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Mobile in Switzerland – 2012 key figures

High Tech

LuxuryActivist

-

30 October 2012

Reading Time: 4 minutes

The world went from Mobility to Mobile. From physical movement to a smartphone usage. Switzerland is one of the top countries in terms of Smartphone usage. It is iPhone land. Here are the key figures brought by a Ipsos-Google 2012 study.

The usage of smartphones in Switzerland is quite high compared to other countries. Penetration rate:

USA: 44%
Switzerland: 43%
France: 38%
China: 33%
Germany: 29%
Japan: 20%
Brazil: 14%

The smartphones became more important than television as 26% of the swiss population would rather give up their TV than their smartphone.

56% of Swiss smartphone users access internet at least once a day, which is basically the average for smartphones users in the world. Only Japan reaches 82%. Also 41% of swiss smartphone users access to a web search from their smartphones at least once a day.

But what do they search for?

45% for Restaurants, pubs and bars
39% for Travel
25% for Job offers
27% for apartments and housing

There is a multi-activity usage for the smartphones in Switzerland. Of course we can do a phone call but more than that. Here are the main activities of the Swiss users. To the question: Which of the following activities do you do with your smartphone? Swiss users answers:

85% for communication like emails and updating social networks
70% to stay informed (read online magazines, newspapers and blogs)
93% for entertainment like web browsing, playing games or listening to music.

When you have a smartphone, one of the biggest usage is the Apps you can download and use them for many purposes. Swiss users are top users of apps, so the apple store and the Android store are happy.

Japan: 40 apps installed with 8 apps used per month in average
Switzerland: 34 apps installed with 13 apps used per month in average
France: 30 apps installed with 10 apps used per month in average
Germany: 24 apps installed for 9 apps used per month in average

With new speed for mobile data, videos become more accessible from everywhere. Also the smartphone screens are bigger and high definition. So 77% of swiss users already watched videos from their smartphones and 11% do it at least once a day.

In terms of products consumption habits, smartphones are important in Switzerland. In deed 96% of smartphone users already searched for a product or service on their phones. Only Japan beats this figure with a perfect 100%.

On the purchase process,research that starts on smartphones leads to purchases across channels. 41% of searches via smartphone ends up on a purchase online via computer afterwards. And 31% ends up with a purchase off-line in a store.

How many people purchase at least once a month via their smartphone? Switzerland is not bad but still needs progress.

China: 76%
Brazil: 66%
USA: 62%
Germany: 56%
Switzerland: 52%
Japan: 51%

Mobile commerce has an interesting growth as 15% of smartphone users in Switzerland expect to make more purchases in the future via their phones. This figure could be bigger but still some barriers to mobile commerce still exists in Switzerland. Brands and websites need to improve the user experience.

72% of mobile users still would prefer to use a laptop/desktop to make the purchase
26% still don’t feel secure
14% still find it too complicate
10% complains that certain payment features were not available (credit card)
9% think that payment is still too complex

In terms of search, being in the first page is key as 47% of Swiss smartphone users only look at the first page of results when conducting a search on their smartphone. While talking about search, we can also talk about online advertising. In deed 86% of users already saw an advertising via mobile in Switzerland.

44% while in a website
42% while in an App
31% while in a search engine
15% while watching a video

2,9 million Swiss inhabitants have a smartphone. This figures reaches 80% among the 15-19 years old.
55% are iPhones and only 36% are Android. In the world we reached 1 billion smartphones and the evolution is double digits.

You will be 20% to read this article via mobile:

48% with an iPhone
37% with an iPad
3% with a Sony-Ericsson LT 15i Xperia Arc
2% with an iPod
2% with a Blackberry 9900 Dakota
2% with a Samsung GT-I9100 Galaxy S II
1% with a Samsung GT-I9300 Galaxy SIII
0,5% with an iPod Touch
0,5% with a Blackberry Bold Touch 9900 Dakota
4% not identified (not set)

Now you know we know !
LA

Info sourced at Ipsos-Google study 2012. All content is copyrighted with no reproduction rights available.

Louis Vuitton opens first Global Flagship store in Brazil

Luxury

LuxuryActivist

-

28 October 2012

0

Reading Time: < 1

Louis Vuitton just opened the first Global Flagship store in Latin America. It is located at Iguatemi Mall in Sâo Paulo – Jardims area.

Inspired by the architecture concept of the LV New Bond Street in London, the store reveals several separate rooms by specialization. From The “Art of Travel” towards Mens, women’s ready-to-wear up to accessories collections. There is another section dedicated to Haute Maroquinerie where customers can choose up to 80,000 combinations to get a unique design for a handbag.

The leather brand asked brazilian designers Fernando and Humberto Campana for creating an area called “Cabinet de voyage”.

With this launch, Louis Vuitton reinforce its presence in Brazil and South America, one of the strongest regions in terms of growth for luxury products.

Louis Vuitton has 450 flagship stores in the world, 125 are located in South America. To see more news about Louis Vuitton, please connect to the brand official website:
http://www.louisvuitton.com

LA

Info sourced at Brand press release, wikipedia and WWD. All content is copyrighted with no reproduction rights available.

TOP 10 American fashion brands in the world

Fashion

LuxuryActivist

-

28 October 2012

0

Reading Time: 6 minutes

United States had always a very inspiring way of life, very inspirational for many people around the world. Here are the top 10 most wanted American Brands in the world. It is based on a study made by the Digital Luxury group. – June 2012. The ranking is based in the top 35 countries for luxury today and based on searches in top search engines like Google, Bing, Yandex and Baï du.

#1 MICHAEL KORS

Michael Kors have been developping a lot their lines with exclusive lines but also with more high-diffusion lines. They are all distributed in Europe but also in emerging countries like China, India and Brazil. Handbags became very popular but also other extensions like sun glasses, Watches and Fragrances. You can visit Michael Kors official website:
http://www.michaelkors.com

#2 MARC JACOBS

Marc Jacobs became one fashion legend. All his work with Louis Vuitton for the past 10 years helped him to get international recognition. In time his own brand became even more popular than his Vuitton’s collection and his name as a fashion designer became an iconic symbol, especially in New York. Today with more than 240 stores in 60 different countries + many placements in Department stores, it is one of the most distributed fashion brands in the world. Successfully, Marc Jacobs extended the fashion lines, but also accessories (bags are simply huge), fragrances, sun glasses. We have the feeling that everything Marc Jacobs touches, becomes pure gold. It is probably one of the most talented fashion designers of his generation.
http://www.marcjacobs.com

#3 RALPH LAUREN

One of the most iconic brands for the American way of life, Ralph Lauren conquered the world of fashion and lifestyle. In 1967, when he borrowed 50,000$ from Norman Hilton, he could not imagine that several years lated he would be at the head of a multinational and multi billion dollar brand. One of the first export Brand from the USA, he successfully extended his brand towards fashion accessories, watches, fragrances, home and even Yatches! Ralph Lauren has set the rules for elegance and timeless style. Check his amazing universe on his official website here:
http://www.ralphlauren.com

#4 CALVIN KLEIN

Even if Mr. Calvin Klein sold his brand in 2002 to the american textile group Phillips-Van Heuse corporation, his name remains one of the american legends of fashion and fragrance. One of the first brands reaching Europe as successful as in the US, almost everything he touched turned into a gold business. Calvin Klein underwear is purely iconic, an annual 100 million dollar business. Fragrances is even huge as CK One remains the biggest hit in sales in history. More than 200 million bottles sold since 1993 year of the launch. Calvin Klein Jeans, Sun glasses, home… a multi-product brand with a strong awareness. Sold in more than 120 countries in the world, Calvin Klein is everywhere!
http://www.calvinklein.com

#5 VERA WANG

After her debuts with Ralph Lauren at the fashion accessories, Vera Wang became very popular thanks to Wedding dresses. Year by year she developped her Manhattan located brand towards bigger markets and today she is world wide known. She has bridal boutiques in New York, London, Tokyo and recently opened one in Sydney Australia. The brand extension to fashion accessories and notably Fragrances is a success and her first Fragrance called Vera Wang was in the top charts in USA, UK and Germany.
http://www.verawang.com

#6 TORY BURCH

She is definetely a little less know than the other previous ones but she became very popular among a younger clientele. Her company produces caftans, sequined cardigans, tunics, children’s swimwear, jewelry, handbags, shoes, and sunglasses. The style has been described as Preppy-boho and Preppy-bohemian luxe. Some select styles of sunglasses, such as the Rounded Aviator, have the signature logo printed on the lens. Her styles are popular with the viewers and fans of the television show Gossip Girl, which they often appear on, and her style transcends generations. Tory Burch is available at freestanding Tory Burch boutiques across the U.S., Europe, Middle East and Asia, toryburch.com, and over 800 select department and specialty stores worldwide.
http://www.toryburch.com

#7 KATE SPADE

Kate Spade and Joel Franklin launched their New York-based design company “kate spade handbags” in January 1993. As the name implies, they initially started out selling mainly handbags, but eventually extended to include stationery, personal organizers, address books, shoes, beauty products, perfume, raincoats, pajamas, and eyewear. In 2004, “kate spade at home” was launched as a home collection brand. It features bedding, bath items, china, and various items for the home and wallpaper. In 1996, Spade’s company opened its first shop in New York City’s SoHo. In 2007, Kate Spade leaves the company after selling it to Liz Claiborne for 124 million$. Since then, it has expanded aggressively into new product categories and markets. A ready to wear line was introduced in 2009, 12 flagship stores in different countries were built and a solid e-Commerce business has been growing at a triple digit growth.
http://www.katespade.com

#8 DIANE VON FURSTENBERG

She is best know for her wrap dress and for her fortuned wedding with the Prince of Furstenberg. But since then, she successfully developped a multi-million dollar brand. She officially re-launched her company in 1997 and re-introduced the wrap dress as the iconic symbol of her style. In 2004 she introduced a fine jewelry collection and launched scarves and beachwear. In 2011 the brand introduced successfully a home collection and as well a signature fragrance, DIANE. In 2012, the brand extension continued with its first children wear with Gapkids and a Denim collaboration with CURRENT/ELLIOTT.
http://www.dvf.com

#9 BETSEY JOHNSON

Betsey Johnson’s fashion career started after she entered and won the Mademoiselle Guest Editor Contest. Within a year, she was the in-house designer forManhattan boutique Paraphernalia. Johnson became part of both the youthquake fashion movement and Andy Warhol’s underground scene, along with The Velvet Underground, Edie Sedgwick and Lou Reed. In 1978 she started her own fashion line, in 2003 with handbags, accessories, hats and scarves. She has more than 65 stores world wide and even if some financial issues are striking the company today, it still one of the most wanted American brands in the world.
http://www.betseyjohnson.com

#10 TOM FORD

Fashion supreme icon since the years 2000, Tom Ford forged a strong reputation as a fashion designer, Artistic director and inspirational muse for many people including himself. Tom Ford International, LLC designs, manufactures, and retails fashion apparel, accessories, fragrances, sunglasses, shoes, and cosmetics for men and women. The company offers tailored suits and jackets, ties, skirts, knitwear, leather goods and accessories, and sun and sight glasses. The company also distributes optical frames, sunglasses, and beauty products. It markets products online, as well as through retailers. The company was founded in 2005 and is based in New York, New York. It has stores in Asia, Europe, the Middle East, North and South America, and Oceania.
http://www.tomford.com

American fashion rules.
LA

Check more for Fashion designers here:

Info sourced at Digital Luxury Group. All content is copyrighted with no reproduction[/show_more]

Larusée, glamorous Absinthe made in Switzerland

Luxury

LuxuryActivist

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26 October 2012

0

Reading Time: 4 minutes

Larusée is a company established in Switzerland and produces Absinthe in the great Neuchâtel tradition. This holiday season, let yourself seduced by one of the most glamorous beverages of all times.

Absinthe-glass

Absinthe originated in the canton of Neuchâtel in Switzerland in the late 18th century. It arose to great popularity as an alcoholic drink in late 19th- and early 20th-century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, the consumption of absinthe was opposed by social conservatives and prohibitionists. Ernest Hemingway, Charles Baudelaire, Paul Verlaine, Arthur Rimbaud, Henri de Toulouse-Lautrec, Amedeo Modigliani, Vincent van Gogh, Oscar Wilde, Aleister Crowley and Alfred Jarry were all known absinthe drinkers. A revival of absinthe began in the 1990s, following the adoption of modern European Union food and beverage laws that removed longstanding barriers to its production and sale. By the early 21st century, a few brands of absinthe were being produced in a dozen countries, most notably in France, Switzerland, USA, Spain, and the Czech Republic.

Today, several centuries after the first Absinthe liquor, very few brands keep this prestigious tradition. And one of them is Larusée. Established in Neuchâtel, in the heart of Absinthe know-how, it proposes a short yet excellent collection of Absinthe. Their goal is to pursuit the glamourous heritage of such beverage by doing it made in Switzerland, where everything started. To illustrate their vision of Absinthe and also to match the incoming Holiday season, they have a very nice visual that gathers all the sulfurous and sexiness of Absinthe. At luxury activist we are fan! Look here below. It is a modernized vision of fairy tales. From Snowwhite to the Red hidding hood – love this one – Who from the wolf and the girl is the naughty one? 🙂

It gets us connected to a certain story, common reference from the past but with a high-modern execution. With the arrival of end of the year celebrations, nothing more original and chic than Absinthe.

Since October this year Larusée launched 3 Absinthes made in Switzerland thanks to traditional methods. High-end Absinthes to be distributed in the best hotels, fine Epiceries and best bars. So do not hesitate to ask for a Larusée Absinthe.

LARUSEE BLEUE

Concentrated at 55% of Absinthe, it is described as refreshing as bewitching. It could be described as obvious and complex, but round in the mouth. The flavors of anise star, discrete, marry those of Absinthe.

LARUSEE VERTE

Characterized by its strength, Larusée Verte absinthe is 65% vol. which will delight connoisseurs. Maceration, which gives the green color, facets the palette of aromas and gives flavors of bitterness. A must.

LARUSEE AURUM

Finally, the most spectacular and innovative is undoubtedly Larusée Aurum, the marriage of absinthe and gold, a magic formula! Larusée Aurum alliance offers exquisite feast for the eyes and palate. Produced in very limited quantities during holiday season, Larusée Aurum, enhanced with gold glitter, revives the luxury, celebration, grace and lightness. This is a real treasure to own!

Larusée reinvents the codes of a great classic. The bottle shape reminds us the ancient apothecary bottles. The master-distillator chooses the best herbs and treats them following a specific know how. Every bottle is manually prepared, from the filling upto its etiquette. Larusée is a true absinthe manufacturer. So probably one of the best in the world.

The traditional ritual of the sugar and the spoon, is not really necessary today, a part the wish of doing it anyway. Basically to appreciate such beverage, just add 1 volume of Absinthe to 2 – 3 volumes of fresh water.

Connect to the brand official website to see more about this great beverage:
www.larusee.com

Let yourself go and enjoy a tasteful and glamorous fine spirit.
LA

Info sourced at the brand official press release, wikipedia and brand’s website. All content is copyrighted with no reproduction rights available.

Men skincare, top 5 best face products.

Beauty

LuxuryActivist

-

26 October 2012

5

Reading Time: 3 minutes

Discover here the top 5 best face care products for men at the market today. This selection was made by our Cosmetics expert at LuxuryActivist. When men get to take care of their skin, most of them are wondering what cream should they apply on their skin, especially on their faces. Normally they look around in their bathrooms and bedrooms but… nothing really will inspire them. That ‘s why LuxuryActivist will give you more tips in the future about beauty products, fashion, design…. or just send us un email and we can answer you.

Here are our top 5 for men’s best face care. This selection fits men from 25 to 45 years old in general but of course if there is no specific problem a part the current ones (moisturizing, anti-aging, razor burn….). All 5 products are quite versatile so you can wear them as you like but at least once a day.

#1 SISLEYUM FOR MEN GLOBAL REVITALIZER 50ML / 1.7oz

This product is by far the best alliance of a multi-functional products with no compromises, the price range and a easy application. By far one of the best global treatment for men in the market. You can check here the brand website or read our full review of this product.

#2 SHISEIDO MEN TOTAL REVITALIZER 50ML / 1.7 oz

The other amazing global treatment for men on the market. It is a high-performance cream that energizes the skin. Shiseido has a high-tech formula that keeps your skin moisturized for at least 24h. You can apply it once (morning) or twice a day (morning and evening).

#3 CLARINS MEN MOISTURIZING GEL 50ML / 1.7 oz

Clarins Men is the only skincare line for men using a very specific ingredient: The Bison grass. A part the fact that we use this herb to flavour Vodka (:-)) it is a very powerful cosmetic ingredient as it stimulates the blood circulation and fortifies the skin. For more information, click here.

#4 LAB SERIES INSTANT MOISTURE GEL 50ML / 1.7 oz

Lab series has gathered a tremendous experience on men’s skin. More than 15 years of research and innovation allows this brand to propose products formulated for all skin types. The MAX LS cream claims a “forever young looking skin”. It is definitely a high-advanced daily moisturizer. Check here to learn more.

#5 ZIRH REJUVENATE ANTI-AGING 50ML / 1.7 oz

This cream was designed to visibly reduce fine lines of your skin while bringing a high moisturizing level of protection. This one is more for a night treatment. Basically get younger while sleeping. If your skin has a serious need for moisturizing, you can also use it in the morning, just after shaving. For more information, click here.

It is said that men get charismatic with the age, I think they just get old… so get old with style and give your skin a break.
LA

Info sourced at luxuryactivist staff and the respective brand’s websites. All content is copyrighted with no reproduction rights available.

Jelmoli, Night of the Brands

Luxury

LuxuryActivist

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25 October 2012

0

Reading Time: 3 minutes

Last night it was NIGHT OF THE BRANDS at Jelmoli, the luxury department store in Zürich. A very happy few celebration in which Jelmoli showed its know how on putting on stage luxury brands. After a welcome cocktail, Luxuryactivist team was first row to discover a very hip and trendy fashion show. Jelmoli wanted to show a selection of Brands they display at the store by creating different looks. Some brands were new to Jelmoli others were well established at the Department store. We could see brands like Kangaroo, Piu Piu, Furry, Cinzia Rocca or Maison Scotch. Of course there were many others and the art of Jelmoli, as House of the brands, is to be like a film director and roll-out the storyboard.

All the influent fashion and beauty press were present as well as celebrities like Didier Cuche, the famous swiss sportsman. Here are some exclusive minutes of the fashion show.

A very generous show, more than 5 minutes with women and men’s wear. We spotted out 5 main themes for this season at Jelmoli.

The daring choice of color for this winter. Blues, reds, greens and pinks get a new layer to reveal different facets, different light effects and to highlight fabrics, shapes and movements.

We saw several looks with daring colorful allure. We rediscover textures and materials thanks to a new vision. All these colors tend to warm up the allure for a cosy winter.

This one is one of the editors choice. Jelmoli completely reviewed the look of the 70’s by giving to it a more active and cosmopolitan aspect. Fur blends with wools and leather to give a very high-pitched look. A modern Brigitte Bardot’s for urban travelers.

An elegant exercice of rediscovering the glamourous silhouette of a modern woman. All is an invitation to wrap yourself into amazing materials, wool, cashmere, fur… A timeless femininity for a contemporary look.

A man moves, shakes, runs, turns, jumps…. all day long. The modern gentleman wishes to be comfortable, at ease yet elegant and fit. This active elegance is the key for men’s fashion this season.

And finally here is my highlight of the evening.

This dress is like a gold fire. It highlights the woman’s silhouette, makes you feel sexy yet very chic. The perfect choice for a new year’s party or cocktail.

So if you are in Zürich, Jelmoli is definetely the place to be for your fashion shopping.
Check the Department store website to know more:
http://www.jelmoli.ch

LA

Info sourced at Luxuryactivist. All content is copyrighted with no reproduction rights available.

Sisley Les Soins Botaniques, new ritual at department stores

Beauty

LuxuryActivist

-

25 October 2012

0

Reading Time: 3 minutes

Sisley Cosmetics reinvent their approach of face care with a new face ritual delivered at the Point of Sale. Called Les Soins Botaniques, it provides you what Sisley offers the best in a 15mn express ritual. Luxuryactivist was at Sisley’s flagship counter at Jelmoli in Zürich to discover it in avant-première.

What makes you loyal to a brand at the point of sales? Well, of course the quality of products and the advice we get from the Beauty advisors counts, but finally it is more the service and the attention you get. If you feel taken care by the beauty advisor, that she listen to your needs, sometimes worries, and that she provides you with a great service, you become a loyal customer. At Sisley Cosmetics, their aim is to place the customer at the heart of their motivation and providing the best cosmetic experience is part of Sisley’s philosophy.

This week at Jelmoli luxury department store in Zürich, I met Mr. Christian Stannek from Sisley and he was training the beauty advisors to a new ritual of face care. Called Les Soins Botaniques, the idea is to provide a express face care to a customer at the point of sales by reviewing the ritual of application. By listening to the customer’s needs, Sisley proposes a 10/15mn care blending cosmetics gestures, amazing face massage experience up to soft energy pressure points therapy. And the cherish on the cake is that the face massage is done thanks to 2 precious stone sticks for an ultimate luxury experience. The feeling was a real “luxurious care moment”. Like a symphony that takes you into a relaxing journey.

Mr Stannek explained that customers are looking for moments of self-indulgence. They know Sisley products, they know the brand and now they can rediscover the beauty gestures thanks to a dedicated and customized experience at the point of sales. All the beauty advisors of Sisley get a strong and complete training on the new ritual. During the exciting Ladies nights at Jelmoli, Sisley will reveal their new ritual to the exclusive night for Jelmoli best customers.

According to Sonja Glavas, Marketing and PR manager of the brand, it is the aim of Sisley to keep their differentiation not only in their products but also in the way to treat their customers. Sisley wants to keep the luxury experience in every step of the customer journey.

So if you are in Zürich or just travelling to Zürich for the day, just pass by the Sisley Flagship counter at Jelmoli:

Jelmoli
Seidengasse 1, 8001 Zürich

So now, there are no excuses, allow yourself a “do -me-good” experience.
LA

Info sourced at Sisley’s stand at Jelmoli in Zürich. All content is copyrighted with no reproduction rights available.

Drambuie Presents the Extraordinary Bar

Luxury

LuxuryActivist

-

24 October 2012

0

Reading Time: < 1

Check this amazing film about Drambuie, the legendary drink made of finest Scotch malt whisky, honey, herbs and spices

Give some wings to your imagination now.
LA

Info sourced at the Brand official content via Goviral. All content is copyrighted with no reproduction rights available

Visa Black Card, The best of what life has to offer

Luxury

LuxuryActivist

-

24 October 2012

0

Reading Time: 2 minutes

When it comes to lifestyle, you only want the best, especially if you have the means of your ambition. To help you getting the best of what life has to offer, Visa created the Visa Black Card. It fits perfectly the need of a very demanding clientele. The Visa® Black Card™ is not just another piece of plastic. Made with carbon, it is the ultimate buying tool.

Please check here the ultimate commercial for Visa Black Card. It is modern, classy, rocky of course but really gets you into the lifestyle you would deserve.

What are the different advantages?

LIMITED MEMBERSHIP
Black Card is not for everyone. Membership is limited to ensure the highest caliber of personal service is provided to every Cardmember.
24/24 HOUR CONCIERGE SERVICE
Become a Black Card member today and enjoy our 24-hour world class Concierge Service, ready to assist you with all your personal, business and travel needs.
UNLIMITED VIP AIRPORT LOUNGE VISITS
Black Card members receive complimentary membership in our VIP airport lounge program with unlimited visits to over 350 lounges in 200 cities worldwide.
EXCLUSIVE REWARDS PROGRAM
The more you use your Black Card the better. Black Card members can redeem points for 1% cash back or for airfare on any airline with no blackouts or restrictions beginning at only 25,000 points for a ticket worth up to $500.
PATENT PENDING CARBON CARD
The Black Card is made with carbon, creating a more unique card, guaranteed to get you noticed.
LUXURY GIFTS
Black Card members deserve the best of the best. Members will receive Luxury Gifts from some of the world’s top brands.

What VISA says about the Black Card: “Black Card Benefits provide Cardmembers with peace of mind which cannot be found anywhere else. With Zero Liability, you will not be held accountable for any unauthorized purchases made with your card. Our benefits provide reimbursement for expenses incurred while dealing with lost luggage or canceled trips. As a Cardmember, you will receive these benefits simply by using your Visa Black Card when booking a vacation, renting a vehicle, or purchasing personal or household items.” Get Unlimited Airport VIP Lounge Visits for You and Your Guests

So if you wish to embrace a luxury lifestyle, you need a Visa Black card. To apply just click on the below link:

https://www.blackcard.com

Black is the new Gold
LA

Info sourced at Visa Black Card website. All content is copyrighted with no reproduction rights available.

Jaquet Droz, The Bird Repeater

Watches

Sebastien Eich

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22 October 2012

0

Reading Time: < 1

Jaquet Droz launches an amazing Timepiece called The Bird Repeater. This timepiece is completely inline with the Brand heritage and the excellence in watchmaking.

In The Bird Repeater, Jaquet Droz displays its art of Automata with a prestigious haute horlogerie’s most virtuoso complications: the Minute Repeater. Here a video made by the Brand displaying the beauty of such handcraft work.