Jelmoli is a luxury Department store in Zurich, Switzerland and probably one of the oldest in the world. Their Claim: The house of Brands.
During the Sisley event last week for the launch of their new flagship counter at Jelmoli, I was happy to get back one more time to this nice Department store. In Switzerland is by far the most upscaled Big Department store. Manor, Globus and Bon Genie are far behind.
The Store itself is a true piece of Swiss history. The original store was founded in 1833 by Johann Peter Jelmoli Ciolina. At that time it was a fashion shop placed in the Schipfe, Zurich’s oldest continually inhabited district, on the Limmat River. Jelmoli was really a pioneer in terms of store because if we compare with other world famous Department stores (in terms of foundation dates):
Le Bon Marche: 1838
Harrod’s: 1849
Bloomingdale’s: 1860
Printemps: 1865
Les Galeries Lafayette: 1895
Sak’s 5th Avenue: 1924
Only Takashimaya Tokyo was founded in an earlier time (1829).
Jelmoli got a tremendous success almost since the beginning thanks to a very modern and avant-garde concept of “fixed-prices”. In deed, while in all stores in Switzerland, prices were not displayed, which means variable; Jelmoli played the transparent card by displaying fixed prices. But then: “no more bargain!”
With its immediate success, the company started growing very fast and soon the project of building a beautiful bigger store in the centre of Zurich became a true project.
The new building was completed in 1898 and it was built as a Glass Palace. Installed in the famous and prestigious address of Bahnhofstrasse in Zurich, it was and still is a reference in luxury and lifestyle.
Several years after, we can say that Jelmoli is one of the most modern, high-class Department stores in Europe. With its 8 floors, it gathers a collection of more than 2 million articles and covers more than 1,000 brands.
Something that not many people know is that Jelmoli has a catalog by mail sales since 1897. Today, they have a modern version of the famous catalog, a dedicated e-shop called http://www.jelmoli-shop.ch
In the store itself, they have some interesting services as a personal shopping advisor team. Ms Rowena Downing welcome you (with appointment) in a special lounge dedicated to your personal choices.
Need a personal advice? You can get all the information here:
Jelmoli Personal Shopping Service.
Another last interesting thing about Jelmoli is that they have a blog called Spotted. It is a great source of what is hot right now or in the incoming weeks. Hot Brands, hit products are all there. Just take a tour and get informed about the must haves of the moment. Just click on the image below and get access to the blog.
If you want to learn more about this amazing place, please visit the official website:
Last night, I was kindly invited by Sisley to attend to the opening of their first beauty flagship counter in Switzerland. It is placed in the beauty area of the prestigious luxury department store Jelmoli in Zürich. By far one of the most elegant Department stores in Switzerland, Jelmoli out stands for the location, the brands and the high qualitative service provided. I will definitely make an article about them soon.
2012 is an interesting year for the french beauty brand Sisley. In deed not only the latest launches are really outstanding, their efforts to complete the lines portfolio are paying but they wish to continuously build the brand into a timeless future. Switzerland is a tuff market for beauty products because it is at the same time a small market but with high-end customers. And the expectancy is really high too. Sisley is the perfect brand which can really get an outstanding position in Switzerland as well in Europe.
The revealed counter is part of a all Sisley original concept of Flagship counter. In Europe there are only 3 counters following these guidelines in terms of space, furniture and placement. They choose the best places for high qualitative traffic. The event itself was a great success, a lot of beauty and beautiful people ;-). People from the press and also bloggers. Sandra from Sandra’s Closet was there in a amazing outfit. People from Jelmoli of course, responsibles for the Beauty section and Marketing-PR.
According to Ms Sonja Glavas, Marketing & PR Manager at Sisley, the idea behind is to allow people to come and to feel comfortable to test the products, to get a good advice and to find the perfect product for their needs. And one of the master piece of this counter is the Cosmetic bar, placed in the center of the space and allowing people from a 360 degrees approach to test different products, classified by theme.
Also other key elements are the following:
The Make-up Bar
Very modern, the make-up place is presenting all different collections and customers can easily try the products either directly on it or on the right side, there is a nice mirror with a chair and different tools to apply all products. All materials used are highly qualitative and the design is as modern as functional. Very elegant.
The Fragrance bar
What a pleasure to re-discover the giant editions for Soir de Lune and Eau du Soir. The main fragrances of the brand is present, so customers can try all of them and benefit of a perfect advice from the beauty advisor.
One important merchandising element is the impressive pillar full dedicated for Sisley with a giant lightbox. It welcomes the customer at the arrival of the Corner but you can see it from the Department store entrance. Visibility = maximum. Depending on the product launches and season, Sisley will change the visual in the lightbox, which will provide a different look.
Ms Rosemarie Haber, General Manager of Sisley Switzerland, explained to me that the aim of Sisley with such a beautiful space is to be in an exceptional place and to establish the brand where she should always be – at top level position within the Beauty area. It is the translation of Sisley’s ambition as main player on the beauty market.
As often, they could not let us go without a nice “souvenir” from this great evening. I felt again, very lucky.
We also got a magazine in which there is a very interesting article about Ms Isabelle d’Ornano.
So what can we say more? All the best for Sisley in this new adventure. Do not hesitate to check the brand official website to get more information about the products. www.sisley-cosmetics.com
The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment of a market leader. Let’s celebrate!
Everybody is waiting to know what surprises the brand with the star is preparing. In the meantime, follow this timeline.
The Fragrance industry is by far one of the most dynamic segments of the luxury business. Each year, we identify more than 300 new fragrance launches in the world. After a period of 10 years, only 1 or 2 are still around. What makes the difference between a true creation that becomes timeless and a failure ? Probably the courage, the originality and the “convictions” a creator will place on it. And Angel by Thierry Mugler definitely is part of these fragrances that changed the way perfumers were creating fragrances. There was a before-Angel and an after-Angel.
1992: Launch of Angel, the birth of a modern myth.
The beginning of the 90’s brought an end to the extravagances of the 80’s. The over-sexual fragrances, like Obsession by Calvin Klein, were done and a new trend for more spiritual fragrances took place. It was the era for Samsara by Guerlain, Tresor by Lancôme or L’Eau d’Issey by Miyake. The sensuality of the spirit instead of the sexiness of the body. Interesting times.
Then 1992 brought into the market the creation of Angel Eau de Parfum by Thierry Mugler. A totally anti-trend for the time. When Mr Mugler started the project of Angel, the challenge was bigger than usual. For him, life should always be surprising and extraordinary and for his fragrance he wanted something never saw, never imagined and above all never smelt! To support the creator, Clarins (the owner of the Mugler Fragrance development) trusted Ms Vera Strübi. We say often that behind a great man there is always a great woman. Here it is totally the case. She was the engine and the soul of the legend creation of Thierry Mugler Parfums. She wrote the name of Mugler in golden letters in the Fragrance industry history. The fragrance was created by Oliver Cresp, perfumer at that time at Quest International, one of the worldwide fragrance houses. She was supported by the creativity of Mr. Yves de Chiris, creative director at Quest and Fragrance Guru, who supported all this “path opening”.
Vera Strübi
Each point of the marketing mix was a “first time” in the fragrance industry. And only a creator such as Thierry Mugler could dare such an audacious project.
A blue fragrance? Never done, not possible? Still it is the color of Angel fragrance.
A star shaped crystal flacon? Never done, not possible? Still it is the Angel flacon.
A scent that reveals gustative notes inspired by the food market? Never done, not possible? Still it is the “Oriental Gourmand” fragrance of Angel.
The unlimited creativity of Mr. Mugler was reflected on the theatralization of his fashion shows, the daring of his outfits and the allure of the Mugler woman. Check this compilation about 1992 creations:
The Mugler woman: The power of femininity as modern amazones. It is said that a woman who wears a Mugler outfit gain power and feel free to express what they want. They were a great inspiration for the creation of Angel.
But Angel is not only a product, it is an universal strong symbol between simplicity and extreme sophistication, purity and deepness, innocence and subversion. It’s slogan: “Beware of Angels” – what a message!
Being part of the top fashion designers since end of the 70’s, it was obvious that the first advertising revealed one of the mythic top models of the Brand: Estelle Lefebure:
During the following 10 years, Angel was launched consequently in different countries with an outstanding position. Year after year, it climbed the stairs of success to become a market blockbuster. In France and Europe, Angel became the number one fragrance and, worldwide, reached the 100 million dollars business.
1995 – Angel Eau de Parfum
Model: Jerry Hall
Photographer : Thierry Mugler
2003 – Angel Eau de Parfum
Model: Ana Maria Cseh
Photographer: Thierry Mugler
2006 – Angel Eau de Parfum
Model: Bianca Balti
Photographer: Thierry Mugler
2007 – 2011: Established as a trendsetter among the stars
15 years after the launch of Angel, Thierry Mugler Parfums became a multi-national brand. In order to establish Angel on its worldwide leadership and to reconnect with the “stars”, the brand decided to move towards a celebrity spokesperson strategy… in the air of times.
2008 – Angel Eau de Parfum
Model: Naomi Watts
Photographer: Ali Mahdavi
Here, after several years of an under-statement strategy, the Brand has chosen in 2008 a world celebrity, Oscar nominee, Naomi Watts and started an outstanding media campaign. Press and TV mainly. The photographer Ali Mahdavi, who worked for Mugler in former times, was chosen for his passion about Glamor and his talent to sublime Women. Perfect coherence with the Thierry Mugler world.
3 years are the average time for a fragrance key visual. Then it is time for a change. After the Hitchcockian elegance of Naomi Watts, let’s welcome the latino sexiness of Eva Mendes in an amazing advertising. Again TV and Print were chosen.
2011 – Angel Eau de Parfum
Model: Eva Mendes
Photographer: Inez van Lamsweerde & Vinoodh Matadin
This shot for the Eau de Parfum was a perfect introduction for a new amazing product, the Angel Eau de Toilette – A marvelous flacon on a outstanding fragrance with an amazing trail.
So, we can see when the starting idea of a creation is strong enough, it can challenge time. 20 years after its launch, Angel is still at the cutting edge of modern perfumery. Then, we are happy to celebrate such event and we wish another 20 years of success… at least.
Happy birthday Angel and thank you Mr Mugler to have dare to dream such creation.
Info sourced on basenotes.net, ormoz.com, advertiser.ie, imagesdeparfums.fr, wikipedia.com and Facebook.com. All images are copyrighted with no reproduction rights available.
Vacheron Constantin, the exceptional watch swiss brand is launching this month its new iPad App called “Vacheron Constantin iPad Edition”.
2 years ago, Vacheron Constantin already participated into an iPad App experience thanks to an interesting partnership with Watch Time magazine. In deed, to promote the new magazine app, the march 2010 issue was available for free thanks to Vacheron Constantin sponsorship. In exchange of this sponsorship, the swiss brand got a full magazine at the honor of the company history, product catalog and visual animation (images, videos, texts, interviews).
Now, the watch brand decided to go for an app independently. It is a quite simple app, definitely you will need a wifi connection to download it as it is 170Mo. The app is available for free in all iTune stores in english for now. 7 sections are available.
Novelties
This is the App homepage. Discover here the innovations presented at the latest SIHH: the three models from the Métiers d’Art – Les Univers Infinis collection, the new Malte collection and the Patrimony Traditionnelle 14-Day Tourbillon.
Collections
The Collections tab presents the entire current collection using a number of visuals, technical spec sheets and information on each timepiece. You can even click on the Hallmark of Geneva logo to see certification criteria. You can browse the entire collection of Timepieces, even off-line. All valuable information are here and you can even share a watch to a friend.
Favorites
The Favorites interface enables the user to make a selection of his or her favourite models. Here by the way my choice of preferred models. I could buy them all!
Movements
Technical excellence, a true added value of the Manufacture, is demonstrated in the Movements section, using back and front visuals accompanied by technical datas. This is the most impressive part as you can discover the heart of beaty itself. For a easy navigation, the user can choose the different calibers by type: self-winding or hand-winding. You can also share it to a friend or pin it into your Facebook or twitter.
Videos
This is a section that you need to be online to view the videos. Considering the huge amount of videos available, it is normal that only way to access this amazing digital database is by being online. 3G and Wifi are perfect. Here I watched a video about Master Enameler. Purely fascinating. We can discover all the marvelous know-hows in luxury watch making like the engraver, the guillocheur or the master jeweler.
News
Here we can have access to all the news from Vacheron Constantin. A label on the tab itself show the latest updates or unread news, so that each time a news is uploaded, we can easily see it. For the moment we can see that the import of the news did not work 100% as there are some html issues. It is a bug that probably will be fixed in the incoming weeks.
Points of sale
This is a very useful and complete feature. It is accessible of-line, so that if you are looking for a Vacheron Constantin store abroad, you do not need to connect to the network. You have store precise address, phone number and even opening hours.
It is a great effort from the Brand to place their almost entire catalog into an iPad app. The videos are magnificent and the store locator very useful. What could be improved? Well, definitely they need to improve the News section a html is not well integrated. Also I would suggest to add a more immersive experience, especially in the movements section. Why not see the movements working and animated?. On the product page, I would also expect to see more videos, like the one about the caliber 4400 on the American 1921 product page. As the App is already 170Mo, we could push it to 250Mo easily so that we could have a more immersive experience, comfortably installed in our preferred sofa.
Info sourced at the official Brand press release and from testing the app at luxuryactivist.com. All images are copyrighted with no reproduction rights available.
This month, Sisley is launching a new product called Sunleÿa, a new after-sun product with an age-minimizer formula. It will complete the sun care line. Available in all official Sisley point of sales.
April represents the start of Spring. So normally the sun gets higher in the sky and finally we are happy to be in café’s terraces and in nice weekend programs. With the arrival of Spring, we also need to think about the sun and to protect our skin in an appropriate way.
Why? Because repeated sun exposure accelerates skin ageing and the formation of wrinkles. The skin is weakened, dehydrated and thirsty. In addition, pigmentation spots may also appear over time.
Even skin that is very well protected during the day, needs care and comfort in the evening. This is the key for a beautiful tanned skin. It is now possible to continue protecting skin after sun exposure, by trapping free radicals that accumulate during the day helping skin recovery and repair itself.
Strong of its know-how in anti-ageing processes, Sisley has developed a complete after sun care combining the benefits of a restorative product with a high-performance anti-ageing formula. And this product is called SUNLEŸA.
This new product prolongs the unique action of Sunleÿa SPF 15 and its anti-ageing protection by:
Repairing the skin stressed by sun exposure
Preventing the external signs of skin ageing
Preparing the skin for the next day’s sun exposure
As often with Sisley, this formula has 3 steps. Follow the guide!
Action #1: Soothing
Sunleÿa After-sun age minimizer instantly refreshes, repairs and comforts the skin exposed to the sun. Thanks to a new “anti heat stroke” agent, a peptide extract of a marine micro-algae Skeletonema costatum, the formula is capable of blocking the 2 key mediators involved in the sensation of heated skin caused by the sun.
The formula also combines a protective, nourishing and moisturizing complex made of:
Shea butter
Plum oil
Andiroba oil
Action #2: Prevention
The new skincare is formulated with Sisley’s major anti-ageing active ingredients already found on Sisleÿa and Sunleÿa sun care line to strengthen the skin antioxidant defenses and combat the external signs of skin ageing:
Alkekengi Calyx extract (a Sisley exclusive ingredient) ultra rich in polyphenols.
Rhodochrosite extract rich in manganese that stimulates superoxyde dismutase (SOD) activity and combats sun induced oxidative stress.
Einkorn wheat extract for its anti-glycation action (against skin rigidity)
Vitamin E Acetate, a natural defense booster.
Vegetal Glycerin
Pro-vitamin B5
Action #3: Preparing
Sunleÿa after-sun care prepares the skin for the next day’s sun exposure. We could almost consider it as an effective “holiday night cream”. Brilliant idea.
Pussy Willow extract which stimulates defensive HSP (Heat shock proteins) to create an anti-stress shield on the skin surface.
By offering effective close protection to proteins in the extracellular matrix,
this active ingredient limits the activity of enzymes which cause dermal elastin fibres to deteriorate.
As a result the skin is better prepared for the next day sun exposure.
I was quite happily surprised with the texture. In deed it is light, fresh and penetrates very fast, so you can dress your clothe just afterwards with no problem. It is lightly fragranced so you can also wear your fragrance on top of it which is not the case with certain products of competition.
As a reminder, please find here the list of the existing products of the sun range:
Super creme solaire visage SPF 10
Sunleÿa soin solaire anti-âge SPF 15
Grand ecran solaire visage SPF 30
Super ecran solaire visage SPF 50+
Super huile solaire corps SPF 6
Super creme solaire corps SPF 15
Super fluide solaire corps SPF 30
Super soin apres-soleil prolongateur de bronzage
If you wish to learn more about the sun range, do not hesitate to connect to the Brand official website here.
In our Digital world, sometimes we are happy to re-discover the joy of Print. In deed, the swiss association Vie Art et Cité launched OBLIQUE, a mix between a magazine, a book and a piece of art.
I got the n.1 edition, printed only in 1,600 units. Oblique fills a gap in the luxury printing and edition. The magazine is more than a printed object. It plays with different aspects of a state of art edition.
The Artistic direction and the graphic design was done by Nicolas Zentner from Enzed graphic agency based in Lausanne.
It is interesting to see that in a more and more Digital world, the importance of Print remains if quality, originality and elegance are part of the equation.
Very interesting.
Junko Shimada was one of the first japanese fashion designers to settle down in Paris in the 60’s. Since then, the creative fashion artist stayed loyal to her undeniable style, bringing the perfect harmony between elegance and creativity. She is our fashion designer of the month.
@presse
Ms Shimada studied at Sujino Gajen Dressmaker Institute if Tokyo and after a visit to Paris, she was completely seduced by the french capital. She decided to move to Paris.
Her career is outstanding as she worked for brilliant reference houses in fashion and design. After working for Mafia Design Studio, she entered Cacharel first as Chief Designer of the children line and then for the men’s line.
1981 is an important date as she created and founded her own Studio. A couple of years after that, she was already claimed by the press as “the most parisian of japanese”!.
1984 was the opening of her first boutique on Rue Etienne Marcel in Paris. Since then she developed about 20 stores for her main line + luggage, glasses, scarves, golf wear and of course Kimonos.
2001 was the opening of a new store in Paris, Rue Saint-Florentin with a second line called Junk by Junko Shimada.
She is an official member of the French federation of Couture, ready-to-wear and fashion creators.
Her style is quite unique. Her vision of femininity is a perfect equation of contemporary lines and colors with a timeless cutting line.
In 2010, she presented for her summer editions, an outstanding collection called Angels and Dust.
I remember this collection well as the inspirational universe brought a sort of natural sexiness. The geometric explorations, the rich textures and colors brought a vision of a sort of amazon warrior of the desert. Very glam rock. Flip-Zone magazine said about it: “Earthy and urban all rolled into one, this collection is as raw and unbridled as it is sophisticated and luxurious, ingredients of the Junko Shimada woman“.
Over the years, the style of Junko Shimada got more and more edgy. Some called it extravagant, others a melting pot as East meets west. From her oversized pull-overs up to inverted stilettos or transparent shirts, definitely she has a remarkable universe.
Here some of her outstanding work for 2012, brilliant.
2012 SPRING-SUMMER
2012 AUTUMN-WINTER
If you want to see more pictures of the latest show, please check the designer official website: www.junkoshimada.com
info sourced at official designer website, pure trend.com, elle magazine and infomat.com. Images are copyrighted with no reproduction rights available.
When it comes to luxury timepieces, many precious materials are used and in term of colors, metal is predominant but there is a trend for black watches. It can be a color treatment as also the usage of black onyx, ceramic or glass. LuxuryActivist made a short selection of interesting timepieces (by alphabetical order on Brand name) using the black as main color. Black will always be black…
CHANEL J-12 DIAMOND DIAL
Chanel brought into trend the ceramic watches with the J12 series. Here we can see a 38 mm Black high-tech ceramic timepiece. The dial set has 12 diamond indicators and it is a self winding mechanical movement. Among the interesting functions, we have a 42 hour power reserve and date. Also a unidirectional rotating bezel and a screw down crown. It is water resistant at 200 meters. For more information, click here.
DIOR VIII WITH DIAMONDS
Here it is also a 38mm automatic movement timepiece. It wears a black high-tech ceramic and steel case and bracelet. The bezel is also unidirectional rotating and the dial set is lacquered with diamonds. It has a anti-reflexion sapphire glass and a transparent case-back in which we can see a black lacquered oscillating weight. For more information, click here.
JAQUET DROZ GRANDE HEURE ONYX
When Jaquet Droz creates a new timepiece, they always go for the impossible made possible. Here we can see their Grande Heure onyx. Surprising the eye with its artistic prowess as well as its technical excellence, the Grande Heure Onyx takes a revolutionary step in luxury watchmaking. A disc of onyx, cut with great care by the master dialmakers at Jaquet Droz, brings out all of the magic of monochromatic black. It’s as if time had been completely reinvented on a dark night, full of dreams and poetic imaginings. We could also talk about the single hand showing the time in a dial marked from 1 to 24 hours. It is a self-winding mechanical movement, double barrel and a heavy metal oscillating weight. The power reserve is a 68 hours for a 43mm stainless steel case. More information here.
TAG HEUER GRAN CARRERA
The sleek black styling and exclusive Rotating System make the Grand Carrera Calibre 17 RS2 Automatic Chronograph a must for connoisseurs of chronographs and motor racing. Inspired by GT race car engine design, the TAG Heuer Rotating System replaces traditional hands with dashboard style discs: the readability is optimum while maintaining effortless elegance. On the Grand CARRERA Calibre 17 RS2 the rotating system shows a permanent seconds hand at 3 o’clock and chrono minutes at 9 o’clock. The date display is at 6 o’clock. This model is in grade 2 titanium coated with titanium carbide. There is a sapphire crystal fitted into the caseback which reveals the movement. For more information, click here.
VICTORINOX 2012 ALPNACH
Probably one of the most iconic and outstanding timepiece made by Victorinox Swiss Army. The Alpnach is an amazing chronograph with a signature of it’s own. It is a 44mm stainless steel case with the famous Black Ice PVD treatment bringing this exciting black mate effect. It is water resistant 100m and the sapphire crystal glass is scratch resistant. The mechanical self-winding movement is an ETA Valjoux 7750 with a tachymeter scale. The Alpnach makes multiple references to the famous Cougar AS 532 helicopter, beginning with its name. The Alpnach meticulously replicates the forms and assertiveness of this exceptional helicopter. The small seconds counter at 9 o’clock incorporates the Cougar’s signature four blades. For more information, click here.
From fashion Brands, to Swiss watchmakers, from elegant timepieces to cutting edge chronographs, we see that black is an interesting color that brings your timepiece into a modern and timeless style.
With the social media revolution, more and more people wonder if they should start a website/blog or just go for a Facebook page. In deed, because social networks introduce more and more publishing features, one can really wonder why should he open a website or a blog. Everything looks so easy in Social Media in terms of structure, virality and editing that sometimes we do not wish to spend too much time on traditional channels. Here are some good reasons, 10, in why blogging will still be better than Facebook. Hopefully this will convince you… or not!
Reason n.1 : “Mark Zuckerberg will not control you”.
In your own website or blog, you can do whatever you want, the way you want. On Facebook, I agree that Timeline improved a lot of things but, we need to dance by the rules. No room for fully customization or personal templates.
Reason n.2: “Multi-channel is a golden rule”.
With a website/blog you can reach multiple audiences at the same time. This includes RSS, email and ALL social networks. On Facebook you can only reach the people who have a Facebook account and mostly the ones who like your page.
Reason n.3: “People will click more!”.
Try to persuade someone you do not know to click on a Facebook link…. no way. Or try to ask someone in Facebook to click on a link that will send the person somewhere else…. no way!. So a compelling link on your blog will most likely be clicked!
Reason n.4: “Value for click!”.
Facebook fans will only Like your Brand if you have something valuable to offer. With a website/blog you can offer more value via helpful tips, FAQs, advices and teaching new things.
Reason n.5: “The content source”.
Your website/blog will the the foundation of all the content you will provide to be displayed online. Facebook will only be a promotional/distribution tool to disseminate the content.
Reason n.6: “News for all”.
Facebook decides who reaches your information and sees your updates. In your website/blog, everybody at anytime can reach your information.
Reason n.7: “This is for ever”.
All the information posted in your website/blog will remain online for ever and will be found in search several month/years after the publishing date. Facebook updates last only a few days for the most. Then, it goes to the dust of cyber times…
Reason n.8: “SEO, SEO and SEO”.
If you set it up right, your website/blog will improve your search ranking through in-bound links and keyword optimization. Facebook will never contribute to your rank. We hear sometime that Social networks links are profitable for SEO. In time this is wrong.
Reason n.9: “Always ROI”.
Facebook marketing can bring you either good results but also bad results or even worse: no results. Investing time in your website/blog always pays-off. The website/blog remains, so every single feature implemented will just stay there and contribute to the visitor experience.
Reason n.10: “Stability and consistency”.
In your website/blog you are the person who decides about changes. Facebook can change very fast and without further notice, so sometimes you can make people mad because finally that feature that everyone loved is not working anymore.
TED Fellow Lucy McRae is a body architect — she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body’s insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume.
Trained as a classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology.
If you want to read more, check the official website here: TED.
