Victorinox Spectra collection – Traveling with style

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Victorinox Spectra collection – Traveling with style
Reading Time: 6 minutes

Victorinox_spectra_collection

The Swiss brand Victorinox launched a new collection of cutting edge luggage called the Spectra collection. One of the most light-weight yet resistant luggage collection in the market.

When I decided to buy a new luggage for my Asian travel this month, I looked around and try to find the best equation between Quality, Design, functionality and innovation. Not an easy choice as most of the time, we think that the heaviest and the ugliest the better for a strong luggage. Well, the Travelgear industry is a very competitive market and light-weight and reliability are keywords for the today’s traveler. I compared 4 brands: Samsonite, Tumi, Delsey and Victorinox.

What were my needs?

– Stylish and elegant
– Light-weight
– Strong (I wanted to invest for the next 10 years)
– 4 wheels (trust me when you get use to it, you cannot live without)
– Black or Grey color.

My choice went to the new Victorinox Spectra collection. And as I was traveling for at least 10 days to Asia, I bought the 29″ one in Black. According to my own check list, it has the perfect combination.
Victorinox_spectra_black

  • Size: 46w x 75h x 27d cm  or   18.2″w x 29.7″h x 10.6″d
  • Weight: 3.9 Kg or 8.7 lb
  • Comfort grip, one-touch, dual-trolley aluminum handle system
  • 8-wheel construction adds stability, providing 360° maneuverability and producing zero weight-in-hand when rolling upright
  • Zippered mesh divider wall stretches for easy packing
  • Y-shaped compression straps cover a greater surface area to keep folded items secure
  • Top and side haul handles for easy carrying
  • Integrated Travel Sentry® Approved lock allows U.S. TSA screeners to open the lock without destroying it, and relock it after inspection
  • Swiss Tracker™ Bag Tracking Program will reunite you with your bag anywhere in the world should it ever be lost – for free
  • The Access™ Lock Combination Recovery Program allows you to register your lock combination on victorinox.com and recover it if it is ever forgotten
  • Removable ID tag for security and convenience
  • Covered by the Travel Gear Lifetime Warranty (and this is just amazing)

So, while I was packing, I got the idea to follow my new luggage path all along the way from Zürich to Singapore, then to Shanghai and finally back to Zürich. This would represent a life-test of my new purchase and I was hoping that the result would be great. And I can tell you that I am quite impressed. Check it out.

LAUSANNE, 12.NOVEMBER 2011 – 13:35

Victorinox Spectra at home

As we can see, it really looks outstanding. I felt quite excited to travel with such piece of Swiss-inspired engineering and design.

TRAIN LAUSANNE TO ZÜRICH AIRPORT, 12.NOVEMBER 2011 14:30

Victorinox Spectra in the train

Taking the train with this light-weight luggage was a piece of cake. I could easily find my way to the train, get in and find a nice place for it as it is also very compact. I started then having the first people looking at it (felt proud).

ZÜRICH AIRPORT, 12.DECEMBER 2011 17:30

Victorinox Spectra at Zürich Airport

Here I am at the Lufthansa check in desk. 26Kg. According to my experience with my old luggage, I should have had at least 30Kg according to all the items I had with me. So I can see that with the Victorinox Spectra I can have as much as items I am use to but in a more compact and lighter option. Bye, bye, see you in Singapore.

Victorinox Spectra by LuxuryActivist Singapore style

SINGAPORE AIRPORT, 13.NOVEMBER 2011 19:00

Victorinox Spectra at Singapore Airport

Here I am, 12 hours later in Singapore Airport. I was happy to see my new Spectra arriving safe. Everything looked well. Singapore here I come.

SINGAPORE CARLTON HOTEL, 13.NOVEMBER 20:30

Victorinox Spectra at Carlton Hotel in Singapore

I got an interesting comment from the groom who brought my luggage to my bedroom. He said I had a very nice luggage as it was easy to handle and looked cool. I stayed almost a week in Singapore. I love this place. So “Fifth Element style”.

SINGAPORE AIRPORT, 17.NOVEMBER 2011 14:30

Victorinox Spectra at Singapore Airport on the go

Here I am litteraly sliding with my Spectra 29″ towards Singapore Airline desk to check in my luggage to Shanghai. I was definitely comfortable thanks to the eight wheels and their 360 degrees handling.

Victorinox Spectra by Luxury Activist Shanghai style

SHANGHAI AIRPORT, 17.DECEMBER 22:30

Victorinox Spectra at Shanghai Airport

After 5 hours of a very pleasant flight, here I am in Shanghai Airport. It is already late and luckly my luggage arrived among the first ones. So far so good, everything is fine. Taxi and check in at the Sheraton Shanghai near Xianxia Road.

SHERATON HOTEL, 18.DECEMBER 2011 08:40

Victorinox spectra at Sheraton Shanghai

In Shanghai I had a meeting with the Shanghai Fashion Institute and I brought some important items for them. I was happily surprised to see how well protected they were inside the Victorinox Spectra. I could then do my meeting without problems. Shanghai is an amazing city that makes you feel that other cities like New york or Paris belong to the past… really.

SHANGHAI AIRPORT, 20.NOVEMBER 2011 07:45

Victorinox Spectra in Shanghai Airport checkin

After a couple of great days in Shanghai, here I am in a sunday early in the morning at Shanghai Airport to check in my Victorinox Spectra at the Swiss desk, destination: back home. Strangely I had 28Kg. I am always surprised to see how heavier your luggage gets on the return way to home 🙂

ZÜRICH AIRPORT, 20.NOVEMBER 15:20

Victorinox Spectra in Zürich Airport return

After 12 hours flight here I am back to Switzerland. I must confess that I was so tired that I slept 10 hours!! I love Swiss Business class seats 🙂 I recovered my luggage perfectly transported. So last step: the train back to Lausanne.

TRAIN ZÜRICH AIRPORT LAUSANNE, 16:10

Victorinox Spectra in swiss train

On my way back home, I had 2 hour train to Lausanne. As you can see in the picture here above, the Victorinox Spectra fits in every compartment. It was the first time I could place my 10 days travel gear up there!!!

In conclusion, I really recommend the new Victorinox Spectra collection. If you are looking for a great Travel gear in which you can find different needs, you definitely need to check this collection. The brand made a very cool video about this new product. It could be a new Apple or Sony product. Check it here:

For more details, check the official mini-website about it: http://spectra.victorinox.com

Convinced?
LA

 

All info sourced at victorinox.com. All images are copyrighted. Any reproduction without previous request is forbidden. 

Alexis Buehrer, luxury timeless sets

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Alexis Buehrer

Born in Switzerland in 1984, Céline Alexis Buehrer is a contemporary jewels and sets creator, all hand made by herself. She presents now a beautiful, slightly poetic collection of different sets made from craft techniques called I MADE IT FOR YOU.

AlexisBuehrer_portrait

2007, after a second year at Haute Ecole d’Art and Design in Geneva, she has a first experience in Montreal and in Paris for Anne Valérie Hash. After her diploma, she wins the prestigious Federal Swiss prize for Design with a set collection called “MY WIFE IS BIG MARY”. Since then, she has developed different lines but above all taylor-made works for special orders.

Now she presents her new collection called I MADE IT FOR YOU. It is all about a certain idea of Back to luxury basics. Hand-made, she masters crafted techniques and traditional know-hows at the service of a Taylor-made approach.

These works are based on a search around the theme: The Parure. The usage of feathers, hooks, embroideries and laces, brings a delicate emotion on these special sets. Between the organic and the mineral, Ms Buehrer explorers a romantic and story-telling universe. Between pieces of art and edgy fashion accessories, Alexis Buehrer represents a true alternative to traditional luxury brands in terms of accessories.

Here are some of my preferred images from her new collection.
AlexisBuehrer

Alexis Buehrer

Alexis Buehrer

Alexis Buehrer

I really find very original the way the sets are presented. We see a strong authenticity and truth emanating for her work.

If you need further information, do not hesitate to connect to the designer official website:  www.alexisbuehrer.com . You can ask for the price of special orders. If you want to find a point of sales in which you would find these products, check the following stores:

Telle mère, telle fille
Rue des Eaux-Vives 18
1207 Geneva, Switzerland

Rosier 41
Rosier 41
2000 Antwerpen, Belgium

Atelier b.
5758, Boulevard St-Laurent
Montreal, Quebec, Canada

So, let true poetry enter into your life and feel yourself wrapped in a timeless elegancy, at the same time delicate and strong.
LA

info sourced on  www.alexisbuehrer.com , Facebook.com and on Press File. All images are copyrighted. Any reproduction without further notice should be forbidden.

The Riot Act at mor.charpentier gallery

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On the 26th of november, at mor.charpentier gallery in Paris, a new exhibition starts. It is called THE RIOT ACT.
Last summer, London experienced urban riots that generated a negative feeling. Young people feel there is no future and it is an entire generation that is at stake. All systems, political, social, economical are blocked and people are looking desperately to escape from that situation.

Here is a strong video, from the BBC, in which the broadcaster Darkus Howe, express an intense emotion, reflecting the inconvenient feeling of the situation.

 

Inspired by this situation, mor.charpentier gallery presents from the 26th november 2011 until the 11th january 2012, an interesting exhibition called The Riot Act.

TheRiotAct

Each artistic work blends ideas of intimacy and universality. All works represent a chapter of this manifest built around the turkish artist Inci Eviner. 4 more artists join Inci Eviner in order to translate this violent theme into a artistic exercise.

Cevdet Erek, born in 1974, lives and works in Istanbul. His work “Untitled” was presented at the 12th Istanbul Biennial in 2011. An architect by training and graduated in studies in music, Cevdet place the concepts of time and space, ascompared to the socio-political climate in the heart of his work.

Argianos Athanasios, born in 1976 in Athens, lives and works in London. He was present at the 3rd Biennial of Contemporary Art of Thessaloniki, “Art Now Live ‘at Tate Britain in London as well as participating in” Art Nova “at the 2010 Art Basel Miami.

Deniz Gül, born in 1982, lives and works in Istanbul. She recently opened her first solo exhibition in Istanbul Contemporary Art Center ARTER with the work “5Bufet person.”

January Freuchen, born in 1979, lives and works in Oslo. During his last solo exhibition, “Heterotopia” he presented works mainly composed of materials archived and film images.

« The Riot Act »
26th November 2011 – 11th January 2012
galerie mor · charpentier
8, rue Saint-Claude
75003 Paris
France
T +(33) 0 1 44 54 01 58

Sometimes, society holds together for small things and sometimes it blows.
LA

Bib&Sola, essential luxury.

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Bib&Sola, essential luxury.
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The designer brand of the month is Bib&Sola. They launched an exquisite collection of Murano glass carafe and glass sets called The Marta Collection.

“Water is life. It’s the briny broth of our origins, the pounding circulatory system of the world. We stake our civilizations on the coasts and mighty rivers. Our deepest dread is the threat of having too little –or too much.” –BARBARA KINGSOLVER

Bib & Sola is the creative vision of contemporary lifestyle designer Kira Heuer, who has drawn on her International background in Art, Fashion and Media industries combined with her passion for sustainable living have seamlessly synthesized to produce an exquisite collection of Murano glass carafe and glass sets – bringing to life a new concept of drinking.

Founded in 2011, the name Bib & Sola derives from Latin meaning ʻdrinkʼ and ʻcomfortʼ and represents all that is valuable, remarkable and bespoke.

Check here a short interview of Kira Heuer, made by Diana Verde Nieto of Positive Luxury.

Inspired by the effortless composure of women water bearers throughout the world, the collection is at once striking and evocative. Additionally, a percentage of all proceeds from each sale going directly to The One Foundationʼs development of pump water systems in rural Malawi, Africa. With the pumps revolutionizing the lives of children and families, each sale of a Bib & Sola piece makes a tangible difference. Made with the intention of searching for a reusable alternative to excessively wasteful plastic water bottles, the carafes are the start of a journey to empower those who live without basic access to water.

Available in eight colors, the carafes can be purchased in both intimate sets (consisting of one carafe, and one glass) and social sets (consisting of one carafe, and six glasses). Each set is hand-blown in Venice by local artisans using natural colour pigments, creating a unique touch to each piece.

Kira Heuer – the Creative mind and Founder of Bib&Sola.

Growing up in Southern California by the ocean, Kiraʼs relationship with water began at a very early age. From morning surf sessions before school to summers in the sand, water represented recreation and leisure. Years later through a series of articles relating to water shortage and crisis she understood that something she took for granted was a serious issue. Expanding her research, she became unsettled by the reality that our world is facing a water crisis. In the last decade, the number of children killed by drinking dirty water exceeded the number of people killed in all armed conflicts since the Second World War. Seventy five percent of Indiaʼs lakes and rivers are so polluted, they no longer should be used for bathing or drinking. Of the 25 countries in the world whose people have the least access to safe, clean water, 19 are in Africa. Facts such as these were alarming enough and she decided it was time to get involved.

Not being qualified to help on a practical scale, Kira set about instead combining her interest and experience in art, fashion, media and culture to raise money and awareness. Kiraʼs far-reaching charitable work and support of projects focusing on social responsibility further fuelled her creative ambition. Working with local artisans in Venice and their exquisite Murano glass, Kira produced a collection of hand-blown drinking carafes and tumblers with a unique and beautiful aesthetic. From the sale of these pieces, a percentage of profit goes directly to The ONE Foundation and helps to support the development of pump water systems across Africa. Donating to The ONE Foundation is a beginning step, as a percentage of the proceeds will continue to aid people who suffer from lack of water, she will also donate time and profits to creating awareness with empowered organizations looking to solve this crisis on a global level.

From inspiration stage through to concept and production, Kira launched her company Bib&Sola in just a year, in 2011. Currently living in London where her new company is based, Kiraʼs passion for design and sustainable living has seamlessly synthesized to bring to life a brand new concept of drinking. Merging the worlds of aesthetics and ethics, Bib&Sola is already making waves amongst design and luxury connoisseurs.

Let’s rediscover the pleasure of simple ideas… pure luxury.
LA

info sourced at www.bibandsola.com and on press release. All images are copyrighted, no reproduction rights without previous notice.

1Password – Keep your secrets!

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1passwordIntro

AgileBits is a Canadian based company founded by 2 people: Roustem Karimov and Dave Teare. They have a brilliant software called 1Password, compatible with Apple, Android or Windows. It allows us to save our most sensitive data and it is one of the best softwares/Apps in the market for Data safety.

1password logoWith our Digital life growing more and more, one very important matter comes to our minds almost each day, or even several times a day : “what is my password?” In deed, how many online accounts, credit cards, email addresses, loyalty program numbers and frequent flying client numbers one have today? According to the Guardian newspaper, one person can have around 200 different “sensitive information” like passwords, pin codes, etc… The average person can remember around 50 passwords, phone numbers and pin codes. It is not bad but definitely not enough.

1Password can help you with this and much more. If you are a Mac user, you need this. You can synchronize all your passwords via WIFI with your Macbook, iPhone, iPad,iPod Touch, etc… So that you never waist your time trying to remembering that password.

Some of the features you can find in 1Password:

– Web Browsers perfect integration
1password-go-and-fill-full

– Strong passwords generator
1password-password-generator-full

– Automatical Login fill in
1password login

– Store your Credit Cards for speed online shopping
– Wifi synchronization via Dropbox
– Compatible with iCloud.

After have tried lots of apps, I am definitely big fan of 1Password. It is simple to use, secured and with a great design. Check here a video about it made by macworld.

 

This app won several prices on the past 3 years, which shows the quality of the work done.
macworld-eddy AWARDS

 

If you would like to try this great software, you can download it here: https://agilebits.com/downloads

If you wish to get it on your iPhone, flash the code here:
QRCode 1password iPhone

So, it is a real luxury to extend one’s memory and keep our secrets save.
LA

 

info sourced at https://agilebits.com/. All images copyrighted, reproduction forbidden without previous notice.

Leica D-Lux 5 – The Titanium edition

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Leica D-Lux 5 – The Titanium edition
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Leica, the timeless german photo camera brand is launching a beautiful and elegant edition of its D-Lux 5. This time the known model wears a Titanium dress for a “less is more” touch, coherent with the brand.

The existing D-Lux 5 was already a beautiful achievement for a very compact and yet performant camera. Here it gets a beautiful “dress” made on titanium for a subtle and elegant result.

Equipped with the same high-performance technical specifications as the standard Leica D-Lux 5 model, the Leica D-Lux 5 Titanium includes a fast 5.1 – 19.2mm f/2 – 3.3 ASPH. zoom lens with a focal length range from 24 to 90 mm (35 mm equivalent), suitable for a wide variety of situations including wide-angle landscape and macro photography.

Leica D-Lux 5 Titanium_with leather caseThe camera’s 1/1.63” CCD image sensor, with a resolution of 10.1 megapixels, is unusually large for a compact model, and is perfectly attuned to the Leica lens together with the electronics and software, producing images with outstandingly natural colour rendition, superb sharpness and high contrast. The exceptionally fast maximum aperture makes it an ideal camera for ‘available light’ photography.

With clearly laid-out menus and straightforward operation of its comprehensive range of features and manual settings, the versatile Leica D-Lux 5 Titanium offers intuitive handling in all photographic situations, from creative image design to spontaneous reportage-style shots, as well as when using the camera’s 1,280 x 720 pixel HD movie recording feature. The camera delivers images in 4:3, 3:2, 16:9 formats as well as 1:1, a particularly interesting format for creative composition.

Furthermore, the 3” LCD screen, with its wide viewing angle and 460,000 pixel resolution, enables accurate framing and composition, as well as high quality, detailed image review. The Leica D-Lux 5 Titanium comes with (as a download) Adobe® Photoshop® Lightroom® 3, professional processing software that allows photographers to develop RAW image files and maintain complete control over the development process applied to their images. The high quality, complementary grey calf leather case is included in the set.

Leica_D-Lux5_Titanium_Case

All these features sign these camera on the great tradition of Leica cameras since the origin. The first Leica prototypes were built by Oskar Barnack at Ernst Leitz Optische Werke, Wetzlar, in 1913. Intended as a compact camera for landscape photography, particularly during mountain trips, the Leica was the first practical 35 mm camera, using standard cinema 35 mm film. The Leica transports the film horizontally, extending the frame size to 24×36 mm, with a 2:3 aspect ratio, instead of the 18×24 mm used by LeicaIIIf-600cinema cameras which transported the film vertically. The Leica went through several iterations, and in 1923 Barnack convinced his boss, Ernst Leitz II, to make a pre-production series of 31 cameras for testing in the factory and by outside photographers. Although the prototypes received a mixed reception, Ernst Leitz took the decision in 1924 that the camera would be manufactured for sale. The camera was an immediate success when introduced at the 1925 LeipzigSpring Fair as the Leica I (for Leitz camera). The focal plane shutter had a range from 1/20 to 1/500 second, in addition to a Z for Zeit (time) position.

In 1986, the Leitz company changed its name to Leica (LEItz CAmera), due to the strength of the Leica brand. At this time, Leica moved its factory from Wetzlar to the nearby town ofSolms. In 1996 Leica Camera separated from the Leica Group and became a publicly held company.

The Leica is particularly associated with street photography, especially in the mid-to-late 20th century, being used by such noted photographers as Henri Cartier-Bresson.

Leica cameras, lenses, accessories and sales literature are collectibles. There are dozens of Leica books and collector’s guides, notably the 3-volume Leica, an Illustrated History by James L. Lager. Early or rare cameras and accessories can reach very high prices on the market.

So Leica continues to write its legend in order to cross years in a timeless elegance that makes lots of important Brands looking like simple electronic gadgets. Check the Brand official website for more information: www.leica-camera.com.

LA

info sourced at wikipedia.com, leica-camera.com and Official Press file.
All images copyrighted, reproduction without previous authorization strictly forbidden.  

Amy Winehouse – Lioness, Hidden treasures

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Amy Winehouse – Lioness, Hidden treasures
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In the music industry, you have artists that pass by, others make one big shot and are forever gone and others… become legends. This is the case of Amy Winehouse. After her death last july, a new album is coming in december – Lioness hidden treasures.

The “chick from London” was an English singer-songwriter known for her powerful deep contralto vocals and her eclectic mix of musical genres including R&B, soul and jazz. Winehouse’s 2003 debut album, Frank, was critically successful in the UK. Her 2006 follow-up album, Back to Black, led to six Grammy Award nominations and five wins, tying the then record for the most wins by a female artist in a single night, and made Winehouse the first British female to win five Grammys, including three of the “Big Four”: Best New Artist, Record of the Year and Song of the Year.

Following her tragic death in July, some of the closest producers and musicians who worked with Amy Winehouse, among them Mark Ronson and Salaam Remi,spent time listening to many recordings that Amy had made before, during, and after release of “Frank” and “Back To Black”. It has been said by those who worked with Amy that the artist never sang it or never played a song twice in the same way. Salaamand Mark soon realized they there was a collection of songs that deserved to be heard, a collection of songs that were a faithful testimony of Amy as an artist but more importantly, of their friend Amy.

“Lioness: Hidden Treasures”: The third album from Amy Winehouse  will be released December 5th. She is, without a doubt, one of the most talented, original, and appreciated artist to emerge from the popular music world for decades,. The collection of 12 tracks including unreleased songs, alternate versions of existing conventional and two new compositions of Amy, and was compiled by his long-time musical partners Salaam Remi and Mark Ronson in collaboration with the family of Amy ,its management and record label Island Records. “Lioness: Hidden Treasures” is a real tribute to the artist, the talent and the woman, and reminds us of the extraordinary power of Amy as a writer, singer and performer.

The track list:

1 Our Day Will Come
2 Between The Cheats
3 Tears Dry
4 Wake Up Alone
5 Will You Still Love Me
6 Valerie
7 Like Smoke featuring NAS
8 The Girl From Ipanema
9 Halftime
10 Best Friends
11 Body & Soul avec Tony
12 A Song For You

“Sometimes when the lion is dead, the jungle still remembers its presence so that it never dies.” African quote.

LA

Giorgio Armani new Hotel in Milano

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Giorgio Armani new Hotel in Milano
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Armani Hotels & Resorts

Giorgio Armani is launching a new Hotel under the Armani Hotel & Resorts branch. This time the luxury italian house decided to open it in the heart of fashion capital Milano. This is the second Armani hotel in the world, the first was build in Dubai.

Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani S.p.A. and Emaar Properties, with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world’s most important cities and holiday destinations. The first hotel is in Burj Khalifa, the world’s tallest building, developed by Emaar Properties within its flagship project, Downtown Dubai. The Armani Hotel Dubai includes 160 guest rooms and suites, several restaurants and a spa, and covers more than 40,000 square meters. Alongside the hotel, Burj Khalifa offers 144 luxury residential apartments, all designed by Giorgio Armani and fully furnished with a specially designed line of products from the Armani/Casa home furnishings collection. Check the video here:

Back to Milano. Exclusively situated in the Manzoni 31 building, right at the heart of the prestigious Quadrilatero della Moda, Armani Hotel Milano embodies, in all its facets, Giorgio Armani’s personal aesthetic philosophy, which is based on the signature qualities of elegance, sophistication and comfort.

Of course the new one in Milano is a little more modest, even though all luxury is present. They have around 96 rooms and all are elegantly equipped with the italian designer touch.

It was officially opened on the 10th November, this month, and as you can imagine, lot of stars came to the opening evening like, included Giorgio Armani, Maggie Gyllenhaal, Peter Sarsgaard, Jessica Alba, Olivia Palermo, Lauren Remington-Platt, Isabelle Huppert, Mary Charteris, Tallulah Harlech, Bianca Brandolini d’Adda, Coco Brandolini d’Adda, Roberta Armani, Sara Brajovic, Ginevra Elkann, Mafalda von Hessen and Luis Medina.

The hotel includes a luxury Spa, a Fitness room and a Gym. At the heart of the fashion area, this will probably be the next hotspot during the Milano’s fashion week.

Hotel Armani or Hotel dela Moda?

LA

info sourced at guestofaguest.com and www.armanihotels.com. All images copyrighted and all rights reserved.

Le Printemps celebrates a very Chanel Christmas

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Le Printemps celebrates a very Chanel Christmas
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It is official, the luxury french department store Le Printemps revealed his Christmas theme. This year, Chanel will thrill you during the Holiday season in France. The inauguration of the Christmas windows is always a great event as it kicks-of the beginning of one of the busiest commercial periods of the year.

Le Printemps in Paris has evolved towards one of the top levels in terms of Luxury and lifestyle in Europe. Sak’s Fifth Avenue in NY and Takashimaya in Tokyo have now a real competitor in the world.

This year, they really placed the level of Christmas very high. They have a global partnership with Chanel for an amazing christmas theme. Not only the luxury french brand has the “commercial windows” but Karl Lagerfeld designed the famous animated windows that thousands of Children and families visit in the animated Haussmann boulevard in winter.

For the PR event, Mr Lagerfeld was there, naturlich, but the biggest surprise is Vanessa Paradis. The french artist is very rare and we hardly see her on such public events. She was beautiful as always and Karl L was as usual, Iconic.

According to Cedric Dauch, Communication manager at Le Printemps, the goal is to position Le Printemps as one of the main high luxury Department stores in Europe. “The partnership with Chanel for this Christmas season is the exciting result of a natural artistic collaboration“.

We can see that Le Printemps is changing the face of Distribution in France. A department store is not anymore a “store”, it is a lifestyle environment in which the customer experience a real luxury and glamorous buying experience. October 2006, PPR sells Le Printemps to the rich italian business man Maurizio Borletti and the Deutsch bank. He is the president of the Rinascente Department stores. At the head of Le Printemps, Mr Borletti places Paolo de Cesare as CEO. According to Mr. de Cesare, his role is to place Le Printemps as THE destination for luxury customers.

Concerning the Communication visuals, all key images were shot by Karl Lagerfeld at his parisian personal photo studio.

The luxury department store also shot a campaign in parallel about the luxury catalog introduced for Christmas and to support this campaign, they created a film.

Merry Chanel christmas and a happy Karl new year then!

LA

info sourced at Le Printemps.com . All images and Brands are copyrighted and all rights reserved. Reproduction without authorization is forbidden.

The Evolution of USB by Victorinox

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victorinox evolution

The Swiss Brand Victorinox is presenting a video about one of their new pocket knives, the one with a USB key called the Victorinox Slim. As the Brand was  always motivated by Innovation, Quality, Design and Functionality, Victorinox has a tremendous heritage that you can see on the following video, from the stone to the modern era!


“Evolution is just a normal step in all things” – Darwin.

Also check my latest Victorinox products reviews here:

Victorinox Swiss Unlimited unboxing

Victorinox Tomo – The unboxing

 

Victorinox Damascus Limited Edition
LA

 

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