Before the start of Baselworld 2012, Tag Heuer revealed its new Mikrogirder 2000. You might not miss that one in Baselworld.
According to the Brand:
“Simpler, faster and more efficient than science dreamed possible, impervious to gravity and dramatically reducing isochronous error, potentially easier to manufacture and able to precisely measure time to a phenomenal 1/2,000th of a second today, and probably even more precisely tomorrow…
TAG Heuer challenges three centuries of hairspring/balance wheel mechanical regulation conventions to create a totally new mechanical regulator. The legendary Swiss brand is now unveiling a first Concept version, a 2,000th of a second chronograph beating at 1,000 Hz or 7,200,000 beats per hour!”
Interesting to see how the Brand is moving from a “celebrities-marketing” brand to a real engineering watch maker philosophy as main lead of their communication campaign.
Here is the film revealing this amazing Timepiece, you can feel the race…
Victorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple and “friendly”game.
We all remember the first Original that made the first big hit for Victorinox in the watch business. Every young guy in the USA would start his “adult” life with the Swiss Army watch on the wrist!
More than 15 years later, Victorinox revealed a revamped ORIGINAL COLLECTION. The spirit remains with modernity and Design on top ! 4 colors from Grey, Beige, Green and Black.
I would expect a Red one, especially the success of their DiveMaster500. But these colors are very elegant and rejuvenates the entire Brand. Do I want one of them? I want the 4!
So, I discovered this afternoon that they launched a Facebook game, that I must say is very nice to play and we can win these beauties.
Basically, the App download all your FB friends profile picture and you have to be quick in recognizing who is it! There is already a world ranking and we are competing in world league here. Note that you will need a Facebook account. The Facebook App was done by the Web and Marketing Agency Co&Co. They have already worked for Victorinox in different previous operations.
About the watch itself, it is a nice, elegant piece. According to the Brand: “Easy to read, simple and direct in design and shape, the Original has, in just over twenty years, become a Victorinox Swiss Army icon. Freshly updated with very contemporary aesthetics – redesign of the synthetic compound middle case, aluminum bezel and color block treatment – the Original yet remains instantly recognizable as the authentic descendent of the line.”
But it is not only a nice design, look here to the specs:
In this beginning of the year, do not try to visit the Palais de Tokyo in Paris. In deed you will most likely find the door closed. In deed the establishment started a full reconstruction. Only the restaurant, Tokyo Eat is open during the rebuilding process. It will last until April 2012. See here the official message found in the official website:
If you wish to keep updated on the reopening, just click here for the newsletter.
To recap, Palais de Tokyo is probably one of the most interesting places in Europe for Contemporary art. Building on its years of success, in 2012 the Palais de Tokyo will become one of the largest sites devoted to contemporary creativity in Europe. It will now extend down to the Seine, and its surface area will expand from 8,000 sq. m. to 22,000 sq. m. The public will be able to explore new ways of behaving, new forms, new languages, and new beauties even more than before.
Find out all about it in the next newsletter in March 2012!
Limousine is finally launching its second album, simply called II. Author in 2009 of the sublime soundtrack for the short film Lila (french Cesars 2010), the training led
Switzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world. Here are some of the 2012 new editions, just in time for Valentine’s day.
Tissot has been one of the leading swiss brands in the world of watch-making, since 1853 with the first productions. It started with Pocket watches in the great tradition of watch making. Then it went from the first self-winding watch with a banking rotor mechanism in 1944 up to the famous T-Touch in the years 2000. We can see that the Brand tagline is perfect: “Innovators by Tradition”.
After so many years, Tissot found its way inside the Swatch Group and since then, it really got into a global Brand strategy with a strong distribution network and a challenging celebrity endorsement program. Tissot is also one of the single swiss watch brands doing E-Commerce in direct-to-consumer approach. They propose a (supposed to be) simple procession which you can measure your strap and adapt it yourself. Also, during the years celebrities like Sarah Bernhard, Grace kelly or even Nelson Mandela found in the Tissot watches a certain idea of timeless elegance and reliability. Today, Tissot is loyal to its ambassadors program. Check here the Brand today’s official ambassadors:
Danica Patrick, Race Car Driver (NASCAR® and IndyCar®) and first lady ever to win an IndyCar race, Deepika Padukone, Actress and Model Barbie Xu, Actress and Singer Michael Owen, International football player, Nicky Hayden, 2006 MotoGP World Champion, Tom Lüthi, 2005 MotoGP 125cc World Champion, Steven Stamkos, 2008 NHL Draft 1st Overall Pick Tony Parker, Professional basketball player
Check here an interesting 7 minutes Brand movie, in which we can see all the Brand collections in a film-storyboard that created the Brand universe.
Concerning the 2012 new editions, here are the ones that “hooked me in”.
Savonnette White Quartz Pocket Watch & Chain
Since 1853, pocket watches have been a signature at Tissot. Whether worn with a chain and a three-piece suit or as an accessory as compulsory as the conductor’s hat, Tissot’s pocket watches keep the romance of timekeeping alive. Available in brass or stainless steel, quartz or mechanical, ornate or unadorned, Tissot’s Savonnette Pocket Watch collection connects us to history while grounding us in the present moment. 2 versions are available:
Quartz ETA F06.111 mouvement caliber
– Mineral Crystal
– Stainless Steel case
– White Roman dial Description
– Chain included
– 48.5mm x 48.5mm x 10.2mm
– Battery life = 48 month
– Warranty of 2 years
– $275
– Buy it here at the official online shop
Savonnette white Mechanical ETA 6498
– Mineral Crystal
– Brass Plated w/Rhodium Plating
– White Arabic dial Description
– Chain included
– 39.5mm x 39.5mm x 9.5mm
– Power reserve= 49 hours
– Warranty of 2 years
– $575
– Buy it here at the official online shop
Lady Heart Mother-of-Pearl automatic
The Lady Heart timepiece is full of feminine charm – inside and out. Its inner beauty, a fine automatic ETA movement, is visible through a window in the glistening mother-of-pearl or black dial at the magical hour of twelve. It features a Swiss made automatic movement, scratch resistant sapphire crystal and a white leather strap with butterfly clasp.
– Automatic ETA 2824-2 Movement Caliber
– Scratch-resistant sapphire crystal
– Stainless Steel case
– White mother-of-pearl arabic dial
– 30m water resistant
– white Leather strap, Standard buckle
– 35mm x 35mm x 9.35mm
– Power reserve of 42 hours
– Warranty of 2 years
– $825
– Buy it here at the official online shop
So, in this beginning of the year, you might check this interesting watches asValentine’s day is not that far finally! LA
All images are copyrighted, no reproduction rights available without further notice. Info sourced at Tissot.ch and the brand official press release.
Victorinox fragrances launched the second episode of their annual operation called Swiss Unlimited Travel Diaries. This time, they followed a Swiss Artist and Photographer, Joël Tettamanti, in an amazing adventure in USA at an Aircraft Boneyard.
As you know, Victorinox is a swiss company famous in the world for the creation of the original Swiss Army knife. And since 1884, the swiss company never stopped innovation. One of the last Product categories to join the brand’s unique territory are Fragrances. In deed, Victorinox Fragrances have been opening a new path for different and timeless fragrances. It started in 1997 with Swiss Army Classic Eau de toilette. It wan the international Fragrance oscar (FiFi award) for best packaging. 12 years after, the swiss fragrance brand got a new perfumery oscar for the latest fragrance for men: Victorinox Swiss Unlimited. This time it was the Oscar for Technological breakthrough of the year.
Following this path for innovation and deep marketing building, this year Victorinox introduces its new episode of the Swiss Unlimited Travel Diaries. Already last year, we were surprised by the “Swiss way of Freshness operation“, a great viral video about Switzerland and the freshness of a beautiful swiss lake in the alps. In 2012, we start the year with a more artistic work.
Joël Tettamanti is a Swiss Artist and Photographer that had been building his reputation around the world. In deed, his work could be described as “essential”. With a Industrial Design background, Joël’s work get the authentic quintessence of a place, an object of a person. “Less is more” and in this case, the swiss Artist becomes more and more a world reference.
Victorinox Fragrances launched last year a very special edition under the Swiss Unlimited line, called PURE METAL EDITION. For this special product, the Fragrance brand asked Joël Tettamanti to create the product packshot directly in the heart of the legendary Swiss Army Knife Factory in Ibach-Switzerland. The result is a massive, masculine and true product portrait in an authentic factory view. Check here the making-of about the photo shooting.
After this true artistic collaboration, Victorinox Fragrances presented the Travel Diaries project to Joël. Today we can follow the swiss Artist in the dedicated blog about his special trip to an Aircraft Boneyard in the US. The place is called BigHorn County airport, close to the city of GreyBull.
Each week, Joël reveals part of his work in the dedicated blog, an amazing photographic adventure inside this amazing place. He was followed by Jeremy Ayer, one of his disciples from ECAL (art school in Lausanne). Jeremy took the opportunity to make some interesting films there. LA
Looking for the perfect location for your luxury winter holidays?
One great location is the village of Zermatt in Switzerland. It is the perfect combination of daytime sports and adventure with evening glamor and luxury hotels.
Here is a 23mn video that shows the beautiful surroundings and the excited village of Zermatt.
Two beautiful hotels should be highlighted: The Grand Hotel Zermaterhof and the Mont Cervin Palace. These 2 beautiful hotels are the leading top class hotels around there.
If you choose the Grand Hotel Zermatterhof, you will discover a beautiful place originally created in 1879. Enjoying a central but peaceful location, this traditional luxury establishment offers both classic elegance and all the comforts of modernity in equal measure. The individually furnished rooms and suites afford magnificent views of the mountains. Most rooms even offer views of the Matterhorn. For the ultimate in luxury, the hotel’s new wellness zone “Vita borni” features a spacious pool, a sauna landscape, treatment rooms and a private spa for couples. 84 rooms for a cosy and elegant experience. Check the hotel website here: http://www.zermatterhof.ch.
Another great possibility for a calm and luxury journey in Zermatt would be the Mont Cervin Palace. It was opened in 1851. It is situated in the heart of Zermatt, 300 metres from the train station. You can find relaxation in the pool and in the 1,700 m² wellness and spa area and indulge in a wide range of beauty treatments. Most of the guest rooms are facing south and have a balcony or a patio with views of the Matterhorn. A few of the junior suites and suites come with a jacuzzi or an open fireplace. Wireless internet is available in all rooms free of charge. Check this palace website for further information: http://www.seilerhotels.ch/en/mont-cervin-palace.
So if you wish to join sportive and healthy holidays in the mountains with high-class service, then, Zermatt is for you. Just enjoy the swiss way of luxury and you will be seduced. LA
A lot of talking is running right now about the SOPA & PIPA projects. PROTECT-IP is a bill that has been introduced in the Senate and the House and is moving quickly through Congress. It gives the government and corporations the ability to censor the net, in the name of protecting “creativity”. The law would let the government or corporations censor entire sites– they just have to convince a judge that the site is “dedicated to copyright infringement.”
The government has already wrongly shut down sites without any recourse to the site owner. Under this bill, sharing a video with anything copyrighted in it, or what sites like Youtube and Twitter do, would be considered illegal behavior according to this bill.
According to the Congressional Budget Office, this bill would cost us $47 million tax dollars a year — that’s for a fix that won’t work, disrupts the internet, stifles innovation, shuts out diverse voices, and censors the internet. This bill is bad for creativity and does not protect your rights.
Check here a video that explains some of the details:
The North Face, outdoor brand, relaunched its high-tech gloves this winter. The line is called the E-TIP and allows you to use any touch screen device thanks to a high-tech material. You do not need then to take the gloves out to use your iPhone, iPad, Blackberry Storm or other Samsung.
As a modern and high-tech oriented person, we always complain about the fact that we need to take out our gloves in winter to use our touch screen device (phone, GPS,etc…) thanks to The North Face and the E-TIP gloves this sacrifice is over. Thanks to these special gloves you can use your iPhone in a normal way in the ski slopes.
According to the Brand, the E-Tip Gloves are form fitting, four-way stretch gloves that offer warmth and maximum dexterity. For urban wear, you can comfortably work your phone, MP3 player or laptop mouse pad with warm fingers in these gloves. The stretch knit shell is ideal for three-season wear. And whatever you need to hold – a rope, ski pole, dog lead, horse reins, ice axe or après ski mulled wine – the silicone grip pattern on the palm will help you keep a tight grip on it.
Feature
Comfortably work your phone, MP3 player, or laptop mouse pad with warm hands. Four-way stretch
Silicone grip pattern on palm
The Technology
X-static fabric has a layer of all natural pure silver permanently bonded to the fiber face. This inhibits the growth of bacteria, and helps manage moisture and regulate temperature, allowing the high speed user to stay cooler in the summer and warmer in the winter.
Check here the video about the use of these gloves by LuxuryActivist.
