentation and probably a lack of dynamism, these 2 activities have been stagnating a lot. 2 other segments took the lead since 2000: MakeUp and especially Nail Polish. Look the figures.

2012-2013 represented a worldwide record with 7.5 billion US$ spent on nail services. According to Euromonitor, nail polish sales increased by 43% from 2008 and 2012. In comparison, lipstick sales increased only by 7% and facial makeup by 11%. Euromonitor also says that 60% of women in developed countries take time to varnish their nails. And this figure reaches 72% of the 16 to 24 years olds. And let’s accept it: only 7% of women use false nails.

Celebrities in Nail art are today one of the biggest influencers on the beauty industry. Thanks to the development of internet, especially Social Media, hundreds of nail art websites and blog appeared. Some of them have a bigger traffic than well known beauty magazines.

Nailmatic, the answer to Generation Y

Nailmatic aim or mission is to provide the best qualitative nail polish at an affordable price, every where and every time. How? By distributing their products via automated distribution machines in the streets, in department stores… everywhere.

Why? Because they want to talk to a generation of women who are urban, mobile, super busy and yet fashionable and paying attention to their look. These generation, called the millenials or generation Y are very different from the baby boomers and generation X (previous generation). They are confident, tolerant and conscious with their acts. They are the first generation being born with internet and social media. We also call them generation ME, as they are more into customization, personalization and narcissism than then previous generations. The affirmation of their individual identity is stronger than never. They have money, time to spend on getting information about brands and services and are hyper connected.

Nailmatic is completely aligned on this generation. The company reflects their lifestyle and the way they shop. Why a 13 – 24 years old women would by from nailmatic?

Best qualitative nail polish at 5€ the product. 30€ for 7 colours.
The texture is innovative and super easy to apply
All made in France
available online and on automated distributors for an easy access
All colours are trendy
They work a lot with bloggers, nail art celebrities.
All the successful communication goes via viral, word of mouth and digital.

Nailmatic, the clevest idea of all

At the beginning, it was the idea of 2 men: Boris Gratini, current CEO and Liliam Monnier. Their vision was to create a young, trendy and completely out-of-the-box company. They wish to sell the best qualitative product they can propose at an affordable price and with a great availability by all.

With already 5 automated distributors in Paris, all in edgy addresses like Citadium, Printemps Paris, BHV or Le 66, Nailmatic are really talking to trendy and influential people.

Nailmatic, innovative communication above all

Why should you have the best product in the world if nobody would know about it? Nailmatic definitely knows that and they started a very innovative communication strategy towards bloggers, digital nail art fans and influent people overall. Even stars got interested on them as you can see here a message published by Ines de la Fressange

Do you know the difference between word of mouth and Viral ? The first one you do not control it. The second one you do by channeling the communication towards your target. And Nailmatic do it very well.

In order to keep growing, especially in the areas of communication, events and partnerships, the Nailmatic team is growing. This month we got the information of the arrival of Nardjisse Ben Mebarek as Communication & Partnerships Director – Associate.

According to an article published on CB News, her aim is to make Nailmatic to grow and to structure the events team. Nardjisse is an expert on Brand digital influence. Fashion blogger, luxury professional, she will be an asset for the innovative brand.

Nail art and Digital, the “Tchika boom” of social media.

Nailmatic has been very successful with blog contests, content for social media and their facebook page and twitter account are very dynamic.

Of course nail art is one of the biggest trends right now on social media. A self-expression art that girls from all over the world tend to develop. And some of these nail artists became as famous as celebrities, like Chelsea King, an american blogger who became a super star nail artist with her 90’000 followers on Instagram.

The brand made the buzz and because they made the buzz, the press and even television got interested on the phenomenon. Here is a video of french television, Canal+, showing the brand products and demonstration.

Please access the brand official networks for more information:

website: http://www.nailmatic.com
Facebook page: https://www.facebook.com/Nailmatic
Twitter: https://twitter.com/hellonailmatic
Pinterest: http://pinterest.com/nailmatic/
Instagram: http://instagram.com/nailmatic

Colour up your life with Nailmatic.
LA

Info sourced at wikipedia, nailmatic.com and affiliated social networks, euromonitor, the guardian.co.uk, fr.locita.com, 5-5designstudio.com, mademoiselle-vogue.blogspot.ch, blog.thepitagroup.com. All content is copyrighted with no reproduction rights available.

Noël, Joyeuse Obsession by Prada – Printemps Department store.

LuxuryActivist

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6 September 2013

6

Reading Time: 7 minutes

The luxury french Department store PRINTEMPS, reveals this week their incoming partnership with PRADA for the next Christmas season. With a different theme every year, we are always impressed by the original parti-pris that the french department store evokes during the holiday season. And this year, the theme is called “Noël, Joyeuse Obsession by Prada”. In french it means, “Christmas, a happy Obsession by Prada”.

Le Printemps, Luxury temple in Paris

Since 2006, Le Printemps changed a lot, or let’s say it evolved a lot towards a certain image of the new century luxury. With the purchase by Borleti group from PPR, the french department store got into another league. More luxury, more edgy and more modern than any other parisian department store. The level is so high that Printemps can compete agains a Sak’s 5th Avenue in New York, Takashimaya in Tokyo or even Harrod’s in London. With a sales figures over 1 BillionUS$, Printemps became a jewel on modern parisian elegance. And after 6 years, the Borleti group sold it to Qatar. We assume that the financial transaction will be beneficial to the Department store. Here are some key figures:

20 million visitors per year
8 million people visit the animated windows for Christmas (from mid-November to end of December)
150’000 m2 for the Haussmann store with 3 buildings and 25 floors
1 million different product references in sales
3’ooo brands
10’000 pair of shoes sold every year during sales
450 cash registers in Haussmann store

Le Printemps & Christmas, a luxury appointment.

As you know, the Haussmann Boulevard becomes one of the busiest streets during Christmas time. All tourists visiting Paris, will pass by the Printemps famous animated windows in order to celebrate Christmas and of course, doing some shopping. It will represent 25% of annual sales for the department store and to support the sales, Le Printemps have more than double its communication budget in the past 10 years. To maximize the effect to to give consistency of its positioning as Luxury Department store, Le Printemps engages a strong and authentic partnership with top luxury grands in order to reveal the best Christmas ever. Chanel and Dior proposed a magnificent Christmas in partnership with le Printemps and each of these operations were an amazing success. Click on the links below to read more about it.
2011 – Le Printemps and Chanel
2012 – Le Printemps and Dior

So the idea of Christmas at Le Printemps is to capitalize on different luxury companies. The companies will attract an interesting customer group and the brands will have full powers to revisit the Printemps Haussmann windows and store. The biggest thrill is to guess what do they have prepared for us this year. Also the revelation evening is a very important moment in which all the press and the public discover the animated windows for the first time and there are always celebrities invited. Vanessa Paradis for Chanel or Marion Cotillard for Dior, every detail is taken in consideration by Le Printemps and the luxury brand partner.

2013, Christmas by Prada – a true obsession

Next Christmas, Le Printemps dares to play the game with one of the most international luxury brands ever: Prada. The italian brand, lead by the hand and the heart of Miuccia Prada, will reveal together with Le Printemps, a Christmas vision that you would not being able to imagine.

The 2 brands have a perfect match as Le Printemps has a tradition about being innovative every year and innovation is the engine of Prada. So a title like Happy Obsession is a clever summary of what you will find in the french Department store from mid-november until the end of the year. Here is the mechanism.

Le Printemps Façade, a red ribbon for a Santa Claus.

Conceived in the tradition of Christmas, the facades of the Printemps department store on Boulevard Haussmann depict the magic of Christmas Eve, the obsession of all children. It will reveal a 16 meters long red ribbon shape-like track in which Santa Claus takes off in his sled. In total more than 150 stars and snow flakes will create the Christmas spirit.

Le Printemps windows, creativity and excitement at the maximum

Prada will work with Le Printemps to dress all the 11 windows of the store. 4 are animated (see above the plans) and 7 are fashion windows. To sign the idea of Christmas in its purest evocation of childhood, the two houses have chosen to stage a symbol long explored by Prada: the teddy bear. Engaging and fun, there are a total of 80 little bears around four sceneries that are animated displays: they play with the sets and mini accessories “Galleria” restored for the occasion with wires, needles, they dress a giant doll in what appears to be a couture studio, they start a choir in an accumulation of candies on top of Le Printemps roof and they finally engage in a series of winter sports in a showcase featuring the cable cars, tows, sledges, skiing and other climbers.

Le Printemps and Prada, an artistic main visual

Between PopArt, surrealism and Salvador Dali, this magnificent visual reflects the spirit of the operation. In center a very sophisticated women, the Prada Woman. She is stylish, sophisticated, modern and enigmatic. On his head, did come to seem like a fanciful collection of the most beautiful red roses and snow stars of all sizes which give it a very distinctive style straight out of the imagination of the house Prada. The marble floor contains the two-tone checkered heritage boutique house, the “Galleria”, opened in 1913. In the background, above the trees, under a starry sky worthy of the finest paintings by masters of the Italian Renaissance, the sun sets over the rotunda and the iconic facade of Le Printemps which stands as a landmark to Neverending Story, that is to say, the magic of Christmas.

The Printemps gets the Prada look

In order to celebrate the relationship between the 2 luxury houses, Le Printemps puts on stage Prada as if you were at the italian historical boutique in Milano.

In the Printemps main atrium, there will be a complete transformation. The floor becomes the iconic floor of the Prada’s Galleria in Milano. The walls are like a christmas calendar with numbers for each day and Prada looks. More than 1’200 lamps in a carrousel spirit will decorate the atrium in order to inspire a christmas sophisticated spirit. The XXL sized furnitures are in vintage version wood and in the center, we find a giant version of the exclusive carillon made by Prada for Le Printemps.

Prada exclusive for Printemps

If you visit Le Printemps by christmas time, you will also discover a edgy selection of desirable objects made exclusively by Prada for the french department store. Here are some of the items

A specific Prada visual for Communication campaigns

There is a specific visual coming soon that will be used by Le Printemps in all their communication campaigns. A future article will follow with full details.

This winter, you will be happily obsessed by Christmas thanks to Le Printemps in Paris. By choosing Prada as a partner this year, the french department store shows how strong their aim is to “satellitize” Le Printemps as one of the worldwide luxury references.

LA

Info sourced at the official Press presentation release. All content is copyrighted with no reproduction rights available.

Penatis.com, only the best in luxury.

Luxury

LuxuryActivist

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6 September 2013

0

Reading Time: 2 minutes

Luxury is not a matter of money is a matter of attitude and aim to present the best of the best possible. And this is the mission of Penatis.com. It is an new online marketplace where manufacturers of luxury goods can present them to Russian-speaking population. It is the first area where the potential customer can choose from the best propositions, whether it is fabric for curtains, furniture, dishes or household equipment.

In addition, Penatis.com covers news and events from around the world that take place in important areas of life – architecture, design, fashion, gastronomy, thereby making our everyday life more beautiful…

What can we say more about this beautiful website?

252 companies already trust Penatis and are present in their current catalog.
Around 30 product categories are represented, from Antiques, Bath lines, Decor, Furniture to wallpapers and Gifts.
11 services, from Architecture, Design towards Floristics, Embroidery or Individual tailoring.

Also, the people behind Penatis have the culture and education to luxury as everything is done with very good taste and with a high level of professionalism. They have a “news” section, acting as a high-end blog featuring very interesting topics from brands, magazines and lifestyle trends.

The Russian luxury market is more and more important. The figures speak by themselves and the Russian luxury customer is refined, educated and has strict requirements for only the best. So you need to know Penatis and then you will understand.

LA

Info sourced at Penatis.com. All content is copyrighted with no reproduction rights available.

Victorinox Smart times event. Digital story-telling.

LuxuryActivist

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4 September 2013

0

Reading Time: 3 minutes

Victorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and how did they manage the event.

Story-Telling is key

One of the most important keywords in the modern marketing and communication strategies worldwide is STORY-TELLING. Everybody talks about it, has his own definition, share things about it, but at the end; who is really doing it?

According to Jonathan Gottschall, author of the book The Story Telling animal, he thinks that humans are addicted to stories. It is in our nature. We want to hear stories no matter if they are true (biographies) or invented (tales). Check this intro-video that gives you an idea about our love for stories:

Victorinox, the story-telling curator

Well, Victorinox is. The Swiss company started 2 years ago with a new brand campaign called Victorinox stories. The entire purpose happened online with a very sophisticated mechanism allowing fans and customers to share their best stories about Victorinox. They get every week several new stories from all over the world. Fans,customers and even employees share their best inspiring stories. Drama, love, fun, holidays and good family adventures. All themes are pretty much covered. It is a huge source of User generated content.

Victorinox at the Smart Times 2013 – Switzerland

This summer, Victorinox brought the entire storytelling experience a step further by allowing people in a real life event to participate on the digital story-telling. During the Smart times event, that gathers more than 2000 Smart owners every year, Victorinox installed 4 High-Definition cameras inside the Victorinox Smart Car.

In the front dashboard you can see:

2 HD handycams
1 HD GoPro Hero
1 Mini iPad with several questions

In the back side :

1 HD GoPro Hero

The idea is that Victorinox visitors could enter the Victorinox Smart car and share their experiences with Victorinox on video. Each video would be placed on a youtube list and the 3 most popular videos would win a special limited edition Smart Times Swiss Army Knife

What is the aim behind? The idea for the swiss company is to engage with current and new customers. As innovation was always a leitmotiv for them, they use Digital as the most natural communication channel with customers. And only after a few minutes online, the playlist had already hundreds of views.

The entire operation was developed in partnership with a Digital video expert company called Breew. You can check their website here: http://www.breew.com

They have a solid experience with big companies to help them to be more visible online. With offices in Switzerland and in Singapore, Breew is a true international player in the modern story-telling segment.

When the story-telling becomes Digital, the user experience gets higher and they can go deeper into the brand universe. Either by being part of the scene or by calmly seat on a comfortable couch with an iPad somewhere watching the youtube channel of Victorinox.

LA

Info sourced at victorinox.com, the brand youtube channel, brew.com, le-social-media-manager.fr, wikipedia. All content is copyrighted with no reproduction rights available.

Trust My Nose, new website for bodycare reviews

LuxuryActivist

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2 September 2013

2

Reading Time: 3 minutes

With hundreds of product launches every year, the body care segment is one of the most dynamic beauty sectors of all. According to ReportLinker, the full body care and Hygiene sector is growing by 4% each year to reach 47 billion US$ by 2015. So, how to find the right product for your needs? Now, you have one website that will give you an independent yet expert advice. The website is called Trust My Nose.

All products are reviewed by perfumery industry professionals giving you unbiased informative reviews and comparisons on the Best Body Care Products from the U.S. and European Markets. What is the interest of it? Well, you can find all information about the hot launches worldwide but above all, the opinion of experts in order to provide you a true opinion about each product. Under scores going from 0 to 10, they judge Texture, Fragrance, Performance and Skin feeling. Plus, they also give you which markets are available and an overall Rating. See example below:

Here are the different product categories you can find in the website. Despite the fact that it is a young website, launched this year, they have already a pretty good collection of products reviewed.

Shower Gel
Body Lotions
Face Products
Shampoos
Deodorants

2 extra sections are also available in the website. The first one is called Brand watch. In this section you can find an interesting collection of Brands history and description. So you can learn more about the brands behinds all these amazing products.

Another section on the website is called What’s hot. It is like the blog section of the website in which you can read different news about strategies, events, operations or brands. It is an interesting source of information about the beauty industry. Lots of interesting insights.

The website is also participative. Visitors can also share their experiences with the products, so you can compare the expert opinion with other users and make your own opinion about it. You need to be a registered user, so you will be part of a community experts. If you have any questions related to a specific product that you cannot find on the website you can always contact the team and ask your questions.

So before applying something on your skin or on your hair, you might want to trust someone’s nose first 🙂
LA

Info sourced at trustmynose.co.uk, reportlinker and wikipedia. all content is copyrighted with no reproduction rights available.

Nerola Illuminating face, hands and body by Laboratoire Mergens.

Beauty

LuxuryActivist

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1 September 2013

0

Reading Time: 4 minutes

Switzerland has an amazing know-how in expertise skincare. Many laboratories are located in the purity and richness of Swiss Alps. Laboratoire Mergens is one of them. Based on a expert Dermatologic know-how, the company is located in Switzerland since 1993. for the past 20 years, they developed different beauty products adapted to all skin types, food complements and dermatological creams. Here is the review of their rewarded line Nerola Illuminating.

Illuminating or enlightening products are not something new in the skincare industry. But what it is new is the fact that more and more western companies propose these kind of products in the Western world. In deed for several years, these specific products were more dedicated to markets like Japan, China and especially South Korea. The myth of the porcelain skin is a goal that every asian woman wishes to approach. So many skincare brands have dedicated and expert lines in those markets to serve this purpose: Keep your skin young without any brown spots because of aging.

The lightening market is bigger and bigger with tremendous opportunities for brands that know how to market the best products. In deed, according to The Guardian and a study ran on this product segment, the global market for lightening products will reach 19.8 Million US$ by 2018. Of course, the market business increase is leaded by countries like China and India. Historically speaking, Japan and South Korea were the firsts to get interested to this products. In the western world, markets like Germany, UK but also USA and Canada will also see a constant double digit increase of this market. Not only because of the “whitening trend” among ethnic skins but also because of the fact people are living longer and older. And as you know, one of the consequences of a aging skin is dark spots.

For the past 4 years we noticed that several skincare expert brands started proposing such products in markets like USA and Europe. Swiss companies are definitely leading the way in this sense, so meet Laboratoires Mergens and their prime line Nerolia. For the past 20 years, the Swiss brand has been building, year after year, their success in a very complex market as Switzerland. With all the competition from Germany, France or Italy, only the best can remain. Also the high level of requirement expected by the Swiss customer also makes Switzerland as one of the hardest markets.

Laboratoires Mergens developed a internal Scientific team in order to make sure that all products respect the strict level of quality. They work with several teams of scientists in Switzerland as well as in France. They make sure to be always updated on the last technologies and ingredients.

On the Illuminating line, you can find several specific products:

Nerola Exfoliator soap – 200ml – CHF 10.65 – New
Nerola Lightening Hands – 75ml – CHF 15.65
Nerola Lightening Face and Cleavage – 30ml – CHF 16.57
Nerola Illuminating Face and Hands – 75ml – CHF 16.57
Nerola Illuminating Body Milk – 300ML – CHF 27.69

At Luxuryactivist, we decided to hightlight the beauty rewarded product of the range called Nerola Illuminating Face and Hands 75ml.

This cream helps to lighten the skin through the action of the white mulberry, while respecting its balance and well-being. The presence of vitamin C and anti UV filter makes this product as a high performance full care. Nerola Illuminating Face and hands cream is a lightening care with a high tolerance based on plant active ingredients for the ethnic skins. How this works? Simple to use: Apply morning and evening on face, hands and rebel areas (elbows, knees). Rub with a light massage.

Click here to learn more about it and buy it online.

Tested and approved by a panel of consumers Nerola Illuminating Face and Hands has earned the distinction of beauty Victory 2011-2012. All products are tested, of course non-animal testing and cruelty are done by Mergens. So it is a very respectful company with a solid and true know-how.

For more information, please visit the official website here below and you will discover many other product categories:
http://www.mergens.ch.

You can also read the review of 10tubes.net about a new product added to the range, the Exfoliator Soap.

Swiss know-how is the best.
LA

Info sourced on 10tubes.net, the guardian and the brand website. All content is copyrighted with no reproduction rights available.

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