Thierry Mugler, a brand reset…again?

LuxuryActivist

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27 June 2013

Reading Time: 7 minutes

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO.

When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the Clarins group. Some people call him “the american”, as he used to live several years in the USA, others call him “the cleaner”. In deed his specialty is to take businesses that need some “shake up” in order to retrieve the right path and make it happen. This time, and probably based on last sales figures, Mr Shearer decided to make things right. Let’s hope that he is right.

Who is out?

Mr Manfred Thierry Mugler

First things first. A couple of weeks it was announced that Mr Thierry Mugler, already away from fashion since 2002, was leaving his seat as Artistic Director of the Fragrance division. In some press releases, he was announced as from now own, the Personal advisor of Joël Palix, current CEO. One of the reasons is that Mr Mugler wished to dedicate more of his time to shows creation, choreography, shows outfits, etc… In deed, he has a great show in Paris that will be live next christmas called Mugler Follies. The question is: Can Thierry Mugler Parfums and Fashion still be the same without the creator? Especially that he has no role anymore at all as the second person to be kicked out is Joël Palix himself, the CEO. Mr Palix took the opportunity to join Feelunique , an outstanding online fragrance business.

Mr. Joël Palix

He was the disciple of Vera Strubi, the historical CEO and maker of the Mugler Fragrance Brand. During 4 years, he learned with her all the DNA of this unique brand. When Ms Strubi left her position as CEO later in 2007, Mr Palix had the extreme hard and delicate task to be the successor of such charismatic lady.

Mr Palix had a very hard task at that time. The leave of Ms Strubi was a shock for all the people working in the company. She was the godmother of the brand that built the name Thierry Mugler for ever in the Fragrance industry. It was all about daring and doing the right thing. Easy to say than to do, especially that since 2000, when the Angel fragrance line reached the 100 million $ business, not everything was good as expected. Many launches did not worked out as the market and the distribution was getting harder and harder. Fortunately, the Brand launched Alien in september 2005. It was the most daring launch of that year, facing Hypnôse by Lancôme and Gaultier2 by Jean-Paul Gaultier. Only the Mugler launch remained in the best-selling fragrances in the market.

Mr Palix vision of the Thierry Mugler brand was global. The fragrances need a strong fashion brand and vice-versa. So his aim was to consolidate both and push forward an ambitious strategy. In the Fashion side he names Rosemary Rodriguez as Artistic director of Fashion. She created the Thierry Mugler Editions, a collection of fashion items based on the best of Mugler. It was elegant, timeless and very feminine.

In 2010, it was the time for Fragrances to express the creative territory of the brand with the launch of Womanity. In the complete heritage of the brand’s DNA, Womanity had a very original approach with a massive investment in Digital Marketing. For the first time, a Caviar extract was used in a fragrance, which made Womanity one of the most original launches of that year.

It was probably the biggest launch investment ever for the brand, up to that time used to start small and grow year by year. Unfortunately while Alien continues to conquer new market shares, especially in Europe, Womanity is slowing down dramatically. Some stores do not sell it anymore. In 2011, big news from the fashion area. Nicola Formichetti, the young, talented and famous Lady Gaga’s fashion designer, becomes the new Artistic Director for Thierry Mugler, now Mugler. Mr. Joël Palix had ambition for this brand despite a very difficult environment. Now it is the end of the road for him at the Brand with a Star. He is official dismissed from his duties.

Nicola Formichetti

Nico Panda at Mugler! Would you imagine that? No way but finally it worked. When Nicola Formichetti arrived at Mugler to take over the artistic direction of fashion, it was big news. His first show was simply dazzling. Lady Gaga was there, she revealed live the single of her new record and she even catwalked for the brand. From that moment, we could imagine that the Mugler brand would go forward. Collection after collection, we would be surprised by the inspirational concepts. Mr Formichetti’s style brought a certain wind of modernity. Probably the issue was that fashion needs to be exciting but also …. distributed. Not everything was completely a success and let’s also give the highlights to the competition. Competition is really hard and the DNA references of the Mugler fashion is far away now from a young generation. So after a while, costs being always increasing and sales were not always in the positive, well, someone needs to “clean up” the house. Mr Formichetti must have a lot of activities that requires his attention, especially since he successfully launched his brand Nico Panda. So we believe that it is a dgood agreement.

Who is in?

So enough of negative news, let’s talk about the future of the brand. With the leave of Mr Joël Palix, The brand get back to a power-woman hands again.

Sandrine Groslier, new CEO

Sandrine Groslier and Thierry Mugler is what we could consider as a love story. She started as a marketing trainee in the International Marketing department of the brand. She went all the steps up to the top. Here her professional Bio, an example of professionalism and determination.

1996 to 2001 : International Senior Product Manager Thierry Mugler
2001 to 2003 : Marketing Director Thierry Mugler France
2003 to 2006 : Deputy General Manager Thierry Mugler France
2006 to 2011 : General Manager Clarins Spain
2011 to 2013 : General Manager Clarins Fragrance Group France

She is passionate about her work, daring, charismatic, hard negotiator and admired leader. She is the perfect candidate to be the successor of Joël Palix. She is a power woman, as Vera Strubi was during her presidency. She got a true hard challenge while she was at the head of Spain. She reorganized everything from the basement to the roof at Clarins Spain, so we know she is a good player to have when we are facing difficult situations.

What can we wish for Thierry Mugler?

We wish them to find the serenity and the vision that is requested to face all incoming challenges. They need a strong captain in the boat, good sailors and probably not to miss the big star in the sky that shows the direction and the hope that will make them accomplish the impossible.

Someone said that Impossible is not french. Mugler is a french brand so Impossible is not Mugler.

LA

Info sourced on several press communication releases, including AFP. All content is copyrighted with no reproduction rights available.

Supremÿa Yeux La Nuit by Sisley, efficiency while sleeping.

Beauty

LuxuryActivist

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24 June 2013

4

Reading Time: 4 minutes

All wise people will tell you: “nothing better than a good night sleep”. Sisley this fall helps you maximize your night time to give you the best for your day life. How? With the launch of Supremÿa Yeux La Nuit, get all your past years back… only in 4 little weeks.

It is better in the night

During a good night sleep, your body is working for you. Many natural mechanisms have a role to play and help your body to recover from all the aggression made by day conditions: stress, pollution, cold, humidity, etc. Why the usage of cosmetics during the night is more efficient?

The Cell renewal is higher

During the day, the skin cells play their role, when the night comes they start the “cleaning up”. Many studies have shown that skin regeneration is 2x more active in the night than at any time of the day. Apparently, there is a peak between 23:00 and 04:00. The Collagen production is boosted, free radicals are destroyed and of course any other type of cell damage is rebuilt.

The skin is ready to receive more active ingredients

Because your skin is in the middle of a natural absorption process, it will be ready to assimilate more cosmetics actives than during the day. You can also understand that during the day you have many other products like make up or sun blockers that can interfere with this natural absorption process.

You loose water in the night.

The trans-epidermal water loss is defined by the measurement of quantity of water that passes from inside the body to the outside thanks to evaporation. This process is more important during the night and that is why your skin feel stretched when you wake up. So it is really important to help your skin not loose too much water.

Supremÿa Yeux is your night companion

The Concept

4 years ago, Sisley launched Supremÿa La Nuit. It was a major move towards the understanding of chronobiology, genetics and skin physiology. This year, Sisley completes your night-care by launching Supremÿa Yeux La Nuit.

When you look tired, most of the times is because your eyes look like a …. “mess”. Dark circles, puffiness and dropping eyelids are often responsible for this.

Sisley proposes here an amazing formula. According to the brand, this new global treatment pushes back the genetically programmed ageing process, spectacularly reducing the appearance of all signs of ageing on the eye contour and offering our eyes new youthfulness. See here a video about Supremÿa concept:

The Formula

Sisley here capitalized on the efficiency of its Phyto-Complex LC12. 4 powerful botanical active ingredients that double the lifespan of cells and considerably boost their protection and repair.

Supremÿa Yeux enriched the formula with a selection of active ingredients, each one targeting a specific eye contour issue: dark circles, puffiness, lack of firmness in the eyelids, crow’s feet and wrinkles. And because we are talking here about the eye contour, one of the most sensitive skin of the body, no essential oils and fragrance were used.

A trio of stimulating, draining and anti-slackening active ingredients were used:

Açai extract: a brazilian berry with natural antioxidant and vasoprotective properties
Yeast extract: increases capillary resistance to help the eye contour to deoxygenate and detoxify
Caffeine extract: Fat-reducing active ingredient fighting puffiness.

In order to protect, nourish and soften the skin, an unstoppable beauty cocktail:

Vegetal Glycerin
Plum Kernel oil
Shea butter
Natural Alpha-bisabolol

The Texture

The texture is fresh and quite innovative because it is a half way between a cream and a serum. when applied on the skin, it is not sticky, so also perfect for men and it penetrate quite fast. With its 15ml airless pump-dispenser bottle, you can apply it once every evening before going to bed. You can use it on the upper and lower areas of the eye contour. You can improve the absorption by applying a delicate massage with the point of your fingers.

In terms of beauty ritual, here is the advice of Christian Stannek, responsible for the training at Sisley Switzerland: every evening, before going to bed, on a cleaned and dry skin, apply Supremÿa Yeux. During the day, you can complete your eye contour treatment with Sisleÿa contour des yeux.

It will be a worldwide launch in September 2013. The recommended retail price will be 215€ / 265CHF for the 15ml. For more information about Sisley or any other request, you can connect directly to the brand website:

http://www.sisley-cosmetics.com

As we say, the eyes are the window to the soul. With Sisley, your soul will be beautified !

LA

Info sourced at the Brand special event in Lausanne by Sisley Switzerland. All content is copyrighted with no reproduction rights available.

Vianney Halter Deep Space, a 3 axis tourbillon coming from outer space!

Watches

Sebastien Eich

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19 June 2013

0

Reading Time: 5 minutes

Version française ici

Vianney Halter is never conventional and shares through its watches its own universe. Again, his latest creation is surprising. Deep Space is a marine chronometer with a 3 axes tourbillon. Real UFO, orbiting the “watch planet“, it challenges time and genres. Is it a spaceship or is it a watch? Probably a bit of both …

Le vaisseau de la série Star Trek Deep Space 9 — The spaceship Deep Space 9 in Star Trek

He admits, this creation is linked to the rediscovery of the classics of science fiction such as Star Trek Deep Space Nine (DS9 or DSN). These stories have revitalized his creative approach and led to the birth of the Deep Space Series.

The official announcement film breaks the usual standards of watchmaking codes. Several reminders to the Stanley Kubrick film 2001: A Space Odyssey is present.

The use of the tourbillon is commonplace in recent years. Any brand wanting a certain “prestige” had to fit to its collection such movement with this complication and to claim unmatched precision…

Un tourbillon géant tridimensionnel au cœur de la montre — A tri-dimensional tourbillon in the heart of the watch

Few designers have been able to highlight here the mechanism in a central position. The symbol is strong, it quickly assimilates this giant tourbillon to a beating heart that drives the watch.

From a technical point of view, the tourbillon is based on the three spatial axes (x, y, z) that turn on themselves.

Complete revolution of the central Frame in 40 seconds, with no indication of a second.
Complete rotation of the main traverse in 6 minutes
Rotation of the cradle support in 30 minutes

Une lecture de l'heure originale — An original time lecture

The display system is original with its oblique peripheral hands. The dual slider indicates the hours (timed on minutes) while the single peak shows the jumping minutes. The movement is a 21,600 alternations / hour 2 barrels which provide a power reserve of 55 hours.

The case is made of titanium as well as some parts of the great tourbillon. Finally, this watch is not at all massive, it easily relates to medium sized wrists.

L'horloger Vianney Halter — The Watchmaker Vianney Halter

Vianney Halter confirms its status as “genius of watchmaking” that I particularly appreciate. This is an exceptional artist craftsman who does not hesitate to think outside the box to provide the dream and freshness in one conservative area.
You can find his work on his website: http://vianney-halter.com/

Sebastien Eich

Info sourced by the author for Luxuryactivist.com on the Vianney Halter website. All content is copyrighted with no reproduction rights available.

Vianney Halter Deep Space, un tourbillon 3 axes venu d’ailleurs

Vianney Halter ne fait jamais dans le conventionnel et partage a travers ses montres sont propre univers. Cette fois encore, sa dernière création a de quoi surprendre. La Deep Space est un chronomètre de marine à tourbillon 3 axes, véritable OVNI en orbite autour de la planète horlogère qui défi le temps et les genres. Est ce un vaisseau spatial ou est ce une montre ? Sans doute un peu des deux…

Il le reconnait volontiers, cette création est en lien avec la redécouverte des grands classiques de la science fiction tels que Star Trek Deep Space Nine (DSN ou DS9). Ces histoires ont redynamisé son approche créative et permis la naissance de la Serie Deep Space.

Le film d’annonce officielle casse les standards habituels et codes horlogers. On notera de nombreux rappels au film de Stanley Kubrick 2001 Odyssée de l’Espace .

L’utilisation du tourbillon a été depuis quelques années banalisée. Toute marque se voulant “de prestige” se devait d’intégrer dans sa collection un mouvement doté de cette complication et d’en vanter à tord la précision inégalée…

Peu de designers ont su comme ici mettre en valeur le mécanisme en position centrale. Le symbole est fort, on assimile rapidement ce tourbillon géant à un cœur battant qui anime la montre.

D’un point de vue technique, ce dernier repose sur les 3 axes de l’espace (x,y,z) qui tournent sur eux même.

Révolution complète de la cage centrale en 40 secondes, sans indication de la seconde.
Rotation complète de la traverse principale en 6 minutes
Rotation du berceau support de l’ensemble en 30 minutes

Le système d’affichage est original avec ses aiguilles périphériques obliques. Le double curseur indique les heures (cadencées sur les minutes) alors que le simple pointe les minutes sautantes.

Le mouvement est animé a 21600 alternances / heure par 2 barillets qui assurent une réserve de marche de 55 heures environ.

La boite est en titane tout comme certaines pièces du grand tourbillon.

Au final, cette montre n’est pas du tout massive, elle se porte aisément sur des poignets de taille moyenne.

Vianney Halter confirme son statut de “génie de l’horlogerie” que j’apprécie tout particulièrement. C’est un artiste artisan hors norme qui n’hésite pas a sortir des sentiers battus pour proposer du rêve et de la fraîcheur dans un domaine ou ce n’est pas fréquent.

Vous pouvez découvrir ses créations sur son site internet: http://vianney-halter.com/

Sebastien Eich

Infos sourcées par l’auteur sur internet et sur le site Vianney Halter. Tout contenu est protégé par la loi des copyrights. Tous droits de reproduction sont interdits.

Top 7 Men’s Luxury Watches for Different Personalities

Lifestyle

Arsene Wargas

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14 June 2013

0

Reading Time: 7 minutes

Men’s luxury watches have long been a symbol of sophistication, craftsmanship, and timeless style. As an essential accessory for the modern gentleman, these timepieces reflect not only one’s taste in fashion but also their personality and accomplishments.

With such a diverse range of men’s luxury watches, brands, and designs available, finding the perfect luxury watch can be an enjoyable and overwhelming experience. The world of watch brands for men offers an endless array of options, from renowned luxury watch manufacturers to emerging independent luxury watchmakers.

Whether you are looking for a timeless dress watch, a bold sports watch, or a trendy statement piece, Watch Exchange has the perfect luxury watch brands waiting to be discovered.

1. The Classic Gentleman

The Datejust collection of the renowned brand, one of the best watch brands, comes in various sizes and materials, with the classic gentleman’s choice being the 31mm or 36mm model. These watches are often paired with a beautiful fluted bezel, adding a touch of sophistication to their design.

Collectors appreciate the instantaneous date feature with rapid settings, a testament to the brand automatic movement’s precision and engineering prowess. These complicated watches have an average price ranging from S$3,110 to S$67,439.

2. The Adventurous Spirit: Omega Seamaster Planet Ocean

The Omega Seamaster Planet Ocean collection, costing between S$3,800 and S$22,894, offers diver watches in a wide range of sizes and designs. One of the defining features of these Omega watches is their ability to withstand water depths of up to 600 meters, making them perfect companions for professional divers and water sports enthusiasts alike.

The Planet Ocean 600M Co-Axial Master Chronometer 43.5mm is one of the diving watches in the collection, featuring a stunning design and impressive water resistance, making it a perfect watch for any adventure.

3. The Tech Enthusiast: Apple Watch Hermès

For tech enthusiasts who desire a luxury watch brand with cutting-edge technology, the Apple Watch Hermès stands out as an exceptional option. It has all the Apple Watch Series 7 features, such as GPS tracking, heart rate monitoring, and smartphone connectivity.

This ensures that the user enjoys the classic aesthetics of an Hermès timepiece and the benefits of Apple’s innovation. Fanciers shell out around S$1,740 to S$2,161 for any of these watches.

4. The Bold Trendsetter: Hublot Big Bang

The Hublot Big Bang, valued between S$15,384 and S$91,208, is crafted to provide ultimate comfort, style, and precision, making it an ideal choice for the trendsetting man. Emphasizing its commitment to technological advancement, Hublot employs its material of choice – ceramic – in the Big Bang Unico Sky Blue.

This remarkable watch incorporates the Unico manufacture movement, resulting in a timepiece that is both high-performance and visually stunning. Further, Hublot, as a luxury watch company, ensures their watches are made with top quality materials, making any of their timepieces a great investment.

5. The Sophisticated Connoisseur: Patek Philippe Nautilus

One of the expensive watch brands known as the Patek Philippe, is a crown jewel in the world of the best luxury watch brands. It has been turning heads since its Nautilus introduction in 1976. One of the most appealing characteristics of the Nautilus is its ingenious, horizontally embossed dial, which contributes to the watch’s unique charm.

As a testament to its versatile watch-making, the Nautilus collection, priced from S$43,598 to S$757,514, caters to a diverse audience; from stainless steel models to more opulent gold and diamond-studded variants, there is a stunning, complicated watch for every discerning watch enthusiast.

luxury-watches-guide — Photo by Kent Lâm

6. The Aviator’s Dream: Breitling Navitimer

The Breitling Navitimer has long been a dream for many aviation enthusiasts and watch collectors. First introduced in 1954, the Navitimer was designed as a dedicated pilot’s watch, featuring a highly-capable clock and an integrated analog flight computer.

This powerful combination allowed aviators to calculate critical flight information such as speed, distance, fuel consumption, and rate of climb or descent. Aspiring owners of these fancy timepieces are expected to spend around S$2,734 to S$10,394.

7. The Understated Minimalist: Audemars Piguet Royal Oak

Audemars Piguet, a renowned Swiss watch brand co-founded by Jules Louis Audemars, introduced the Royal Oak model, which costs anywhere between S$11,724 to S$422,308. This is celebrated for its minimalist design with its stainless steel case, octagonal bezel, and signature “Tapisserie” dial, present in many AP watches.

Another of its standout traits is its elegant combination of premium materials and traditional Swiss craftsmanship. The watch features white gold applied hour-markers and Royal Oak hands with luminescent coating, ensuring effortless readability even in low light conditions.

Special Mentions:

1. The Sports Enthusiast: TAG Heuer Formula 1

The TAG Heuer Formula 1 collection, priced between S$300 and S$5,850, is designed with a sporty, robust aesthetic inspired by the high-octane world of Formula 1 racing. These mechanical watches also include chronograph models with multiple subdials.

With luminescent hands, markers for visibility in low light, and a range of strap options such as stainless steel, rubber, and leather, this watch manufacturer combines function, comfort, and style for both motorsport enthusiasts and watch connoisseurs.

2. The Classically Elegant: Jaeger LeCoultre Polaris

The Polaris collection of the Jaeger-LeCoultre, one of the reputable Swiss watch manufacturers, takes inspiration from the classic 1968 Polaris Memovox, merging iconic design elements with modern watchmaking expertise. Key features include an in-house automatic or manual movement, ensuring high precision and reliability.

These iconic luxury timepieces typically boast a distinctive dual-crown design and a rotating inner bezel, showcasing the brand’s illustrious history through the watches’ complicated movements. Most models have a water resistance of up to 200 meters. These watches can sell anywhere between S$7,955 and S$37,841.

3. The Undaunted Pleasure-Seeker: IWC Schaffhausen Aquatimer

IWC Schaffhausen (International Watch Company) is a renowned watch industry for creating high-quality Aquatimer Swiss timepieces that combine precision engineering with exclusive design. Many of the watches in the collection of this Swiss brand offer complications such as chronographs, perpetual calendars, and world time functions.

Crafted with materials like stainless steel, gold, and ceramic, IWC Schaffhausen watches are a testament to the brand’s commitment to quality, innovation, and timeless design. These watches have a price range of S$9,433 to S$16,993.

Closing

The ultimate decision when selecting a men’s luxury watch should always reflect your personal preference and style. Luxury watches are not just an accessory but a statement of who you are. While an array of designs, materials, and technologies are available, the best watch is the one that feels right on your wrist and aligns with your individual aesthetic and lifestyle.

Key Takeaways

Whether you prefer the traditional Swiss luxury watchmaker, the innovative brands, or other luxury watch brands of high-end watches, your choice can say a lot about your personality.
Some luxury watches hold or even increase their value over time. If this aspect matters to you, research luxury brands and models known for their investment potential.
A watch should be comfortable to wear. A timepiece that feels right on your wrist will undoubtedly reflect your personality better than one that doesn’t.

In search of a reliable marketplace for pre-owned luxury watches? Watch Exchange is the go-to boutique for all the breathtaking holy grails of timepieces. With our team of professionals, we can certainly help you find the watch you want or sell and trade your current one!

Arsène Wargas
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

Punk will never die. It is just a matter of eternal re-start.

Fashion

LuxuryActivist

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12 June 2013

0

Reading Time: 5 minutesMany art and ideologist trends influenced the fashion scene for several years. Some of them have eternal come-backs, as if they were part of our social style foundation. And in 2013, Punk has never been so alive in the cultural and fashion trends.

What is Punk ?

Punk is considered as a sub–culture that gathers many references on the following topics:

Music
Fashion
Ideologies
Visual Art
Dance
Literature
Film

Overal it promotes the idea of individual freedom. Nobody really knows where and when exactly Punk was born. According to the records, Punk culture emerged in different countries at the same time somewhere in the mid-70’s. USA, UK and Australia were the 3 main countries.

It is amazing to see how influential this sub-culture was and still is. By the end of the 70’s, the movement was split in many other trends: From New Wave, to Pop-Punk, Hardcore-Punk towards alternative Rock, or several Indie Music. From an ideological point of view, the Punk movement was completely with no-politics. After some years, many political trends were developed from extreme left wings (Anarchists) to the other right extreme (neo-nazis). But in this case, we need to differentiate each one of them as they are not necessary the definition of Punk. So Punk is an amazing movement with a strong self.expression topic. The mid-70’s was also the arrival of a full generation of Fashion Designers, like Vivienne Westwood, completely influenced by Punk that marked the fashion landscape until today.

Vivienne-Westwood-Malcom-Mclaren — Vivienne Westwood and Malcom McLaren – mid-70’s

Dr. Martens, from German housewives in the 50’s to a fashion icon in the 80’s.

One of the biggest icons of the Punk culture are the unavoidable Dr. Martens shoes. From the underground scene to the edgy fashionable shows, the Dr Martens shoes are a transgenerational symbol of youth, freedom and fashion.

At the beginning, this shoes were created almost for medical reasons as the soft leather and the air-padded soles would bring an extra comfort. By being adopted by the working class in England beginning of the 60’s. The first model was called style 1460 and became a symbol of this social class.

When the Punk culture started in the mid-70’s, most of the followers were from the working class and they adopted naturally the Dr Martens shoes that became a real symbol afterwords. Remember that time? No? Check this then:

A couple of generations later, Dr Martens is still a fashionable brand. In 2013, the MET in New york declared that it is the year of Punk, so all brands are keeping this alive.

Even Bonpoint, that in honour of the Met exhibition Caos to Couture, worked with Dr Martens to bring a Children-Punk line. 2 models were developed, one in Black leather and another one Pink Cherish. Both keep the famous yellow stitches.

If we have a close look on many different brands and industries, Punk is everywhere this year.

Punk in 2013

CULTURE – The Metropolitan Museum of Art

Madonna-MET-Gala-Punk — Madonna at the MET Gala

Miley-Cyrus-MET-Gala — Miley Cyrus at the MET Gala

The Metropolitan Museum of Art in New York is dedicating this summer an exhibition about the Punk culture and its influences in fashion. Chaos in Couture is the name and gathers a great retrospective on Punk. As you can see in the pictures above, the annual Gala got completely influenced by the theme.

Music – from Hardcore Punk to Pop-Punk revival

In 2013, Punk is everywhere in music. Different styles and the same inspiring motivation, a certain freedom in the attitude. Here are 3 main groups completely influenced by Punk.

Middle Finger Salute

They are a young Punk Rock band from UK. They do several festivals in the UK and already launched 2 EP’s self-financed.

Killer Mike

Michael Render a.k.a. Killer Mike is an American rapper. After several contributions with OutKast, he is making his way. His universe is very original as he blends Punk influences and Black American rap.

Warm Soda

This group is also getting involved in many festivals, and reaches a certain success as their acid pop delivers a punk attitude. Their clips also fights the “establishment” and are quite original.

Literature – Meet Diablo Cody

This writer is called Diablo Cody. Of course it is the nickname of Brook Busey Maurio. American writer that completely reflects the Punk attitude into literature. In 2007, she writes the screenplay of Juno. A big movie hit about the story of a teenage-girl who get pregnant and decides to get the baby. The movie was forbidden in many places around the world by fear of becoming a “cool trend”. In 2013, she will be launching her first film called Paradize. It is the story of a woman who decides to abandon religion. So as you can see here, Diablo Cody makes several parallels with a certain criticism of society. Family and Religion are some of the topics that she likes to write about and she is definitely today in the front seat of the Punk literature influence.

Luxury market – Is provocation a golden rule?

The list would be very long to quote, but from Luxury Jewellery towards watches or even contemporary Art, Punk has been one of the most influencial culture of all, together with Pop Art (which could also be considered a sort of Punk).

ArtyA - son of a Gun — ArtyA – Son of a Gun.

Black XS Fragrances by Paco Rabanne

Damien-Hirst-Skull — Damien Hirst’s Skull

So we see that punk is back. At the same time we also have the feeling that it never left in a way. So forget about the establishment and just express your individual freedom…. mate!

LA

Info sourced at the brands and artists official websites, wikipedia, Jules fashion website, pauadreams. All content is copyrighted with no reproduction rights available

Harry Winston Opus XIII by Ludovic Ballouard

Watches

Sebastien Eich

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9 June 2013

1

Reading Time: 5 minutes Version française ici

Reinventing the time each year by offering a blend of traditional watchmaking, technical innovation and innovative design, this is the challenge that is launched with the Harry Winston Opus adventure. The new episode of this amazing and enigmatic “Haute Horlogerie” saga, called Opus XIII. It was highly anticipated, and once again, it defied the rules of conventional watchmaking, exceeding all expectations.

It is almost impossible to understand the workings of this watch with simple images, which is why I strongly suggest you watch this video before reading further.

An original display

59 aiguilles pivotantes periphériques — 59 peripheral pivoting hands

59 pivoting peripheral hands for minutes display

Placed one after the other in a peripheral ring, minutes indicators align a circular path every minute past in a retrograde. Every 5 minutes appears a red hand improving readability. The 59 indicators retire in unison when the hour has passed through the action of an ingenious outer ring reset.

11 rotating triangles for hour display

The time display is central through 11 rotating triangles, but also jumping once every 60 minutes. The 180 degree rotation of the triangle makes it disappear under the faceted dome centrally placed.

Harry Winston Logo in the Dome center

Harry Winston logo appears in central position for 1 hour every 12 hours

At the 12th hour the HW logo appears in the center of faceted dome for 1 hour. The sliding valve then closes to hide the logo during the following 11 hours.

A movement out of the ordinary

The watch features two independent barrels operating in a coordinated manner: one for the functioning of the duo Balance-Balance spring (21,600 vibrations / hour), the other for the Minutes indicators’ movement triggered every 60 seconds by the center wheel . The power reserve is announced 35 hours.

A Subtle Watch to wear

Couronne et boite Opus XIII — Opus XIII Crown and Case

Despite this extremely complex mechanism, the movement is compact and fits in a watch of a reasonable diameter (44.25 mm) and a normal thickness (13.6 mm). The case is in 18K white gold and the glass id smoked sapphire.

Who is the creator of this marvel?

Ludovic Ballouard dans son atelier de Genève — Ludovic Ballouard in his workshop in Geneva

The creative independent watchmaker of the Opus XIII is Ludovic Ballouard. Poet-watchmaker, he wants above all convey feelings and emotion through his creations.

He develops on his own name a series of high-end piece in original displays that you can find on its website http://www.ballouard.com/

Opus XIII par l'horloger indépendant Ludovic Ballouard — Opus XIII by Ludovic Ballouard, Independent Watch-maker

References :

http://www.harrywinston.com/
https://www.facebook.com/HarryWinston

Sebastien Eich

Info sourced by the author for Luxuryactivist.com. All content is copyrighted with no reproduction rights available.

logo-harry-winston

Réinventer le temps chaque année en proposant un mélange entre horlogerie traditionnelle, innovation technique et design novateur, voici le défi que c’est lancé Harry Winston avec l’aventure Opus. Le nouvel épisode de cette étonnante et énigmatique saga « Haute Horlogerie », s’appelle Opus XIII. Elle était très attendue, et encore une fois, elle a su défier les règles de l’horlogerie conventionnelles, en dépassant toutes les attentes.

Il est presque impossible de comprendre le fonctionnement de cette montre avec des simples images, c’est pourquoi je vous conseille fortement de visionner cette vidéo avant de poursuivre votre lecture.

Un affichage original

59 aiguilles périphériques pivotantes pour l’affichage des minutes

Placées les une après les autres sur un anneau périphérique, les indicateurs des minutes s’alignent sur un chemin circulaire à chaque minutes écoulée à la façon rétrograde. Toutes les 5 minutes apparaît une aiguille rouge améliorant la lisibilité.

Les 59 indicateurs se retirent à l’unisson lorsque l’heure s’est écoulée grâce à l’action d’une ingénieuse bague extérieure de remise à zéro.

11 triangles rotatifs pour l’affichage des heures

L’affichage de l’heure est plus central par le biais de 11 triangles rotatifs, également sautant mais cette fois toutes les 60 minutes. La rotation de 180 degrés du triangle le fait disparaître sous le dôme facetté placé en position centrale.

Logo Harry Winston au centre du dôme

Apparition du logo Harry Winston en position centrale 1 heure toutes les 12 heures

A la 12^ème heure apparait le logo HW, au centre du dôme facetté, du pendant 1 heure. Le clapet coulissant se referme ensuite pour masquer le logo les 11 heures suivantes.

Un mouvement hors du commun

La montre comporte 2 barillets indépendants fonctionnant de manière coordonnée: un pour la marche propre du couple balancier-spiral (21600 alternances/heure), l’autre pour la mise en mouvement des indicateurs de minutes déclenchées toutes les 60 secondes par la roue de centre.

La réserve de marche est annoncée à 35 heures.

Une montre sobre au porté

Malgré cette mécanique extrêmement complexe, le mouvement a sur rester compact et tient dans une montre d’un diamètre raisonnable (44,25 mm) et d’une épaisseur normale (13,6 mm).

La boite est en or blanc 18 carats, la glace en saphir fumé.

Qui est le créateur de cette merveille ?

L’horloger indépendant créateur de l’Opus XIII s’appelle Ludovic Ballouard. Poète-horloger, il souhaite avant tout véhiculer des sentiments et de l’émotion à travers ses créations.

Il développe en son nom propre une série de pièce haut de gamme, à affichage original que vous pouvez découvrir sur son site http://www.ballouard.com/

Références :

http://www.harrywinston.com/
https://www.facebook.com/HarryWinston

Sebastien Eich

Infos sourcées par l’auteur sur les différents sites des marques concernées. Tout contenu est protégé par la loi des copyrights. Tous droits de reproduction sont interdits.

Alchimie Forever, Swiss quality for your daily beauty.

Beauty

LuxuryActivist

-

8 June 2013

0

Reading Time: 4 minutesDiscover Alchimie for Ever, a Swiss skincare company that provides both the best from Dermatology and the best from Nature into a modern range of skincare products. All Swiss made, so you cannot be disappointed.

It all started in 2004 on the initiative of Ada Polla, current CEO. Her parents being in the medical industry she had the right background to start a serious business in the beauty area. So the father, Dr. Luigi Polla, acts since the start of the company as the Dermatologist Chief responsable for all developments and all the tests, a crucial phase. The mother, Dr. Barbara Polla, took over the R&D Department to make sure that all the products are developped in the best qualitative way. So in each Alchimie Forever product you have what Nature and Science have to propose at its best.

All the products from Alchimie Forever are manufactured 100% in Switzerland, where the company is originated and they have a Beauty Spa in Geneva. The products are dermatologically formulated and all based on the best plant extracts. The result is a clever and precise range of products. They provide an anti-aging result yet with a gentle formula, compatible with all skin types, even the more sensitive ones.

6 categories of products + 1 category dedicated only for men, which shows that they are experts on their field in order to propose such a segmented offer.

Cleanser
Exfoliators and Masks
Serums and Treatments
Eye Care
Creams
Body Care
Men

According to the brand here are the TOP 4 Best-seller products, which can give you a pretty good idea of the quality and the interest of their offer.

Kantic Brightening Moisture Mask

This product helps to calm and sooth irritation. It also reduces redness and immediately brightens the skin. In addition to a deep moisturizing action, the formula of this mask prevents and repairs free radical damage and anti-aging.

To accomplish this, the formula is a pure cocktail of great actives. After looking to the INCI formula, here are the main ingredients:

Blueberries extract
Wild Pansies herb extract
Oats extract
Grapes extract
Vitamin E

The formula is paraben free and the company respects the chart of Crualty-free.
Check here the page for more information.

Kantic+ Intensely Nourishing Cream

This cream is a perfect match to your skin. While reducing the appearance of wrinkles, it also calms redness caused by irritation.

The main ingredients found on the INCI Formula:

Blueberry extract
Jojoba seed oil
Grape seeds extract
Clover flower extract
Vitamin E

The formula is also paraben free and the company respects the chart of Crualty-free.

Optimizing Body Contour Gel

This is definitely a big hit as it is related to one of the top worries : the body silhouette. This Gel has a anti-cellulite effect. It firms and lift the skin and helps to alleviate water retention. A powerful cocktail to boost the elimination of unwelcome curves.

The main ingredients from the INCI formula:

Mate leaf extract
Guarana seed extract
Marine Algae
Ginger root extract

The formula is again paraben free and the company respects the chart of Crualty-free.

Kantic Calming Evening Cream

Something we all know is that having a good sleep is key for our health. What many people do not know is that many natural processes in our metabolism happen while we sleep. Our skin recovers from everything that happened during day time. This product will follow the natural cycles of your skin. It helps the renewal of your skin during sleep, calms redness and repairs damages caused by free radicals. In addition, an anti-aging effect is also provided by the formula.

Main ingredients from the INCI formula:

Blueberries extract
Jojoba seed oil
Grape seed extract
Vitamin E

The formula is again paraben free and the company respects the chart of Crualty-free.

They also have a very interesting, short yet efficient, range for men that can be in combination of other products from the main range.

What can we say more about this interesting Swiss brand? They have point of sales in 5 countries for now:

Canada
USA
Mexico
France
Switzerland

The Brand also has a showroom in Washington DC – USA, in the trendy area of Georgetown.

Something to highlight too is that the CEO has a beauty blog in which she shares her opinions, ideas and facts about the beauty industry. It is an interesting way to communicate, less corporate but much more personal. Just click on the banner and visit the blog.

To discover the entire range of Alchimie Forever products, please visit the official website:
http://www.alchimie-forever.com

In Swiss-made we trust.

LA

Info sourced on the brand website and youtube channel. All content is copyrighted with no reproduction rights available.

Fashion icons: From Betty Boop to Nicopanda

Fashion

LuxuryActivist

-

8 June 2013

0

Reading Time: 5 minutesEvery generation has its icons, especially when it comes to fashion. And here, the topic is not about real people, but more about Animated & Cartoon characters. It is funny to see that every 20 years, more or less, there is a new fashion “doll” that becomes very trendy and even for some of them, Brands get into partnerships and more.

1930 – Betty Boop, Sexiest of all !

Betty Boop was created by Max Fleischer in 1930 for the Paramount Studios. She is considered by many as the first glamourous and sex symbols on animation and despite of a very short “film” career, the character remained very popular until today.

During the years, the character of Betty Boop remained alive thanks to comic books (especially in the 80’s) and today, it is a fashion icon and there is even an international Betty Boop festival in the USA. She continues inspiring many fashion designers around the world on the nostalgia trend. check here the official website: http://bettyboop.com .

1950 – Snoopy, the first generation icon

Snoopy is one of the main characters of the animation series Peanuts, created by Charles M. Schulz. Despite the fact it was not the main character of the series, it became by far the most iconic one. It is also one of the most recognizable cartoon icon in the world. Here the official website: http://www.peanuts.com .

In years, fashion and design took over Snoopy by bringing him to the rank of iconic.

1959 – Barbie, the fashionista of all.

Created by Ruth Handle in 1959, Barbie is the fashion doll by definition. It inspired millions of young girls and became an icon for several generations. Mattel, the company commercializing the doll since the beginning, described it as “Teen age fashion model”. And the iconic symbol was set.

Many fashion designers were inspired by Barbie and there was even some exhibitions . For the 50th anniversary of Dior’s New Look, in 1997, a special Barbie Doll was produced with a New Look clothes by Dior.

Or more recently, in 2009, Karl Lagerfeld did an exhibition about Barbie, called Barbie and Ken. It was the Colette Trend store. I was a series of photographies in which Barbie was the doll wearing Chanel outfits and Ken was a real male model. For more information, here is the official Barbie website: http://www.barbie.com .

1972 – The Blythe, a pure fashion doll

This doll was created in 1972 by Allison Katzman and marketed in the USA for the first time. They are 28cm high and have huge heads and eyes compared to the rest of the body. You can also change the color of their eyes by pulling a string. Unfortunately, a big lack of interest took them out from the market only one year after the launch. It was only in 2001 that a Japanese company, Takara, relaunched the dolls and today it is a big hit. There are dolls networks of fans. They create several outfits and shoes and share thousands of pictures of their creation.

As this Doll was relaunched from Japan, it got linked to all the Tokyo urban style, from Kaway to Shibuya 109. Many fashion designers also integrated this doll into their catwalks as reference for design and trend. For the official website, it is here: http://www.blythedoll.com

1974 – Hello Kitty and cats have never been so trendy

Japan is definitely the new creative place. If New York and Paris were the places for all trends since the after-second-world-war until the 80, Tokyo became the new capital for Design, Fashion, urban culture and more. Hello Kitty is more than a cartoon character, it is a brand.

Designed firstly by Yuko Shimizu, a Japanese designer and rapidly exploited by the company Sanrio, Hello Kitty represents today a 5 billion dollar annual business. Not only pre-adolescences but also adults represent the customers for Hello Kitty. From cheap accessories, to television, video games, restaurants, bars, shops, planes and jewelry, Hello Kitty is everywhere. Fashion designers used the iconic japanese kitty to illustrate a young and trendy fashion. Here is the official website: http://www.sanrio.com

1987 – Fido Dido, king of cool

Fido Dido was created by 2 women, Joanna Ferrone and Sue Rose in 1987. It became quite popular thanks to T-shirts sold by hundreds in New York. The t-shirts had a tag line that made part of the success of the cartoon character: “Fido is for Fido, Fido is against no one”. So suddenly it became the king of cool.

Fido Dido character is also used since the 80’s by the Pepsi’Co group and is the ambassador for 7Up. This helped the character to be part of the skater grunge community as a logo. No more TV ads are played but you can still find Fido Dido on the 7Up cans worldwide. Here is the official website for Fido Dido: http://www.fidodido.com .

2011 – Nicopanda, by fashion people to fashion people.

Andrea and Nicola Formichetti invented Nicopanda. A panda bear that looks like Nicola Formichetti. According to the creator’s story, as Nicola is half-Japanese, his friends used to call him Nicopanda. They kept the name and made a fashion icon. Very strong in Japan, USA and Europe, Nicopanda tends to become the biggest fashion symbol as a cartoon.

After opening Nicopanda’s stores in the USA and in Japan, Nicopanda enjoys a good press coverage as its creators are well invested into the fashion business.

Nicopanda became so big that it even started collaborations with Hello Kitty or being very provocative with the Fuck Fashion operation.

You can see here the nicopanda tumblr: http://nicopandanation.tumblr.com
or the online store here: http://nicopandastore.com

When fashion people are not the only fashion icons, a lot of creativity are deployed.

LA

Info sourced at the respective brands websites and wikipedia. All content is copyrighted with no reproduction rights available.

Watchmaking and Ballooning: at the crossroads of passions

Watches

Sebastien Eich

-

5 June 2013

0

Reading Time: 9 minutes

Version française ici

We are used to seeing the watch brands invest into aviation, polo, cricket or golf events… but rarely into Ballooning. Breitling, Parmigiani and Zenith were able to clearly stand out from others by investing successfully and with originality into this sport that combines flying pleasure, sharing and discovery of the environment in which we live. What are the highlights? What are the similarities between these two worlds? Is it ultimately a good way of communication?

Breitling and the Orbiter missions

Breitling Orbiter Mission — Take-off of the Orbiter 3 Balloon at Château d’Oex

On March 1st 1999, Bertrand Piccard and Brian Jones took off from the mountains of Château d’Oex (in Switzerland) for a nonstop journey of 45 755 km km around the globe. After two unsuccessful attempts, in 19 days they accomplished the “round the world balloon” dreamed of Jules Verne. Visibility for Breitling was extraordinary as the event coverage is global.

[yframe url=’http://www.youtube.com/watch?v=iUMQha3enbg&feature=youtu.be’]

This partnership has resulted in the production of four special series of watches including the famous Bretling Emergency Orbiter 3 in limited edition.

Breitling Emergency Orbiter 3 - Limited Edition 1999 — Breitling Emergency Orbiter 3 – Limited Edition 1999

Several other balloons, taking the form of the Orbiter 3 but smaller have emerged since. They are used occasionally on important events but also for new challenges.

Jetman sur le point de décoller du ballon Breitling — Jetman ready to jump from the Breitling Balloon

Lately Yves Rossy, nicknamed Jetman performed for the first time a complete loop starting from a balloon Breitling.

[yframe url=’http://www.youtube.com/watch?v=TLvb5cYDvlk&feature=youtu.be’]

Zenith & Generali Artic Observer

In April 2010, Jean-Louis Etienne, took off from Spitsbergen in Norway on board the balloon GAO “Responsible Generation” with a mission to fly over the North Pole. He then worn on the wrist Zenith El Primero Striking 10th (1969 units produced) as a tribute to Roald Amundsen and Umberto Nobile accomplishing, 84 years earlier, the first flight to the North Pole in the airship Norge in May 12, 1926. Roald Amundsen wore a watch of Zenith.

The “godfather” of this event was the French footballer Zinedine Zidane, present at the takeoff.

[yframe url=’http://www.youtube.com/watch?v=iWNN69Z4SrY&feature=youtu.be’]

Beyond the human and technical achievement, this mission also had a scientific vocation with a flight measurement of the Earth magnetic field (shield against solar storms and coronal mass ejections) and carbon dioxide (responsible for global warming of the planet and the accelerated melting of ice) in pristine areas of human activity. It was followed by many conferences for educational purposes to educate children and adults on the concept of environmental responsibility in the motto inscribed on the ball “Responsible Generation“.

Jean-Louis Etienne au décollage — Jean-Louis Etienne at Take-off

Parmigiani Fleurier, a continued commitment in Switzerland

Parmigiani Fleurier - Sponsor du Festival de Ballons de Château d'Oex — Parmigiani Fleurier – Sponsor of the Ballooning Festival at Château d’Oex

Since 2005, Parmigiani Fleurier invests into ballooning with a certain success. They are now the main sponsor of the two largest Swiss balloons events being Balloon Festival in Chateau d’Oex and in Geneva. The Parmigiani balloon also flies every year over the Montreux Jazz Festival which they are the official sponsor. These events are good opportunities to bring together partners, employees and customers and offer them a flight with the manufacture team. In addition to ensuring a good media coverage, to explore the region, these unforgettable moments mark the passengers, makes them more sensitive to the values of the Manufacture.

Découverte du Pays-d'Enhaut — Discovery of Pays-d’Enhaut

Parmigiani au Golf de Klosters — Parmigiani at the Golf of Klosters

The original communication strategy is fully explained by Jean-Marc Jaquot, CEO of Parmigiani who does not regret the investment made over the past eight years.

[yframe url=’http://www.youtube.com/watch?v=XiQmbEbyJS0&feature=youtu.be’]

The balloon is frequently highlighted by Night spectacular inflations. The video below was shot at the airport of Geneva.

[yframe url=’http://www.youtube.com/watch?v=9c8mmkuWXQg&feature=youtu.be’]

In 2012, Parmigiani Fleurier renewed its commitment and confidence in inaugurating the Balloons Festival with a second balloon with a volume of 5100 m3.

This new Balloon has an uncommon originality in watchmaking communication: instead of conventional display hands printed on the fabric to 10:10 (as a matter of harmony, aesthetics and dynamics) it shows the time blocked here at 7:08, time of birth of Michel Parmigiani, founder of the Manufacture.

Kalpa’graph au poignet du pilote du ballon Parmigiani — Kalpa’graph on the wrist of the Parmigiani Ballon’s pilot

For more information about Parmigiani, please visit the official website: http://www.parmigiani.ch

What common ground can be found between Ballooning and Watchmaking?

The magic of exploration, silent in flight, harmony with nature, thoroughness, accuracy and required for a flight technique are much in common.

“The conquest of the sky, as the achievements of the Swiss watchmaking tradition, are two fantastic adventures, where power of passion and dreams remain intact. ”

Sebastien Eich

Info sourced by the author for luxuryactivist.com on the respective quoted brands. All content is copyrighted with no reproduction rights available.

Nous sommes habitués à voir les marques horlogères investir les manifestations d’aviation, de polo, de cricket, de golf… mais assez rarement de montgolfières. Breitling, Parmigiani et Zenith ont su se démarquer clairement des autres en investissant avec succès et originalité ce sport mêlant plaisir de vol, partage et découverte du milieu dans lequel nous vivons.

Quels sont les faits marquants ? Quels sont les points communs entre ces 2 mondes ? Est-ce au final un bon moyen de communication ?

Breitling et les missions Orbiter

Décollage du ballon Orbiter 3 à Château d’Oex

Le 1^er mars 1999, Bertrand Picard et Brian Jones s’envolent du cirque montagneux de Château d’Oex (en Suisse) pour un périple sans escale de 45 755 km autour du globe. Après 2 tentatives infructueuses, ils réalisent en 19 jours le « tour du monde en ballon » dont rêvait Jules Verne. La visibilité pour Breitling est extraordinaire, la couverture de l’évènement est mondiale.

[yframe url=’http://www.youtube.com/watch?v=iUMQha3enbg&feature=youtu.be’]

Ce partenariat a engendré la production de 4 séries spéciales de montres Bretling dont la célèbre Emergency Orbiter 3 en édition limitée.

Plusieurs autres ballons, reprenant la forme de l’Orbiter 3 mais de taille plus réduite ont vu le jour depuis. Ils sont utilisés ponctuellement sur les manifestations importantes mais aussi pour des nouveaux exploits.

Dernièrement Yves Rossy, surnommé Jetman a effectué pour la première fois une boucle complète en démarrant depuis un ballon Breitling.

[yframe url=’http://www.youtube.com/watch?v=TLvb5cYDvlk&feature=youtu.be’]

Zenith et Generali Artic Observer

En avril 2010, Jean Louis Etienne, décolle du Spitzberg en Norvège à bord du ballon GAO « Génération Responsable » avec pour mission de voler au-dessus du pôle nord. Il porte alors au poignet une montre Zenith El Primero Striking 10^th(1969 exemplaires) en hommage à Roald Amundsen et Umberto Nobile qui, 84 ans plus tôt, survolent les premiers le pôle nord à bord du dirigeable Norge le 12 mai 1926. Roald Amundsen portait une montre de la manufacture Zenith.

Le parrain de cette manifestation était le footballeur français Zinedine Zidane, présent au moment du décollage.

[yframe url=’http://www.youtube.com/watch?v=iWNN69Z4SrY&feature=youtu.be’]

Au-delà de l’exploit humain et technique, cette mission avait également une vocation scientifique avec une mesure en vol du champ magnétique terrestre (bouclier contre les tempêtes solaires et les éjections de masses coronales) et du dioxyde de carbone (responsable du réchauffement de la planète et de la fonte accélérée de la banquise) dans des zones vierges de toute activité humaine. Il s’en est suivi bon nombre de conférences à vocation pédagogique pour sensibiliser petits et grands sur la notion de responsabilité environnementale d’où le slogan inscrit sur le ballon « Génération Responsable »

Parmigiani Fleurier, un engagement continu en Suisse

Depuis 2005, Parmigiani Fleurier investit l’aérostation avec une réussite certaine.

C’est aujourd’hui le principal sponsor des 2 plus grosses manifestations suisses de montgolfières à savoir le Festival des Ballons de Château d’Oex et Genève. Le ballon survole également chaque année le Montreux Jazz Festival dont Parmigiani est le sponsor officiel.

Ces évènements constituent de bonnes occasions rassembler partenaires, collaborateurs et clients et leur proposer un vol avec l’équipe de la manufacture.

En plus de s’assurer une belle couverture médiatique, de faire découvrir la région, ces moments inoubliables marquent les passagers, les rends plus sensibles aux valeurs de la manufacture.

Cette stratégie de communication originale est parfaitement expliquée par Jean-Marc Jaquot, CEO de Parmigiani qui ne regrette pas les investissements consentis ces 8 dernières années.

[yframe url=’http://www.youtube.com/watch?v=XiQmbEbyJS0&feature=youtu.be’]

Le ballon est fréquemment mis en valeur par des gonflages de nuit spectaculaires. La vidéo ci-après a été tournée à l’aéroport de Genève.

[yframe url=’http://www.youtube.com/watch?v=9c8mmkuWXQg&feature=youtu.be’]

En 2012, Parmigiani Fleurier renouvelle son engagement et sa confiance en inaugurant durant le Festival de Ballons une seconde montgolfière d’un volume de 5100 m3.

Cette dernière possède une originalité peu fréquente dans la communication horlogère : à la place de l’affichage classique des aiguilles de la montre imprimée sur le tissu à 10h10 (pour une question d’harmonie, d’esthétisme et de dynamisme), l’heure est ici bloquée à 07h08, heure de naissance de Michel Parmigiani, fondateur de la manufacture.

Pour plus d’informations sur Parmigiani, visitez son site officiel : http://www.parmigiani.ch

Quels points communs peuvent être retrouvés entre l’Aérostation et l’Horlogerie ?

La magie de l’exploration, le silence durant le vol, l’harmonie avec la nature, la rigueur, la précision et la technique nécessaire pour le un vol sont autant de points communs.

« La conquête du ciel, comme les réalisations de la tradition horlogère suisse, sont deux aventures fantastiques, où puissance de la passion et rêve demeurent intacts. »

Sebastien Eich

Infos sourcées par l’auteur sur les différents sites des marques concernées. Tout contenu est protégé par la loi des copyrights. Tous droits de reproduction sont interdits.

Dice Kayek, vision of modern femininity.

Fashion

LuxuryActivist

-

4 June 2013

0

Reading Time: 2 minutesThis month, the Fashion house Dice Kayek is our Fashion Designer of the month. This brand, affiliated to the Fédération Française de la Couture, presents a subtle and definitely modern vision of women elegance. The story of the Fashion house makes you travel from Istanbul to Paris. Check it out.

Behind fashion creation there is always a great fashion designer. In the case of Dice Kayek, they are 2 amazing women, Ece et Ayse Ege. 2 sisters, originally from Istanbul – Turkey. They created the brand Dice Kayek in 1992 in Paris. Ece Ege attended to fashion classes at Esmod in Paris. Since then, the 2 sisters became a fashion symbol in Istanbul but also are a great representative of modern elegance.

With their parisian education and current location, in association with their trips to Istanbul, Dice Kayek reveals a very modern vision of today’s woman. From its first collection of white shirts at the beginning to today’s collections, the Brand developed their offer to get to the level of a strong international player.

Present in 31 countries in 4 continents, they have a good presence in all fashion places around the globe. You can find it online in Europe in 2 e-stores: L’Exception and Watch that Label.

6 collections for Pret-à-Porter and 5 Couture collections already released. Here is a selection of the Spring-Summer 2013 looks.

The style is pure, well cut. Shapes have their importance to highlight femininity: Shoulders, hips and legs. Colours and materials are mixed in a very urban low statement way that places the different collections of Dice Kayek into a timeless scale. The brand has focused on the Prêt-à-porter collections since 2010. Last couture collection was in 2010 and it was called Istanbul Contrast. During an exhibition called Instanbul Modern, Dice Kayek presented a specific collection, almost a capsule celebrating the paradoxes of history and modern times. Very well executed.

We feel that there is a lot of work and also a lot of attention on the perfection of details. And for that, it makes of Dice Kayek a luxury fashion house.

Get a fresh eye on fashion and feel the passionate work of Dice Kayek.

LA

Info sourced at the brand official website, wikipedia, Anti-blogue-la-mode, L’Officiel. All content is copyrighted with no reproduction rights available.

Luxury ActivistSince 2010

Luxury ActivistSINCE 2010

Who is out?

Mr Manfred Thierry Mugler

Mr. Joël Palix

Nicola Formichetti

Who is in?

Sandrine Groslier, new CEO

What can we wish for Thierry Mugler?

It is better in the night

The Cell renewal is higher

The skin is ready to receive more active ingredients

You loose water in the night.

Supremÿa Yeux is your night companion

The Concept

The Formula

The Texture

Vianney Halter Deep Space, un tourbillon 3 axes venu d’ailleurs

1. The Classic Gentleman

2. The Adventurous Spirit: Omega Seamaster Planet Ocean

3. The Tech Enthusiast: Apple Watch Hermès

4. The Bold Trendsetter: Hublot Big Bang

5. The Sophisticated Connoisseur: Patek Philippe Nautilus

6. The Aviator’s Dream: Breitling Navitimer

7. The Understated Minimalist: Audemars Piguet Royal Oak

Special Mentions:

1. The Sports Enthusiast: TAG Heuer Formula 1

2. The Classically Elegant: Jaeger LeCoultre Polaris

3. The Undaunted Pleasure-Seeker: IWC Schaffhausen Aquatimer

Key Takeaways

What is Punk ?

Dr. Martens, from German housewives in the 50’s to a fashion icon in the 80’s.

Punk in 2013

CULTURE – The Metropolitan Museum of Art

Music – from Hardcore Punk to Pop-Punk revival

Middle Finger Salute

Killer Mike

Warm Soda

Literature – Meet Diablo Cody

Luxury market – Is provocation a golden rule?

An original display

A movement out of the ordinary

A Subtle Watch to wear

Who is the creator of this marvel?

Un affichage original

Un mouvement hors du commun

Une montre sobre au porté

Qui est le créateur de cette merveille ?

Kantic Brightening Moisture Mask

Kantic+ Intensely Nourishing Cream

Optimizing Body Contour Gel

Kantic Calming Evening Cream

1930 – Betty Boop, Sexiest of all !

1950 – Snoopy, the first generation icon

1959 – Barbie, the fashionista of all.

1972 – The Blythe, a pure fashion doll

1974 – Hello Kitty and cats have never been so trendy

1987 – Fido Dido, king of cool

2011 – Nicopanda, by fashion people to fashion people.

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